--- title: AB Split Test Reviews meta_title: 'AB Split Test Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how AB Split Test works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 7 scale: '5' date_modified: '2026-06-05' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # AB Split Test Reviews **Vendor:** AB Split Test **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 7 ## About AB Split Test The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing. Privacy Focused Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours. We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here. Unlimited, like WordPress We don't charge you more as you get more traffic, or as you build more websites. Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside. Get the most out of your website visits Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger. AI Assistant Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page. Just connect your OpenAI account. ## AB Split Test Reviews ### 1. Easy to test out landing poages with different content or images **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2024 **What do you like best about AB Split Test?** The wordpress plugin makes a/b testing as simple as can be. It really is point and click easy. The analytics provided tell us which was a success and we can continue testing as needed based on the data provided. It was easy to add the plugin and install it, and we use it all the time so it's definetly worthwhile if you need to A/B test. **What do you dislike about AB Split Test?** The User Interface is not the best but it's also not terrible. I wish it was a little more nicely designed as far as the look and feel but the functionality is just fine. **What problems is AB Split Test solving and how is that benefiting you?** Testing landing pages so we can optimize them to get better traffic and longer time spent on pages. ### 2. Does exactly what we want it to do while being easy and intuitive to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Mark L. | SEO Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2024 **What do you like best about AB Split Test?** Provides the data you want in an uncomplicated and easy to use way. **What do you dislike about AB Split Test?** Nothing that would put me off using it to be honest. **What problems is AB Split Test solving and how is that benefiting you?** This massively helps with CRO work as we can effectively test ideas in a live environment and cuts down on development time. - [View AB Split Test pricing details and edition comparison](https://www.g2.com/products/ab-split-test/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+09%3A57%3A54+-0500&secure%5Bsession_id%5D=cc7c11f0-2798-4002-b8ee-5c8ddc841e6f&secure%5Btoken%5D=91a8d47e9c7520f8c362077e4a634a0841503176b7abf3360b183089cb68d0ec&format=llm_user) ## AB Split Test Features **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis - Funnel Analysis - Sales Trend Analysis **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation - Real-Time Data - Customer Segmentation - Scroll Maps - Geographic Maps - Floor Plans & Maps - Hover Maps **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - Web Traffic Reporting - Customer Activity Tracking - AI Copilot - Activity Tracking - Image Overlay - Visitor Tracking - Engagement Tracking - Dynamic Content - Data Visualization - Drag & Drop - Real-Time Analytics - Customer Journey Mapping - Embeddable Widget - Conversion Tracking - Search/Filter - Generative AI - Behavior Tracking - Customizable Reports - A/B Testing - Access Controls/Permissions - Alerts/Escalation - Hierarchical Mapping - Radial Mapping - For Science - Conversion Rate Optimization - Screen Activity Recording - Dashboard - Surveys & Feedback - Website Analytics - Form Analytics - Templates - Behavioral Analytics - Customizable Templates - API - Tagging - For Sales Teams/Organizations - Reporting & Statistics - Data Analysis Tools - Element Analytics - Mobile Access - Visual Analytics - Territorial Mapping - Embeddable **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations ## Top AB Split Test Alternatives - [Instapage](https://www.g2.com/products/instapage/reviews) - 4.3/5.0 (507 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [LogRocket](https://www.g2.com/products/logrocket/reviews) - 4.6/5.0 (2,379 reviews)