# Migliori Software per la pubblicità cross-channel ## How Many Software per la pubblicità cross-channel Products Does G2 Track? **Total Products under this Category:** 200 ### Category Stats (Aug 2026) - **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Software per la pubblicità cross-channel Products? **Perché puoi fidarti delle classifiche software di G2:** - 30 Analisti ed Esperti di Dati - 13,300+ Recensioni autentiche - 200+ Prodotti - Classifiche Imparziali Le classifiche software di G2 si basano su recensioni verificate degli utenti, moderazione rigorosa e una metodologia di ricerca coerente mantenuta da un team di analisti ed esperti di dati. Ogni prodotto è misurato utilizzando gli stessi criteri trasparenti, senza posizionamenti a pagamento o influenze dei venditori. Sebbene le recensioni riflettano esperienze reali degli utenti, che possono essere soggettive, offrono preziose informazioni su come il software si comporta nelle mani dei professionisti. Insieme, questi input alimentano il G2 Score, un modo standardizzato per confrontare gli strumenti all'interno di ogni categoria. ## G2 Grid® for Software per la pubblicità cross-channel ![G2 Grid® for Software per la pubblicità cross-channel plotting products by satisfaction and market presence](https://www.g2.com/it/categories/cross-channel-advertising/grids.png?focus%5B%5D=1393260&focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974) Highlighted products: Adobe Real-Time CDP, StackAdapt, Bloomreach, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), e Prisma. Underlying data: [Grid® JSON](https://www.g2.com/it/categories/cross-channel-advertising/grids.json?focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean) **Sponsored** ### Criteo GO Criteo GO è una piattaforma pubblicitaria self-service, guidata dall'AI, progettata per i marchi di ecommerce e DTC che desiderano lanciare campagne ad alte prestazioni rapidamente, senza la complessità di gestire più piattaforme pubblicitarie. Una piattaforma di marketing a prestazioni complete, end-to-end e self-service, Criteo GO aiuta le aziende a scoprire nuovo traffico, acquisire clienti e migliorare le prestazioni su larga scala. Costruito come un semplice punto di ingresso guidato dal marketing per i nuovi inserzionisti di Criteo, Criteo GO guida gli utenti dall'onboarding al lancio della campagna per garantire il successo fin dall'inizio. L'onboarding guidato, i modelli di campagna ottimizzati che coprono l'intero funnel di marketing e gli strumenti self-service intuitivi con chiari approfondimenti sulle prestazioni rendono la pubblicità commerciale sofisticata accessibile a team di qualsiasi dimensione. Al centro di Criteo GO c'è l'AI di Criteo, alimentata da oltre 20 anni di intelligenza commerciale, segnali di commercio in tempo reale e miliardi di interazioni di shopping. Questa intelligenza alimenta un targeting più intelligente a tutto il funnel, l'ottimizzazione automatizzata, la portata cross-channel e annunci più pertinenti, aiutando gli inserzionisti a raggiungere acquirenti con alta intenzione con precisione e meno sforzo manuale. La piattaforma ottimizza automaticamente le offerte, il targeting e i creativi utilizzando migliaia di segnali al secondo, così i team possono concentrarsi sulla crescita piuttosto che sulla gestione manuale delle campagne. Criteo GO è progettato per gli inserzionisti, in particolare i nuovi marchi di Criteo e le PMI, che cercano di gestire campagne di marketing a prestazioni che sono semplici da impostare, veloci da lanciare e costruite per scalare. Dall'onboarding all'attivazione della campagna, l'intero flusso di lavoro è semplificato in modo che le campagne inizino a funzionare in pochi giorni, non settimane. Le capacità chiave includono: 1. Portata cross-channel per design — raggiungi gli acquirenti attraverso il web aperto, l'app e i social utilizzando formati pubblicitari display, video e nativi, tutto all'interno di una singola campagna 2. Prestazioni a tutto il funnel — guida la scoperta, acquisisci nuovi clienti e massimizza le conversioni lungo il percorso dell'acquirente 3. Automazione AI di Criteo — configurazione della campagna, targeting, offerte e ottimizzazione creativa gestiti automaticamente utilizzando dati a livello di prodotto, comportamento degli acquirenti e contesto del publisher 4. Reportistica trasparente — chiari approfondimenti sulle prestazioni e analisi attuabili in modo che gli inserzionisti sappiano sempre cosa funziona 5. Self-service guidato — non è richiesta una profonda competenza tecnica; raccomandazioni assistite dall'AI guidano gli utenti in ogni fase Criteo GO è costruito su una base di dati di commercio in tempo reale e segnali di shopping live, inclusi dati a livello di prodotto, comportamento degli acquirenti e contesto del publisher, che alimentano un targeting più accurato e migliori previsioni su ogni canale e formato. Il risultato è una piattaforma che rimuove i flussi di lavoro frammentati e i vincoli specifici del canale, rendendo la pubblicità a prestazioni cross-channel e a tutto il funnel più semplice, più trasparente e più efficace, specialmente per i team in crescita. Che tu sia un marketer della crescita, un manager di ecommerce o un fondatore, Criteo GO ti aiuta a incrementare le vendite più velocemente con meno lavoro manuale. [Visita il sito web](https://www.g2.com/it/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-15T10%3A02%3A12Z&secure%5Bdisplayable_resource_id%5D=289&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fit%2Fcategories%2Fcross-channel-advertising&secure%5Btoken%5D=cac507a08de6da32230ba6e44b792e915922896e69a0f683c7a5203269b80880&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dcross-channel_advertising&secure%5Burl_type%5D=custom_url) ### [Bloomreach](https://www.g2.com/es/products/bloomreach-bloomreach/reviews) Bloomreach