# Best E-Commerce Analytics Software - Page 11 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability. While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category. To qualify for inclusion in the E-Commerce Analytics category, a product must: - Provide KPIs and analytics that are specific to e-commerce - Integrate with e-commerce software out of the box or through APIs - Deliver dashboards that display e-commerce KPIs and analytics - Analyze e-commerce sales on multiple channels - Utilize web analytics to monitor user behavior - Track the performance of campaigns and promotions ## Best E-Commerce Analytics Software At A Glance - **Leader:** [Stackline](https://www.g2.com/products/stackline/reviews) - **Highest Performer:** [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) - **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews) - **Best Free Software:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews) --- **Sponsored** ### Yottaa Yottaa is an all-in-one site speed and performance solution that enables eCommerce brands and retailers to improve digital storefront speed, reliability, and shopper experience. Headquartered in Boston and trusted by more than 1,500 brands including Bombas, Brooklinen, Pet Supermarket, Tarte, and YETI, Yottaa combines consulting, managed services, and performance software to optimize performance across the full stack—site code, third-party applications, infrastructure, and security. By doing so, Yottaa gives digital teams the visibility, tools, and expert support needed to consistently turn site speed into a driver of revenue growth. Key capabilities include: • End-to-End Speed Optimization: Tackle what’s slowing your site down – from your site’s own code to third-party apps, CDN, and security – so you can deliver faster, smoother shopper experiences with one trusted partner. • Comprehensive Analytics: Monitor speed and shopper behavior with real user monitoring (RUM), synthetic tests, Core Web Vitals, GA4, Lighthouse, and third-party audits to pinpoint issues and prioritize fixes that lift revenue. • Performance Expertise, Built In: Gain hands-on guidance from specialists who know site speed inside and out – whether you’re working directly with performance consultants to uncover and act on opportunities, supported by a technical account manager through fully managed services, or partnering with a customer success manager on our performance software. • Designed for eCommerce: Accelerate the high-impact pages and shopper journeys with solutions built for the speed, complexity, and traffic patterns of modern retail so you convert more browsers into buyers. • Cost Efficiency & ROI: Make speed your multiplier – reducing operational overhead and maximizing the return on the campaigns, technology, and teams you’ve already invested in. Yottaa’s three offerings provide provide flexibility for digital teams that want strategic guidance, done-for-you delivery, or hands-on control, including: • Web Performance Services (WPS): Fully managed CDN, security, and optimization with Fastly Edge Cloud Platform, HUMAN Sightline Cyberfraud Defense, and Yottaa Web Performance Cloud. • SpeedSense Performance Consulting (SPC): Strategic consulting engagements that include expert-led site audits and hands-on, fractional performance support. • Web Performance Cloud (WPC): Real-time monitoring and optimization, featuring unsampled real user monitoring (RUM) with Safari data and patented Application Sequencing to control third-party execution. By unifying software, services, and expertise into one solution, Yottaa enables eCommerce brands and retailers to consistently deliver faster, more reliable storefronts. The result is reduced bounce rates, improved conversion rates, and greater return on the campaigns, technology, and teams already in place. [Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1649&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2663&secure%5Bresource_id%5D=1649&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-analytics%3Flocale%3Dit%26page%3D11%26segment%3Dall&secure%5Btoken%5D=90cd859247c0090928f6276108248f65fef159404fcfd5c3b52bf9c307eeaea2&secure%5Burl%5D=https%3A%2F%2Fwww.yottaa.com%2Fcompany&secure%5Burl_type%5D=paid_promos) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [SavvyCube](https://www.g2.com/products/savvycube/reviews) SavvyCube provides you with simple yet powerful insights into your past, present and future business performance based on data from Magento, PayPal and Google Analytics. SavvyCube is a division of Webtex Solutions, a Minneapolis-based software development company. **Seller Details:** - **Seller:** [SavvyCube](https://www.g2.com/sellers/savvycube) - **Year Founded:** 2013 - **HQ Location:** Minneapolis, US - **Twitter:** @savvycube (4 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3554924 (1 employees on LinkedIn®) ### 2. [scandilytics](https://www.g2.com/products/scandilytics/reviews) Access a decade of Fortune 500 analytics expertise for just $29.99/month. Receive automated, AI-generated reports straight to your inbox, simplifying eCommerce performance analysis. Seamlessly integrate your analytics accounts, allowing our AI to swiftly translate complex data into actionable insights that drive your eCommerce success. Save costs: Hiring a professional data analyst costs over $100K/year, while expert agency charges start at $100/hour. Our solution minimizes expenses while maximizing efficiency. Save time: Professionals may take days to decipher your data, but our AI does it in minutes, ensuring timely insights at a fraction of the cost. Gain efficiency: Receive clear insights into your eCommerce performance 10X faster. Simply link your analytics, customize your preferences, and let our AI deliver timely insights to drive your business forward. Integration: Effortlessly connect your GA4 or Adobe Analytics to our AI for secure data synchronization. Customization: Tailor report time and frequency to fit your schedule and business requirements. AI Analysis: Our AI analyzes your data, uncovering trends, opportunities, and optimization areas. Report Delivery: Receive clear and concise automated reports directly, enabling quick action and decision-making. **Seller Details:** - **Seller:** [AnswerRank](https://www.g2.com/sellers/answerrank) - **Year Founded:** 2003 - **HQ Location:** Riga, LV - **Twitter:** @Scandiwebcom (24 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/scandiweb (532 employees on LinkedIn®) ### 3. [Seg](https://www.g2.com/products/seg/reviews) Seg provides the ability for an online retailer to understand their customers preferences automatically and then connects this data to email **Seller Details:** - **Seller:** [Seg](https://www.g2.com/sellers/seg) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 4. [Segments Analytics](https://www.g2.com/products/segments-analytics/reviews) Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We're data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels. **Seller Details:** - **Seller:** [Tresl Inc.](https://www.g2.com/sellers/tresl-inc) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [Sellburst](https://www.g2.com/products/sellburst/reviews) Sellburst is an e-commerce platform, where clients can open a digital storefront and sell digital products. **Seller Details:** - **Seller:** [Sellburst](https://www.g2.com/sellers/sellburst) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 6. [Seller Central data pipeline](https://www.g2.com/products/seller-central-data-pipeline/reviews) We convert your Seller Central reports into SQL database tables—making it easy to combine and transform your data. Choose from 20+ financial, advertising, inventory, and customer behavior reports. **Seller Details:** - **Seller:** [Reason Automation](https://www.g2.com/sellers/reason-automation) - **Year Founded:** 2020 - **HQ Location:** Seattle, US - **LinkedIn® Page:** https://www.linkedin.com/company/reason-automation (7 employees on LinkedIn®) ### 7. [Sellpass](https://www.g2.com/products/sellpass/reviews) Sellpass is the digital ecommerce platform built for rapidly scaling entrepreneurs. Entrepreneurs can build an online store, sell digital products, accept payments, block fraud, and analyze customer data — from software to communities and everything in between. **Seller Details:** - **Seller:** [Sellpass](https://www.g2.com/sellers/sellpass) - **Year Founded:** 2023 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/sellpass/ (4 employees on LinkedIn®) ### 8. [Sell The Trend](https://www.g2.com/products/sell-the-trend-sell-the-trend/reviews) Sell The Trend is an all-in-one dropshipping software designed to help dropshippers increase their profits and save time. Discover trending products, connect with trusted suppliers and automate your entire dropshipping operation with innovative product import and 1-click order fulfillment. Sell The Trend seamlessly integrates with the top ecommerce platforms allowing you to research new products using our industry leading NEXUS research, manage your business with a suite of automation tools, as well as market your store all from one easy-to-use platform. Supporting customers from every corner of the world, Sell The Trend has helped dropshippers realize their store's full potential since 2019. **Seller Details:** - **Seller:** [Sell The Trend](https://www.g2.com/sellers/sell-the-trend) - **HQ Location:** N/A - **Twitter:** @sellthetrend (722 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sell-the-trend (9 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business #### Pros & Cons **Pros:** - Campaign Management (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Intuitive (1 reviews) - Navigation Ease (1 reviews) ### 9. [Sell The Trend](https://www.g2.com/products/healthray-sell-the-trend/reviews) Sell the trend is an all-in-one dropshipping software designed to help dropshippers increase their profits and save time. Discover trending products, connect with trusted suppliers and automate your entire dropshipping operation with innovative product import and 1-click order fulfillment. Sell The Trend seamlessly integrates with the top ecommerce platforms allowing you to research new products using our industry leading NEXUS research, manage your business with a suite of automation tools, as well as market your store all from one easy-to-use platform. Supporting customers from every corner of the world, Sell The Trend has helped dropshippers realize their store's full potential since 2019. **Seller Details:** - **Seller:** [Healthray](https://www.g2.com/sellers/healthray) - **Year Founded:** 2021 - **HQ Location:** Surat, IN - **Twitter:** @healthray_ (35 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/healthraytechnologies (46 employees on LinkedIn®) ### 10. [Sensai Metrics](https://www.g2.com/products/sensai-metrics/reviews) SAAS that analyzes e-commerce stores with different data science models to give our customers actionable insights, predictions, and recommendations that help them scale their revenue, optimize their budget and save a lot of time and money analyzing. **Seller Details:** - **Seller:** [Sensai Metrics](https://www.g2.com/sellers/sensai-metrics) - **Year Founded:** 2018 - **HQ Location:** Federal District, mx - **LinkedIn® Page:** https://www.linkedin.com/company/sensai-metrics/ (1 employees on LinkedIn®) ### 11. [SHOPLINE](https://www.g2.com/products/shopline-shopline/reviews) With SHOPLINE, merchants harness a Unified Commerce platform merging online and offline channels, enabling seamless global sales while ensuring an integrated customer experience. 1. Themes & Online Store: Conversion-Orientated Website Templates. Unify your business, meet your customers where they are, and manage everything from one platform. 2. Retail Point-of-Sale (POS): A cloud-based retail solution encompassing software, hardware, and payment functionalities. SHOPLINE Retail POS allows you to seamlessly connect their online and physical stores. 3. SmartPush: SmartPush is an effective and user-friendly marketing tool for EDM and SMS. Leverage customer traffic, reduce costs, improve repurchase rates, drive GMV growth, and strengthen customer-brand connections. 4. Member System: Enhance customer loyalty with SHOPLINE's Member System. Provide solutions to increase customer activation and repurchase rates for stronger engagement. Boost engagement in the moments that matter. 5. Affiliate Marketing System: Poised to supercharge awareness, traffic, and sales. Merchants benefit from customizable commission and discount structures, seamless tracking with advanced analytics, and more 6. OneShip: We Make Shipping Easier and Faster - All-in-one, eCommerce Shipping Solution. Designed to integrate with top e-commerce platforms and world-class delivery partners in one click. 7. Payments: Find a smarter way to get paid with SHOPLINE. SHOPLINE connects with multiple local and international payment channels for direct payment, improving payment success rate by reducing redirections for all markets. 8. SHOPLINE Product Option Customizer & Product Bundler: create personalized plans for your products, enabling customers to tailor items according to their preferences and needs. and many more. Find out more about SHOPLINE here: https://www.shopline.com/ Book a FREE demo with us: https://calendly.com/shopline-consultation/shopline-introduction?month=2024-06 **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Seller Details:** - **Seller:** [SHOPLINE](https://www.g2.com/sellers/shopline-660cd5f6-8521-4802-ad22-1825a2018c3e) - **Year Founded:** 2013 - **HQ Location:** Singapore, SG - **Twitter:** @shoplineapp (347 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shopline/ (896 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Mid-Market, 50% Small-Business #### Pros & Cons **Pros:** - Business Growth (1 reviews) - Business Management (1 reviews) - Ease of Use (1 reviews) - Personalization (1 reviews) - Promotions (1 reviews) **Cons:** - Access Limitations (1 reviews) - Billing Issues (1 reviews) - Expensive (1 reviews) - Extra Charges (1 reviews) - High Fees (1 reviews) ### 12. [Shoppable Media and Product Locators for CPG](https://www.g2.com/products/shoppable-media-and-product-locators-for-cpg/reviews) Basketful provides channel & shopper insights for CPG brands through smarter shoppable solutions. We deliver curated and insight rich paths to cart from paid & owned media. Our Location, Distribution, & Pricing aware paths to purchase are integrated into 100+ Retailers. Strengths include premium Inventory Awareness, exclusive Inventory Targeting, and cutting edge Channel Insights unlocking in-flight media optimization. Coverage includes Food & Bev, Alcohol, Health & Beauty, Household and Pet. **Seller Details:** - **Seller:** [Basketful](https://www.g2.com/sellers/basketful) - **Year Founded:** 2016 - **HQ Location:** Atlanta, Georgia, United States - **LinkedIn® Page:** https://www.linkedin.com/company/smartcommerce (90 employees on LinkedIn®) ### 13. [shopvibes - the seller intelligence platform](https://www.g2.com/products/shopvibes-the-seller-intelligence-platform/reviews) shopvibes combines Product Information Management (PIM), Feed / Channel Management and Digital Shelf Analytics in one central system and thus enables holistic optimization across all sales channels. shopvibes thus supports brands, manufacturers and retailers in multi-channel sales throughout Europe. With shopvibes, all relevant product information can be managed centrally and digitally and optimized for all sales channels and partners. Our cloud-based solution enables all relevant stakeholders to work together collaboratively. Through a central data structure, shopvibes offers unique functionalities to increase data quality. Thus, product data can be optimized specifically for channels, sales partners or assortments. With the help of AI, clear recommendations for action are given for data optimization. The playout of data to all channels and partners is fully