--- title: Vagaro Reviews meta_title: 'Vagaro Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 401 reviews by the users' company size, role or industry to find out how Vagaro works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 401 scale: '5' date_modified: '2026-11-11' parent_category: name: Vertical Industry url: https://www.g2.com/categories/vertical-industry ---

Vagaro Reviews & Product Details

Pricing

Pricing provided by Vagaro.

One Location

$23.99
Flat Rate Per Month

Vagaro Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Vagaro, and what problem is it built to solve?

Vagaro is an all-in-one business management platform for businesses in beauty, fitness, and wellness. It is built to help manage operations such as scheduling and payments while supporting bookings and business growth.

What languages does Vagaro support?

Vagaro supports 1 language: English.

What company sizes and industries is Vagaro the best fit for?

Vagaro is most represented among small businesses, particularly in wellness, beauty, and consumer-service industries. The strongest positive-reviewer clusters include:
  • Company size: Small businesses with 50 or fewer employees.
  • Industry: Health, Wellness and Fitness.
  • Industry: Cosmetics and Consumer Services.
  • Industry: Retail.

How long does it take to implement Vagaro across a team?

Vagaro can be up and running quickly, with the most common reported time to go live being less than a day. Other reported timelines include longer setup periods, particularly when teams need more time to configure the system or transfer data.
Time to go live Relative frequency
Less than 1 day Most common
Less than 1 month Also reported
1–3 months or longer Less common

What customer support options does Vagaro provide, and how do users find the overall support experience?

Support is available through phone, chat, and help-center resources, with 24/7 live-representative support. Users describe the team as friendly, knowledgeable, and helpful when they need guidance or troubleshooting, though some mention waiting to reach support.

What features or capabilities could make Vagaro even more useful?

Vagaro could be more useful with clearer, more flexible options in a few areas. Commonly requested improvements include:
  • More bundled pricing so useful add-ons and features are easier to budget for.
  • More customization across forms, scheduling, websites, and client workflows.
  • Clearer, more flexible reporting for tracking business performance and client activity.

Vagaro Reviews (401)

Reviews

Vagaro Reviews (401)

4.6
401 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Me Time D.
MD
Me Time D.
Massage Therapist
Small-Business (50 or fewer emp.)
"Vagaro Has Come a Long Way—Easy to Use with a Great Built-In Merchant"
5/5
What do you like best about Vagaro?

I like all of the options this software has now. I started with Vagaro when it was just getting started, and it has come a long way. It's easy to use and straightforward and having its own merchant has been a godsend. Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

I do wish some features were already included in the software pricing, like Forms. The industry Vagaro caters to needs forms, so having to pay separately for everything is starting to feel a bit daunting. The website feature is giving early Wix days with very basic customization. Having a way to sell retail, but not having a way to integrate my shipping software is a headache. Keeping with the products, not being able to have pages for online sales makes it look cluttered. Review collected by and hosted on G2.com.

Response from Phoebe Shum of Vagaro

Thank you for sharing such thoughtful feedback and for being with Vagaro from the early days! We're glad to hear how much the platform has evolved and that having your business operations and merchant services in one place has made things easier.

We also appreciate your feedback around Forms, website customization, retail and shipping integrations, and online sales. Your feedback is valuable as we continue to improve the platform and expand our offerings.

Lindsey H.
LH
Lindsey H.
Small-Business (50 or fewer emp.)
"Frustrating, Unreliable, and Hard to Use: Vagaro Has Been One of the Most Frustrating Business Decisions I've Made"
0/5
What do you like best about Vagaro?

I wish they had some redeeming qualities Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