es la plataforma agéntica para la personalización. Impulsando la búsqueda autónoma, las compras conversacionales y el marketing autónomo, Bloomreach personaliza toda la experiencia del cliente. Desde el comercio minorista hasta los servicios financieros, la hospitalidad y los juegos, las empresas crean experiencias que impulsan un mayor crecimiento y lealtad duradera. Bloomreach impulsa la personalización para más de 1,400 marcas en todo el mundo, incluidas American Eagle, Sonepar y Pandora. El público objetivo de Bloomreach abarca negocios de comercio de todos los tamaños que buscan optimizar las interacciones con los clientes e impulsar el crecimiento de las ventas. Su conjunto de productos es particularmente beneficioso para los especialistas en marketing, creadores de contenido y gerentes de comercio electrónico que buscan mejorar el compromiso del cliente y las tasas de conversión. Bloomreach es adecuado para marcas que operan en múltiples canales, ya que proporciona una estrategia cohesiva para conectarse eficazmente con los clientes. Los casos de uso incluyen campañas de marketing personalizadas, descubrimiento de productos mejorado, gestión de contenido optimizada y servicio al cliente impulsado por IA, lo que lo convierte en una herramienta versátil para diversas necesidades empresariales. Las características clave de Bloomreach incluyen su plataforma de Engagement, que ofrece capacidades robustas de automatización de marketing que permiten a las empresas entregar mensajes y ofertas personalizadas basadas en el comportamiento del cliente. La solución Discovery mejora la experiencia de búsqueda en sitios de comercio electrónico, asegurando que los clientes puedan encontrar fácilmente productos que coincidan con sus intereses. Además, el producto Content funciona como un sistema de gestión de contenido (CMS) sin cabeza, permitiendo una entrega de contenido flexible a través de varias plataformas. La herramienta Clarity, un asistente de compras conversacional impulsado por IA, enriquece aún más la experiencia del cliente facilitando interacciones y soporte en tiempo real. La integración de Loomi, la IA de Bloomreach para el comercio electrónico, amplifica significativamente las capacidades de la plataforma al permitir un procesamiento y análisis de datos rápidos. Esto resulta en nuevas vías para que los clientes interactúen con los productos, lo que lleva a una mayor rentabilidad y un crecimiento empresarial acelerado. Bloomreach está diseñado para simplificar tareas complejas, ofreciendo viajes avanzados del cliente, retargeting de anuncios sociales, soporte omnicanal y optimización impulsada por IA. Este conjunto de características integrales proporciona una visión holística del cliente, optimizando experiencias en todos los canales. La plataforma también es rentable y más rápida de implementar en comparación con los competidores, reduciendo la dependencia de soluciones de terceros y disminuyendo el costo total de propiedad. Con altas calificaciones en reseñas de clientes, Bloomreach es reconocido por la calidad de sus guías de usuario, soporte y confiabilidad general, lo que lo convierte en un activo valioso para las empresas que buscan mejorar sus estrategias de comercio electrónico. **Average Rating:** 4.6/5.0 **Total Reviews:** 769 #### How Do G2 Users Rate Bloomreach? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 8.6/10) - **Facilidad de uso:** 8.3/10 (Category avg: 8.5/10) - **Calidad del soporte:** 9.2/10 (Category avg: 8.7/10) - **Facilidad de administración:** 8.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Bloomreach? - **Vendedor:** [Bloomreach](https://www.g2.com/es/sellers/bloomreach) - **Sitio web de la empresa:** www.bloomreach.com - **Año de fundación:** 2009 - **Ubicación de la sede:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de CRM, Gerente de Marketing - **Top Industries:** Venta al por Menor, Marketing y publicidad - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios valoran la **facilidad de uso** de Bloomreach, lo que permite un acceso sin problemas a los conocimientos y una orquestación de marketing efectiva. - Los usuarios aprecian la **facilidad de uso intuitiva** y los potentes conocimientos proporcionados por las herramientas de informes de Bloomreach. - Los usuarios aprecian las **capacidades intuitivas de segmentación y orientación** de Bloomreach, mejorando significativamente su compromiso con los clientes. - Los usuarios elogian mucho el **sobresaliente soporte al cliente** de Bloomreach, destacando su capacidad de respuesta y utilidad en cada problema. - Los usuarios encuentran que Bloomreach tiene una **interfaz altamente intuitiva** , lo que facilita a los equipos su uso efectivo. ##### Cons - Los usuarios encuentran frustrante la **empinada curva de aprendizaje** de Bloomreach, lo que afecta la eficiencia y la facilidad de uso en general. - Los usuarios encuentran **funcionalidades limitadas** en Bloomreach, particularmente con los campos de búsqueda y las opciones de diseño de correo electrónico que afectan la capacidad general. - Los usuarios enfrentan **características faltantes** en Bloomreach, lo que afecta los campos buscables y las descargas de datos de informes, lo que requiere soluciones alternativas. - Los usuarios experimentan una **curva de aprendizaje desafiante** con Bloomreach, requiriendo tiempo y apoyo para navegar su complejidad. - Los usuarios encuentran la **curva de