# Amazon Cognito, Microsoft Entra External ID vs Google Cloud Identity Platform Comparison

| | Amazon Cognito | Microsoft Entra External ID | Google Cloud Identity Platform | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 46 | 27 | 17 | 
| **Largest Market Segment** | Piccola Impresa (50.0% delle recensioni) | Piccola Impresa (44.0% delle recensioni) | Impresa (37.5% delle recensioni) | 
| **Entry Level Price** | Nessun prezzo disponibile | Nessun prezzo disponibile | Nessun prezzo disponibile | 

---
## Top Pros & Cons

### Amazon Cognito

Pros:
- API Integration (1 reviews)
- Authentication (1 reviews)

Cons:
- Complex Setup (1 reviews)
- Error Handling (1 reviews)

### Microsoft Entra External ID

**Not enough data**

### Google Cloud Identity Platform

Pros:
- Cloud Services (1 reviews)
- Features (1 reviews)


---
## Ratings Comparison
| Rating | Amazon Cognito | Microsoft Entra External ID | Google Cloud Identity Platform | 
|---|---|---|---|
  | **Soddisfa i requisiti** | 8.6 (36 reviews) | 8.8 (19 reviews) | 8.9 (12 reviews) | 
  | **Facilità d&#39;uso** | 8.1 (36 reviews) | 8.1 (19 reviews) | 8.5 (12 reviews) | 
  | **Facilità di configurazione** | 8.5 (12 reviews) | 8.5 (11 reviews) | Dati insufficienti | 
  | **Facilità di amministrazione** | 8.5 (11 reviews) | 8.5 (10 reviews) | Dati insufficienti | 
  | **Qualità del supporto** | 7.4 (34 reviews) | 8.2 (19 reviews) | 8.9 (11 reviews) | 
  | **Ritiene che the product sia stato un valido partner commerciale?** | 8.3 (11 reviews) | 9.1 (11 reviews) | Dati insufficienti | 
  | **Direzione del prodotto (% positivo)** | 8.0 (35 reviews) | 9.4 (20 reviews) | 6.8 (11 reviews) | 

---
## Pricing

### Amazon Cognito

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Microsoft Entra External ID

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Google Cloud Identity Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Gestione dell&#39;Identità e degli Accessi dei Clienti (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | 8.2/10 | 13 |
| **Microsoft Entra External ID** | 8.9/10 | 16 |
| **Google Cloud Identity Platform** | 8.7/10 | 10 |

#### Funzionalità

| Feature | Amazon Cognito | Microsoft Entra External ID | Google Cloud Identity Platform | 
|---|---|---|---|
| **Auto-registrazione e self-service** | 8.0 (11 reviews) ✓ Verified | 8.2 (14 reviews) | 8.8 (8 reviews) | 
| **Autenticazione** | 8.1 (13 reviews) ✓ Verified | 9.2 (14 reviews) | 8.5 (9 reviews) | 
| **Scalabilità** | 9.0 (13 reviews) ✓ Verified | 9.2 (14 reviews) | 8.5 (9 reviews) | 
| **Gestione del consenso e delle preferenze** | Funzionalità non disponibile | 8.9 (14 reviews) | 9.2 (8 reviews) | 
| **Accesso sociale** | 8.1 (12 reviews) ✓ Verified | 8.5 (14 reviews) | 8.7 (9 reviews) | 
| **Collegamento dei dati dei clienti** | 8.0 (11 reviews) ✓ Verified | 9.2 (13 reviews) | 8.7 (9 reviews) | 

#### Gestione del Rischio di Autenticazione AI - Gestione dell&#39;Identità e dell&#39;Accesso del Cliente (CIAM)

| Feature | Amazon Cognito | Microsoft Entra External ID | Google Cloud Identity Platform | 
|---|---|---|---|
| **MFA adattivo** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 
| **Rilevamento delle anomalie** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 
| **Rilevamento di accessi fraudolenti** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 
| **Politiche di Autenticazione Adattiva** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 
| **Autenticazione basata sul rischio** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 

#### Analisi biometrica e comportamentale AI - Gestione dell&#39;identità e dell&#39;accesso dei clienti (CIAM)

| Feature | Amazon Cognito | Microsoft Entra External ID | Google Cloud Identity Platform | 
|---|---|---|---|
| **Analisi biometrica comportamentale** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 
| **Rilevamento di vivacità** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 

#### Controlli di Sicurezza Contestuali AI - Gestione dell&#39;Identità e dell&#39;Accesso del Cliente (CIAM)

| Feature | Amazon Cognito | Microsoft Entra External ID | Google Cloud Identity Platform | 
|---|---|---|---|
| **Assistenti per il Recupero dell&#39;Account** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 
| **Applicazione delle restrizioni** | Dati insufficienti | Dati insufficienti | Dati insufficienti | 

---
## Categories
**Shared Categories (1):** [Software di gestione dell&#39;identità e degli accessi dei clienti (CIAM)](https://www.g2.com/it/categories/customer-identity-and-access-management-ciam)





