# Mixpanel Reviews **Vendor:** Mixpanel **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,364 ## About Mixpanel Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel helps product, marketing, and growth teams align faster, uncover what matters, and take confident action. With innovations like AI Copilot, Metric Trees, and Mixpanel Mirror, teams get clarity without complexity—no SQL or re-tagging required. Unlike legacy BI tools or bundled platforms, Mixpanel delivers a powerful, flexible system of insight that works with your stack, not against it. Trusted by companies like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, retention, and monetization. Whether you're growing a startup or scaling an enterprise, Mixpanel helps you turn data into impact—fast. ## Mixpanel Pros & Cons **What users like:** - Users appreciate the **ease of use** of Mixpanel, enabling straightforward event tracking and fast querying of data. (97 reviews) - Users value Mixpanel's **flexibility and reliability** , enhancing their ability to make precise, data-driven decisions efficiently. (81 reviews) - Users appreciate the **user-friendly analytics** of Mixpanel, enabling easy data access without technical expertise. (60 reviews) - Users appreciate the **intuitive interface** of Mixpanel, making it easy for all team members to utilize effectively. (41 reviews) - Users appreciate the **robust reporting capabilities** of Mixpanel, enabling data-driven decisions across diverse teams effortlessly. (39 reviews) - User Interface (32 reviews) - Users appreciate the **ease of use** of Mixpanel, finding it simple to learn and effective for data analysis. (31 reviews) - Capabilities (29 reviews) - Easy Setup (29 reviews) - Helpful (29 reviews) **What users dislike:** - Users face a **steep learning curve** with Mixpanel, particularly for mastering advanced features and event management. (37 reviews) - Users note a **steep learning curve** with Mixpanel, particularly when mastering advanced features and managing updates effectively. (35 reviews) - Users find the **event setup process cumbersome** , complicating A/B testing and tracking sequences effectively. (23 reviews) - Users find Mixpanel **too expensive** and cumbersome, especially for advanced features and maintaining A/B tests. (22 reviews) - Users report **data management issues** with Mixpanel, including data mismatches and difficulties in deleting redundant information. (19 reviews) - Users find the **complexity of Mixpanel** overwhelming, especially due to insufficient onboarding and advanced feature access. (18 reviews) - Users find the **difficult learning curve** of Mixpanel's features overwhelming, often requiring extensive time and effort to master. (18 reviews) - Missing Features (17 reviews) - Complex Features (14 reviews) - Limitations (14 reviews) ## Mixpanel Reviews ### 1. Review: 1 year usage of Mixpanel **Rating:** 4.0/5.0 stars **Reviewed by:** Tung N. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Mixpanel has a very easy to use user interface, and it can track events in real time as well as creating dazzling visualizations directly when querying for information about users on my app. **What do you dislike about Mixpanel?** Mixpanel could fix the mechanism behind exporting data as CSV - sometimes I need to export data from a funnel on a daily basis, so it would be great to have automatic export of data **What problems is Mixpanel solving and how is that benefiting you?** MP can help me search for necessary information in a relatively quick and easy way compared to querying from databases, and it allows me to share my insights very easily ### 2. Does a lot, but extremely complicated **Rating:** 3.0/5.0 stars **Reviewed by:** Corrie H. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Mixpanel?** You can do basically any tracking you need with Intercom. It is easy to see all of the analytics you are using and to understand how your product is operating. **What do you dislike about Mixpanel?** There is an incredibly steep learning curve. **What problems is Mixpanel solving and how is that benefiting you?** One stop place to be able to see what is happening within our product and the analytics that we are recording. ### 3. Incredible Tool for SAAS Companies **Rating:** 4.5/5.0 stars **Reviewed by:** S D. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2023 **What do you like best about Mixpanel?** Easy to use - once the script is loaded in the application, it is a child's play to configure the dashboards. Useful insights could be garnered even with little coding experience. However there are still lot more features to explore **What do you dislike about Mixpanel?** Setting up lookup tables often not happening - when we replace the lookup tables with a new one, the results do not populate based on updated data. **What problems is Mixpanel solving and how is that benefiting you?** Customer Usage Metrics ### 4. Mixpanel has an exceptional support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Mixpanel?** One of the notable strengths of Mixpanel lies in its exceptional support team, possessing a profound depth of technical expertise and a solid commitment to assisting customers. **What do you dislike about Mixpanel?** I believe there are areas for improvement in the platform's capabilities, particularly in enabling seamless integration with external data sources to enhance the depth of product understanding. For instance, the existing Salesforce integrations primarily cater to product marketing instead of emphasizing product analytics. **What problems is Mixpanel solving and how is that benefiting you?