Vagaro Has Been One of the Most Frustrating Business Decisions I've Made As a massage therapy business owner with multiple service providers, I switched to Vagaro expecting professional scheduling software that would make running my business easier. Instead, I've experienced one frustration after another with a platform that is unnecessarily complicated, unreliable, and lacking in basic functionality. The problems have been ridiculous: - Unreliable booking notifications: Online appointments have been booked without the email notifications I depend on, despite other booking notifications coming through normally. That's a serious problem when you're managing multiple therapists and their schedules. - Confusing, unnecessarily complicated settings: Simple tasks like managing services, gift cards, appointment details, discounts, and booking configurations require far more effort than they should. Finding basic information often feels like a scavenger hunt. - Poor gift card management: Managing existing gift cards, including converting service-based cards to dollar amounts, is unnecessarily cumbersome. For an established business with years of outstanding gift certificates, this is not a minor issue. - Expensive email marketing: Vagaro charges additional fees for email campaigns, with overage charges that add up quickly for businesses with established client lists. Their marketing tools also have frustrating limitations when it comes to targeting specific clients. - Discounts and promotions are needlessly complicated: Something as simple as offering a complimentary service upgrade or setting up the right promotional discount becomes an exercise in figuring out which features the platform actually supports. - An underwhelming online booking experience: Even basic integrations and booking buttons haven't worked as intuitively as they should. I've had booking links display appointment requests rather than the straightforward booking experience I want for clients. - Constant troubleshooting: I have spent an absurd amount of time trying to figure out problems that should never exist in software specifically designed to manage appointments. What makes this especially frustrating is that I didn't switch to Vagaro because I wanted a new hobby troubleshooting software. I switched because I wanted an efficient system to manage my business, employees, appointments, marketing, and clients. Instead, I'm spending my valuable time working around its limitations, researching alternatives, and trying to accomplish basic administrative tasks that should take seconds. Vagaro seems to offer an enormous number of features, but having a long feature list means very little when the actual user experience is this frustrating. My advice to other established service-based businesses: Think very carefully before switching to Vagaro. Particularly if you manage multiple providers, rely on email marketing, or have an extensive gift card history. Switching booking platforms is a massive undertaking, and getting locked into a system that creates more problems than it solves is incredibly frustrating. I regret making the switch. I expected software that would help me run my business. Instead, I feel like I'm running my business around the software. Review collected by and hosted on G2.com.

Response from Neomi Allen of Vagaro

Thank you for taking the time to share such detailed feedback. We understand how frustrating it is when managing your business takes more time than expected, especially when you're coordinating multiple service providers. We appreciate you outlining your concerns with notifications, gift cards, marketing, and booking settings. We'd welcome the opportunity to review the specific issues you've experienced. Please contact our Support team at 925-464-1932, ext. 2, so they can take a closer look. We'll also share your feedback with the appropriate teams.

Kendra S.
KS
Kendra S.
Small-Business (50 or fewer emp.)
"Easy Booking and Helpful AI, but Payouts Need Work"
3/5
What do you like best about Vagaro?

I like how easy it is for my clients to book, and they don’t have to sign up for a Vagaro account. I really like the AI bot Vera. She helps fill my books when I need it, and she’s gotten me quite a few clients. Vagaro’s per-card swipe charge makes more sense for me and my clients than Gloss Genius’s. I also like that Vagaro is a little more complicated than Booksy and Gloss Genius, which feel too simplified to me. Vagaro is growing on me. Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

Vagaro kind of creates a whole lot of problems for me. The payout process needs to be reinvented: I have to get 35 swipes before I can get an instant payout, and sometimes Vagaro holds my money for weeks. I’d like to be able to get deposits every day. If I move salons, I have to create a whole new merchant account and start over, so I lose my business capital. The setup wasn’t really easy, and not all of my clients’ information transferred over from Gloss Genius. It also took me a couple of months to get used to the features, and I still find some of it confusing. Review collected by and hosted on G2.com.

Response from Neomi Allen of Vagaro

Thank you for sharing your experience! We're glad your clients enjoy the easy booking process and that Vera has helped bring in new clients and fill your schedule. We also appreciate your feedback about payouts, merchant account transitions, and the setup process. We'd love to help you get the most out of Vagaro! You can book a free 1:1 training session with our team at https://mysite.vagaro.com/vagarouniversity/ using code COMMUNITY. We'll also share your feedback with the appropriate teams!

See how Vagaro improved
Julie R.
JR
Julie R.
Small-Business (50 or fewer emp.)
"Streamlined Scheduling with Vagaro"
5/5
What do you like best about Vagaro?

