# CallRail Reviews **Vendor:** CallRail **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,715 ## About CallRail CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. ## CallRail Pros & Cons **What users like:** - Users love the **ease of use** of CallRail, facilitating efficient call tracking and management with powerful insights. (109 reviews) - Users value the **user-friendly setup** of CallRail, appreciating its workflow capabilities and effective call tracking features. (102 reviews) - Users value the **powerful call tracking insights** from CallRail, enabling clear visibility into effective marketing campaigns. (90 reviews) - Users find the **powerful insights** from CallRail invaluable for tracking and understanding their call sources effectively. (76 reviews) - Users appreciate the **call recording functionality** of CallRail, enhancing communication and customer satisfaction through effective workflows. (64 reviews) - Users value the **attribution accuracy** of CallRail, effectively tracking call performance from various marketing campaigns. (61 reviews) - Analytics (54 reviews) - Tracking Ease (53 reviews) - Easy Setup (50 reviews) - Integrations (47 reviews) **What users dislike:** - Users find **missing features** in CallRail, particularly in automations, AI voice quality, and CRM integration support. (29 reviews) - Users face **integration issues** with third-party apps and CRM systems, complicating setup and functionality. (26 reviews) - Users experience **call issues** with CallRail, including difficulties in integration and AI's call detection accuracy. (23 reviews) - Users find CallRail **expensive** , with costs adding up quickly and concerns over integration expenses with other services. (22 reviews) - Users find the **learning curve steep** due to time-consuming setup and complicated number management for multiple clients. (22 reviews) - Limited Integration (21 reviews) - Users report issues with **spam calls** and concerns about billing based on call minute limits. (20 reviews) - Users find the **interface complex** , posing challenges for beginners and requiring time to learn menus and options. (17 reviews) - Poor Call Support (15 reviews) - Poor Customer Support (15 reviews) ## CallRail Reviews ### 1. amazing for tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about CallRail?** thumbs up and down feature, allows clients to provide feedback i like how the ai insights now also provide more clarity **What do you dislike about CallRail?** emails should be more user friendly to understand provide ai summaries for the month - trends etc. Make an integration with clickfunells for forms **What problems is CallRail solving and how is that benefiting you?** historical data, call volume over time ### 2. Flawless Filters, Easy UI, and Smooth Google Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** Ease of UI and the integrations with Google. The filters are easier to use than any other call tracking platform I've tried and perform flawlessly. **What do you dislike about CallRail?** I'd like to be able to purchase specific phone numbers through the system. **What problems is CallRail solving and how is that benefiting you?** It allows us location-specific and brand-wide reporting, which solves the issue of sources across many locations. ### 3. User-Friendly Interface with Valuable Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jett F. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about CallRail?** I love the data it gives the company, but also how user-friendly it is. **What do you dislike about CallRail?** I wish I knew what other things you can do with CallRail. **What problems is CallRail solving and how is that benefiting you?** Callrail is helping us track our offline conversions, this is benefiting us by giving us better data. We are also using it for offline tracking. ### 4. Easy, Intuitive, and Truly Valuable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about CallRail?** Its easy to use, intuitive, and valuable. **What do you dislike about CallRail?** The call transcriber struggles sometimes. The lack of customized call tagging via AI automatically is a downside. **What problems is CallRail solving and how is that benefiting you?** Call transcription for monitoring and tracking. User history to review past activity and interest. Its benefiting our workflows, employee monitoring, and feeding valuable insights back to Google. ### 5. Our marketing team has been implementing CallRail as a call tracking service for several years. **Rating:** 5.0/5.0 stars **Reviewed by:** Will T. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about CallRail?** We rely on both the dynamic call swap and Google Analytics integration. The ability for our team to collaborate with our clients in reviewing and scoring each call is also significant. **What do you dislike about CallRail?** I personally do not like the strong push to use CallRail as a lead center. I completely understand how helpful this can be for a small business, but on the agency level this doesn't match our goals to integrate with the lead tracking programs our clients are already implementing. **What problems is CallRail solving and how is that benefiting you?** For the home services industries, without CallRail there is a significant gap in a business owner/manager's ability to connect the dots from marketing costs/efforts and results (primarily phone calls). CallRail provides this info allowing business leaders to have the knowledge they need to allocate resources and campaign spend towards the marketing that is moving their business forward. ### 6. Clarity-Enhancing Call Tracking with Smooth Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Pranath M. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about CallRail?** I like how CallRail replaces assumptions with clarity. The historical data feature is particularly valuable as it allows me to spot real trends and make smarter budget decisions without the need to dig deeply into datasets. **What do you dislike about CallRail?** I have trouble with CallRail's integration with our CRM. It is not built to integrate, which is a big drawback for us. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track call origins and enhance customer experience. It replaces assumptions with clarity, helping me spot trends for smarter budget decisions using historical data. ### 7. Effortless Call Tracking with Exceptional Updates **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about CallRail?** I like that CallRail is easy to use, which makes things simple for us. If you don't know how to use it, the support is really complete. They always have new features coming out, which is great because they are constantly looking to improve. We've seen improvements even when we've only asked a couple of times. We love that they add features we need as marketers, and they're not useless. It makes our lives easier and helps our customers use CallRail just like we do. The setup is super easy, and that's definitely one of the things we like the most. Plus, having free trials for our clients is a bonus, making it easier for them to commit because they end up loving it. **What do you dislike about CallRail?** I think you guys could do a better job at reaching out and maybe help us implement those changes. Or helping us see how those changes look or why they're beneficial. So maybe, like, an implementation team for an extra fee or whatever. **Recommendations to others considering CallRail:** Definitely, switch over if you are having any types of problems tracking calls and reviewing their performance. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for call tracking, ensuring my client sales teams pick up calls. It helps recreate a call center environment, shows which agent answers first, and allows us to provide call feedback. ### 8. Easy-to-Use API, But Less Robust Than CTM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like its ease of use and the api is easy to use. **What do you dislike about CallRail?** CallRail has fallen back behind CTM as the leader in the space. CTM is a lot more robust and customizable. **What problems is CallRail solving and how is that benefiting you?** We are able to see where our leads are coming from and to optimize campaigns. ### 9. Extremely helpful for Paid Media attribution **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew H. | Senior PPC Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about CallRail?** I think the thing I like the best about CallRail is the Paid Media integrations (Meta Ads, Google Ads, etc.) and how it can help confirm or fix some of our attribution issues internally. It's great to look at transcripts, call logs, and source data to determine where our leads are originating as well as the outcome of those leads. **What do you dislike about CallRail?** I think there is opportunity for CallRail to expand it's offerings a bit with some more granular interaction within the Paid Media space. Things like being able to segment lead data in a way that can feed back in to Paid Media as an integration to keep a running exclusion list so I'm not "double paying" for a customer. **What problems is CallRail solving and how is that benefiting you?** The primary problem CallRail solved is our attribution issues with some of our Paid Media. ### 10. Great Visibility for Tracking and Optimizing Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Scott S. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about CallRail?** visibility, ability to track and optimize campaigns **What do you dislike about CallRail?** Can't think of anything. It's a great resource for businesses and agencies like ours. **What problems is CallRail solving and how is that benefiting you?** It is helping me in seeing where calls and coming from and how best to optimize my marketing campaigns. ### 11. Perfect for finding out where your calls are coming from **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew P. | Director of Web Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about CallRail?** Went looking for a solution for finding the sources of our incoming/client calls. CallRail helped us figure out if calls were coming from Google My Business, from our website, from external marketing efforts AND tag and categorize those correctly so we knew exactly what our ROI was for our efforts. **What do you dislike about CallRail?** Everything was very easy to set up with the exception of some of the "workflow" filters, but the sales rep did an awesome job working with us and that was only a minor hiccup. **What problems is CallRail solving and how is that benefiting you?** Went looking for a solution for finding the sources of our incoming/client calls. CallRail helped us figure out if calls were coming from Google My Business, from our website, from external marketing efforts AND tag and categorize those correctly so we knew exactly what our ROI was for our efforts. ### 12. Easy Text Communication, Seamless Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie M. **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** I find CallRail really easy to use. The text feature, in particular, stands out to me because it's super easy, and people I speak with are more likely to respond via text. The setup was also good, easy to follow, and informative. **What do you dislike about CallRail?** I would love to have some sort of automated text option, like being able to send out texts to a mass audience, not just individually. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for after hours AI call assist and sending texts to patients. ### 13. Effortless Integration, Stellar Call Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Dominic H. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** I like that CallRail is easy to use and integrates smoothly with Google Ads, GA4, and GTM. It helps us attribute calls to paid ad services and allows us to see data sitewide within analytics. I also found the initial setup very easy. **What do you dislike about CallRail?** I don't dislike anything **What problems is CallRail solving and how is that benefiting you?** I use CallRail to attribute where calls came from and discern quality. It's easy to integrate with Google Ads, GA4, and GTM, helping us attribute calls to ad services and view data sitewide. ### 14. Couldnt live without it! **Rating:** 4.5/5.0 stars **Reviewed by:** Brad L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about CallRail?** I like the ease of setup, the vast list of integrations, the ability to do keyword spotting and conversion tracking back to our google ads campaigns. **What do you dislike about CallRail?** Dislikes - I think there should be an enterprise level package for larger companies with a price discount based up volume. The conversation intelligence needs some additional work as well to properly tag keywords. **What problems is CallRail solving and how is that benefiting you?** the biggest problem we are solving with callrail is showing clients the ROI from their advertising campaigns. Not only showing, but providing recordings and feedback of how their calls are handled by their employees. ### 15. Makes phone tracking quick and easy **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas K. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about CallRail?** CallRail's phone tracking does exactly what I need it to do. It allows me to register unique phone numbers for my marketing campaigns. It tracks the number of calls in to each number, has features to reroute to any phone number you want, has whisper features to notify the call recipient of the source or purpose of the call. The reporting is also very comprehensive. They also have an API that allows you to integrate with other systems. **What do you dislike about CallRail?** I have not experienced any limitations in my use case. **What problems is CallRail solving and how is that benefiting you?** The two primary problems I used CallRail to solve was a) tracking number of calls and sales I was receiving for each marketing source, and b) automating marketing follow up based on whether or not calls were received from specific contacts. ### 16. Call Transcriptions Make Coaching Opportunities Easy to Spot **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** Being able to read the call transcriptions and easily identify coaching opportunities. **What do you dislike about CallRail?** I really wish there was a way to combine automations. For example, being able to have the variable X be when a tag is applied, and the outcome Y be to add a value to that lead. **What problems is CallRail solving and how is that benefiting you?** Solving my clients' lack of clarity when it comes to the types of calls they are receiving, how their teams are answering phones, and why their calls are not converting. ### 17. CallRail: Easy to Use and Seamlessly Compatible with Our Systems **Rating:** 5.0/5.0 stars **Reviewed by:** Soundproof C. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** The ease of use and compatibility with our systems made CallRail a great fit for our organization. **What do you dislike about CallRail?** We have quickly exceeded our trackable numbers. **What problems is CallRail solving and how is that benefiting you?** CallRail is providing us with meaningful tracking data and is a great fit for end-to-end lead tracking. ### 18. Not a One-Stop Shop Platform, but Fits a Need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about CallRail?** I like being able to add tracking numbers so I can track ad spend more accurately. **What do you dislike about CallRail?** The UI/UX is a little confusing. I don't like that forms and calls aren't combined into overall attribution, but separated. **What problems is CallRail solving and how is that benefiting you?** Tracking our ad spend ### 19. Powerful Call ROI Insights for Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Darren P. | Partner, Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about CallRail?** The ROI information we can provide to clients by measuring calls **What do you dislike about CallRail?** The support, sometimes we have had challenges with getting tech support for implementation **What problems is CallRail solving and how is that benefiting you?** It’s solving return on investment and providing more accurate data on conversions and customer acquisition ### 20. CallRail has given us a platform unlike any we've had before. **Rating:** 4.5/5.0 stars **Reviewed by:** Steph L. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about CallRail?** Being able to review our employees' performance & track customers' experience/journey through the sales funnel. The company we work with can easily integrate the report through a Google sheet so we can further track. We use this platform at least 2-3 times a week. **What do you dislike about CallRail?** I find it just a little cumbersome to switch between form submissions & calls. Our customers frequently use both and it would be nice to be able to read down through a list. I wish there were more ways to pull different kinds of reports. **What problems is CallRail solving and how is that benefiting you?