aprendizaje difícil** de Bloomreach desafiante, requiriendo tiempo y una adecuada incorporación para un uso efectivo. #### What Are Recent G2 Reviews of Bloomreach? **["El Panel de Descubrimiento y las Reglas de Comercialización Hicieron que los Ajustes de Campaña Fueran Rápidos"](https://www.g2.com/es/survey_responses/bloomreach-review-13250340)** **Rating:** 4.5/5.0 stars _— Daniel C._ [Read full review](https://www.g2.com/es/survey_responses/bloomreach-review-13250340) **["Bloomreach sigue brillando años después"](https://www.g2.com/es/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/es/survey_responses/bloomreach-review-7757853) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/es/discussions/what-is-bloomreach-used-for) - 2 comments ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 889 #### How Do G2 Users Rate StackAdapt? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 9.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,807 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)** **Rating:** 5.0/5.0 stars _— Isabelle L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802) **["Easy Campaign Setup with Dependable Results—even for Niche Targeting"](https://www.g2.com/survey_responses/stackadapt-review-13220747)** **Rating:** 4.0/5.0 stars _— Andrew L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13220747) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations. **Average Rating:** 4.1/5.0 **Total Reviews:** 179 #### How Do G2 Users Rate Adobe Real-Time CDP? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Quality of Support:** 8.4/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Adobe Real-Time CDP? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Computer Software - **Company Size:** 33% Large, 31% Small #### What Do G2 Reviewers Say About Adobe Real-Time CDP? _AI-generated summary from verified user reviews_ ##### Pros - Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively. - Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively. - Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making. - Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies. - Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency. ##### Cons - Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals. - Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation. - Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use. - Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses. - Users highlight a **steep learning curve** , making initial setup and integration challenging for new users. #### What Are Recent G2 Reviews of Adobe Real-Time CDP? **["Powerful Data Tool with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)** **Rating:** 4.0/5.0 stars _— Nooruddin S._ [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654) **["Powerful Micro-Targeting and Unified Customer Profiles"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)** **Rating:** 4.5/5.0 stars _— Philip H._ [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239) ### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,393 #### How Do G2 Users Rate Facebook for Business? - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 6.6/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Facebook for Business? - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta 9,891,711 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website) 158,764 employees on LinkedIn® - **Ownership:** NASDAQ: META #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small, 26% Medium #### What Do G2 Reviewers Say About Facebook for Business? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. ##### Cons - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. #### What Are Recent G2 Reviews of Facebook for Business? **["Easy-to-Use Hub for Managing Multiple FB Pages"](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)** **Rating:** 4.5/5.0 stars _— Sohail A._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-13240654) **["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)** **Rating:** 4.0/5.0 stars _— Mrudu P._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### [LocaliQ](https://www.g2.com/it/products/localiq/reviews) LocaliQ è il modo in cui le aziende attraggono e mantengono i clienti ideali. La piattaforma di marketing aiuta le aziende a crescere più velocemente con una suite di gestione dei lead basata su AI e agenti digitali, automazione del marketing, gestione delle campagne omnicanale, reportistica avanzata e servizi guidati da esperti. La tecnologia consente ai clienti di ottimizzare la spesa pubblicitaria in tempo reale su più canali, risparmiando tempo e garantendo risultati concreti. Dash è la soluzione SaaS di gestione dei lead basata su AI di LocaliQ progettata per aiutare le aziende a convertire più lead in clienti, più rapidamente e in modo più efficiente. Con punteggio dei lead automatizzato, follow-up e reportistica, oltre ad agenti AI avanzati e uno strumento di conversazione SMS incluso, Dash semplifica i flussi di lavoro, elimina le attività manuali e aiuta ad aumentare i ricavi per aziende di tutte le dimensioni. Integrato con la piattaforma di marketing AI di LocaliQ, Dash consente alle aziende di migliorare le esperienze dei clienti, automatizzare i flussi di lavoro e risparmiare tempo per concentrarsi sulla crescita del proprio business. I prodotti e servizi di LocaliQ includono: - Agenti AI (Voce, SMS e chat dal vivo) - Automazione del Marketing - Software di Gestione dei Lead - Punteggio dei Lead - Chat dal Vivo - Marketing SMS - Marketing sui Social Media - Pubblicità Cross-Channel - Pubblicità a Pagamento sui Motori di Ricerca - Analisi del Marketing - Pubblicità sui Social Media - Pubblicità Display - Pubblicità Video - Email Marketing Mirato - Gestione Multi-Listings - Strumenti SEO - Siti Web e Pagine di Atterraggio - Promozioni Personalizzate Gannett è ora USA TODAY Co. Per allineare tutte le soluzioni di marketing digitale sotto un'unica identità di marca, i marchi ReachLocal, WordStream e ThriveHive sono stati consolidati sotto il nome LocaliQ. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,064 #### How Do G2 Users Rate LocaliQ? - **Ritiene che the product sia stato un valido partner commerciale?:** 9.2/10 (Category avg: 8.6/10) - **Facilità d'uso:** 9.0/10 (Category avg: 8.5/10) - **Qualità del supporto:** 9.2/10 (Category avg: 8.7/10) - **Facilità di amministrazione:** 9.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind LocaliQ? - **Venditore:** [USA TODAY Co.](https://www.g2.com/it/sellers/usa-today-co) - **Sito web dell'azienda:** www.gannett.com - **Anno di Fondazione:** 1906 - **Sede centrale:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website) 5,795 dipendenti su LinkedIn® - **Proprietà:** NYSE: GCI #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing e pubblicità, Software per computer - **Company Size:** 71% Small, 25% Medium #### What Do G2 Reviewers Say About LocaliQ? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano il **supporto clienti dedicato** di LocaliQ, migliorando la loro esperienza con assistenza personalizzata e campagne efficaci. - Gli utenti apprezzano il **supporto personalizzato** di LocaliQ, apprezzando la loro comunicazione costante e il genuino impegno per il successo. - Gli utenti apprezzano il **team di supporto dedicato** di LocaliQ, migliorando l'implementazione delle campagne e il successo complessivo. - Gli utenti apprezzano le **capacità di crescita aziendale** di LocaliQ, migliorando efficacemente la gestione dei lead e la portata pubblicitaria. - Gli utenti apprezzano la **facilità d'uso** di LocaliQ, che semplifica i flussi di lavoro e semplifica la gestione delle campagne per le aziende. ##### Cons - Gli utenti trovano LocaliQ **costoso** , con costi elevati che portano a una generazione di lead insoddisfacente e a difficoltà finanziarie. - Gli utenti notano i **costi elevati** di LocaliQ, rendendo difficile per le piccole imprese giustificare le spese. - Gli utenti esprimono preoccupazione per le **funzionalità limitate** , citando metriche vaghe e mancanza di innovazione nel supportare la crescita aziendale. - Gli utenti esprimono preoccupazioni riguardo al **scarso supporto clienti** , citando risposte lente alle email e mancanza di comunicazione efficace. - Gli utenti segnalano **scarse prestazioni di vendita** da LocaliQ, sentendosi ingannati riguardo alla generazione di lead e affrontando problemi di comunicazione. #### What Are Recent G2 Reviews of LocaliQ? **["Un Partner Fidato per Far Crescere la Mia Attività"](https://www.g2.com/it/survey_responses/localiq-review-13170809)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/it/survey_responses/localiq-review-13170809) **["Campagne Across the Board per inserzionisti online."](https://www.g2.com/it/survey_responses/localiq-review-13177634)** **Rating:** 4.0/5.0 stars _— Rob A._ [Read full review](https://www.g2.com/it/survey_responses/localiq-review-13177634) #### What Are G2 Users Discussing About LocaliQ? - [A cosa serve WordStream?](https://www.g2.com/it/discussions/what-is-wordstream-used-for) - [A cosa serve ReachEdge?](https://www.g2.com/it/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/it/discussions/what-is-localiq) - 1 comment, 1 upvote - [Cosa è successo a ThriveHive?](https://www.g2.com/it/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/it/discussions/what-does-thrivehive-do) - 1 comment ### [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind AdRoll? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. ##### Cons - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) **["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13138681) #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 28% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 #### How Do G2 Users Rate Prisma? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind Prisma? - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean 9,812 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website) 1,157 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Assistant Media Planner, Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Large, 38% Medium #### What Do G2 Reviewers Say About Prisma? _AI-generated summary from verified user reviews_ ##### Pros - Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. - Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. - Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. - Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. - Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. ##### Cons - Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. - Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. - Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. - Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. - Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. #### What Are Recent G2 Reviews of Prisma? **["Essential for Campaign Billing, But Support Needs Improvement"](https://www.g2.com/survey_responses/prisma-review-11841592)** **Rating:** 5.0/5.0 stars _— GAURAV K._ [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) **["Prisma: Essential Tool for Streamlined Campaign Budget Management"](https://www.g2.com/survey_responses/prisma-review-11803323)** **Rating:** 5.0/5.0 stars _— Saurav K._ [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Visit our Trust Center at trust.vendasta.com for security documentation, compliance certifications, and data privacy details. **Average Rating:** 4.5/5.0 **Total Reviews:** 534 #### How Do G2 Users Rate Vendasta AI Platform? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Quality of Support:** 9.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Vendasta AI Platform? - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta 3,930 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website) 745 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 84% Small, 10% Medium #### What Do G2 Reviewers Say About Vendasta AI Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction. - Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs. - Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly. - Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless. - Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity. ##### Cons - Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage. - Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize. - Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex. - Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform. - Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution. #### What Are Recent G2 Reviews of Vendasta AI Platform? **["Amazing AI Assistants, Simple to Use, and Fairly Priced"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)** **Rating:** 5.0/5.0 stars _— Carl B._ [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105) **["Revolutionized Our Client AI Integration"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)** **Rating:** 5.0/5.0 stars _— Chris H._ [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277) #### What Are G2 Users Discussing About Vendasta AI Platform? - [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment - [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for) - [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for) - [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for) - [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 178 #### How Do G2 Users Rate The Trade Desk? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 30% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. ##### Cons - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 304 #### How Do G2 Users Rate Fluency? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Fluency? - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** www.fluency.inc - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website) 142 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Analyst, Marketing Manager - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Medium, 24% Small #### What Do G2 Reviewers Say About Fluency? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. ##### Cons - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. #### What Are Recent G2 Reviews of Fluency? **["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)** **Rating:** 4.5/5.0 stars _— James M._ [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) **["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)** **Rating:** 4.0/5.0 stars _— Mackenzie B._ [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) ### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 188 #### How Do G2 Users Rate Quantcast Platform? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind Quantcast Platform? - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast 10,210 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 533 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. ##### Cons - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) **["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867) #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews) Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport. **Average Rating:** 4.7/5.0 **Total Reviews:** 82 #### How Do G2 Users Rate Smarter Ecommerce? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Smarter Ecommerce? - **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh) - **Year Founded:** 2007 - **HQ Location:** Linz, Austria - **Twitter:** @smec 1,626 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website) 88 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 32% Small #### What Are Recent G2 Reviews of Smarter Ecommerce? **["AI-supported Google Ads Optimization"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)** **Rating:** 4.5/5.0 stars _— Norman W._ [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403) **["Reliable partner for scaling Google Ads performance with expert support"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)** **Rating:** 5.0/5.0 stars _— Franziska N._ [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586) #### What Are G2 Users Discussing About Smarter Ecommerce? - [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for) ### [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews) Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more! **Average Rating:** 4.3/5.0 **Total Reviews:** 68 #### How Do G2 Users Rate FCC Ads Manager? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind FCC Ads Manager? - **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud) - **Year Founded:** 2007 - **HQ Location:** Bangalore, IN - **Twitter:** @Flipkart 2,862,381 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9665fcff2281a55fd22d44de447c07ec0583176282fa55656dfc275a494af0ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflipkart%2F&secure%5Burl_type%5D=linkedin_company_website) 95,817 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 48% Small, 45% Medium #### What Are Recent G2 Reviews of FCC Ads Manager? **["Ideal Interface for Ads"](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)** **Rating:** 5.0/5.0 stars _— Devender K._ [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433) **["Top recommended Ads Manager for Ecommerce"](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)** **Rating:** 5.0/5.0 stars _— Vinayak S._ [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667) ### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 #### How Do G2 Users Rate Zeta Marketing Platform? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Quality of Support:** 7.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Zeta Marketing Platform? - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** zetaglobal.com - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal 16,660 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website) 2,991 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Medium, 38% Large #### What Do G2 Reviewers Say About Zeta Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience. - Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration. - Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance. - Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward. - Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market. ##### Cons - Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners. - Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience. - Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience. - Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively. - Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)** **Rating:** 4.0/5.0 stars _— Max R._ [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) **["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)** **Rating:** 4.0/5.0 stars _— Verified User in Broadcast Media_ [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) - ‹ Prev ‹ Prev - 1 - [2](/it/categories/cross-channel-advertising?order=g2_score&page=2#product-list) - [3](/it/categories/cross-channel-advertising?order=g2_score&page=3#product-list) - [4](/it/categories/cross-channel-advertising?order=g2_score&page=4#product-list) - [5](/it/categories/cross-channel-advertising?order=g2_score&page=5#product-list) - … - [13](/it/categories/cross-channel-advertising?order=g2_score&page=13#product-list) - [14](/it/categories/cross-channel-advertising?order=g2_score&page=14#product-list) - [Next › Next ›](/it/categories/cross-channel-advertising?order=g2_score&page=2#product-list) Categorie in evidenza [Software per la Conformità all'Imposta sulle Vendite e all'IVA](https://www.g2.com/it/categories/sales-tax-and-vat-compliance) [Strumenti ETL](https://www.g2.com/it/categories/etl-tools) [Sistemi ERP](https://www.g2.com/it/categories/erp-systems) [Software di riconoscimento vocale](https://www.g2.com/it/categories/voice-recognition) [Software di Intelligenza delle Vendite](https://www.g2.com/it/categories/sales-intelligence) Categorie simili - [Reti pubblicitarie](/it/categories/ad-networks) - [Piattaforme di Monetizzazione delle App](/it/categories/app-monetization-platforms) - [Fornitori di dati del pubblico](/it/categories/audience-data-providers) - [Frode da clic](/it/categories/click-fraud) - [Piattaforme pubblicitarie per TV connesse (CTV)](/it/categories/connected-tv-ctv-advertising-platforms) - [Piattaforme di Gestione Creativa](/it/categories/creative-management-platforms) - [Piattaforma di Gestione dei Dati (DMP)](/it/categories/data-management-platform-dmp) - [Piattaforma lato domanda (DSP)](/it/categories/demand-side-platform-dsp) - [Intelligenza Pubblicitaria Digitale](/it/categories/digital-advertising-intelligence) - [Pubblicità Audio Digitale](/it/categories/digital-audio-advertising) - [Pubblicità Display](/it/categories/display-advertising) - [Risoluzione dell'identità](/it/categories/identity-resolution) - [Software di Vendita Media](/it/categories/media-sales-software) - [Pubblicità Mobile](/it/categories/mobile-advertising) - [Pubblicità Nativa](/it/categories/native-advertising) [Browse Pubblicità Cross-Channel Themes](/it/categories/cross-channel-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Ricercato e scritto da [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated April 9, 2026 Il software per la pubblicità cross-channel consente alle aziende di pianificare, gestire e ottimizzare campagne pubblicitarie a pagamento su tre o più canali digitali, inclusi ricerca, display, mobile, social e video, attraverso una singola piattaforma, offrendo ai marketer l'accesso a una varietà più ampia di audience e ai benefici unici di ciascun canale. ### Capacità principali del software per la pubblicità cross-channel Per qualificarsi per l'inclusione nella categoria della pubblicità cross-channel, un prodotto deve: - Gestire e servire annunci su tre o più dei seguenti canali pubblicitari digitali: ricerca, display, mobile, social, video - Offrire funzionalità per caricare o creare annunci online - Fornire flussi di lavoro per gestire e distribuire efficacemente gli annunci all'interno della piattaforma - Tracciare metriche chiave di successo, inclusi copertura, conversioni e ROAS ### Casi d'uso comuni per il software di pubblicità cross-channel I team di marketing interni e le agenzie pubblicitarie utilizzano il software di pubblicità cross-channel per diversificare e unificare le loro strategie pubblicitarie digitali. I casi d'uso comuni includono: - Eseguire campagne coordinate su ricerca, social e display da un'unica interfaccia di gestione - Acquistare annunci in tempo reale tramite funzionalità integrate di piattaforma lato domanda (DSP) - Tracciare e riportare metriche