I love that Vagaro is very intuitive and user-friendly. Once I adjusted to the newness of it, I found it to be very well streamlined. I also appreciate being able to use Vagaro to promote last-minute discount offerings with good success. The platform offers exposure to clientele who don't already know that I exist, which is great given the competition for massage therapy clients in the Wilmington, North Carolina area. Additionally, the initial setup was easy and seamless, with all my data transferred over, which I really liked. Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

No complaints Review collected by and hosted on G2.com.

Response from Neomi Allen of Vagaro

Thank you for sharing your experience! We’re happy to hear Vagaro is helping you attract new clients, fill last-minute openings, and spend less time managing appointment calls. It’s great to know the setup and data transfer went smoothly, too. We appreciate your feedback!

Cynthia A.
CA
Cynthia A.
Esthetician
Small-Business (50 or fewer emp.)
Originally submitted 8/19/2026
Business partner of the seller or seller's competitor, not included in G2 scores.
"Comprehensive Scheduling & Marketing, but Daily Deals Don’t Bring New Clients"
3.5/5
What do you like best about Vagaro?

Overall, Vagaro is a useful and comprehensive platform, especially for scheduling and marketing, but I think there is room to make it more accessible for small businesses with limited budgets and for users who are not particularly tech-savvy. Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

For my business specifically, the Daily Deals have not generated new clients. In my experience, the deals tend to reach people who are already my clients, who then share them with others, rather than bringing in new customers directly. Review collected by and hosted on G2.com.

Response from Phoebe Shum of Vagaro

Thank you for sharing such thoughtful feedback! We’re glad to hear Vagaro has been a comprehensive solution for scheduling and marketing. We appreciate your feedback on Daily Deals and understand that generating new clients can be an important goal. You may also find our Text and Email Marketing tools helpful for reaching your audience and attracting new clients. For more information, please reach out to support@vagaro.com. We also appreciate your feedback on Spanish marketing campaigns and AI features and will keep it in mind as we continue improving Vagaro! Thanks again for sharing this with us.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Streamlined Scheduling, Exceptional Patient Management"
5/5
What do you like best about Vagaro?

We use Vagaro in our chiropractic office, and really appreciate the easy patient scheduling, whether in the office or off-site. The ability to schedule patients using a phone is very convenient. We love the patient reminders that are sent out three times: the day the patient makes the appointment, 24 hours before the appointment, and an hour before the actual appointment. The ease of scheduling patients, the price, and the website layout are excellent. Plus, we can send initial visit forms to patients via email or text, which is great as they don't have to print the forms but can conveniently complete them out on their phone and submit them, which simplifies their process. Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

We have a challenge with adding some new patients: if a parent schedules a minor, we have to add the parent's contact number to Vagaro. However, when the parent wants to make an appointment for themselves, they have to use the same contact number and unfortunately, Vagaro overrides the original information of the minor. Hence, we end up losing that child's information. Is there a way that we can separate information if both patients have the same contact number? Review collected by and hosted on G2.com.

Response from Phoebe Shum of Vagaro

Thank you for sharing such thoughtful feedback! We’re glad to hear Vagaro makes scheduling, patient reminders, and digital forms more convenient for your chiropractic office, while helping simplify your day-to-day workflow.

We also appreciate you highlighting the challenge with shared contact information for minors and their parents. We encourage you to reach out to support@vagaro.com or 925-464-1932 Ext. 2 sowe can look deeper into your account settings and ensure everything is set up properly.

AN
Verified User in Medical Practice
"0wner"
5/5
What do you like best about Vagaro?

It makes daily operations much smoother by combining:

Online booking 24/7, so clients can schedule anytime without calling

Automated reminders, which help reduce no-shows

Integrated payments & POS, making checkout quick and professional

Client management (CRM), where you can track history, notes, and preferences

Marketing tools, like email/text campaigns and promotions

Overall, it saves time, keeps the schedule organized, and enhances the client experience—which is key for growing and maintaining a successful aesthetic practice like yours. Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

Extra fees add up – Many features (text marketing, forms, add-ons) require additional paid upgrades, which can become expensive over time.

User interface can feel cluttered – There are so many features that sometimes it’s not very intuitive, especially for new staff.

Limited customization – Booking pages and forms don’t always allow full branding or flexibility for a medspa’s specific needs.

Customer support can be inconsistent – Response times and quality of help may vary.

