I love how easy it is to create and orchestrate advertising audiences with 6sense Revenue Marketing. It's incredibly agile and user-friendly, more so than any other tool I've used. Blue Yonder even won an award for making the most out of these features. Setting it up was extremely easy too, thanks to our account rep, Stephanie Davis, who made the process seamless. Having the right account manager and marketing operations talent definitely makes it a breeze! Review collected by and hosted on G2.com.

We are lucky to have been a part of the 6sense Audience Workflows beta program and were granted 200 workflows to use for orchestrating audiences in LinkedIn. Not everyone has that and 6sense would not be useful for us without it. It is important for them to consider providing this service for free or at lower cost so that the full userbase can create dynamic campaigns. Review collected by and hosted on G2.com.

I use 6sense Revenue Marketing for finding prospects, and I appreciate how it helps me find emails and phone numbers for leads. I like the speed to get information and how it gives me solid insights and signals on what accounts and contacts are most active to guide our outreach. The initial setup of 6sense Revenue Marketing was pretty straightforward. Review collected by and hosted on G2.com.

The quality of the information like phone numbers and emails sometimes aren't updated or are just wrong. I'd like them to be properly reviewed before being displayed because a lot of numbers are either out of service or the wrong person, and a lot of emails are just made up. Review collected by and hosted on G2.com.

We use the 6sense Email agent, and it’s quite good in terms of performance when handling email responses. It’s also easy to set up thanks to its intuitive UI. Overall, it’s a very smart tool for the marketing and sales team, and all the required integrations work flawlessly. Review collected by and hosted on G2.com.

Nothing as it almost solves all our problems. Review collected by and hosted on G2.com.

6sense solves significant issues for us because it enables us to start targeting much more effectively accounts that will deliver a higher ROI, at the right time, and make the most of limited marketing/ad budgets. Review collected by and hosted on G2.com.

There's so much to learn on the platform. It's not a complaint but there is a high learning curve to maximize the investment. Review collected by and hosted on G2.com.

What stands out most about 6sense Revenue Marketing is its ability to provide deep account insights and intent data that actually help prioritize the right prospects. The platform does a great job of identifying where accounts are in the buying journey, which makes outreach far more targeted and effective. The predictive analytics and AI-driven recommendations take a lot of guesswork out of pipeline generation. Additionally, the integration with CRM and marketing tools makes it easy to align sales and marketing teams on the same page. Review collected by and hosted on G2.com.

One downside is that the platform can feel overwhelming initially due to the depth of features and data available. There is definitely a learning curve, especially for new users who are not familiar with intent-based marketing. Additionally, some of the data accuracy can vary depending on the region or industry, and it may require ongoing refinement of segments and filters to get the best results. Reporting customization could also be more flexible for specific use cases. Review collected by and hosted on G2.com.

What I like most about 6sense Revenue Marketing is how it helps teams focus on the right accounts at the right time — it makes marketing feel a lot more strategic and connected to real pipeline impact. Review collected by and hosted on G2.com.

One downside of 6sense is that it can take a while to fully operationalize — there’s a lot of data and functionality, so getting consistent value depends on strong setup, clean CRM data, and tight alignment across marketing and sales teams. Review collected by and hosted on G2.com.

the ability to de-anonymize buyer behavior and align go-to-market teams Review collected by and hosted on G2.com.

There is a steep learning curve and a fair amount of implementation complexity. I often felt overwhelmed by the vast amount of data and the complex UI, which at times can feel clunky.

Time-to-value was also slower than expected: the initial setup and onboarding took about 4 to 8 weeks before the platform became productive.

It’s also resource-intensive. To see meaningful results, our team needs a dedicated RevOps or platform administrator to manage the day-to-day workflows, which we currently don’t have. As a result, we have to rely heavily on our digital marketing partners—who may have experience with the platform from other clients and who have the time to dedicate to daily management. Review collected by and hosted on G2.com.

What I like best is how 6sense helps us identify in‑market accounts early and focus our time and budget on buyers who are actually researching solutions. The intent data and predictive insights make it easier to prioritize accounts, align marketing with sales, and run more relevant, timely campaigns that tie directly to pipeline Review collected by and hosted on G2.com.

Intent signals are helpful, but they still require interpretation and alignment with sales to avoid over‑ or under‑prioritizing accounts. Review collected by and hosted on G2.com.

I like the predictive analytics feature of 6sense Revenue Marketing that helps determine the buying stages of each account. The profile fits, along with technographic and firmographic information, are quite insightful. These features allow me to see which accounts are in which stage, assess how closely the accounts fit with our Ideal Customer Profile (ICP), and understand the technologies accounts are using. Particularly valuable is identifying if there's a possibility for these accounts to use our technologies. The firmographic details are helpful to determine a company's capability for necessary investments to purchase our products. Review collected by and hosted on G2.com.

Getting contact details is difficult. Persona details are only available if I am targeting specific personas but not available if I do broad targeting, which is a drawback, since I still would want to know what persona were reached even though it is a broad targeting (where I targeted all personas without filters). Contact details of people who viewed or clicked needs to be easily accessible and contributable to campaigns that received the clicks. Review collected by and hosted on G2.com.

I really enjoy the insights that 6sense Revenue Marketing provides. I also really appreciate the support team always being very responsive if there are challenges. I find the overall go-to-market strategy that it helps us to align around very beneficial. The content they share around how they use their own tool really helps provide ideas. The CSM team is also very helpful. I especially find value in how the tool lights up the dark funnel enabling marketing to reach accounts with the right message at the right time and sales and SDRs to engage accounts when they are most likely to be ready for a conversation. I love the community they have, RevCity as well. I really like having the support I need to be successful in efforts to drive our revenue organization forward, to build pipeline, and close one revenue. Review collected by and hosted on G2.com.

I think there's an opportunity to have a little bit more robust reporting functionality within the tool. Right now, the best way to get at that is either through pushing the data into Salesforce and doing reporting on the Salesforce side, which we do actively now. But then the more robust reporting comes from purchasing their data packs and then building your own Power BI or Tableau dashboards, which can be a little challenging from an internal staffing issue. We are on that path now, and it is time consuming. Review collected by and hosted on G2.com.