** As a Product Analyst utilizing Mixpanel for comprehensive product analytics, I have observed significant advantages for our company in terms of gaining a profound understanding of our customer base. By effectively segmenting them into three distinct groups—customers, accounts, and partners—we have discerned unique behavioral patterns within each category. This invaluable insight has enabled us to optimize engagement strategies and proactively mitigate churn, leading to enhanced business outcomes. ### 5. The learning curve is steep, but when everything is setup, it just works and brings great value **Rating:** 4.5/5.0 stars **Reviewed by:** Rasmus R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Setup is fine, and the filter/segments/events functions are just great. The templates and automatic visualization options are the best part, and brings value from day 1. **What do you dislike about Mixpanel?** The learning curve is steep when you consider both setup, data-implementation, and afterwards usage, but the value it brings with insights is worth every second **What problems is Mixpanel solving and how is that benefiting you?** As head of growth, my need is to view marketing-entries to our platform (Bricksite) and qualify these singups within our productflow. Mixpanel does both well, when setup correctly. Im really looking into the growing functionality of Marketing Attribution and CDP-like features. ### 6. Mixpanel is an amazing product **Rating:** 5.0/5.0 stars **Reviewed by:** Chandu p. | Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Mixpanel?** Its collection of data and simplifies it to provide it to the users. It's unmatched. The recording of events by the user on the application. Havent tested competitors, but I wouldn't switch from Mixpanel. **What do you dislike about Mixpanel?** Nothing for now, all looks good. nothing wrong at all. Nope, I don't think so. No problems at all. I would like them to continuously improvise. **What problems is Mixpanel solving and how is that benefiting you?** I can see the data and easily assist the user, watch the events of user on the smallcase app. Yes, I am definitely more productive than ever. Yes business performance has increased. ### 7. Mixpanel is the best self service analytics platform to cater to a variety of audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Aviram M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** - The simplicity and intuitive user interface that allows it to be used by non-tech/analytics-oriented persons - The constant improvement in capabilities while not increasing complexity **What do you dislike about Mixpanel?** - More advanced reports look good on paper but are usually useless in a complex product environment, referring specifically to 'Flows' and prediction reports - Data hygiene is hard to maintain **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel solves the need to get basic analytics accessible for everyone in the company, regardless of their background - this allows our small team of analysts to focus on more complex issues ### 8. Makes it easier to setup, access and share product analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Mixpanel?** - Ease of implementation - Variety of report views possible - Ability to perform manual cohort analysis - Synching of cohorts between mixpanel and other services like moengage **What do you dislike about Mixpanel?** - Pricing is on the steeper side for a pure play analytics tool - Reports shared over email as digests do not properly format into a neat pdf - Some of the event definition structures can be forced rather than keeping everything open ended **What problems is Mixpanel solving and how is that benefiting you?** - Easily set up event capture for user data - A single place where all users can collaborate and create reports and digests to go with it - Easily sharable reports across the org ### 9. Phenomenal UX, Even Better Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Avi C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Mixpanel?** It has to be the amazing customer service. I've never had a question that went unanswered for a long time. I work with over a dozen vendors like MixPanel on a regular basis and none of them compare. **What do you dislike about Mixpanel?** Nothing really. I do have a suggestion though - I'd love it if we could leverage AI to identify and duplicate (or similar) events/properties, in order to avoid redundancies. **What problems is Mixpanel solving and how is that benefiting you?** MixPanel allows me to keep track of dozens of features/products, always ensuring optimal UX, and preventing any unwanted anomalies. Without MixPanel I would be lost. ### 10. Feedback for Mixpanel as a Software developer at a Unicorn **Rating:** 4.0/5.0 stars **Reviewed by:** Aashwin K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Mixpanel?** The ease with which you can create funnels to track business success metrics makes it easier for you to monitor the KPIs in great detail, consequently making it easier for you to take calls on improvements in your product/ feature. **What do you dislike about Mixpanel?** There is not much to dislike about Mixpanel. It's an excellent tool for your business. However, one thing I would like the Mixpanel team to work on is the suggestions they provide while creating funnels **What problems is Mixpanel solving and how is that benefiting you?