# Blotout Reviews
**Vendor:** Blotout  
**Category:** [Piattaforme di Dati dei Clienti (CDP)](https://www.g2.com/it/categories/customer-data-platform-cdp)
## About Blotout
Blotout is first-party data infrastructure for performance marketers. iOS privacy changes, cookie deprecation, ad blockers, and consent regulation have quietly stripped away the conversion data that ad platforms need to optimize. Match rates drop. CAC climbs. Attribution gets fuzzy. Most teams accept this as the cost of doing business. We don't. Blotout runs on your domain — not a third-party pixel — and captures events at the edge before they get blocked, stripped, or lost. We stitch identities into a first-party ID graph, deduplicate against client-side pixels, and forward clean, enriched signals to every channel that matters: Meta CAPI, Google Ads, TikTok, Klaviyo, Reddit, Pinterest, Snap, and 50+ more. The result: higher Event Match Quality, recovered conversions, lower CPAs, and reporting that reflects what customers actually do. Our products: EdgeTag — Server-side tracking and identity infrastructure. Drop-in install on Shopify, WooCommerce, WordPress, Next.js, or custom stacks. Sends server-side events to every major ad platform with first-party identifiers your client-side pixel can't capture. ConsentIQ — Built-in consent management and analytics. Tracks opt-in rates, regional consent breakdowns (EU, UK, CA), and category-level consent — without the GDPR compliance theatre. Who we work with: High-growth DTC and ecommerce brands, performance agencies running paid media for them, and headless commerce teams that need infrastructure-grade data control. From eight-figure Shopify stores to enterprise retailers, the pattern is the same: own your signals, own your identity graph, own the outcome. Why it matters: The new growth lever isn't creative or media — it's infrastructure. The brands winning post-iOS aren't outspending competitors. They're capturing signals their competitors lose. That's what we build. Stop renting your data from the platforms that lose it. Take it back.






- [View Blotout pricing details and edition comparison](https://www.g2.com/it/products/blotout/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+11%3A43%3A26+-0500&secure%5Bsession_id%5D=0830a437-8926-4d14-b874-a3d02389d41c&secure%5Btoken%5D=f8fa260e78d1fc896b630bfaac4db38be41c97994554a9a00f07291ba5a9f4c7&format=llm_user)

## Blotout Features
**Messaggero**
- Sequenziamento
- IA
- Chat dal vivo
- Interfaccia di personalizzazione

**Guida la facilitazione**
- Chatbot per il servizio clienti
- Qualificazione dei lead
- Segui il contatto
- Pianificazione delle riunioni

**Sourcing dei dati**
- Arricchimento dei dati
- Espandibilità
- Marketing dei contenuti
- Dispositivi Multipli

**Canali**
- Social Media
- Sito web
- Messaggio di testo (SMS)
- Assistenti vocali
- Altro

**Organizzazione**
- Gestione delle Opportunità e del Pipeline
- Inserimento dati
- Integrazioni / API

**Intelligenza**
- Metriche di Marketing
- Modellazione Predittiva
- Motore di Raccomandazione

**Clienti**
- Puntamento
- Profili
- Analitica
- Raccolta di contatti
- Conversione delle vendite

**Analisi delle prestazioni**
- Coaching
- Monitoraggio delle prestazioni

**Analisi delle vendite**
- Previsione del ROI
- Previsione delle vendite

**AI agentico - Marketing conversazionale**
- Esecuzione autonoma dei compiti
- Pianificazione a più fasi
- Integrazione tra sistemi
- Apprendimento Adattivo
- Interazione in Linguaggio Naturale
- Assistenza Proattiva
- Prendere decisioni

**Intelligenza Artificiale Generativa**
- Generazione di Testo AI
- Riassunto del testo AI

**Assistente alle vendite AI - AI Agentico**
- Esecuzione autonoma dei compiti
- Pianificazione a più fasi
- Integrazione tra sistemi
- Apprendimento adattivo
- Interazione in Linguaggio Naturale
- Assistenza Proattiva
- Prendere decisioni

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