--- title: Apex Loyalty Reviews meta_title: 'Apex Loyalty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Apex Loyalty works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 12 scale: '5' date_modified: '2026-07-07' parent_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # Apex Loyalty Reviews **Vendor:** 360DRC Marketing Technologies Inc. **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.6/5.0 **Total Reviews:** 12 ## About Apex Loyalty Apex Loyalty is an award winning, api-driven loyalty platform to implement next generation end-to-end customer journeys both on channel (B2B) & consumer (B2C) side of your business. Trusted by companies around the globe (PepsiCo, BAT, Bridgestone, Royal Canin, SAB Miller and many more), Apex Loyalty offers an enterprise-ready yet fully customisable solution to deliver the correct loyalty mechanics for the success. If you plan to revamp your existing loyalty program or start a new one, we can connect to arrange a discovery call with our consultants to understand your needs & come up with the most engaging mechanics blended with best-in-class practices. ## Apex Loyalty Reviews ### 1. Great implementation team and product **Rating:** 5.0/5.0 stars **Reviewed by:** Laura N. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Apex Loyalty?** We appreciated the expertise the Apex Loyalty team brought to the table. The implementation team were experts in their field and asked lots of questions during the discovery process. They also were incredibly flexible in putting together custom code for a complex implementation. Additionally, they met with our team regularly during somewhat crazy hours for this implementation. Love that the product is in Salesforce so that our teams can access the product without logging into another application. Additionally, can use my existing team to support development + reporting requests made by the business. **What do you dislike about Apex Loyalty?** It wasn't a problem for us, but it may not work for everyone if they don't already have Salesforce. **What problems is Apex Loyalty solving and how is that benefiting you?** Apex is able to support our B2B loyalty program and our B2B2C program. They were one of the only vendors during our analysis that could do this. ### 2. Reliable Service And Support All Time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Apex Loyalty?** Having command over every detail in the frontend and backend, managing the process with all its intricacies. Taking urgent action and resolving the issue in possible crisis moments. An agile working structure and consistently providing supportive, high-quality service. They are extremely knowledgeable about Salesforce and they help us improve in this regard. We receive admin services and project management services. Every team member is well-versed in customer communication and product management. We have always been satisfied with their professionalism. Working with a team that performs their job with such professionalism and control is gratifying. **What do you dislike about Apex Loyalty?** In new development projects, they want to take guaranteed steps to ensure smooth progress when the agenda is tight. In the fast-moving consumer goods industry, everything moves very quickly, which can disrupt this agenda. At the beginning of our work, we struggled with this working style. However, APEX adapted to it over time, and now we are jointly managing this process in a much more agile structure. **What problems is Apex Loyalty solving and how is that benefiting you?** We receive support for customer-related issues that may arise with the product, problems related to integration, and potential system issues (such as internet connection, OTP systems, etc.). Additionally, we also receive support in opening and tracking campaigns, informing the call center, and handling customer communication when there are no issues. ### 3. Custom Loyalty Platform Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Apex Loyalty?** From start to finish, the Apex team behaved professionally, fully understood our needs and accommodated all of our requests. **What do you dislike about Apex Loyalty?** Due to the complexity of the custom implementation, contract negotiations took longer than expected. To be fair, this was on both sides. Apex, however continued to work in good faith throughout. **What problems is Apex Loyalty solving and how is that benefiting you?** Utilizing Apex's domain and API development expertise, we developed a custom loyalty solution overlaying Salesforce and seamlessly integratng our marketing, ERP, eCommerce, data warehouse, and front-end platforms. ### 4. Great company to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Koray R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Apex Loyalty?** Advanced automation module allows us to set customer based business purchase targets & it really creates incremental sales for our company **What do you dislike about Apex Loyalty?** So far so good! Never faced anything concerned me. **What problems is Apex Loyalty solving and how is that benefiting you?** Segmenting customer / consumer database and providing automated, end to end customised journey's. ### 5. Tough beginning **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Apex Loyalty?** After some time of cooperation Apex Loyalty employees started to make almost no mistakes, almost all updates were done promptly and in a good manner. **What do you dislike about Apex Loyalty?** In the beginning of a cooperation there were many errors on Apex side. We needed to many incidents to resolve the issues regarding incorrectly done updates, etc. **What problems is Apex Loyalty solving and how is that benefiting you?