Mixpanel Reviews & Product Details

What I like best about Mixpanel is how clearly it shows what users are actually doing inside the product. Instead of just page views or basic traffic numbers, Mixpanel focuses on real actions like sign-ups, clicks, feature usage, and drop-offs. This gives Mic better insight into user behavior. Another thing I really like is how fast and interactive the reports are. Funnels, retention charts, and breakdowns update quickly so I can explore data without waiting for long report loads. From a backend developer point of view, the event-based model makes sense. i can send event from apps, background jobs, or services, not just the frontend This fits well with microservices and backend-heavy products. I also like that Mizpanel lets me slice and filter data easily. I can break events by user type, plan, country, or any customer property without writing SQL every time. Review collected by and hosted on G2.com.

One thing I dislike about Mixpanel is that the learning curve can be steep at the beginning. If events are not planned and named properly from day one, the data can become confusing later. Another downside is pricing. As data volume grows, costs can increase quickly, especially for high-traffic or event-heavy systems. You need to be careful about what you track. The UI, while powerful, can sometimes feel overwhelming. There are many options and charts, and it takes time to understand which report is best for which question. Debugging tracking issues can also be tricky. if an event is missing or sent incorrectly, finding the root cause sometimes requires digging through logs and dashboards, and long-term historical analysis can be limited depending on the plan, which can affect deeper thread analysis. Review collected by and hosted on G2.com.

What I appreciate most about Mixpanel is its easy learning curve. Most of our collaborators are able to uncover data insights without needing to write any code, which really helps promote data democratization within our company. Additionally, Mixpanel’s support team is excellent and consistently available to assist with any issues that arise. Last but not least, it is now available in many languages (including spanish and french), so all our collaborators can use it now Review collected by and hosted on G2.com.

There's only one thing I keep struggling with in Mixpanel: The 'Import Schema' option to edit properties information as a batch. When trying to upload a CSV, it doesn't recognize the values.

There are also other importing options liek Avo, mParticle and Segment, although we don't use them in my company. The other option is to manually update each property. Review collected by and hosted on G2.com.

It is a lifesaver for debugging. When a user reports an issue, I can look up their profile and see their exact "User Flow"—literally the step-by-step actions they took right before things went wrong. It takes the guesswork out of reproducing bugs. It's also great for verifying that people are actually clicking the new buttons I shipped. The integration part is really easy : just add a helper class that calls the Mixpanel SDK, and that's it, The service is now implemented to use by just calling a helper function from all over my application . Mixpanel also handles event syncing flawlessly in case if the device is offline. I use this product daily/frequently to debug my applications. Review collected by and hosted on G2.com.

You have to be really strict with how you name events in your code. If you aren't careful, the data gets messy and hard to read. Also, finding a specific user to debug can be annoying if you don't have their unique ID handy; the search function could be a bit smarter. Their Customer support is not that good, very lengthy process of communication. Review collected by and hosted on G2.com.

Their focus is exclusively on analytics, unlike Amplitude, which I find too broad. I appreciate having statistical significance displayed directly in the reports. The idea of alerts is also excellent, although unfortunately, they do not function as intended. Review collected by and hosted on G2.com.

The support experience has been terrible. As a paying customer, we've been waiting for two weeks for a response to resolve a critical bug affecting alerts, but have yet to hear back. It feels like they simply don't care, and in the meantime, we're dealing with false positive alerts on a daily basis.

Additionally, there's a significant issue with the user merging feature. Its implementation is far inferior compared to what Amplitude offers. Review collected by and hosted on G2.com.

MixPanel is super simple, flexible and robust. We previously used a very centrailsed approach with Tablaue, where only the data team were able to produce complex reports. The shift to mixpanel proved to be a huge game chnager that helped ys x2.5 on Black Friday. The real time, the decentralised approach so everyone have the abuility tpo create reports, the ease of use - all made our team much more data savvy than before. Review collected by and hosted on G2.com.