Reporting limitations – Some reports are not as detailed or customizable as you might want for tracking performance or revenue.

Overall, it’s a powerful platform, but it can feel a bit rigid and costly when you want to fully tailor it to your business. Review collected by and hosted on G2.com.

Response from Phoebe Shum of Vagaro

First of all, thanks for being a part of Vagaro! We appreciate you taking the time to share such detailed feedback.

We’re glad to hear that platform helps keep your schedule organized, and enhances your clients' experiences – that's exactly what we aim for!

Regarding your notes about extra fees, interface navigation, and feature customization, we completely understand where you’re coming from. Our Support team is happy to review your current pricing and feature setup to ensure you’re getting the full value of what you’re paying for. And if you feel like you’re having trouble with navigation, we’d love to offer you a complimentary one-on-one session to help you get even more from Vagaro. During the session, we can walk you through features, share tips and tricks, and show you ways to streamline your workflow. You can book a General One-on-One session under Training and Membership at mysite.vagaro.com/vagarouniversity using the promo code COMMUNITY.

Thank you again for your thoughtful feedback – we look forward to supporting you further!

Casey A.
CA
Casey A.
Owner, Coach, Personal Trainer
Small-Business (50 or fewer emp.)
Originally submitted 2/20/2025
"Great Service, Solid Platform, Easy to Use!"
5/5
What do you like best about Vagaro?

I love the customization, the accuracy and the ease of use. 6 years later- it's getting better. The user experience is very easy and I think it's as good if not better than Mind Body Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

The time zone function has never worked well for clients in different time zones Review collected by and hosted on G2.com.

Response from Tresha Bee of Vagaro

Thank you for your continued support over the past six years! We're thrilled to hear that you love the customization, accuracy, and ease of use. It's great to know that Vagaro keeps getting better for you! We appreciate your feedback and look forward to continuing to support your scheduling needs. 😊

Verified User in Consumer Services
AC
Verified User in Consumer Services
Small-Business (50 or fewer emp.)
"Anytime, Anywhere Access on Phone or Laptop"
5/5
What do you like best about Vagaro?

I can access it on my phone or laptop at any time, day or night. Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

They verify too many times to make sure it’s really you who’s supposed to be using it, but I do understand why that needs to happen. So it isn't a bad thing Review collected by and hosted on G2.com.

Response from Neomi Allen of Vagaro

Thank you for sharing your feedback! We're glad you enjoy being able to access Vagaro from your phone or laptop whenever you need it. We also appreciate your understanding of our identity verification measures, which help protect your account. Thanks for choosing Vagaro!

AN
Verified User in Individual & Family Services
"Help desk"
2.5/5
What do you like best about Vagaro?

I like that it’s live person to help when I call. One time, I had a credit card processing question where a client didn’t show for her appt and I want to charge her card on file. The first rep wasn’t able to articulate and assist. The manager stepped in and was able to articulate the limitation of the system and advised a solution to my issue and offer additional tips Review collected by and hosted on G2.com.

What do you dislike about Vagaro?

I don’t like that customers have to tap and pay each time after their service. When it was Schedulicity, the system allowed a bypass of the card tap Review collected by and hosted on G2.com.

Response from Neomi Allen of Vagaro

Thank you so much for sharing this thoughtful feedback — we really appreciate you highlighting your experience with our live support team. It’s great to hear that when things needed a deeper explanation, our manager was able to step in, clarify the system limitations, and offer a workable solution plus extra tips. That’s exactly the level of support we aim for.

Regarding the tap-to-pay process, we understand how workflow differences from other platforms can take some adjusting. If you’d like to explore any available settings or alternative payment workflows that might better fit your business style, we’d be happy to walk through those options with you. Feel free to reach out anytime at support@vagaro.com, and we’ll gladly assist.

Questions about Vagaro? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Raymond D.
RD
Raymond De Castro
•
Last activity over 4 years ago

What kind of support does Vagaro provide?

GU
Guest User
•
Last activity about 3 years ago

What is Vagaro used for?

0 Upvotes
3
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Pricing Options

Pricing provided by Vagaro.

One Location

$23.99
Flat Rate Per Month

Multiple Locations

Custom Quote Available
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