** Loyalty application allowed customers to know their targets, do some activities in the platform, gather points for targets and activities. After gathering some points customer were able to redeem a voucher. ### 6. Best CRM Solution Ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Seçkin A. | TM&D Systems & Planning Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Apex Loyalty?** Flexible platform, they can provide custom solutions depending on your needs. You can engage with different customer types via segmented content & campaign management. Highly recommended! **What do you dislike about Apex Loyalty?** Exactly none. System became perfect year by year. **What problems is Apex Loyalty solving and how is that benefiting you?** Flexibility of the company is the main driver. Besides, incentive automation module helped us to increase our engagement level with our customers. ### 7. Smart Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Candan i. | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Apex Loyalty?** - Very innovative & flexible consumer centric solution. - Problem free bir solution - Custom development can be done easily if required. **What do you dislike about Apex Loyalty?** Actually there is no such a point that causes headache. **What problems is Apex Loyalty solving and how is that benefiting you?** Loyalty and eCommerce embedded solution, ### 8. Responsible and Innovator Tech Company **Rating:** 5.0/5.0 stars **Reviewed by:** Cuneyt D. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Apex Loyalty?** The company develops herself and accomodates technological developlent quickly. User interface is powerful. **What do you dislike about Apex Loyalty?** Sometimes we have very little techinal problems but the commany interferes and solves the problems very quickly. **What problems is Apex Loyalty solving and how is that benefiting you?** They can reach the customers quickly and understandbly. They care our consultancy and directing them to developlemnt of services. ### 9. Apex Loyalty solution has been implemented into several Europe entities with a wide-range scope **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Apex Loyalty?** Apex Loyalty is a flexible, innovative solution that enables you to design an advanced-level loyalty program based on your company, market and customers' needs. And also, it is always possible to track KPIs, customers' reactions and, to adapt and improve the program accordingly by using loyalty dashboards **What do you dislike about Apex Loyalty?** There is not any specific item that can be described as "least helpful" **What problems is Apex Loyalty solving and how is that benefiting you?** -customer campaigns are managed more effectively and generate more benefit -growth/ sales volume increase obtains with well-designed targets -customer engagement is increased ### 10. Professional **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Apex Loyalty?** Strong support, perfect knowledge of the market needs, aply DevSecOps, apply Agile, friendly and creative environment **What do you dislike about Apex Loyalty?** at the beginning of the project we realized that we need more communication between POs and Dev team. After this communication was organized properly, quality of the Releases increased. **What problems is Apex Loyalty solving and how is that benefiting you?** Apex implemented and supported B2B platform ### 11. Not a 3rd party but your business partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Apex Loyalty?** After a long time working together you can depend on them even after you have to separate your ways. **What do you dislike about Apex Loyalty?** Sometimes it was difficult to find common ground on complex topics. **What problems is Apex Loyalty solving and how is that benefiting you?** Our customer loyalty and digital ordering platform was built and managed by Apex, including the 3rd party integrations with gift suppliers. ### 12. Strong collaboration with Business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about Apex Loyalty?** Solution partner not only providing developmnet but also loyalty services **What do you dislike about Apex Loyalty?** Sometimes they are a bit unstructured in their process whereas they are really flexible to cover this part **What problems is Apex Loyalty solving and how is that benefiting you?** Digitalization of all field sales investments and provide a long term loyalty platform... It generated incremental growth to the businesd - [View Apex Loyalty pricing details and edition comparison](https://www.g2.com/products/360drc-marketing-technologies-inc-apex-loyalty/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-01+12%3A30%3A50+-0500&secure%5Bsession_id%5D=58cf48d7-296b-4b25-904e-f3dfb486720f&secure%5Btoken%5D=205cbc1aeed306fbd91a7de8d204cc0a7122bf1c64d156518c8293e0cf8f9f96&format=llm_user) ## Apex Loyalty Features **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification **Incentives Management** - Analytics/Reporting - Customization - Gamification - Design & Creation **Agentic AI - Gamification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - CRM Integration - Social Media Integration **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Incentive Types** - Rewards - SPIFs - Discounts - MDF Management - Rebate Management - Other Incentive Programs **Platform** - Public Leaderboard - Private Leaderboard - Analytics **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Apex Loyalty Alternatives - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (615 reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) - 4.6/5.0 (1,527 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)