Segmentation against MAP (Account Engagement) and CRM (SFDC CRM) prospects is great. However, activation—how you connect with those accounts—isn’t accurate. We're in the making to move from Account Engagement to Salesforce Data Cloud, making the only use case we use 6Sense duplicated from the native capabilities of Data Cloud (Sending Accounts lists to LinkedIn Ads, Google Ads, etc.) Review collected by and hosted on G2.com.

We’re using it in a fairly limited way: sending customer lists to LinkedIn Ads and Google Ads. The synced segments are absurdly expensive compared with the HubSpot Ads module in Marketing Hub—and it’s the exact same use case. We use Data Cloud for segmentation and for sending account-based lists to the ad platforms. Even though SFDC Data Cloud is still more expensive than HubSpot, having one unified system for segmentation and activation leaves 6sense in a no-man’s-land. Also, the definitions of the stages (In-Market, Awareness, Consideration, etc.) is just a black box. My guess it's fundamentally dependent on 3P cookies, making it not useful in regions like the European Union with high levels of privacy data regulations. Review collected by and hosted on G2.com.

I use 6sense for its dashboards and marketing analytics that are integrated and presented on Salesforce UI. I like how it helps us identify high-intent accounts and aids in prioritizing and routing. The dashboards effectively support sales and marketing workflows and pipelines. What I like most is how naturally it fits into Salesforce, bringing intent data and dashboards into one place. Having the dashboards and intent data directly in Salesforce makes it easier to work from a single place, improves visibility, and helps sales and marketing make quicker, more informed decisions without switching tools. Review collected by and hosted on G2.com.

At times, troubleshooting or understanding data gaps can require some investigation, especially when it comes to integrations and permissions. Clearer visibility or guidance around this could make admin work easier. Also, the admin configuring is not so great when compared to Salesforce's admin configuring ability. It lacks details and efficiency 'here and there,' and the end result is not as flexible or detailed as maybe a Salesforce report is able to be. But that might be because my admin experience in 6sense is much newer compared to my admin experience in Salesforce, which is many years. Review collected by and hosted on G2.com.

The UI is super easy to use and the CSM team is great. The integration was seamless and the AI and performance has been great. Pricing wise it is premium but it is so worth it Review collected by and hosted on G2.com.

I think the UI could be even more refined to be easier to use for those who are new to the platform Review collected by and hosted on G2.com.

It’s very useful for seeing who is looking at our website and which emails they’re opening, among other activity. Review collected by and hosted on G2.com.

It’s not always accurate. For example, if a prospect has moved to another company, 6sense doesn’t always catch that. Review collected by and hosted on G2.com.

I use 6sense Revenue Marketing daily because it saves me time and helps me focus my efforts on prospecting accounts that are more likely to convert into opportunities by providing insights into key buying signals. I really appreciate how this tool removes the guessing game in prospecting and cold outreach, allowing me to identify accounts with real intent. This helps me narrow my focus to accounts with real opportunities, which translates to more opportunities and clearer insights into where my prospects are in the buying process. I like the usability of the platform and how it integrates well into my existing tech stack with a super easy-to-navigate UI. I can find relevant information easily and work straight out of my daily workflow in my CRM since it's integrated directly into my Salesforce. The intent data is quite valuable, helping to prioritize accounts that show real buying signals. As a new user, it was extremely easy to understand, use, and leverage as a valuable tool from the get-go. Review collected by and hosted on G2.com.

I like the intent data but sometimes it feels a little too broad. It can be hard to tell which accounts are actually worth prioritizing right now since buying signals aren't always clear on identifying which accounts show REAL buying signals intent versus light research. Review collected by and hosted on G2.com.

I really like the audience segmentation capabilities of 6sense Revenue Marketing, especially the ability to identify which accounts are in-market. The dynamic ads feature is particularly valuable as it allows me to show ads with the right messaging, to the right accounts, at the right time. It also helps to have TR reps follow-up with customers at the perfect point in their customer journey. Review collected by and hosted on G2.com.

Matching contacts to account-level data can be challenging. It could be easier to navigate segments based on all accounts, as currently there's a dependency on going into account-level info to understand current audience members. Also, the initial setup is hard because it relies heavily on CRM data, which may not be clean. Review collected by and hosted on G2.com.

What I like most about 6sense Revenue Marketing is that it allows me to anticipate demand instead of reacting to it. Having visibility into which accounts are 'in-market' and at what stage of the buying process completely changes the way I execute marketing: I prioritize better, align sales with concrete data, and focus efforts where there is truly opportunity, not where there is more noise. Review collected by and hosted on G2.com.

What works least in LAC is the limited coverage of intent data, which can affect accuracy, along with the reliance on well-structured data and integrations. Additionally, it requires an internal adoption effort, especially in commercial teams. Review collected by and hosted on G2.com.

I like using 6sense Revenue Marketing for intent-based sales prospecting because it gives us visibility into the engagement of our customers and prospects. This helps us understand who is and is not in a buying cycle, allowing us to market and prospect more effectively. I find the sales intelligence platform, its dashboards, and filters intuitive, which is very helpful. The integration into Salesforce is seamless, and the insights are quickly obtained, allowing us to take action on hot prospects in a short time. Where we were flying blind we know can see. Review collected by and hosted on G2.com.

It would be an even more powerful solution if the ability to de-anonymize users was possible. Even understanding anonymous traffic helps a ton. Review collected by and hosted on G2.com.

I like the ease of use of 6sense Revenue Marketing. It's pretty intuitive to create emails. My favorite part about it is how customizable it can be and how it can pull in client data, making my communication sound like it's coming from a real human rather than an AI chatbot. This personalization really enhances engagement because people actually want to respond. We have a much higher open rate and click rate when we send out campaigns through 6sense Revenue Marketing as opposed to using tools like HubSpot or SalesLoft, where the message might be the same for everyone. Review collected by and hosted on G2.com.

Some of the UX is a little confusing. I don't know if it's necessarily super intuitive. Once you do a few campaigns, it makes more sense. But when you're first getting started, I there is definitely a learning curve. Some of the naming conventions and capabilities are counterintuitive. Review collected by and hosted on G2.com.

I think 6Sense does an excellent job at what it promises. While my experience uses it as Segment Based Marketing, expanding directly into core competencies sees 6Sense excel even more. Review collected by and hosted on G2.com.

Better options within the DSP function of the platform. Review collected by and hosted on G2.com.