** I use Mixpanel as a software developer in a product based Unicorn in India, and it has helped me a great deal in analysing the impact of my work upon the users of our product. It hence has helped me in understanding the consumer requirements, which is of utmost importance for any business. ### 11. We were finally able to get a handle on our application metrics and usage! **Rating:** 5.0/5.0 stars **Reviewed by:** Chip K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It's super flexible. We tried other metric-tracking apps for a long time but eventually ran into issues making them fit our specific needs. Mixpanel just worked! **What do you dislike about Mixpanel?** Because of the flexibility, you do have a spend a bit more time thinking about how to build your reports and dashboards and making sure they work. I'd like more preconfigured dashboards read to go that can be tweaked. **What problems is Mixpanel solving and how is that benefiting you?** It's helping us keep track of our unit metrics over time. Things like MRR, ARPU, Churn, Conversion rate, and conversion funnels. ### 12. Great product...makes my day to day much easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** Mixpanel is a game-changer for analysing complex data swiftly, thanks to its powerful features and intuitive interface. It empowers me to dive deep into data, extract valuable insights, and easily make informed decisions. **What do you dislike about Mixpanel?** While Mixpanel offers robust capabilities such as custom event properties, leveraging them effectively may require a learning curve. The documentation and guidance provided by Mixpanel could be more comprehensive, making it less intuitive for users to harness the full potential of these advanced features. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel excels in transforming complex data into meaningful reports that effectively communicate insights to senior business leaders. Its customisable dashboards, comprehensive visualisations, and simplified data presentation enable executives to quickly grasp key metrics and make informed strategic decisions based on the data-driven insights provided. ### 13. Mixpanel: A Comprehensive Tool for Tracking User Behavior and Analyzing Data **Rating:** 4.0/5.0 stars **Reviewed by:** Devendra S. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Mixpanel?** One of the best things about Mixpanel is its ability to track and analyze user behavior on websites and mobile applications. It provides a wealth of data that can be used to understand how users interact with a product and identify areas for improvement. Additionally, Mixpanel offers a variety of tools for segmentation, engagement, and retention analysis, making it a powerful tool for gaining insights into user behavior. **What do you dislike about Mixpanel?** One potential disadvantage of Mixpanel is that it can be complex to set up and use, especially for those unfamiliar with data analysis. It requires technical expertise to properly implement and make the most of the data it provides. **What problems is Mixpanel solving and how is that benefiting you?** It enables us to measure, understand, and improve the performance of their websites and mobile apps by providing insights into user behavior and engagement. Mixpanel also helps in making data-driven decisions about product development and marketing efforts and identifying areas for improvement in the user experience. ### 14. One of the best analytical tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Manan S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Simplistic and easy-to-navigate tool, the best part is saving reports and creating funnels and segmentation. Mixpanel is also easy to setup on the website. I haven't tried the AB test feature but will sure use that in future scenarios as well if required. **What do you dislike about Mixpanel?** Pricing is too costly for the events per price other competitors are giving similar features for lower price. **What problems is Mixpanel solving and how is that benefiting you?** The best part of using Mixpanel is to create funnels of two different pages and understand the conversion rate dropoff of customers. ### 15. Great experience, for beginner to expert **Rating:** 4.5/5.0 stars **Reviewed by:** Sean B. | Senior Mobile Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** The layout is great and the granularity of analysis options are second to none in my experience. Even for someone with no data science / analytics experience, it is easy enough to get started and analyze your product to enable productive changes. **What do you dislike about Mixpanel?** I do not like the experience on mobile. I wish the site was optimized for mobile, or better yet, that a mobilr app was available. **What problems is Mixpanel solving and how is that benefiting you?** Tracking user behaviour and app performance, allowing me to find flaws in UX and implementation. ### 16. Valuable insights to grow company **Rating:** 5.0/5.0 stars **Reviewed by:** Devansh M. | VP Data, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Mixpanel?** I really love the user interface of the software. It is very easy to use and one can easily extract insights to get to know about the overall activities which are happening on the app and use this to grow the app. **What do you dislike about Mixpanel?** Not really anything specific. But, it sometimes delays showing the data which hampered the real-time data analysis. It would be an issue for those who would like to know the app's performance on a real-time basis. **Recommendations to others considering Mixpanel:** If you want a detailed analytics of your app, then you can use Mixpanel without a second thought. Trust me, you would love it. **What problems is Mixpanel solving and how is that benefiting you?