unificate di ROAS e conversione su tutti i canali attivi ### Come il software di pubblicità cross-channel differisce da altri strumenti Le piattaforme di pubblicità cross-channel consolidano ciò che gli strumenti per canali individuali gestiscono separatamente, inclusi [ricerca a pagamento](https://www.g2.com/it/categories/paid-search-advertising), [display](https://www.g2.com/it/categories/display-advertising), [mobile](https://www.g2.com/it/categories/mobile-advertising) e [pubblicità video](https://www.g2.com/it/categories/video-advertising), in un flusso di lavoro unificato. Possono anche integrarsi con una [piattaforma lato domanda (DSP)](https://www.g2.com/it/categories/demand-side-platform-dsp) per l'acquisto programmato di annunci e connettersi con [piattaforme lato offerta (SSP)](https://www.g2.com/it/categories/supply-side-platform-ssp) e [piattaforme di monetizzazione delle app](https://www.g2.com/it/categories/app-monetization-platforms) utilizzate dagli editori. ### Approfondimenti da G2 sul software di pubblicità cross-channel Basandosi sulle tendenze di categoria su G2, la gestione unificata delle campagne e il reporting delle prestazioni cross-channel si distinguono come capacità eccezionali. L'efficienza pubblicitaria migliorata e la riduzione dei costi generali derivanti dalla gestione di più strumenti specifici per canale si distinguono come benefici primari dell'adozione. Strumenti Principali a Colpo d'Occhio | Product | Ideale per | User Review | | --- | --- | --- | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Immagine avatar del prodotto")](https://www.g2.com/it/products/bloomreach-bloomreach/reviews)[Bloomreach](https://www.g2.com/it/products/bloomreach-bloomreach/reviews)[4.6/5(777)](https://www.g2.com/it/products/bloomreach-bloomreach/reviews) | Attivazione unificata di campagne omnicanale guidate da CDP | "Bloomreach Brilla Ancora Anni Dopo" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Immagine avatar del prodotto")](https://www.g2.com/it/products/stackadapt/reviews)[StackAdapt](https://www.g2.com/it/products/stackadapt/reviews)[4.7/5(898)](https://www.g2.com/it/products/stackadapt/reviews) | Acquisto programmatico full-funnel con supporto personalizzato | "Guidare le prestazioni con fiducia" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-real-time-cdp.png "Immagine avatar del prodotto")](https://www.g2.com/it/products/adobe-real-time-cdp/reviews)[Adobe Real-Time CDP](https://www.g2.com/it/products/adobe-real-time-cdp/reviews)[4.1/5(180)](https://www.g2.com/it/products/adobe-real-time-cdp/reviews) | Attivazione in tempo reale del pubblico attraverso i canali a pagamento | "Potente strumento di dati con una ripida curva di apprendimento" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Immagine avatar del prodotto")](https://www.g2.com/it/products/facebook-for-business/reviews)[Facebook](https://www.g2.com/it/products/facebook-for-business/reviews)[4.2/5(1,457)](https://www.g2.com/it/products/facebook-for-business/reviews) | Targeting del pubblico cross-channel meta-nativo ed esecuzione della campagna | "Forte targeting e alto ROI con integrazioni Meta fluide" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34d95110c874eede4f5985de8bd33997/localiq.png "Immagine avatar del prodotto")](https://www.g2.com/it/products/localiq/reviews)[LocaliQ](https://www.g2.com/it/products/localiq/reviews)[4.5/5(1,087)](https://www.g2.com/it/products/localiq/reviews) | Gestione della pubblicità su più canali con tracciamento dedicato dei lead | "Un Partner Fidato per Far Crescere la Mia Attività" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Immagine avatar del prodotto")](https://www.g2.com/it/products/adroll/reviews)[AdRoll](https://www.g2.com/it/products/adroll/reviews)[4.1/5(787)](https://www.g2.com/it/products/adroll/reviews) | Retargeting cross-canale con pubblici sincronizzati con CRM | "Lancio di Campagna Senza Sforzo con Potente Retargeting" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Immagine avatar del prodotto")](https://www.g2.com/it/products/adroll-abm-formerly-rollworks/reviews)[AdRoll ABM (Formerly...](https://www.g2.com/it/products/adroll-abm-formerly-rollworks/reviews)[4.3/5(656)](https://www.g2.com/it/products/adroll-abm-formerly-rollworks/reviews) | Pubblicità display basata su account sincronizzata con CRM | "Una piattaforma preziosa per il marketing basato su account e la pubblicità display" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7f9ceb11397f4b59169d938b58d7de78/prisma-mediaocean.jpg "Immagine avatar del prodotto")](https://www.g2.com/it/products/prisma-mediaocean/reviews)[Prisma](https://www.g2.com/it/products/prisma-mediaocean/reviews)[4/5(437)](https://www.g2.com/it/products/prisma-mediaocean/reviews) | Acquisto di media omnicanale con riconciliazione della fatturazione unificata | "Essenziale per la Fatturazione delle Campagne, ma il Supporto ha Bisogno di Miglioramenti" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46bb37db89c655fc9df01021c12cbd31/vendasta.jpeg "Immagine avatar del prodotto")](https://www.g2.com/it/products/vendasta-ai-platform/reviews)[Vendasta AI Platform](https://www.g2.com/it/products/vendasta-ai-platform/reviews)[4.5/5(540)](https://www.g2.com/it/products/vendasta-ai-platform/reviews) | Adempimento e reportistica di campagne cross-channel con etichetta bianca | "Rivoluzionato l'integrazione AI dei nostri clienti" | | [![Immagine avatar del prodotto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Immagine avatar del prodotto")](https://www.g2.com/it/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/it/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/it/products/the-trade-desk/reviews) | Acquisto