** We didn't use to have a good way to listen in/monitor our employees on calls with potential customers, and we do now. We have several locations, so this platform also helps us view the success of our marketing campaigns all in one place. ### 21. Easy Setup with Clear Reporting for Ad Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa M. **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** I like that CallRail is easy to set up and provides easy, clear reporting with call recordings. The call recording feature is very helpful for us in tracking which phone calls can be attributed to our advertising campaigns. **What do you dislike about CallRail?** No Integration with third party apps like Janeapp for appointment booking **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track which phone calls can be attributed to our advertising campaigns. It's easy to set up, with clear reporting and helpful call recordings. ### 22. Easy Navigation for Tagging Call Types **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer M. | Clinical Systems Admin and Compliance Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** how easy it is to navigate to tag call types **What do you dislike about CallRail?** nothing really, everything functions as it should **What problems is CallRail solving and how is that benefiting you?** it is helping manage lead tracking better for stakehodlers and I am able to identify weak points in customer service ### 23. Powerful AI Tools and Seamless Tracking Make CallRail a Standout **Rating:** 5.0/5.0 stars **Reviewed by:** Delali K. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about CallRail?** There are so many features I love about CallRail. The main ones include end-to-end tracking from Google Ads to HubSpot, AI-powered call qualification, and the AI coaching tool, which highlights strengths and weaknesses to help improve and convert sales calls. **What do you dislike about CallRail?** The limited selection of local tracking numbers makes it obvious that it’s a tracking number when displayed on the website. **What problems is CallRail solving and how is that benefiting you?** Providing end-to-end tracking offers insights into the performance of marketing channels, captures lead data in HubSpot, and supports our sales training with AI assistance. ### 24. Quick, Effective Call Tracking Changes Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Melony F. | Operations Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about CallRail?** The ability to make quick, effective changes for call tracking. **What do you dislike about CallRail?** Sometimes the data doesn’t update which has its challenges **What problems is CallRail solving and how is that benefiting you?** It allows me to have full oversight of calls in to the business ### 25. Accurate, Reliable Tracking That Integrates Seamlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about CallRail?** it's accuracy and reliability in tracking **What do you dislike about CallRail?** nothing so far, it has worked well with our integration **What problems is CallRail solving and how is that benefiting you?** it is allowing us to track calls coming in out of hours so we can convert them to leads ### 26. Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Vijay P. | Senior Territory Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about CallRail?** Call tracking and lead mangement is very helpful **What do you dislike about CallRail?** : CallRail is most about helping businesses understand where their leads come from and how effective their marketing is—especially by tracking phone cal **What problems is CallRail solving and how is that benefiting you?** Great question 👍 CallRail mainly solves the problem of not knowing which marketing efforts are actually working. Here’s the business problem it resolves: The Problem: Many businesses spend money on ads (Google, Facebook, billboards, S How CallRail Solves It 1. Call Tracking → Shows exactly which marketing source (ad, campaign, keyword, website page) generated the phone call. 2. Lead Qualification → Helps separate valuable leads from j ✅ In short: CallRail resolves the problem of wasted marketing spend and lack of visibility into which campaigns drive real customer calls. Would you like me to also give you a one-line version (like an elevator pitch) you can use in business discussions? ### 27. If you are paying for clicks, leads, call or PEOPLE that answer calls - You need CallRail! **Rating:** 5.0/5.0 stars **Reviewed by:** Chris C. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2025 **What do you like best about CallRail?** Given the seamlessly simple way that CallRail can be integrated into a small business's workflow, and the reasonable initial and ongoing cost, the ROI is immeasurable. I can gather data on our ad spend, SEO efficiency in seconds daily, but the biggest value is in the Quality Control and training review of our Intake (think Call Center) reps. Even without any of the super cool AI stuff, the basic package gives me incredible insight into what's happening, what can be improved and when someone is just not trying and needs to go. Can't recommend it enough. **What do you dislike about CallRail?** Hardly a downside, but the sheer amount of data collected takes some time to wrap your head around. Selective use is the cure, but knowing it's there is comforting. **What problems is CallRail solving and how is that benefiting you?** Where are our calls coming from? And not just the internet. Which lead sources are converting into clients? How are my reps handling opportunities? How do I route inbound calls most efficiently? ### 28. call rail **Rating:** 4.5/5.0 stars **Reviewed by:** Anshu K. | Product specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about CallRail?