** We are in the business of providing news through memes. We wanted to see the different metrics like post views, likes, shares etc. to get a better understanding of whether the people are loving our app or not. Mixpanel provides all this data which helps us to get the data easily from one software. Now, we don't need to go on other software to get the same data. ### 17. Must have analytical tool for B2B softwares **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** - Great UI - Very good implementation documentation - Easy dashboarding - Good user experience - Slack community channel - Always developing new features (for example Sheets to Mixpanel is a brilliant feature) **What do you dislike about Mixpanel?** - Very slow support even for enterprise customers. Sometimes replies can take 2-3 days and for implementation this becomes very annoying. - No webhooks? We want live webhooks for certain events **What problems is Mixpanel solving and how is that benefiting you?** Understand user behaviour, feature usage, company and group analytics, data driven hypothesis, easy solution for event tracking. ### 18. Mixpanel helps in analysis of eacha nd every funnel step of an user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Mixpanel?** Easy to use Creative data visualisation Multiple user segmentation Types of data visualisation Costing of the product **What do you dislike about Mixpanel?** Problem while Searching for particular user id Formula limitation while creating few views **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us in understanding the each and every funnel step of an user end to end. It helps us find the steps that are underperforming for us and we can take better constructive decisions based on that. ### 19. Must have for Product Managers **Rating:** 5.0/5.0 stars **Reviewed by:** David W. | Senior Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2023 **What do you like best about Mixpanel?** - Very quick to get started - especially if you have a development team in-house. I think for us, we were up and running in a few hours (with some essential first events) - I feel that I am, for the first time, able to do good, data-driven product management - There are very few questions on the data I have that I can't answer with Mixpanel. Its highly configurable **What do you dislike about Mixpanel?** - It feels like statistical data does not work so well with Mixpanel. With that, I mean data that is not an event from Users - for example, how long an upload takes,... - It would be great if Mixpanel could also send surveys to customers directly in-app. For example, NPS surveys or similar...then the NPS score could be directly linked to the user in Mixpanel...allowing quite powerful analytics **What problems is Mixpanel solving and how is that benefiting you?** - Making better, data-driven decisions - Understanding product and feature usage and reacting to it in real-time - Making our actions and objectives more quantifiable ### 20. Excellent event reporting software at a fair and affordable price. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Mixpanel?** Simplicity of setup and reporting capabilities. **What do you dislike about Mixpanel?** I can't think of anything that I don't like about the software. It does everything I want and need it to. **What problems is Mixpanel solving and how is that benefiting you?** It allows me to view data and produce reports on in-app events. This is benefitting me by providing valuable insight into product usage that I'm not able to easily gather from Segment. ### 21. Great tool for funnel analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Mixpanel?** The best thing abaout mixpanel is it tracks all the actions done by user while using your platform, be it clickibg a banner, scrolling or even hovering, everthing is captured. Based on your requirement everthing is captured **What do you dislike about Mixpanel?** The accuracy of data provided by mixpanel is not very reliable. You can use it as a qualatitative analytics platform but presently quantitatative analysis cannot be done given the accuracy of data is not good. Also as alot of data points are captured, significant amaout of time is needed to process data from mixpanel **What problems is Mixpanel solving and how is that benefiting you?** It helped us in capturing data points which we had not even thought were required, although the accuracy of data is not up to the mark however the quantity of data points captured are second to none ### 22. Mixpanels fantastic tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Elisa P. | Dealer.com Regional Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Mixpanel?** I appreciate Mixpanel for its uncomplicated and intuitive design, which makes it a pleasure to use. The basic colour scheme helps to quickly find the information you are looking for and the help section provides thorough tutorials and examples that give a deep insight into all aspects of the product, making it easier even for someone who is not an expert. It has great potential, so a small investment in training can yield immense rewards in terms of understanding customer behaviour on the website or application, such as identifying issues and resolving them effectively with less scrolling than before after updates have been made. Overall, I think Mixpannel offers a flawless solution. **What do you dislike about Mixpanel?