# Zoho Marketing Automation Reviews **Vendor:** Zoho **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 113 ## About Zoho Marketing Automation Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. ## Zoho Marketing Automation Pros & Cons **What users like:** - Users appreciate the **seamless multi-channel automation** of Zoho Marketing Automation for effortless lead engagement and campaign management. (19 reviews) - Users find **ease of use** in Zoho Marketing Automation, appreciating its intuitive setup for managing campaigns and contacts. (18 reviews) - Users value the **seamless automation features** of Zoho Marketing Automation, enhancing clarity and control in their marketing efforts. (13 reviews) - Users value the **automation efficiency** of Zoho Marketing Automation, enhancing lead engagement with seamless multi-channel campaigns. (10 reviews) - Users appreciate the **powerful multi-channel automation** of Zoho Marketing Automation for seamless lead engagement and management. (10 reviews) - Users appreciate the **flexibility and automation** of Zoho Marketing Automation, streamlining multi-channel marketing efforts effectively. (10 reviews) - Easy Integration (9 reviews) - Integrations (9 reviews) - Users value the **easy integrations** with other tools, enhancing workflow and boosting overall marketing efficiency. (8 reviews) - Engagement Efficiency (8 reviews) **What users dislike:** - Users find the **learning curve steep and complex** , especially for beginners and advanced automation features. (10 reviews) - Users often struggle with **poor customer support** , as responsiveness and issue resolution can be frustratingly inconsistent. (8 reviews) - Users find the **interface not intuitive** , leading to challenges in navigation and a steep learning curve for new users. (7 reviews) - Users find the **steep learning curve** of Zoho Marketing Automation makes initial use challenging and overwhelming for beginners. (7 reviews) - Users find the **complex usability** of Zoho Marketing Automation challenging, affecting ease of use and navigation. (5 reviews) - Workflow Issues (5 reviews) - Lack of Guidance (4 reviews) - Users find the **lack of information** on pricing and metrics disappointing, hindering informed decision-making. (4 reviews) - Users feel the **limited customization** options hinder their ability to fully personalize the Zoho Marketing Automation experience. (4 reviews) - Users face **slow performance** , experiencing delays in data loading and encountering bugs that hinder productivity. (4 reviews) ## Zoho Marketing Automation Reviews ### 1. The best all in one marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Akriti S. | Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Zoho Marketing Automation?** I love how simple Zoho Marketing Automation makes it for me to automate the entire marketing process and integrate it with the marketing tools I've been using before. The tool has provided me a single place to manage everything related to digital marketing for my clients. I really love how intuitive it is; it's absolutely easy for me to use and set up with just one single click. Even as a non-marketing expert, I have been able to understand the entire workflow and use it effectively. I'm not a technical person, but I could set it up easily, which is really cool. **What do you dislike about Zoho Marketing Automation?** I think this lags a lot. I mean, I have connected a lot of tools. It's working really well, but I think it lacks on the user interface and the experience. It's so easy to set up, easy to use. It's extremely good. But being to face somehow feels like it lags a bit. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation integrates all my current marketing tools, providing a single platform for digital marketing, making it simple to automate and integrate existing tools. ### 2. Easy tool for managing campaigns and workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav S. | Salesforce Email Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Zoho Marketing Automation?** What I like best about Zoho Marketing Automation is how it brings campaign management, customer journeys, and performance tracking into one place, which makes daily work more organized. The interface is quite clean and easy to navigate, so it doesn’t take too long to understand basic features like creating email campaigns and setting up workflows. The drag-and-drop style workflow builder is helpful and saves time when creating step-by-step customer journeys. In terms of performance, it gives a clear view of campaign results, which helps in understanding what is working and what needs improvement. This makes it easier to take better decisions instead of guessing. I also noticed that some AI-based suggestions and automation features help in speeding up small tasks like content or segmentation, which reduces manual effort to some extent. Overall, it is a useful tool for managing marketing activities more efficiently and keeping everything structured. **What do you dislike about Zoho Marketing Automation?** One thing I didn’t like much is that the interface can feel a bit confusing in the beginning, especially when setting up workflows or advanced automation. It takes some time to understand where everything is, which can slow down initial work. Sometimes the platform also feels slightly slow when handling larger campaigns or data, which affects the workflow and takes extra time to complete tasks. Another point is that some features are not very straightforward and require extra steps to configure, which can be frustrating for new users. The AI features are helpful but still feel limited and not always accurate, so manual checking is still needed most of the time. It would be better if the interface was more simplified, performance was improved for large data, and AI suggestions were more reliable. Overall, it works well after getting used to it, but the initial learning curve and performance issues can be improved. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Before using Zoho Marketing Automation, managing campaigns, tracking customer journeys, and handling data was quite scattered and time-consuming. It was difficult to keep everything organized and understand what was actually working. With Zoho Marketing Automation, it becomes easier to manage campaigns, segment audiences, and track performance in one place. This helps in reducing manual work and saves a good amount of time in daily tasks. Automation workflows also help in handling repetitive tasks, which improves efficiency and reduces chances of errors. It makes the overall process smoother and more structured. Overall, it helps in saving time, improving campaign tracking, and making marketing operations more organized and manageable. ### 3. Marketing Automation Tool for Campaign Managementmpaign Automation with Seamless Zoho Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Sagar G. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Zoho Marketing Automation?** Zoho Marketing Automation is a reliable platform for managing campaigns, email workflows, and lead nurturing. In our organization, it was used to streamline marketing efforts, especially for email automation and audience segmentation. The interface is quite user-friendly, and integration with other Zoho tools makes it easier to manage data and campaigns in one place. **What do you dislike about Zoho Marketing Automation?** Sometimes the platform can feel slightly complex for new users, especially when setting up advanced workflows. Also, reporting and analytics can be improved to provide more detailed insights compared to some other tools. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** It helps in automating repetitive marketing tasks such as email campaigns, lead nurturing, and user segmentation. This saves time and improves overall campaign efficiency. Our team was able to manage leads better and maintain consistent communication with prospects. ### 4. “Powerful Marketing Automation with Room for Improvement” **Rating:** 5.0/5.0 stars **Reviewed by:** Divy G. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Zoho Marketing Automation?** I like its multichannel automation, lead nurturing features, and seamless CRM integration, which make it easy to manage campaigns and improve conversions in one platform. **What do you dislike about Zoho Marketing Automation?** It has a steep learning curve and the interface can feel confusing initially. Some features like reporting and templates are limited, and customer support could be more consistent. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** It helps solve issues like managing leads, automating repetitive marketing tasks, and handling multiple channels in one place. This makes marketing more efficient, improves lead conversion, and saves time. ### 5. Efficient Email Campaigns with Quick Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Shubhangi B. | Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Zoho Marketing Automation?** I mainly use Zoho Marketing Automation for sending email campaigns and simple customer updates. It helps me manage contact lists and send messages to a group instead of doing it one by one. Easy to use, simple setup, and email scheduling saves time. It saves time by automating emails and is easy to set up, so I can focus on other work. Easy to start, just takes a little time to explore features. **What do you dislike about Zoho Marketing Automation?** Interface can be confusing at the start and some features take time to understand **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use Zoho Marketing Automation to send email campaigns easily, manage contacts, and automate messaging to avoid manual work. It helps keep things organized and provides performance insights on email campaigns. ### 6. Effective Marketing Automation with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Manisha D. **Reviewed Date:** February 04, 2026 **What do you like best about Zoho Marketing Automation?** I appreciate how Zoho Marketing Automation brings clarity and control where most businesses have chaos. It helps set up automation that actually makes sense and offers great value for money. I love the Zoho ecosystem effect, especially when paired with Zoho CRM, Zoho Forms, and Zoho Campaigns, creating the feel of one connected brain rather than different random tools. The software allows for customizations without breaking things and provides practical automation with strong control on segmentation. It's definitely built for real businesses. **What do you dislike about Zoho Marketing Automation?** Initially, there's a learning curve that's not beginner-friendly. The dashboard feels overwhelming to first-time users. The UI is functional but not inspiring. Automation can get messy if not planned properly. The support experience is inconsistent and could be better. The onboarding isn't role-specific, it's the same for everyone. The templates are too generic. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use Zoho Marketing Automation for lead capturing and management, sorting the mess of manual follow-ups, tracking campaigns, and behavior-based targeting. It integrates with CRM for full lead activity, making upselling easier with re-engagement flows. ### 7. Smart Automation, But Initial Setup Can Be Tricky **Rating:** 4.0/5.0 stars **Reviewed by:** Ravi S. | Procurement Executive **Reviewed Date:** February 03, 2026 **What do you like best about Zoho Marketing Automation?** I appreciate the way Zoho Marketing Automation responds to genuine user behavior rather than imposing one-size-fits-all campaigns. This enables me to orchestrate follow-ups that are intentional and punctual, rather than robotic. It ensures that prospects feel guided rather than pursued, by automatically altering the messaging based on a user's actions. I also value that lead actions are transferred directly into the sales context without manual handoffs, primarily through Zoho CRM and our website CMS. Once the essential connectors were in place, the structure made sense and felt strong. **What do you dislike about Zoho Marketing Automation?** At first, the setup may appear cumbersome, the learning curve could be more fluid with additional in-context guidance, and the configuration of certain potent features necessitates a significant amount of time. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation consolidates lead behavior, email engagement, and website activity into one place, eliminating guesswork for follow-ups. It tailors messages based on user actions, allowing me to guide prospects with personalized interactions. ### 8. Customizable Automation Workflows with Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Zoho Marketing Automation?** I appreciate how customizable the automation workflows are, allowing me to tailor campaigns precisely to different audience segments. The drag-and-drop journey builder and detailed analytics stand out. They make it easy to visualize customer journeys and optimize campaigns based on real data. I like the all-in-one capability—email marketing, lead tracking, and automation workflows are seamlessly integrated, which saves time and improves campaign effectiveness. **What do you dislike about Zoho Marketing Automation?** The user interface can feel a bit cluttered at times, making navigation slightly confusing for new users. Customer support response times could be improved, especially for resolving technical issues. Some advanced features and integrations are not as robust compared to other marketing automation tools. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation reduces manual effort, improves lead management, and streamlines customer journeys. As a result, it increases productivity, enhances targeting, and delivers better ROI. Before using it, managing campaigns and follow-ups was time-consuming. Now, automation handles repetitive tasks, allowing me to focus more on strategy and content. It addresses the challenge of tracking and nurturing leads across multiple touchpoints. By automating workflows and segmenting audiences, it helps improve conversion rates and overall marketing efficiency. It solves the lack of visibility into campaign performance by providing detailed analytics. This helps in making data-driven decisions and optimizing future campaigns. ### 9. Effortless Campaign Management, But Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Julieta S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Zoho Marketing Automation?** I use Zoho Marketing Automation for email and WhatsApp campaign marketing. I like how I can access campaign info from various channels within one platform. The initial setup was very easy because it's within the Zoho ecosystem, so the migration was simple. **What do you dislike about Zoho Marketing Automation?** Some of the campaign reporting is not as user-friendly as I would like. It has taken some time to figure out how to view specific contact data, such as those who opened and/or clicked an email campaign. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation helps me create, manage, and analyze marketing campaigns efficiently. ### 10. Empowers Email Marketing with Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Deepak R. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Zoho Marketing Automation?** I use Zoho Marketing Automation to automate our email marketing and lead nurturing. It solves the problem of managing hundreds of leads with their current status and campaigns, which is stressful if done manually. I like its feature to score leads based on intent. That's a goldmine because it helps me know where to put my effort if I want to manually connect. **What do you dislike about Zoho Marketing Automation?** It's hard to understand for a beginner, they should have official tutorials. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use Zoho Marketing Automation to automate email marketing and lead nurturing, reducing stress from manually managing hundreds of leads. It also scores leads based on intent, helping me focus my efforts. ### 11. Excellent, brilliant integration for small businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Sudesh S. **Reviewed Date:** December 14, 2025 **What do you like best about Zoho Marketing Automation?** I really like the best integration of Zoho Marketing Automation because it makes lead management and follow-up smoother with Zoho apps. Its analytical and reporting system clearly shows the performance and convergence of campaigns. Additionally, considering its price, it is a great option for small businessmen, startups, and digital marketing agencies. I also really like features such as automation workflow, lead scoring, and customer journey tracking. Creating automation campaigns in it is very easy, which even beginner users can easily understand. **What do you dislike about Zoho Marketing Automation?** No, I find all the features and tools of Juhu Marketing Automation very useful. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use it to engage customers and increase sales. It helps me provide guidelines for new users. ### 12. Streamlined Campaigns and Spot-On Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Zoho Marketing Automation?** I use Zoho Marketing Automation for marketing and CRM, which helps streamline my data. I appreciate the marketing campaigns and accurate analytics. I'm very impressed with the product. The initial setup was easy, and I would highly recommend it to others, rating it a 10 out of 10. **What do you dislike about Zoho Marketing Automation?** Nothing **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use Zoho Marketing Automation to streamline my data and manage CRM efficiently. It supports marketing campaigns with accurate analytics, making my project management easier and more impressive. ### 13. Effortless Setup and Seamless WordPress Integration **Rating:** 4.5/5.0 stars **Reviewed by:** ABHINAV A. | Senior Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Zoho Marketing Automation?** I like that Zoho Marketing Automation integrates well with WordPress, helping me manage email campaigns and newsletters easily. It's very easy to set up, just install the plugin, do the setup, and it's good to go. Setting up the UI is very easy too. **What do you dislike about Zoho Marketing Automation?** Less Integration with other tools **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation helps me solve email campaign and newsletter sending problems from my WordPress site. ### 14. Functional and Affordable, but the Suite Can Feel Unintuitive and Unstreamlined **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Zoho Marketing Automation?** Zoho offers strong value for money, especially for small and mid-sized teams looking for an affordable, all-in-one suite. The pricing is competitive, and the bundled approach with free credits across products makes it easier to get started without a large upfront investment. For core use cases, the platform is reliable and functionally sound. **What do you dislike about Zoho Marketing Automation?** Some parts of Zoho can feel a bit unintuitive at first, and it takes time to fully understand where certain features live across the suite. The interface and workflows are functional but not always the most streamlined, especially when managing more complex use cases. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Before using Zoho Marketing Automation, campaign management was spread across separate tools and spreadsheets. With it, I can automate key interactions like follow-ups based on behavior, maintain consistent messaging across channels, and see performance in one dashboard. That has helped me stay organized and more strategic with my marketing efforts. ### 15. Easy to Use with Simple Touchpoint Navigation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Zoho Marketing Automation?** It’s easy for me to touch and select different points. **What do you dislike about Zoho Marketing Automation?** Zoho Marketing Automation’s UI feels cluttered, the available integrations seem limited, and the support team doesn’t provide enough depth. Together, these issues make it harder to scale campaigns and keep the process efficient. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Workflow automation: By mapping journeys, it saves time on repetitive tasks like email scheduling, scoring, and reminders ### 16. Streamlined Lead Management, Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Zoho Marketing Automation?