** we can manage calls and record of our support . we can also analyse call and we can generate leads and promote our products via promotional calls.We can also intergratethird party crm with call rail. **What do you dislike about CallRail?** sometime it require technical skill to handle IT . it is internet based sevice if internet fails then we can not make calls to our customers. **What problems is CallRail solving and how is that benefiting you?** we can handle our customers support over calls which make customer satisfaction whihout visiting customer site. and it make Smoot calls between our support member and customer. we acn also manage leads and track call and customer information. ### 29. Basic call handling software **Rating:** 3.5/5.0 stars **Reviewed by:** Armando A. | Professional Freelancer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about CallRail?** One of the best things about CallRail is its simplicity. Very digestible for most users, accessible price and basic connections and features. Still good for a daily use with small to mid-size teams. Easy to implement and integrate with its compatible connections. **What do you dislike about CallRail?** It has limited capabilities when it comes to connecting with 3rd party apps, the data captured on calls is not as robust and detailed as with other platforms. Troubleshooting is quite difficult, and you need to contact their support team for the most part. **What problems is CallRail solving and how is that benefiting you?** Call Tracking is one of their main perks, decent information to stay on top of marketing strategies and be able to easily break down every different source based on results. ### 30. Best-in-Class Reporting and AI Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about CallRail?** Reporting and AI tools are the best. Reports assist us **What do you dislike about CallRail?** There is nothing I would change about callrail except for maybe having more integrations **What problems is CallRail solving and how is that benefiting you?** After hour calls and reporting ### 31. Essential Calls and CRM Verification **Rating:** 5.0/5.0 stars **Reviewed by:** Katie S. **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** I love that whenever I get inaccurate or too little information from our receptionist, I can go in and verify the information. It's especially helpful to review solicitation calls that they shouldn't take. I can get into full detail. **What do you dislike about CallRail?** Not applicable **What problems is CallRail solving and how is that benefiting you?** I use CallRail to review calls and ensure they are done correctly. It helps verify information accuracy from our receptionist, especially during unwanted solicitation calls. ### 32. Easy to Use with Great Reporting for Tracking Campaign Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** Ease of use and great reporting to track success of campaigns. **What do you dislike about CallRail?** There is a lot of spam that comes through messages but to be expected. **What problems is CallRail solving and how is that benefiting you?** The program helps us to apply tracking to every campaign we run, event or home show we attend, every printed ad or mailpiece we send, etc. It takes out a lot of the guesswork of where a lead comes from. ### 33. Seamless CRM Integration That Just Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about CallRail?** the capability to integrate with our crm software **What do you dislike about CallRail?** nothing really, everything so far has been seamless **What problems is CallRail solving and how is that benefiting you?** it is allowing us to accurately track calls through our CRM integration ### 34. Simple and Easy to Use, But Needs Some Adjustments on the Integrations Side **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** Simplicity of reporting, and tagging. It is also easy to set up or adjust any settings. **What do you dislike about CallRail?** Lack of Zapier integration capabilities. I am unable to push Facebook lead forms into CallRail. Also, we have been waiting for the enhanced conversions for Google Ads to be fixed for too long. The email updates have been nice, but it has taken too long to get fixed for me to be happy about it. Lastly, I would love to be able to see run logs of any time one of our integration runs. Similar to how Zapier has a run log. **What problems is CallRail solving and how is that benefiting you?** Call tracking and reporting ### 35. CallRail: Effortless Tracking with Smart AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Eugene B. **Reviewed Date:** December 11, 2025 **What do you like best about CallRail?** I use CallRail to help my clients track leads from our digital ads and monitor how customer service interacts with customers. CallRail records our conversation audio and other details, which is quite helpful. I find it easy to use and reliable. The AI features are well designed, and I particularly appreciate the transcription capabilities. Overall, I like all aspects of CallRail. **What do you dislike about CallRail?** Nothing **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track leads from digital ads and customer service interactions. It records conversations and has well-designed AI features like transcription. It's easy to use and reliable. ### 36. Robust Tracking with Seamless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Candice B. | Sr. Analyst/Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about CallRail?** I appreciate CallRail's ability to manage multiple businesses within one account. The call recording and call tagging features are invaluable, enabling me to monitor my sales team and track leads effectively. I also like the seamless integration with Go High Level, which allows call recordings to be conveniently added to the notes section, streamlining my workflow. **What do you dislike about CallRail?