** Using Mixpanel plans for event logging is an essential part of ensuring successful launches, but the examples available are inadequate. It's simple to get started that it can lead to carelessly tracking too much information that ends up being redundant and useless. To ensure successful implementation, access to more detailed planning models would be highly beneficial. **What problems is Mixpanel solving and how is that benefiting you?** My application's usage data can be collected and analysed easily with Mixpanel. ### 23. Mixpanel is a must have for Product Managers. It has been extremely helpful in my product analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Dan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Mixpanel?** The funnel feature has been very helpful alongside alerts and daily digests **What do you dislike about Mixpanel?** Nothing to dislike about the product. It is quite useful **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is solving the problem of understanding user conversion across product funnels. It helps figure out areas of improvement and existing issues ### 24. There's no better analytics tool than Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Chaitanya Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Mixpanel?** 1. It is super fast - No matter the complexity of filters, breakdowns, mixpanel comes up with the visualization in a jiffy. Now that's a delight because number crunching is known to be super slow process across other analytics tools, excel etc. 2. The UI is beautiful - Who thought number crunching could be fun? Well, mixpanel did. 3. Feature packed - You get trends, insights, funnels, cohorts broken down by any number of dimensions. **What do you dislike about Mixpanel?** Nothing really! Maybe they could add products like Appcues, Userflow etc., to simplify life for product folks. **What problems is Mixpanel solving and how is that benefiting you?** Super detailed view of User behavior, feature adoption, engagement, conversion & retention. Integrates most of external tools seamlessly as well. ### 25. Great analytics tool for PLG **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Mixpanel?** Very easy to create custom reports we need to track down-funnel freemium user acquisition actions. This enables us to optimize channels/campaigns that drive the best quality users for a PLG product. **What do you dislike about Mixpanel?** It's not intuitive how to add other users to reports at first. It's not a big deal once you figure out how to collaborate across your team. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel gives us the data we need to know what quality users are coming through PPC campaigns. There are a lot of steps/criteria to becomming a user of our product and we Mixpanel to map that out for us. ### 26. Mixpanel has really helped us monitor our Product Analytics & showcase key metrics to the investors. **Rating:** 4.0/5.0 stars **Reviewed by:** Priyanka S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Mixpanel?** It gives app event-based and user-level analytics to better understand and evaluate the impact of our product. **What do you dislike about Mixpanel?** We were not able to find a direct way to understand how much time a user spent on our app per session. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel has helped us monitor our Product Analytics to evaluate our impact. It has easy tools to calculate MAU, DAU, retention rate, etc. and showcase such key metrics to the investors and stakeholders. ### 27. A must have component of any digital product stack. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The most helpful thing about Mixpanel is the ability to get quantitative insights into how my products perform with users. Shipping features is not good enough if you can't assert that they have the impact you want for your customers. **What do you dislike about Mixpanel?** Having to edit and save a report when trying to change a simple setting like the period of a report (7D to 30D). I want to toggle between those views on the report while on my boards. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel solves the problem of knowing how users use my products and which features perform best. It gives me a great sense of retention and engagement to make smart product decisions. ### 28. Best App Analytics Tool out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Mixpanel?** Upsides of using mixpanel are - Scalability - You can easily scale Affordable Plans - Best thing is that it is free and has numerous plans you could choose from as per your business needs Easy Integration - SDK of mixpanel is quite easy to integrate Third party integration - Easily integrates with third party tools like appsflyer etc for finding out like count etc. **What do you dislike about Mixpanel?** Downsides of using mixpanel are - Not a lot of Key performance Indicators (KPIs) are available Advance features given are not particularly useful, generally speaking Sometimes the data that flows inside mixpanel is ambiguous and confusing **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is helping us to find out the users who are actively using our apps, we can identify the user journey through our app and find out the clicks and events that he performs over the app. With the help of A/B testing, we can get more users to come back to our app and thus increasing Retention. ### 29. Helpful to duplicate and explore our conversion **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Mixpanel?