My favorite part of 6Sense is how accessible the interface is. It's easy to build and launch campaigns and my clients have had great results. Review collected by and hosted on G2.com.

The one downside to 6Sense is it takes longer to budget pace than it should. Review collected by and hosted on G2.com.

I like the ability to easily segment audiences and then activate those audiences, whether it's to LinkedIn ads, Google ads, or to acquire contacts. This feature provides us the ability to retarget based on ICP. Also, the initial setup of 6sense Revenue Marketing was very easy. Review collected by and hosted on G2.com.

I dislike that I do not receive personal intent, as intent is only on the company level. Review collected by and hosted on G2.com.

I like everything about filters, being able to classify and organize; also segmenting at the moment, which makes the workflow much easier and simpler. Additionally, the integration with other applications like Oaktreads and Sales Navigator is valuable, allowing the work to be organized and having the flow of information at hand. The initial setup went very well because it is very intuitive, which makes making changes depending on what we need very easy for our work team. Review collected by and hosted on G2.com.

The moment I believe that languages. Initially what I do is translate, but sometimes it translates to a Spanish, for example, from Spain, and in this case it is used for Latin America. Therefore, it is mostly in English and we are Spanish speakers and also Iberian speakers. That is, Spanish and Portuguese. Review collected by and hosted on G2.com.

6Sense revenue marketing provides more predictable revenue growth and more relevant business leads. For mid-sized to large companies, it helps streamline B2B business and makes the overall process feel more focused and efficient. Integration was smooth with systems and it's interface was user friendly minimal training required to sales force while onboarding. It exceeds shareholder expectations and help build B2B channel sales with expected ROI. Review collected by and hosted on G2.com.

I don’t have anything to dislike about 6sense, as it delivers what it promises. Overall, the system’s performance can be beneficial for small companies, especially those looking to use more AI. Review collected by and hosted on G2.com.

6Sense provides a structured approach to introducing ABM into the overall marketing strategy fulfilling the needs around signals, data and workflows. Review collected by and hosted on G2.com.

Keywords researched by an account still feels like a weak signal, and it hasn’t yet been proven effective, especially while other RevOps tools are leaning more heavily on stronger signals such as profile and social media activity. To date, I also haven’t heard from any sales team members who can say they’ve successfully translated a keyword-research insight into an actionable, contact-level conversation starter. Review collected by and hosted on G2.com.

6sense Revenue Marketing can streamline your campaign efforts and help you reach your ideal target accounts for maximum brand impact. It has become the center of our Marketing ecosystem where we target, segment, advertise, and nurture smarter than ever before. Review collected by and hosted on G2.com.

6sense Revenue Marketing has a bit of a learning curve when it comes to understanding all of the features within the system and how each of them work/play into each other. It took our Marketing team about 2-3 months to setup and get the hang of the platform, then another month to enable our sales team. Review collected by and hosted on G2.com.

6sense allows me to strategically plan both my personal outreach, as well as the work that my OBR will partner on with me each week. It allows us to focus where there are buying signals and more potential to convert outreach to meetings Review collected by and hosted on G2.com.

not a lot - I think some of the automated reporting could improve but a minor flaw Review collected by and hosted on G2.com.

The most helpful features are the direct integrations with our CRM Salesforce instance and also with integrating with LinkedIn and Google ads. We typically receive good support from our CSM whenever we reach out for assistance. Review collected by and hosted on G2.com.

Some elements of the platform are not the most user friendly. I also think the redundancy of creating lists before creating full segments is not the best process. I wish sometimes that it was simplified. Review collected by and hosted on G2.com.

I think the platform is very intuitive and easy to use. We've been able to create custom segments and push to platforms within a few active minutes of work. Love how streamlined the tools are. Review collected by and hosted on G2.com.

It's very nuanced, so if you don't scope for certain features you really miss out on a lot of value. For example, it wasn't made clear to us that needed to already have a subscription to Bombora to leverage their intent data. It was alluded that 6Sense uses Bombora data and we could use that. Not that we'd have to pay extra for it. Review collected by and hosted on G2.com.

Honestly, the biggest game-changer for us has been the campaign orchestration and ads capabilities. Before 6sense, we were basically spraying campaigns into the void and hoping the right people would see them. Now it feels like we actually know who to talk to and when.

Being able to orchestrate campaigns around real buying signals means our ads aren't just floating around aimlessly — they're hitting the right accounts at the right moment in their journey. The ability to sync everything together (ads, nurture, outreach) into one cohesive motion has made our marketing feel a lot more intentional and a lot less chaotic. Review collected by and hosted on G2.com.

The onboarding process can feel a bit overwhelming at first, especially when you're trying to get campaigns fully set up and integrated with your existing stack. There's a lot the platform can do, which is great — but it also means it takes a while before you feel like you're truly getting the most out of it.

The ads interface isn't always the most intuitive, and there have been moments where our team had to dig through documentation or lean on support to figure out why something wasn't behaving the way we expected. For a tool at this price point, you'd hope the UX would be a little more plug-and-play.

One thing that's caught us out is that targeting currently only works at the account level — you can't go down to contact-level targeting, which limits how precise your campaigns can get. On top of that, ad targeting is domain-based, so you can target a company's domain but not specific URLs or subpages within that domain. If you're trying to reach people who've visited a particular product page or resource, that's just not possible right now, which is a real gap for more sophisticated campaign strategies. Review collected by and hosted on G2.com.