** I think a better onboarding process could be provided. The initial setup had some confusing aspects, such as understanding when to use a call number pool versus singular numbers and deciding what types of numbers to create. I believe more personalized guidance, which considers the business model of each company to set their dashboard up correctly, would significantly improve the onboarding experience. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track marketing efforts and manage multiple businesses, benefiting from call recording, tagging, and seamless integrations with existing software to monitor my sales team and track leads efficiently. ### 37. CallRail's Voice Assist **Rating:** 5.0/5.0 stars **Reviewed by:** Mr Nice Guy B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about CallRail?** We've been using CallRail's Voice Assist as a voicemail alternative, and it's been a game-changer. The AI does an impressive job capturing caller information—far better than traditional voicemail. It consistently gathers names, call reasons, and even callback numbers with accuracy. The voice sounds natural in both English and Spanish, which has been perfect for our bilingual clientele. While we haven’t tested it in other languages, the quality in these two is outstanding. It sounds human, not robotic, and keeps the conversation smooth and professional. Most importantly, it's far more cost-effective than hiring a call center or live answering service. For small teams or businesses looking to never miss another lead, we highly recommend giving Voice Assist a try. Pros: More accurate than voicemail Professional-sounding AI in English and Spanish Budget-friendly alternative to live agents Easy setup and integration with CallRail Cons: Haven’t tested in other languages yet Would we recommend it? Absolutely. Voice Assist has already paid for itself by helping us capture leads we might’ve lost to voicemail. **What do you dislike about CallRail?** Overall costs are similar to RingCentral for the vitual numbers. Would like to see the costs decline. **What problems is CallRail solving and how is that benefiting you?** Missed calls - collecting caller info. ### 38. Great Attribution Tool with Room to Improve UX **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about CallRail?** CallRail makes it incredibly easy to track which marketing sources are driving leads, especially with daily use of call summaries and reporting metrics. It’s a powerhouse for attribution and has helped us cleanly connect calls to CRM records. The Google Ads integration even catches calls the ad platform misses, giving us a more complete ROI picture. I've also listened back on call recordings and picked up on training moments for our customer support team. **What do you dislike about CallRail?** The Voice Assistant has potential, but it’s not always reliable. It mishears callers or fails to respond. This causes frustrating experiences for our incoming callers. Also, the UI for reviewing call recordings feels clunky when toggling between calls. **What problems is CallRail solving and how is that benefiting you?** CallRail solves our lead source attribution and multi-channel call tracking needs, which are critical for understanding what’s actually driving qualified leads. It's helped us improve marketing ROI visibility and make more confident decisions around ad spend and vendor performance. We’ve used CallRail data to evaluate ad vendors, shift budget accordingly, and even support intake team training. It’s an essential part of our marketing and operations toolkit. ### 39. Simple, Efficient UX That Anyone Can Pick Up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about CallRail?** UX is simple and efficient. anyone can pick it up **What do you dislike about CallRail?** updates. pricing. and features could use a revamt **What problems is CallRail solving and how is that benefiting you?** marketing mainly. roi tracking ### 40. Great Call Transcription, But Lacks Group Texting for Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Lena B. | Online Sales Counselor, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about CallRail?** Transcribing inbound calls and the ability to text directly from my phone and not an app **What do you dislike about CallRail?** I wish we could use group texts. Since i am in new home sales this would be a great feature when dealing with co-buyers. It's the #1 reason our sales team doesnt primarily use call rail. **What problems is CallRail solving and how is that benefiting you?** I love the workflows so we rarely miss a call and the data it stores when we are working on the go. ### 41. CallRail Gives SMBs the 30,000 Foot View You've Been Missing **Rating:** 5.0/5.0 stars **Reviewed by:** Josh R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about CallRail?** I really appreciate how CallRail allows you to clearly see which marketing efforts are actually generating phone calls for your business. The keyword-level tracking feature is particularly impressive. When someone searches for a specific keyword online, especially one you might be targeting with ads, CallRail reveals exactly which keywords prompted that potential customer to pick up the phone and call your business. **What do you dislike about CallRail?** There has been nothing that I dislike about this product. **What problems is CallRail solving and how is that benefiting you?