** I like using Mixpanel to make decisions and really understand where we have successful conversion across different sets of users and the path they take. I've used Amplitude before and would say they're comparable. I do love the "Compare with previous week" and easy duplication functionality. **What do you dislike about Mixpanel?** Sometimes I can't dig in as much as I'd like to a group of users and follow paths across new paths - so if a user came to us via one UTM campaign, wanting to see the rest of their journey when they return on a new campaign or come back organically. **What problems is Mixpanel solving and how is that benefiting you?** Discovering user paths on our application so we can focus on improving areas there is drop-off and which UTM campaigns work best. ### 30. Easy to use and great tool for insights **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Mixpanel?** I wasn´t an expert in any event analytic tool when I first started using Mixpanel. The way to build your dashboards is very amicable. **What do you dislike about Mixpanel?** There are still some features missing in case you want to also use it as a KPI Dashboard. **What problems is Mixpanel solving and how is that benefiting you?** It gives me an understing in app performace, were there might be issues and also some insight about users behaviors inside my app. ### 31. All you need to get started with product analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It's incredibly easy to use, even if you are a single person beginning to understand the data your product generates. As someone used to Google Analytics, I felt more confident about the data quality since you can see events in real time and use Lexicon to organize and create a shared understanding. Building reports is super intuitive, even if you're not a data analyst. Documentation also helps a lot with the setup. **What do you dislike about Mixpanel?** It would be nice to customize graph styles, but it's a minor inconvenience. **What problems is Mixpanel solving and how is that benefiting you?** Understanding how the delivered features move the needle, what journey points can improve, and overall monitoring of the platform's health. ### 32. No hands-on help **Rating:** 1.0/5.0 stars **Reviewed by:** Nicolas V. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Mixpanel?** Very deep analytics Multiple ways to use the same data **What do you dislike about Mixpanel?** Setup support Takes days to reply, never offers to handle problems for users, even when asked to do so after months/years of problems reported. **What problems is Mixpanel solving and how is that benefiting you?** Understand SaaS user behavior and usage. ### 33. Faster and easy data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Mixpanel?** It’s really powerful for AB testing. Data quality is surprisingly good. Fast query results when ploting insights. Love the flow charts! Overall it's a very successful product compared to other companies. **What do you dislike about Mixpanel?** Cohort is sometimes confused me. Sometimes we will have duplicate events when doing ab testing. Need a easy way to remove duplicate events for ab testing. On filter we could remove duplicate users **What problems is Mixpanel solving and how is that benefiting you?** Maximize user engagement for our website. It really helps on analyzing the website traffic. I'm definitely more productive. We found some ways to increase business performance. ### 34. Great and flexible analytics tool for business users with incredible customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** I like how flexible the analytics tool is. 99% of the time I've been able to analyze something just the way I imagined it. It is also very user-friendly, which makes it easy to implement with business users in our organization. **What do you dislike about Mixpanel?** The Slack community could be a bit more responsive. The good customer service makes up for this, however. I would like to see some additional functionality, such as a better Slack integration. **What problems is Mixpanel solving and how is that benefiting you?** We track users' product usage and analyse user's behavior for specific flows. We share these analytics across the organization to make effective decisions and informs our product and sales efforts ### 35. Mixpanel has been critical for us to understand user workflows and conversion rates for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The graphs, charts, and dashboards that are built into mixpanel. It would have taken us a significant amount of time to build out the same functionality in-house. I also enjoy the new pricing structure for mixpanel. **What do you dislike about Mixpanel?** Sometimes the UI can be confusing because there are so many options for setting up the solution. I really think some canned beginner or starter dashboards would be nice for someone who's new to this sort of tooling to navigate. **What problems is Mixpanel solving and how is that benefiting you?** User conversion, drop off, and occasionally debugging workflows. We've been able to get a deep understanding of conversion changes for each change in a user workflow. ### 36. Solid **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Mixpanel?** Our team uses Mixpanel to analyze our website, mobile & web app data. It helps us make decisions on what to work on next. Whether that's product roadmap decisions, marketing budget allocation, website optimization, etc. **What do you dislike about Mixpanel?** They removed the email feature, which was really powerful. We used it for years. We had to find an alternate provider which took our dev & marketing team a lot of time to set up. The replacement email provider we switched to costs us $6800/year. **What problems is Mixpanel solving and how is that benefiting you?