** I like how Zoho Marketing Automation connects marketing activities with CRM data. The journey builder and lead scoring stand out because they make it easy to track user behavior and act on it without manual effort. It solves the problems of manual follow-ups and scattered lead data, automating lead nurturing, segmentation, and campaign tracking, which reduces missed opportunities and improves response timing. I use it to manage lead journeys and automate campaign workflows, aligning marketing activities with CRM data for more structured and measurable follow-ups. I also find the setup fairly straightforward, especially with CRM integration. Basic campaigns and workflows were easy to configure. **What do you dislike about Zoho Marketing Automation?** One area that could be improved is the reporting and dashboard customization, as it sometimes feels limited when deeper analysis is needed. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use Zoho Marketing Automation to manage lead journeys and automate campaign workflows. It solves the problems of manual follow-ups and scattered lead data, automating lead nurturing, segmentation, and campaign tracking to reduce missed opportunities and improve response timing. ### 17. Unified Dashboard and Workflow Automation Excellence **Rating:** 4.5/5.0 stars **Reviewed by:** Nakula P. | Sales Manager, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Zoho Marketing Automation?** I like Zoho Marketing Automation for its unified dashboard, which is better than any other marketing app. I find easy workflow automation and strong lead scoring valuable. The behavior-based journeys and clear analytics also stand out, as they simplify nurturing, improve engagement, and boost conversions efficiently. It's pretty easy to set up, just sign up, verify, and start. **What do you dislike about Zoho Marketing Automation?** Some areas could improve: a smoother interface, faster loading, deeper integrations, more flexible workflow builders, clearer analytics customization, and better onboarding guidance for beginners. Larger marketing capabilities and collaboration with other MNCs may be improved. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation solves issues with fragmented tools, manual follow-ups, and poor lead tracking. Its unified dashboard, easy workflow automation, and strong lead scoring simplify nurturing, improve engagement, and boost conversions. ### 18. Comprehensive Marketing Solution with a Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Vishva T. | Freelance Project Manager, Executive Office, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Zoho Marketing Automation?** I like Zoho Marketing Automation's native integration with the Zoho ecosystem. It offers powerful multi-channel automation through email, SMS, WhatsApp, and web behavior, allowing for seamless lead engagement. This tool lets us run fully connected, multi-channel campaigns without data silos or manual handoffs. **What do you dislike about Zoho Marketing Automation?** The main drawback I find is it can feel complex with a steep learning curve. The initial setup was a little difficult as well. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use Zoho Marketing Automation to plan, execute, and automate multi-channel marketing campaigns. It solves the problem of manual, disconnected efforts and poor lead follow-up by providing centralized campaign execution, allowing seamless engagement without data silos or manual handoffs. ### 19. Platform for automating and optimizing marketing efforts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about Zoho Marketing Automation?** Zoho Marketing Automation facilitates lead nurturing and campaign management from one console. I like how effortlessly we can segment contacts or set up workflows without needing much technical knowledge. Integration with the Zoho CRM is seamless, hence saving a lot of time. Its analytics and reporting features also make it easier to track campaign performance and make data-driven decisions. **What do you dislike about Zoho Marketing Automation?** Occasionally, the UI feels a bit clunky, especially when administering complex workflows. Certain features take some time to discover or aren't really intuitive. Also, the learning curve for advanced automation features is a bit steeper than expected; some areas could use more detail in their documentation. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation serves as the central hub for our marketing initiatives. It solves the problem of scattered tools by bringing email campaigns, lead nurturing, and analytics onto one platform. This saves time for my team and facilitates better collaboration. Now, with a clearer view of campaign performance, we can run targeted campaigns, track ROI more effectively, and get prospects through the sales funnel faster. ### 20. User-Friendly All-in-One Marketing Solution **Rating:** 4.5/5.0 stars **Reviewed by:** munashe s. | Digital Marketing specialists, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Zoho Marketing Automation?** I use Zoho Marketing Automation for marketing and invoicing. I find it user-friendly and it saves me time. I like that it's a one-in-all business advertiser. It helps me with scheduled social media posts and email marketing campaigns. **What do you dislike about Zoho Marketing Automation?** lead generation must improve **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I use Zoho Marketing Automation for scheduled social media posts and email marketing. It saves time and is user-friendly. ### 21. Powerful and Affordable Marketing Automation Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Akash P. | Affiliate Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Zoho Marketing Automation?** The automation workflows and segmentation features are very useful. It helps in creating targeted campaigns and tracking customer engagement effectively, all within a budget-friendly platform. **What do you dislike about Zoho Marketing Automation?** The initial setup and workflow configuration can be confusing. It takes time to understand all features, and the UI could be more intuitive. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** It solves the problem of manual campaign management by automating customer journeys and lead tracking. This helps us save time, stay organized, and improve overall marketing performance. ### 22. Balances Simplicity with Powerful Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Santosh Vishwakarma . **Reviewed Date:** February 17, 2026 **What do you like best about Zoho Marketing Automation?