** CallRail addresses the challenge of accurately determining which marketing efforts generate results. Previously, we relied on asking customers, "How did you hear about us?" and then manually attributing their responses. Now, with CallRail, sales managers receive a whisper tone that tells them where the caller discovered us, making the process much more efficient. ### 42. Excellent for Training **Rating:** 5.0/5.0 stars **Reviewed by:** DWAYNE S. | Office Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about CallRail?** I mostly like CallRail for helping us communicate the needs of customer satisfaction to our employees. I also like the way I can download and play recordings for meetings. **What do you dislike about CallRail?** I never really used it for getting leads. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to listen to calls for employee communication with customers, which helps in training staff and ensuring customer satisfaction. ### 43. Very user-friendly! **Rating:** 4.5/5.0 stars **Reviewed by:** Dulce L. | Legal Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about CallRail?** I love how easy it is to use both on the web page and app. It definitely makes my job a lot easier that I can use it on the go using the application so that I can stay in contact with clients via text and calls. **What do you dislike about CallRail?** The mobile app has limited features such as you can only transfer internally. If you want to transfer to an external number, you can't. That limits some of the work I can do since my job has several flows that go to all legal assistants. If I answer a call that requires that I transfer it to an attorney's cellphone, i can't. i wish external transfer was permitted on the mobile app. **What problems is CallRail solving and how is that benefiting you?** It allows us to work remotely anywhere in the world while being able to answer office phone calls without any issues. It also does a great job recording all calls, which is very important in a legal office setting. ### 44. Essential for Law Firms—Boosts Growth From Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about CallRail?** CallRail has been a game changer for our firm. It helps us track calls from different campaigns, understand which ads perform best, and improve our client intake process. The dashboard is easy to use, and the call recordings are invaluable for training and quality control. Highly recommend for any law firm focused on growth and accountability. **What do you dislike about CallRail?** Sometimes we get duplicate call records, which means we have to manually clean up our data and reports. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us track where our calls are coming from, which campaigns drive leads, and how our intake team handles inquiries. It gives us visibility into marketing performance and helps us make smarter advertising decisions. ### 45. CallRail - Great Marketing Tool for small businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Leah O. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2021 **What do you like best about CallRail?** It's easy to create custom phone numbers for specific campaigns and track performance. I also like the option of being able to record calls for training purposes so we can discuss them with the team. I also like the features such as "Whisper Message" and the reporting functionality. **What do you dislike about CallRail?** It's a Marketing Calling software. It would be nice to have the function where it would integrate with RingCentral and every call would be filtered through Callrail. As a user of both Ring Central and CallRail, I find myself going back and forth on the cost and what I pay to have both. **Recommendations to others considering CallRail:** If you're looking for an easy tool to track calls for marekting purposes, this is a great tool! **What problems is CallRail solving and how is that benefiting you?** Because we're a family-owned business, we're able to create custom phone numbers in areas where we service that link up to our main line for tracking purposes. We could even create 1800 numbers for larger scale marketing campaigns. ### 46. My experinece is decent but there are few things that need to be improved. **Rating:** 4.0/5.0 stars **Reviewed by:** Dushyant D. | IT Specialist, Legal Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about CallRail?** There are a couple of good things like Comprehensive Call Tracking, Detailed Call Analytics, Lead and Conversion Tracking, and Call Routing and Management Features, which I think are the best features, and are also easy to use. We're using it daily, and the integration with Monday.com is working perfectly fine. **What do you dislike about CallRail?** The worst part is that sometimes customer support is pathetic. For Implementation, I would say not too hard and not too easy. It is also based on how complex the process of a business is. **What problems is CallRail solving and how is that benefiting you?** It help us to know from which source the lead is coming. This gives an an analytics to compare different sources based on insights from which we're getting leads, which help us to take better informed business decision. Marketing team taking the advantage of these insights to target right audiences for launching marketing campaigns. ### 47. Data integration in Google Ads takes a lot easier to link and recorded form submissions and calls **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin D. | Jr. PPC Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2025 **What do you like best about CallRail?** I appreciate the call data presented and how the AI enhances the tagging process—it really helps streamline and filter the information for each client more effectively. **What do you dislike about CallRail?