What I like about 6sense is how it brings together intent data, AI-driven insights, ABM orchestration, and advertising into one platform. The predictive analytics with profile fit and buying stage insights are really useful. They help us prioritize high-intent accounts based on actual signals, which has improved how we target in-market accounts, but also helped us build awareness with accounts that aren’t in market yet.

I work with the ABM, SI, and workflows side of 6sense on a daily basis. The UI is intuitive and it’s easy to move between segments, campaigns, and performance.

The integrations are also a big plus. We’re able to sync and push segments from 6sense into our CRM, MAP, outreach tools, and advertising channels, so we can activate the same audiences across both marketing and sales. The Microsoft Dynamics integration hasn’t always been as strong or as extensive as Salesforce, but it’s clearly improving and moving toward the same level of capability.

Support has also been great. The team is quick to respond - usually within 24 hours - and the answers are helpful. Our CSMs have been really supportive and proactive in helping us get the most out of the platform. Review collected by and hosted on G2.com.

One thing I’d like to see improved is how connected the ABM and Sales Intelligence (SI) sides are. They use the same underlying data, so a lot of the info overlaps, but in practice they don’t always feel fully integrated. For example, ABM segments can now be seen in SI, which is great, but not the other way around. I’d love it if sales could create lists in SI and push them into ABM so we could use them directly in campaigns. While I understand that the platform serves two different purposes, it would be really beneficial if we could look at the same data and segments/lists as both sales and marketing. A tighter connection here would also help with full sales and marketing alignment, making it easier for both teams to work from the same playbook.

There are also some feature gaps between the two. In SI, you can’t see advertising activity, while that info is available in ABM at the account level. Filtering in SI is also less intuitive: things like complex OR logic aren’t as easy to set up compared to ABM. These small differences make it feel a little disconnected when you’re trying to use both together.

A better connection/alignment between ABM and SI would make the platform even stronger. Review collected by and hosted on G2.com.

6Sense Revenue AI for Marketing is a true game changer. I spend a majority of my day in the platform, where I'm able to efficiently and effectively run marketing campaigns to accounts that are currently in-market, which elimiates wasted ad spend on accounts that are not currently in-market for what we offer. Between building hyper-targeted campaign segments, seamlessly syncing them with digital advertising platforms, and showcasing intent-data on the account record within Salesforce, all members of our revenue team are able to work smarter. My favorite feature of 6Sense are segments - the filtering capabilities allow me to develop effective program segments across multiple product lines and target accounts with messaging relevent to their current stage of the buying cycle. The ability of 6Sense to integrate with many of the martech solutions we also use helps create a complete picture about account activity. Their RevCity platform is the perfect place for me to find answers to any support questions I might have, and the responsiveness to support tickets is fast and thorough. I've implemented 6Sense at two different companies, and each time the process has gone smooth. Simply put, I could not be the marketer that I am without 6Sense. Review collected by and hosted on G2.com.

The only element of 6Sense Revenue AI for Marketing that I wish would be improved would be the limited data that is exported on reports. I wish more fields were available and included in downloads. But that's such a minor element - the platform as a whole is phenomenal. Review collected by and hosted on G2.com.

It offers an iframe feature for Salesforce, which lets sales teams view account insights directly within their CRM. AI Email Agents can then automate personalized outreach based on that behavior, and it also helps with shifting advertising spend toward accounts that are showing active buying intent. Review collected by and hosted on G2.com.

6sense is expensive and doesn’t offer transparent pricing, which can make it prohibitive for smaller companies. I’ve also seen “false positive” intent signals that lead to wasted outreach, and the user interface feels complex enough that it can slow adoption and delay ROI. Review collected by and hosted on G2.com.

It uses intent data and predictive analytics to identify accounts that are actually in-market, helping teams focus on high-conversion opportunities instead of guesswork.

It aligns marketing and sales around the same account insights, making outreach more coordinated, timely, and effective. Review collected by and hosted on G2.com.

The platform can feel complex and has a steep learning curve, especially for new users trying to fully leverage all its features and data.

It can be expensive, and smaller teams may find it hard to justify the cost compared to simpler marketing tools. Review collected by and hosted on G2.com.

The biggest achievement for using this software It's has been the ability to accurately prioritize outbound efforts. Before 6sense, sales and marketing were essentially guessing which account to target based on standard list. And we are reaching out with relevant messaging right when the iron is hot, rather than cold blasting. Review collected by and hosted on G2.com.

It's undeniable heavy software. The user interface of the tool is very powerful but clunky, and it's very easy to get lost the menu layer when you just want to pull a quiet reports. Review collected by and hosted on G2.com.

It's the intent data for me. I can clearly see the accounts actively researching topics that are relevant to my product. Helps me prioritize outreach, and helps eliminating a lot of guesswork sales and marketing effort. Review collected by and hosted on G2.com.

The learning curve is not as easy as the onboarding docs claim to be. Configuring the platform in a way that actually reflects your ICP and buying stages takes more time than most teams expect. Also, it's not plug and ply o if your data is messy, the problem gets amplified in 6sense. So the integrations are a bit difficult. UI has improved with time but it's still very dense in places. Pricing is also a significant commitment and it feels a bit hard to justify early on before trying intent data translate into pipeline. Support response time can be inconsistent too. Review collected by and hosted on G2.com.

I love the ease of generating alerts and segments in 6sense Revenue Marketing. It's something I use a lot and find very useful because it helps me save time. When searching for companies, I receive the accounts automatically and don't have to do that work weekly. Also, I have alerts generated by region and for each salesperson with different filters focused on each market, which allows for customization for each one. Review collected by and hosted on G2.com.

Sometimes, when I add filters for a main industry and sub-industries, the alerts I receive are not completely related to the filters set. Additionally, I would like to be able to add combined filters to generate more specific alerts, as currently I cannot include multiple products in the same alert. Review collected by and hosted on G2.com.

The workflow interface is easy to use and easy to update. It syncs well with HubSpot, and the team supporting us was very helpful and knowledgeable. It greatly simplified advertising for us. Review collected by and hosted on G2.com.

Sometimes it is unnecessarily complex and does not easily flag what is causing workflows to break. So far, we are struggling to see real ROI; I think the ROI is there, but the platform has so many features that it is difficult to settle on how best to use it. Review collected by and hosted on G2.com.

I use 6sense Revenue Marketing for supporting our ABM strategy, identifying and prioritizing strategic accounts, building segments to use on other platforms, and reporting. I like that it's more intuitive than other platforms. The cost per account reached is rather low, which is beneficial. I use the most segments, workflows, advertising, and reports, but I value segments and workflows the most. Review collected by and hosted on G2.com.

I find the reporting part frustrating because the data doesn't make sense sometimes. It shows different numbers for the same segment depending on where you look, and the reporting options feel very limited. It’s also annoying having to meet a lot of strict conditions to see data from other platforms, like LinkedIn, which is tough for us as an international business. Also, while 6sense Revenue Marketing is intuitive, I find it not so user-friendly. After I edit something and want to go back, it takes me to the first default screen, so I need to click through everything all over again. Review collected by and hosted on G2.com.

Keyword search is really great and helpful to us. The UI/UX makes it easy to see what I am looking at. It is great to see our return on investment for each campaign. The integration with salesforce is so helpful for our sales tteam. Review collected by and hosted on G2.com.

It takes forever to load and often simply will not load. The support and onboarding was not very helpful. They could not answer a lot of our questions. The AI/Intelligence is very limited and untrustworthy. Review collected by and hosted on G2.com.