** I use Zoho Marketing Automation mainly for lead nurturing and automated customer journey, and it solves the problem of inconsistent follow-up and manual marketing efforts. What I like most is the balance between simplicity and capability, with the biggest factor being the visual workflow builder. The standout balance comes from its complexity without removing control. The initial setup was very smooth. **What do you dislike about Zoho Marketing Automation?** UI Polish **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation solves the problem of inconsistent follow-ups and manual marketing efforts. ### 23. Very Easy-to-Use Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Davinder S. | Assistant Manager - Digital Marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Zoho Marketing Automation?** It’s interface is very easy to understand and operate. **What do you dislike about Zoho Marketing Automation?** Till now I didn’t find any thing which disappointed me. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Easy to create different marketing campaigns and creating communications is error free and fast to send to the target audience. ### 24. Great Automation Features, But Workflow Errors Cause Downtime **Rating:** 3.0/5.0 stars **Reviewed by:** Talon M. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Zoho Marketing Automation?** Being able to build marketign automations across modules, allowing us to seperate campaigns from new leads & existing customers. **What do you dislike about Zoho Marketing Automation?** Inconsistency of workflow errors. Thankfully their support team is pretty solid, but workflows break ALL THE TIME & it leads to a lot of down-time for our campaigns. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Mass marketing on a much more refined level ### 25. Solid Marketing Features, But Best Within the Zoho Suite **Rating:** 3.5/5.0 stars **Reviewed by:** Nikita V. | Supply Chain Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Zoho Marketing Automation?** A solid marketing platform with an industry-standard set of features. **What do you dislike about Zoho Marketing Automation?** It depends too much on other Zoho environment tools and syncs. I cannot imagine using it outside of Zoho suite. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Email marketing, cross-channel communication, multilingual templates ### 26. Smooth CRM synchronization, but Zoho Marketing Automation interface sometimes cluttered **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Zoho Marketing Automation?** Native synchronization with the CRM is a major asset that allows for smooth data flow between sales and marketing. **What do you dislike about Zoho Marketing Automation?** The user interface of Zoho Marketing Automation sometimes lacks modernity and can appear a bit cluttered at times. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** This allows us to automatically qualify our prospects before passing them on to the sales team, which optimizes our conversion rate. ### 27. Seamless Integration with Powerful Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Idoko J. | Company Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Zoho Marketing Automation?** I use Zoho Marketing Automation for services across different channels and appreciate its ability to provide insights and estimates. I find the cross-border funnels helpful in creating a clear integration picture. The workflows are more engaging, and the multiple payment options in the checkout process are seamless. I also found the initial setup extremely easy and efficient. **What do you dislike about Zoho Marketing Automation?** I don't dislike any features **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I find Zoho Marketing Automation makes my workflows more engaging and the checkout process seamless. ### 28. Love It for Mass Email Marketing Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron M. | operation anaylist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Zoho Marketing Automation?** Mass email marketing campaigns for businesses. **What do you dislike about Zoho Marketing Automation?** There’s a limited number of emails that can be sent to a business. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Visibility ### 29. Affordable, Capable, and Best Inside the Zoho Stack **Rating:** 4.5/5.0 stars **Reviewed by:** Pranay A. | Manager-PreSales, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Zoho Marketing Automation?** The unified journey builder with native Zoho CRM sync—covering email, SMS, WhatsApp, and web behavior—delivers fast, scalable automation without costly add‑ons, making it easy to segment, score, and trigger campaigns from one place. **What do you dislike about Zoho Marketing Automation?** Zoho Marketing Automation’s journey builder can feel clunky compared to higher-end tools, third‑party integrations are thinner if the stack isn’t Zoho-first, and email deliverability may need extra SPF/DKIM/DMARC and list‑hygiene tuning; expect a learning curve for advanced setups and occasionally mixed support/documentation when navigating cross‑app limits. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation centralizes lead capture, nurturing, and scoring across email, SMS, WhatsApp, and web behavior, eliminating manual follow‑ups and fragmented tools while feeding prioritized, sales‑ready leads into CRM for faster conversions. ### 30. Best marketing automation tool that I have ever used with user friendly options and fits your pocket **Rating:** 5.0/5.0 stars **Reviewed by:** Kiran K. | Digital Marketing Lead, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Zoho Marketing Automation?** Automating my marketing activity. Status monitoring at every stage, running email campaigns, lead generation, every prospect's journey tracking, and much more within a tool. Moreover, over it is "Made in India for Global use". **What do you dislike about Zoho Marketing Automation?** Nothing as such as this tool is providing all our required needs. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Tracking lead journey after the campaign and nurturing the leads ### 31. Great Automation, But Needs More Flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea B. | Growth, CRM, Partnership and channels DIRECTOR, Utilities, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Zoho Marketing Automation?** Automation, personalization, and KPI analysis are key features. **What do you dislike about Zoho Marketing Automation?** Lack of flexibility for impacts and predifined outputs **What problems is Zoho Marketing Automation solving and how is that benefiting you?** I appreciate how the platform allows for personalization of impacts throughout the funnel, enabling me to target various leads in a more tailored way. ### 32. All in one marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** pragya m. | Online Marketing Manager, Arts and Crafts, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Zoho Marketing Automation?