** I believe having visibility into the specific keywords shown in the reports—particularly those driving lead generation—would greatly help us assess which keywords to retain, pause, or optimize. This would allow for more efficient budget allocation and campaign refinement. While the data in Google Ads is helpful, identifying the keywords that lead to conversions, verified leads, or scheduled appointments for each client would enable us to improve performance and drive better results. **What problems is CallRail solving and how is that benefiting you?** CallRail helps address the challenge of accurately tracking the conversions generated through Google Ads by providing clearer insights into which leads resulted in verified patients and scheduled appointments. This allows us to go beyond basic conversion metrics and focus on the actual impact for our dental clients. ### 48. Powerful Call Reporting: Replays, Keyword Conversion Insights, and Clear Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2026 **What do you like best about CallRail?** I love being able to listen to the calls, see what keywords triggered conversions and the reporting. **What do you dislike about CallRail?** I have had issues with the call pool being too small and calls for other businesses. **What problems is CallRail solving and how is that benefiting you?** It tracks the calls better than google or meta so i can see which campaigns are truly converting. ### 49. Efficient Call Management with Stellar Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about CallRail?** I like the workflows and the functionality CallRail offers, especially the ability to handle different types of calls and queues and the option to leave voicemails. I also appreciate how well these features work every time for us. Additionally, I find it really useful that they transcribe voicemails and send an email copy of the voicemail. **What do you dislike about CallRail?** Nothing that I can think of. **What problems is CallRail solving and how is that benefiting you?** CallRail organizes our numerous phone numbers, facilitating sourcing and ensuring calls are routed correctly with workflows. ### 50. Powerful Call Insights and AI-Driven Keyword Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Zack Y. | Senior Associate Marketing Strategy & Analysis, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about CallRail?** The deep user insights on where they are calling. The keyword research and call recording insights with AI keyword triggers to see if it's a positive or negative outcome for a call. **What do you dislike about CallRail?** the minutes pricing starts to add up quickly. the integration into workflows are a bit clunky into hubspot. **What problems is CallRail solving and how is that benefiting you?** Lead quality from our paid media initiatives and lead scoring for our agents ## CallRail Discussions - [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) - 1 comment, 1 upvote - [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) - 1 comment, 1 upvote - [Ho do i continue work in it without shooting doqn](https://www.g2.com/discussions/ho-do-i-continue-work-in-it-without-shooting-doqn) - 1 comment, 1 upvote - [Is CallRail integrated in any platforms?](https://www.g2.com/discussions/integrations-c206bb98-59a1-4a61-9c24-c57ea1798d7e) - 1 comment, 1 upvote - [Annual contract?](https://www.g2.com/discussions/annual-contract) - 1 comment, 1 upvote - [View CallRail pricing details and edition comparison](https://www.g2.com/products/callrail/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-06-03+18%3A12%3A38+-0500&secure%5Bsession_id%5D=5da9fc41-7a12-4e00-88a3-6b8968d41e4d&secure%5Btoken%5D=ed310a7f32a161ac23e5e557ff17a237c28578b0bc81d675dc31986a637653e4&format=llm_user) ## CallRail Integrations - [3CX](https://www.g2.com/products/3cx/reviews) - [8am MyCase](https://www.g2.com/products/8am-mycase/reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [AT&T Office@Hand](https://www.g2.com/products/at-t-office-hand/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [FieldRoutes, a ServiceTitan company](https://www.g2.com/products/fieldroutes-a-servicetitan-company/reviews) - [Filevine](https://www.g2.com/products/filevine/reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Keap](https://www.g2.com/products/thryv-keap/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) - [Netsertive](https://www.g2.com/products/netsertive-netsertive/reviews) - [ServiceTitan](https://www.g2.com/products/servicetitan/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [SmartAdvocate](https://www.g2.com/products/smartadvocate/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## CallRail Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Lead Monitoring** - Features - Performance - Identification **Customization** - Custom Fields - Conditional Logic - Design **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - IVR - Inbound Screen Pop - Persistent Data **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Data Capture** - Mobile - Websites - Social Media - Data **Additional Functionality** - Embedded Forms - Notifications - Mobile Forms **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Contacts** - Personalization - Information Locater - Record Prospect Data **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording **Analytics** - Export/Import - Reporting **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Sales Analysis** - ROI Forecasting - Sales Forecasting **Customization** - Forms - Personalization - Templates - Integration **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top CallRail Alternatives - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (724 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (304 reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - 4.4/5.0 (1,556 reviews)