---
## Reviewer Demographics

### By Company Size

| Segment | Amazon Cognito | Microsoft Entra External ID | Google Cloud Identity Platform | 
|---|---|---|---|
| **Piccola impresa** | 50.0% | 44.0% | 31.3% | 
| **Mid-Market** | 22.7% | 40.0% | 31.3% | 
| **Enterprise** | 27.3% | 16.0% | 37.5% | 

### By Industry

#### Amazon Cognito

- **Tecnologia dell&#39;informazione e servizi:** 15.9%
- **Software per computer:** 15.9%
- **Servizi Finanziari:** 9.1%
- **Automobilistico:** 6.8%
- **Internet:** 4.5%
- **Assicurazione:** 4.5%
- **Salute, Benessere e Fitness:** 4.5%
- **Gestione dell&#39;Istruzione:** 4.5%
- **Contabilità:** 2.3%
- **Compagnie aeree/Aviazione:** 2.3%
- **Other:** 29.5%

#### Microsoft Entra External ID

- **Tecnologia dell&#39;informazione e servizi:** 16.0%
- **Sicurezza Informatica e di Rete:** 12.0%
- **Software per computer:** 8.0%
- **Ricerca di Mercato:** 8.0%
- **Contabilità:** 4.0%
- **Animazione:** 4.0%
- **Materiali da costruzione:** 4.0%
- **Costruzione:** 4.0%
- **Servizi al Consumatore:** 4.0%
- **Gestione dell&#39;Istruzione:** 4.0%
- **Other:** 32.0%

#### Google Cloud Identity Platform

- **Software per computer:** 12.5%
- **Vendita al dettaglio:** 6.3%
- **Sviluppo del programma:** 6.3%
- **Petrolio e Energia:** 6.3%
- **Gestione delle organizzazioni non profit:** 6.3%
- **Assicurazione:** 6.3%
- **Tecnologia dell&#39;informazione e servizi:** 6.3%
- **Ospedale e Assistenza Sanitaria:** 6.3%
- **Servizi Finanziari:** 6.3%
- **Designa:** 6.3%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Amazon Cognito

- [Okta](https://www.g2.com/it/products/okta/reviews) — 4.5/5 stars (1227 reviews)
- [OneLogin](https://www.g2.com/it/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Auth0](https://www.g2.com/it/products/auth0/reviews) — 4.3/5 stars (267 reviews)
- [Ping Identity](https://www.g2.com/it/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [WSO2 Identity Platform](https://www.g2.com/it/products/wso2-identity-platform/reviews) — 4.5/5 stars (108 reviews)
- [PingOne Advanced Identity Cloud](https://www.g2.com/it/products/pingone-advanced-identity-cloud/reviews) — 4.4/5 stars (31 reviews)
- [IBM Verify CIAM](https://www.g2.com/it/products/ibm-verify-ciam/reviews) — 4.3/5 stars (185 reviews)
- [Frontegg](https://www.g2.com/it/products/frontegg/reviews) — 4.8/5 stars (363 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/it/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4002 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/it/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)

### Alternatives to Microsoft Entra External ID

- [Auth0](https://www.g2.com/it/products/auth0/reviews) — 4.3/5 stars (267 reviews)
- [Okta](https://www.g2.com/it/products/okta/reviews) — 4.5/5 stars (1227 reviews)
- [Frontegg](https://www.g2.com/it/products/frontegg/reviews) — 4.8/5 stars (363 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/it/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4002 reviews)
- [OneLogin](https://www.g2.com/it/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Ping Identity](https://www.g2.com/it/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [IBM Verify CIAM](https://www.g2.com/it/products/ibm-verify-ciam/reviews) — 4.3/5 stars (185 reviews)
- [FusionAuth](https://www.g2.com/it/products/fusionauth/reviews) — 4.5/5 stars (139 reviews)
- [WSO2 Identity Platform](https://www.g2.com/it/products/wso2-identity-platform/reviews) — 4.5/5 stars (108 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/it/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)

### Alternatives to Google Cloud Identity Platform

- [Auth0](https://www.g2.com/it/products/auth0/reviews) — 4.3/5 stars (267 reviews)
- [Okta](https://www.g2.com/it/products/okta/reviews) — 4.5/5 stars (1227 reviews)
- [OneLogin](https://www.g2.com/it/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Frontegg](https://www.g2.com/it/products/frontegg/reviews) — 4.8/5 stars (363 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/it/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4002 reviews)
- [IBM Verify CIAM](https://www.g2.com/it/products/ibm-verify-ciam/reviews) — 4.3/5 stars (185 reviews)
- [WSO2 Identity Platform](https://www.g2.com/it/products/wso2-identity-platform/reviews) — 4.5/5 stars (108 reviews)
- [Ping Identity](https://www.g2.com/it/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [FusionAuth](https://www.g2.com/it/products/fusionauth/reviews) — 4.5/5 stars (139 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/it/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)

---
## Top Discussions

### Amazon Cognito

No discussions available for this product.

### Microsoft Entra External ID

No discussions available for this product.

### Google Cloud Identity Platform

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/it/compare/amazon-cognito-vs-microsoft-entra-external-id-vs-google-cloud-identity-platform)