** Best tool to convert leads with real time customer data. **What do you dislike about Zoho Marketing Automation?** Slow processing of the data sometimes data loading takes time **What problems is Zoho Marketing Automation solving and how is that benefiting you?** All in one marketing tool to generate leads, give real time data of visitors and multichannel marketing options. ### 33. Effortless Data Management and Seamless Call Continuity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Zoho Marketing Automation?** It provides data management and makes it easier to pick up from where you left off in a call **What do you dislike about Zoho Marketing Automation?** None that I know of, maybe more field options to add demographics. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Data management and integrations ### 34. Zoho Marketing Automation - Affordable and feature-rich marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Zoho Marketing Automation?** The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using other Zoho products like Zoho CRM or Zoho Campaigns, it is super easy to integrate them both. Also, their customer support team is very friendly and helpful. **What do you dislike about Zoho Marketing Automation?** The only thing that I don't like about Zoho is it does not allow integration with 3rd party products. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** It helps us in streamlinng our marketing efforts by automatic lead generation, doing followups which in turns helps in improving our conversion rates. With the help of personalized email sequences, it help us to eliminate the efforts required in marketing. It can also integrate social media, landing pages, SMS with emails which helps in good marketing strategy. ### 35. Product Has Many Features But Isn't Necessarily User-Friendly **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2025 **What do you like best about Zoho Marketing Automation?** What I like best about this tool is its strong range of features. It's convenient to automate workflows, making it easier to run campaigns without needing constant attention. I can get clear insights into campaign performance through Zoho's reporting. The fact that there can be integrations with other tools is a big plus. **What do you dislike about Zoho Marketing Automation?** What I dislike about Zoho Marketing Automation is that it’s not very user-friendly. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** It helps me handle multiple campaigns without getting overwhelmed. ### 36. user friendly and budget friendly **Rating:** 5.0/5.0 stars **Reviewed by:** V.P S. | Chief Marketing officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Zoho Marketing Automation?** Useful product and its simple /basic user frindely approach helps you navigate **What do you dislike about Zoho Marketing Automation?** It should have AI assist feature this could change the experience and the prosdct as well **What problems is Zoho Marketing Automation solving and how is that benefiting you?** the basic problem of scheduling email is made easier with the framework making it simple ### 37. The convience of having all your office tools in one place is amazing, it changed our office efficie **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Zoho Marketing Automation?** Most people struggle to navigate different system while handling customers, daily tasks while ensuring efficiency, Zoho one enables companies to operate efficiently without investing in different systems **What do you dislike about Zoho Marketing Automation?** Nothing really, best tool I've even used **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Analytics , creating tasks and email automation is a game changer. Between combining biweekly reports to marketing automation helped improve my time by far in the past 15 years of my careee ### 38. Zoho Marketing Automation - Backbone for Marketing Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Zoho Marketing Automation?** Zoho Marketing Automation is easy to setup and implement, our tech team completed the integration in a day's time. You can implement email automations to send out emails based on various events performed on your platforms. It also gives an overview of users coming on the platform from all around the globe. We use it regularly to run email campgains and see the opening rates of our emails. Customer support site of their platform is very detailed and can resolve any query **What do you dislike about Zoho Marketing Automation?** The only thing I do not like about this platform is interface which is very old fashioned. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** We use this tool in setting up the email campgains, building landing pages and sending custom event triggered mails to the customers and also send out newsletter on monthly basis. ### 39. Full of features and powerful integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Tim W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Zoho Marketing Automation?** Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables. Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey. It's feature set is more advanced than other email marketing software I have previously used. **What do you dislike about Zoho Marketing Automation?** The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful. The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** We are actively marketing to customers who have purchased a certain product from us. When the customer is moved to a certain status within Zoho CRM, that triggers them to enter a list. The entrance to a list starts the customer in the marketing automation journey. This means we are able to better retain customers to come back to purchase other products from us after their initial purchase. For example, we have emails in the journey that say something like "congratulations on the purchase of your X product, you will find that you also need YY product to help you get the best out of your X product. ### 40. Zoho Marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Zoho Marketing Automation?** I like that the scheduling feature makes it easy to use **What do you dislike about Zoho Marketing Automation?** I believe the support for the marketing platform could be better **What problems is Zoho Marketing Automation solving and how is that benefiting you?** NA ### 41. A Marketing Automation Tool Kit **Rating:** 5.0/5.0 stars **Reviewed by:** Rajeeb R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Zoho Marketing Automation?** Throughout my years, as a marketer I've had the chance to dive into marketing automation tools. Among them Zoho Marketing Automation stands out for its range of features and user friendly interface. It has undeniably become a tool, in my marketing toolkit. -All in one solution -User Friendly -Robust Automation -Personlised and Segmentation **What do you dislike about Zoho Marketing Automation?