After 1 year or so of packing it with our data, we feel some clutter and slowness - but I assume this is part of us needing to become more efficient with our use of data and events. Review collected by and hosted on G2.com.

With this platform, you can monitor events from your application or product almost in real time as users interact with it. The reporting features are robust, and the data visualization tools are highly effective. Pretty easy to use. One of the standout benefits is the ability to create funnels, enabling you to track user engagement and other important metrics as people use your application. Additionally, you can manage multiple servers there and attach properties to events, which helps you analyze how events with specific properties perform throughout the entire flow. Also I had faced a problem with some events not showing up the customer support helped me and resolved my issue quickly after I mailed them. I sometimes use it more than twice a week. Review collected by and hosted on G2.com.

For someone new to Mixpanel, it can be a bit complicated to use at first. The platform offers a wide range of features, which may feel overwhelming. I also think there should be more support documents and materials available to help users learn more quickly. Additionally, it can be quite expensive. Review collected by and hosted on G2.com.

I use Mixpanel to understand how our users interact with our product, which helps me set goals for improvements and track changes. I like using the 'Insights' feature a lot because it's the most convenient tool for investigating our data and creating queries. I know our events well, so 'Insights' makes it easy for me to understand our data. Review collected by and hosted on G2.com.

Sometimes the data I see in funnels doesn't match the data in Insights, even with properties set up well. It's hard to create an alert for data I don't have, and faking the event isn't possible. I used to use cohorts a lot but it's hard to find that screen now. I'd like better Intercom integration. The current integration isn't good enough, and I can't sync specific cohorts. Review collected by and hosted on G2.com.

I like the UI for building reports on the fly and the ability to integrate tons of tools. Usually, building the right reports helps us through A/B testing, and understanding user behavior based on certain segments, even comparisons, are great tools when debating our products with different stakeholders. The ability to export cohorts to marketing tools has greatly improved our product-marketing efforts, as well as event dumping into our data warehouse to correlate product growth with other business KPIs. The initial setup of Mixpanel was super easy, which is one of the key aspects I appreciate. Review collected by and hosted on G2.com.

Might be me, but the User Flows took me a while to figure it out, and in some products it is still difficult to set up and get value for it, despite on paper being a super powerful feature. Another key aspect I think can be improved is Board management, especially on deleted or guest accounts. They're overall difficult to manage and audit when changes to the lexicon happen. We usually rely on emojis in the title and other 'hacks' to ensure a board is up-to-date and worth reading. Lexicon events remaps, although dangerous, might be a powerful feature for data admins. The feature that helps us understand metric deviations is hidden when it should be a core feature for any insight report or board. Review collected by and hosted on G2.com.

Mixpanel is an excellent tool for tracking user behavior on our frontend applications. I appreciate its user-friendly interface, which makes it easy to create custom and intuitive dashboards.

Another advantage is its support for custom data in addition to the standard event data it collects (such as date, browser, and location). This flexibility is a significant benefit, as it allows us to tailor the data we track and incorporate it into our dashboards as needed. Review collected by and hosted on G2.com.

It would a great additional beneficial to have a more comprehensive selection of templates available for graphics. Additionally, incorporating AI to help reconcile various events and tag them according to specific areas of the product would be a valuable improvement. Review collected by and hosted on G2.com.

I love managing different events, cohorts, and the ability to create and share customized dashboards. This allows me to leverage exactly the information I need. Mixpanel really meets the needs well, where other solutions had missing features. Review collected by and hosted on G2.com.

There are two aspects that I find problematic with Mixpanel. First, when I look at the charts by week or by day, the data for the current period is displayed with dotted lines. Although this is relatively clear, it gives the impression that it is a projection, and as a result, we often see that at the end of the day, it is in free fall, which can be misleading since the day is not over. It is not always very clear. Secondly, the mobile interface really needs improvement. Accessing Mixpanel on a mobile is very complicated, it works very poorly, and it is not visually appealing. A better mobile interface would be a huge plus. Review collected by and hosted on G2.com.