** Knowing where bottlenecks are in our software UX, as well in the marketing & sales process. ### 37. Easiest to use analytics platform out there **Rating:** 5.0/5.0 stars **Reviewed by:** Katie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Mixpanel?** I find Mixpanel so user friendly compared to other analytics tools. You don't need to be an expert or SQL wizard to get useful insights. The charts are easy to generate and understand, and the dashboard sharing and AB testing capabilities are awesome. **What do you dislike about Mixpanel?** I can't really think of much. Some user flows are a little bit unintuitive like setting up custom events, but it's pretty easy in general and more than flexible enough for my needs. **What problems is Mixpanel solving and how is that benefiting you?** It makes it easy to track performance of features, AB tests and user cohorts, so i know if the work we're doing is succeeding with the expected impact. The whole team can also get involved as it's easy to use. ### 38. Best product analytics tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Isac A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Mixpanel?** Intuitive platform and thousand of templates (tat using AI) to bring a nice and complete analyses from the product, fucntion and more. **What do you dislike about Mixpanel?** Sometimes, features are hided and you need to read articles and some tips on the community to understand better. **What problems is Mixpanel solving and how is that benefiting you?** Customer behaviour and gaps through the digital journey ### 39. Customer behavior analysis made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Tercio C. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Mixpanel?** Mixpanel is a super intuitive product analytics tool that easily enables customer behavior analysis. From connecting multiple data sources and destinations to cohort, funnels, and flows analysis my team and I have the very best tool on hand. **What do you dislike about Mixpanel?** Sometimes making a tracking plan and setting up the tool in tools is not as simple as told. **What problems is Mixpanel solving and how is that benefiting you?** Understanding at which moment our customers are on a journey and what problems they are facing helps our product team to be super effective in prioritizing and scoping solutions, hence delivering faster impact and less time in development. ### 40. Great tool to analyze the product **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Mixpanel?** It is easy to use for non-tech people, to create boards. The company also offers a lot of contents to learn about product analysis **What do you dislike about Mixpanel?** The dependency to the tech team to add and mantain the track in the code **What problems is Mixpanel solving and how is that benefiting you?** It gives me the KPIs numbers easily and give me the chance to understand all the user behavior on my product ### 41. Easy to find insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Mixpanel?** The UI is super intuitive - even with a ton of data I am able to pull the insights I need to inform decisions. But the best part is my ability to easily share those insights with others. **What do you dislike about Mixpanel?** Sharing insights is an important part of my company's MixPanel experience. The permissions settings are tucked away and often forgotten about. I ran into a situation where I created all my insights & dashboard but didn't want to share until they were complete. When it came time to share I had to individually go into the permissions for each insights to invite. A bulk share/invite users to view all the things I created would be useful **What problems is Mixpanel solving and how is that benefiting you?** Tracking usage of our clients on our product. Before MixPanel this data and information was blind to us. Now we can rely on actual numbers vs. qualitative data and feedback on usage. ### 42. Great tool to get learnings in the form of data for improvising the product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Dairy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Mixpanel?** I love how simple it is to use. Finding users, creating funnels, etc everything is easy and learning curve is very less **What do you dislike about Mixpanel?** Nothing that I dislike about mixpanel yet. Suggestion: Maybe a course or something which also helps us in understanding how to create events for the data we want to measure **What problems is Mixpanel solving and how is that benefiting you?** 1- It helps us in understanding the data like how many users are clicking where, what is the conversion, retention etc. 2- We improvise on designs on the basis of data, where drop offs are max, we know that we have to improve the UX. ### 43. Enjoy the ease of use and speed of Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Tommy G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Simple and intuitive to use, very, very fast at loading tables and charts once you've created the filters and data points you're interested in seeing. **What do you dislike about Mixpanel?** Saving and sharing tables with other users is always more confusing and less intuitive than it should be. **What problems is Mixpanel solving and how is that benefiting you?** Track user flows throughout our e-commmerce ordering experience. Help track bugs and error stats ### 44. Mixpanel is an excellent user behavior analytics software. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The customizable aspect of the dashboard has been immensely helpful and allows us to answer both acute and obtuse questions about user behavior and flows. I have not used another analytics software but am thoroughly impressed with this one. **What do you dislike about Mixpanel?** I think there is a moderately steep learning curve and it takes awhile to capitalize on the full utility that mixpanel provides. I would enjoy more demo/youtube instructionals. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us understand utilization, workflow, and generally gauge how our products are performing. It's particularly useful for understanding what areas our consumers are most interested in. ### 45. Good tool for tracking user funnel and user journey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Mixpanel?** The most helpful thing is the user journey comparision it shows at hourly, daily,weekly level and at media source level **What do you dislike about Mixpanel?** Downside is that we dont have website data. As marketer i would want to see all my app & web data in one console rather than switching over everytime **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is solving various problems like the granularity at which it shows data can't be seen in GA or Appsflyer. eg. at user level, city level etc. In our business city level data is very very important and we only get it on mixpanel in realtime ### 46. Mixpanel has been a great tool to quickly get an insight of weather a feature is being used **Rating:** 4.5/5.0 stars **Reviewed by:** Hugi Hólm G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It is very fast. Loading data only takes a few seconds. **What do you dislike about Mixpanel?** Some complex queries are hard. For example when finding users that haven't done an event. **What problems is Mixpanel solving and how is that benefiting you?** I am a developer, I need to see if a feature is being used, to see if it is worth it to keep developing it. ### 47. Best user data visualizer i've used! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Mixpanel?** Great way to visualize user data and look at ways our users intereact with our app **What do you dislike about Mixpanel?** quite a bit of tech setup to get things working correctly **What problems is Mixpanel solving and how is that benefiting you?** giving us insight on how users are interacting with our app and other ways they are using features. ### 48. Easy to integrate into your project using JS **Rating:** 4.5/5.0 stars **Reviewed by:** Roger R. | React Frontend Developer , Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It has a very nice dashboard, and its very easy to integrate to the Frontend **What do you dislike about Mixpanel?** Sometimes I have to click a lot of buttons just so I can get somewhere in the dashboard **What problems is Mixpanel solving and how is that benefiting you?** Its helping have an overview of where users are clicking and how they are navigating my website. ### 49. Amazing analytics product for a startup **Rating:** 5.0/5.0 stars **Reviewed by:** Milan K. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** I recently had the opportunity to use Mixpanel, and I must say it has been amazing for my startup. Mixpanel offers useful tools and features that provide deep insights into user acquisition and behavior, allowing us to make data-driven decisions and drive growth. The platform is UX-friendly, making navigating through the various features and functionalities easy. **What do you dislike about Mixpanel?** It's hard to downgrade product if you're on a higher-paying plan. Sometimes you need to do that. **What problems is Mixpanel solving and how is that benefiting you?** It gives me a good overview of how (though what channels) we're acquiring users. ### 50. Great Product Analytics Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Integrates with our customer data platform and makes it easy to get started creating dashboards and reports. The cohorts feature is especially useful for creating reusable groups for analysis and reporting. **What do you dislike about Mixpanel?** Sometimes analysis methods can be unclear for beginners, especially advanced filters and analysis like Per User. Passing event attributes from our customer data platform is not always so straightforward. **What problems is Mixpanel solving and how is that benefiting you?** Started using Mixpanel to make data-driven product decisions and report on user engagement to our enterprise clients. Set up dashboards to inform and align senior leadership team. ## Mixpanel Discussions - [C](https://www.g2.com/discussions/mixpanel-c) - 1 comment, 1 upvote - [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) - 1 comment, 1 upvote - [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments - [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments - [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 1 comment - [View Mixpanel pricing details and edition comparison](https://www.g2.com/products/mixpanel/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-06-03+12%3A15%3A47+-0500&secure%5Bsession_id%5D=57a67ee7-f5fa-498b-82f4-b34c9d071408&secure%5Btoken%5D=07d49e2860434d9a27577f0a07f0384aeb50c95d25263f65a36bbd6d558887e9&format=llm_user) ## Mixpanel Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Administration** - Data Storage - A/B Testing - Integrations **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Mixpanel Alternatives - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 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