** Zoho Marketing Automation does have some aspects that could be improved; Learning Curve; Although the interface is easy to use getting an understanding of the automation workflows might take some time to grasp for individuals who are new, to marketing automation concepts. Pricing Options; Zoho provides pricing tiers. While they offer a comprehensive set of features certain advanced functionalities may only be available, in higher priced plans. It's important to select a plan that suits both your business requirements and budget. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation addresses challenges that marketers commonly encounter and provides solutions. Lets explore some of the problems it tackles and how these solutions benefit users; 1. **Time consuming manual tasks;** Problem; Marketers often spend an amount of time on activities such, as sending follow up emails updating lead information and segmenting audiences. Solution; Zoho Marketing Automation automates these tasks freeing up marketers valuable time to concentrate on initiatives. Through automated workflows leads can be. Engaged without the need for intervention. 2. **Lack of personalization;** Problem; Using marketing messages results, in engagement rates as they fail to resonate with individual recipients. Solution; With Zohos segmentation and personalization features marketers can create targeted campaigns based on user behavior, preferences and demographics. ### 42. Zoho Marketing Automation, the best program, I love it. **Rating:** 4.0/5.0 stars **Reviewed by:** Valerie W. | Senior Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Zoho Marketing Automation?** The intuitive user interface of Zoho Marketing Automation is the feature that I appreciate the most about it. The experience is both agile and effective due to the ease with which automated campaigns can be created and executed, as well as the excellent connection with other Zoho technologies. **What do you dislike about Zoho Marketing Automation?** A few extensive customization options are not available in Zoho Marketing Automation, which is my main gripe with the platform. There should be more leeway in some areas to accommodate consumers with special requirements. Nonetheless, it adequately addresses the marketing requirements of the majority of firms. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Using Zoho Marketing Automation, I solve challenges related to efficient marketing campaign management. Benefits include greater process automation, better audience segmentation, and the ability to more accurately track campaign performance. Additionally, seamless integration with other Zoho tools improves operational efficiency and consistency in data management. ### 43. Zoho Pro's and cons **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Zoho Marketing Automation?** The landing pages creation & the email contents creation is the one that I like the most, landing pages creation feature is new and innovative and I am able to do this without any issue and on the other hand, I can create HTML and plain text email contents (Templetetles) using this platform easily, hence this is the one that I like the most, on the other hand, I also like the customer report feature, I can create and fetch any reports according to my needs, this report helps me to understand the actual performance of my email marketing campaigns and I also like the overall user interface off this platform which is really robust and seamless. **What do you dislike about Zoho Marketing Automation?** I constantly have some issues while manually importing the list of subscribers into this platform. Sometimes, I even have duplicate contacts, even though the record is unique; these are the minor issues I am having, and I don't enjoy this. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Your marketing teams can conduct campaigns more effectively and provide sales with high-quality leads when they use Zoho CRM. To assist you in streamlining and automating your marketing operations, Zoho CRM has a number of built-in marketing automation capabilities, such as lead scoring, segmentation, and Google Ads connections. ### 44. The best Email Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Annie A. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Zoho Marketing Automation?** I have been using Zoho Marketing Automation for more than a year now. I would say it's one of the best tools that I've used so far, very easy to use and the features available in the marketing tool make our job easier. I'm able to schedule multiple email campaigns with personalized features. The implementation is easy as well, we didn't face any issues regarding the implementation process. The best part of the Zoho marketing tool is I'm able to see the reports of sent campaigns and I'm able to analyze the performance of the email campaigns. Not only that, we can customize our reports according to the requirements. The A/B testing feature enables us to test out with different subject and email body, this has made us choose the right way of writing emails for the selected audience. I use Zoho marketing automation almost every day as I work in the email marketing team, there was one incident where we were unable to send a campaign. When we contacted customer support, we got the solution for the problem within a few hours thus, not affecting our work streamline. The integration part has been smooth as well. One account can be used by multiple team members. **What do you dislike about Zoho Marketing Automation?** One issue that I faced with the Zoho Marketing Automation tool at times the campaign goes for review and it takes time to get the review approved. Sometimes even though the contact list doesn't contain any duplicate fields, it still fails to upload a few contacts. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing tool has been able to ease our job in setting up multiple email campaigns. Even during the holiday time, we are able to schedule the campaign and get the timely report of the campaign on our email. ### 45. An unique platform for efficient customer engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Zoho Marketing Automation?** Zoho marketing automation helps to automate the strategies to connect with multiple customers with multi channels We can automate mass sends This platform gives flexibility in automating marketing campaigns It has a feature that helps in tracking, analysing and taking useful steps for web pages and then improving conversions It adds up leads as per their interest and then fo further engagement The marketing campaigns that it automates only bring sales ready leads to their sales team Track and analyze the campaigns We cab create personalized campaigns Its. A complete marketing planner for new age marketing and business operations **What do you dislike about Zoho Marketing Automation?