automated, without manual preparation or processing. This saves shopvibes up to 90% of the effort and at the same time ensures maximum and consistent data quality in all channels. With the help of the analytics features, important insights are highlighted and can be implemented directly in the solution. As a result, analyses are implemented directly and potentials are exploited more quickly. shopvibes' intuitive all-in-one solution is perfectly tailored for small and medium-sized brands, manufacturers and retailers throughout Europe that sell multiple products on multiple channels. **Seller Details:** - **Seller:** [ShopVibes GmbH](https://www.g2.com/sellers/shopvibes-gmbh) - **Year Founded:** 2020 - **HQ Location:** München, DE - **LinkedIn® Page:** https://www.linkedin.com/company/shopvibes/ (6 employees on LinkedIn®) ### 14. [Solve](https://www.g2.com/products/solve/reviews) Solve is a data-driven eCommerce platform that empowers brands to grow faster and more profitably. Our platform gives brands complete ownership of their data, so they can make informed decisions about everything from customer segmentation and lifetime value to attribution, cart recovery, and analytics. **Seller Details:** - **Seller:** [Solve](https://www.g2.com/sellers/solve) - **Year Founded:** 2019 - **HQ Location:** New York, US - **LinkedIn® Page:** http://www.linkedin.com/company/solve-data (27 employees on LinkedIn®) ### 15. [Spreadsheet Broccoli](https://www.g2.com/products/spreadsheet-broccoli/reviews) Spreadsheet Broccoli is a browser-based CSV and Excel conversion platform built for e-commerce sellers and accountants. Transform data from Amazon, eBay, Etsy, Shopify, PayPal, Stripe, and 20+ other platforms into formats compatible with QuickBooks, Xero, and banking systems—all in under 30 seconds. With privacy-first processing where data stays on your device, no signup required, instant previews before committing, and flexible pay-as-you-go pricing, it's the ideal solution for businesses needing reliable file conversions without subscription lock-in. **Seller Details:** - **Seller:** [Spreadsheet Broccoli](https://www.g2.com/sellers/spreadsheet-broccoli) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://linkedin.com/company/spreadsheetbroccoli/ (1 employees on LinkedIn®) ### 16. [Synctify OMS](https://www.g2.com/products/synctify-oms/reviews) Synctify OMS is a comprehensive software solution designed to streamline and automate the order management process for e-commerce businesses. It integrates with various e-commerce platforms, marketplaces, and shipping carriers to manage orders and inventories across multiple channels in one centralized system. **Seller Details:** - **Seller:** [Synctify](https://www.g2.com/sellers/synctify) - **Year Founded:** 2023 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/synctify (4 employees on LinkedIn®) ### 17. [Tanganica.com](https://www.g2.com/products/tanganica-com/reviews) Tanganica.com is a B2B SaaS tool that helps e-commerce businesses to reach millions of customers through online advertising in just a few clicks with automation and AI powered processes. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Seller Details:** - **Seller:** [TGNCA](https://www.g2.com/sellers/tgnca) - **Year Founded:** 2020 - **HQ Location:** Jablonec nad Nisou, CZ - **LinkedIn® Page:** https://www.linkedin.com/company/tanganica (18 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 18. [TestCart](https://www.g2.com/products/testcart/reviews) Testcart is an automated testing app designed for Shopify store owners. It offers a comprehensive solution for ensuring smooth store operations and provides immediate notifications for any detected issues. The app enables users to conduct various automated tests to monitor store functionalities such as customer login, product searches, and add-to-cart actions. Additionally, users can create custom tests tailored to their specific store needs using the browser extension. Key features: Dashboard: Easily monitor store metrics in one place. Automated Testing: Run multiple tests around the clock to prevent sales-affecting issues. Detailed Reports: Access comprehensive insights with screenshots for failed tests. Instant Stock Alerts: Optimize inventory levels for seamless operations. Quick Setup: Integrate effortlessly within minutes. Dedicated Support: Receive expert assistance whenever needed. Ad Spend Protection: Ensure a glitch-free store to maximize ROI. **Seller Details:** - **Seller:** [TestCart](https://www.g2.com/sellers/testcart) - **Year Founded:** 2018 - **HQ Location:** Pune, IN - **Twitter:** @ValarDigital (7 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 19. [The Data Refinery](https://www.g2.com/products/the-data-refinery/reviews) Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British ecommerce retailers, The Data Refinery is designed to help everyone in ecommerce understand what is driving good and bad performance, and make better decisions in a really simple way. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Seller Details:** - **Seller:** [The Data Refinery](https://www.g2.com/sellers/the-data-refinery) - **HQ Location:** Leeds, GB - **LinkedIn® Page:** https://www.linkedin.com/company/the-data-refinery (6 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 20. [THunt](https://www.g2.com/products/thunt/reviews) THunt is a data analysis tool tailored for sellers on the Temu platform. It helps users analyze product sales, pricing, and market trends with comprehensive insights. Its suite of features is designed to optimize operations and boost profitability for Temu sellers. **Seller Details:** - **Seller:** [THunt](https://www.g2.com/sellers/thunt) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 21. [Upshelf.ai](https://www.g2.com/products/upshelf-ai/reviews) Upshelf provides visibility and key insights for CPG brands to improve their Digital Shelf performance. Using proprietary, AI-powered algorithms, its easy-to-use platform helps brands to boost ecommerce sales providing daily insights about stock levels, prices, correct content, ratings and reviews, and visibility. Advantages: - Accessible and flexible pricing and packages - Fast delivery to get started (in weeks not months) - Email alerts - Low learning curve - Easy to integrate data **Seller Details:** - **Seller:** [Upshelf](https://www.g2.com/sellers/upshelf) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 22. [UserApproved AI](https://www.g2.com/products/userapproved-ai/reviews) AI-powered Continuous Revenue Protection for Shopify and DTC e-commerce brands. A team of specialized AI agents monitors your storefront, metrics, competitors, and social signals 24/7, detecting revenue-leaking UX, checkout, and mobile bugs and shipping production-ready fixes in minutes. **Seller Details:** - **Seller:** [Apex Agent Labs](https://www.g2.com/sellers/apex-agent-labs) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/userapproved-ai/ (4 employees on LinkedIn®) ### 23. [Vantage](https://www.g2.com/products/vantage-vantage/reviews) Installing Vantage into your ecommerce store has never been easier! We connect directly to your store’s data platform to analyze your data and calculate key metrics. All of your data is then delivered to you on your store’s Vantage Dashboard. **Seller Details:** - **Seller:** [Vantage](https://www.g2.com/sellers/vantage) - **Year Founded:** 2013 - **HQ Location:** Toronto, CA - **Twitter:** @GotVantage (1,685 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/3229261 (121 employees on LinkedIn®) ### 24. [VELOCITY®](https://www.g2.com/products/retail-velocity-velocity/reviews) Velocity empowers retailers and their retail suppliers to gain even greater insights into shoppers’ behavior and emerging trends by integrating an unlimited number of data streams into a library of over 400 retailer data sources. **Seller Details:** - **Seller:** [Retail Velocity](https://www.g2.com/sellers/retail-velocity) - **Year Founded:** 1994 - **HQ Location:** Ann Arbor, US - **LinkedIn® Page:** https://www.linkedin.com/company/retail-velocity/ (10 employees on LinkedIn®) ### 25. [Vemneo](https://www.g2.com/products/vemneo/reviews) Vemneo gives e-commerce and retail teams the clarity they’ve been missing. With ready-to-use dashboards and analyses designed specifically for your business, you get answers instead of more questions. **Seller Details:** - **Seller:** [Vemneo](https://www.g2.com/sellers/vemneo) - **Year Founded:** 2024 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/vemneo/ (4 employees on LinkedIn®) ## Parent Category [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## Related Categories - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) --- ## Buyer Guide ### What You Should Know About E-Commerce Analytics Software ### What is E-Commerce Analytics Software? Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels. By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working. Key Benefits of E-Commerce Analytics Software - Real-time data from a variety of sources related to an e-commerce business - Insight into customer behavior and demographics - Website data based on how users interact with the e-commerce store itself - Data to help refine personalization algorithms to better cater to individual customers ### Why Use E-Commerce Analytics Software? Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data. **Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers. **Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue. **Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate. ### Who Uses E-Commerce Analytics Software? **E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide. **Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so. **Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials. ### E-Commerce Analytics Software Features **Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance. **Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user. **Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately. **Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that. **Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics. **Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying. ### Trends Related to E-Commerce Analytics Software **E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner. **Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud. ### Software and Services Related to E-Commerce Analytics Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data. [**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well. [**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps. [**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.