** It is for small and medium business models Its technical and a little complicated It doesn't always give sales ready leads Features are limited It's expensive There are continuous bugs and errors **What problems is Zoho Marketing Automation solving and how is that benefiting you?** The support is good enough to resolve the erros and bugs Analysing is better through reports Automated campaigns are beneficial ### 46. Zoho Marketing Automation automates marketing for targeted campaigns & improved customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Zoho Marketing Automation?** I've used Zoho Marketing Automation for a few months, and it's been a game-changer for our marketing efforts. The intuitive interface makes campaign creation a breeze, and the automation features save us time and effort. The ability to seamlessly integrate with other Zoho applications streamlines our workflow, providing a holistic solution for our marketing needs. Overall, it's a powerful tool that has significantly boosted our efficiency and campaign effectiveness **What do you dislike about Zoho Marketing Automation?** While Zoho Marketing Automation offers robust features, I've found the learning curve to be steeper than expected. Customization options can be overwhelming, and some features lack the intuitive simplicity I was hoping for. Additionally, customer support could be more responsive in addressing queries. Despite its potential, navigating the platform has been a bit challenging, and I believe there's room for improvement in terms of user-friendliness **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho Marketing Automation has been instrumental in solving our lead nurturing challenges. Before using the platform, we struggled to engage leads effectively after the initial contact. With Zoho's automated workflows, we've set up targeted email campaigns based on lead behavior, ensuring timely and personalized interactions. This has not only increased our lead conversion rates but has also saved us countless hours in manual follow-ups. The platform's analytics further help us fine-tune our strategies, making Zoho Marketing Automation a valuable asset in our marketing arsenal ### 47. Great tool for Email Marketing for non-coders **Rating:** 3.5/5.0 stars **Reviewed by:** Subha B. | Growth Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Zoho Marketing Automation?** The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on steroids built for email marketing **What do you dislike about Zoho Marketing Automation?** The UI can be improved, it looks pretty much similar to other Zoho product UIs. Since it's a creative product, the UI can be more graphically intuitive. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** It's helping marketers send automated emails to prospects at scale. Plus the core problem it solves is the design elements for the email content which I struggled with a lot (I'm from a non-coding background BTW). It is making the email content creation process easier for the non-coders with its email content preset library! ### 48. A user-freindly and time saving tool **Rating:** 4.5/5.0 stars **Reviewed by:** D.K.Narasimha K. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Zoho Marketing Automation?** 1. Easy to configure 2. User friendly controls **What do you dislike about Zoho Marketing Automation?** 1. No customization for image position available for smart - pop up. Have limited options. 2. The color settings for button don't work somtimes. Nothing happens when clicked to change the color. 3. Can't add font types 4. Overall limited options for customization in smart -pop up **What problems is Zoho Marketing Automation solving and how is that benefiting you?** We are benifitting from using Survey forms in Zoho. ### 49. Great tool for drip marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Zoho Marketing Automation?** Creating email marketing campaings for our lead base, and tracking opens/clicks makes Zoho Marketing Automation a very handy tool. **What do you dislike about Zoho Marketing Automation?** The reporting funtion can be combersome. It took a while for me to understand. Also, I find it upsetting that MA doens't run congruently with campaigns. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Zoho MA helps us stay ontop of our lead base. After going through MA, our sales team can see which leads are qualifed to speak with. ### 50. Revolutionizing Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Akif R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Zoho Marketing Automation?** Zoho Marketing Automation provides a comprehensive suite of tools, offering a centralized platform for various marketing needs. **What do you dislike about Zoho Marketing Automation?** While user-friendly, there may still be a learning curve for users who are new to marketing automation platforms or have limited technical expertise. **What problems is Zoho Marketing Automation solving and how is that benefiting you?** Users can tailor campaigns, emails, and workflows to match their specific requirements, enhancing the personalization of marketing strategies. ## Zoho Marketing Automation Discussions - [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) - 1 comment, 1 upvote - [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) - 1 comment, 1 upvote - [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) - 1 comment - [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) - 1 comment - [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - 1 comment - [View Zoho Marketing Automation pricing details and edition comparison](https://www.g2.com/products/zoho-marketing-automation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+12%3A01%3A43+-0500&secure%5Bsession_id%5D=f87a3796-8776-412b-b37e-ff2856857869&secure%5Btoken%5D=7b62785af38d6ee9b0110fcfeb93e9059c232e5059b283a37560481beda41a07&format=llm_user) ## Zoho Marketing Automation Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [imBee](https://www.g2.com/products/imbee/reviews) - [INSIS](https://www.g2.com/products/insis/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [MA Circulation Manager](https://www.g2.com/products/ma-circulation-manager/reviews) - [Manual.to](https://www.g2.com/products/manual-to/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Objectivity/DB](https://www.g2.com/products/objectivity-db/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Zoho Marketing Automation Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Zoho Marketing Automation Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,066 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,301 reviews)