programmatico omnicanale con ottimizzazione cross-channel guidata dall'IA | "Maggiore controllo e regolazioni in tempo reale delle campagne con The Trade Desk" | * * * Show More ### Argomenti Pubblicità Cross-Channel - [Che cos'è il software di pubblicità cross-channel?](#che-cos-e-il-software-di-pubblicita-cross-channel) - [Perché utilizzare il software di pubblicità cross-channel?](#perche-utilizzare-il-software-di-pubblicita-cross-channel) - [Chi utilizza il software di pubblicità cross-channel?](#chi-utilizza-il-software-di-pubblicita-cross-channel) - [Caratteristiche del software di pubblicità cross-channel](#caratteristiche-del-software-di-pubblicita-cross-channel) - [Tendenze relative al software di pubblicità cross-channel](#tendenze-relative-al-software-di-pubblicita-cross-channel) - [Problemi potenziali con il software di pubblicità cross-channel](#problemi-potenziali-con-il-software-di-pubblicita-cross-channel) - [Software e servizi correlati al software di pubblicità cross-channel](#software-e-servizi-correlati-al-software-di-pubblicita-cross-channel) [ ### Argomenti Pubblicità Cross-Channel Espandi/Comprimi ](#) - [Che cos'è il software di pubblicità cross-channel?](#che-cos-e-il-software-di-pubblicita-cross-channel) - [Perché utilizzare il software di pubblicità cross-channel?](#perche-utilizzare-il-software-di-pubblicita-cross-channel) - [Chi utilizza il software di pubblicità cross-channel?](#chi-utilizza-il-software-di-pubblicita-cross-channel) - [Caratteristiche del software di pubblicità cross-channel](#caratteristiche-del-software-di-pubblicita-cross-channel) - [Tendenze relative al software di pubblicità cross-channel](#tendenze-relative-al-software-di-pubblicita-cross-channel) - [Problemi potenziali con il software di pubblicità cross-channel](#problemi-potenziali-con-il-software-di-pubblicita-cross-channel) - [Software e servizi correlati al software di pubblicità cross-channel](#software-e-servizi-correlati-al-software-di-pubblicita-cross-channel) ## Scopri di più su Software per la pubblicità cross-channel ### Che cos'è il software di pubblicità cross-channel? Gli acquirenti sono costantemente impegnati e passano da un dispositivo all'altro e da una piattaforma mediatica all'altra su base giornaliera, sfidando così gli inserzionisti a fornire un'esperienza cliente senza soluzione di continuità per tenere il passo con loro attraverso questi canali. Il marketing cross-channel coinvolge l'interazione con clienti o potenziali clienti attraverso canali e dispositivi digitali. Dalla casella di posta elettronica ai social network e a Internet, e attraverso dispositivi come laptop, tablet e smartphone, i consumatori si muovono senza soluzione di continuità e si aspettano un'esperienza veramente integrata e personalizzata su ciascuno di questi canali. Per raggiungere gli acquirenti e i clienti con una personalizzazione unica, le aziende utilizzano software di pubblicità cross-channel. Aiuta a ottenere connettività tra tutti i canali pubblicitari digitali, migliorando la portata e l'engagement dei clienti. Consente agli inserzionisti di riunire un quadro completo dei dati dei clienti, aiutandoli a capire come stanno andando le pubblicità e come gli utenti stanno reagendo su diversi canali alle loro pubblicità. Le aziende sfruttano il marketing cross-channel per aiutare gli inserzionisti a comprendere i consumatori e come interagiscono su diverse piattaforme. Questo li aiuta a raggiungere efficacemente gli utenti con pubblicità pertinenti e a raggiungere gli obiettivi di ritorno sull'investimento (ROI). La pubblicità multi-canale e la pubblicità cross-channel sono occasionalmente usate in modo intercambiabile, ma sono due concetti separati. Il marketing multi-canale consente la comunicazione con clienti o potenziali clienti attraverso più canali indipendenti che non sono necessariamente collegati tra loro, utilizzando i migliori attributi di ciascun canale per massimizzare il loro impatto. Il marketing cross-channel, tuttavia, è un'idea avanzata in cui la storia del comportamento di un cliente influenza il prossimo messaggio che riceverà. Questo richiede una comprensione molto più approfondita del comportamento e dei canali preferiti di un cliente, e una piattaforma di analisi per analizzare più divisioni di clienti su vari canali per determinare il prossimo miglior posizionamento pubblicitario. Questo crea quindi una campagna più dinamica che reagisce alle preferenze dei clienti, assicurando che ricevano sempre i messaggi giusti sul canale giusto. Vantaggi chiave del software di pubblicità cross-channel - Crea più punti di contatto per i marchi, aumentando le possibilità di conversioni - Crea una visione unica cross-channel del percorso d'acquisto del cliente attraverso i canali - Connessioni multiple con acquirenti o clienti attraverso i loro canali preferiti - Fornisce un'esperienza di marca positiva e costruisce relazioni durature - Ottieni migliori intuizioni sulle campagne e pubblicità cross-channel - Aumenta la visibilità del marchio e l'engagement dei clienti ### Perché utilizzare il software di pubblicità cross-channel? **Connettiti con i consumatori su tutti i loro canali preferiti —** Gli utenti non sono più digitalmente statici su un desktop a casa. Sono continuamente impegnati su vari dispositivi, piattaforme e app, ciascuno servendo uno scopo unico e una preferenza per i loro comportamenti di consumo. La pubblicità cross-channel consente ai marketer di interagire o connettersi con il loro pubblico sui dispositivi e canali più preferiti come mobile, desktop, email e social network durante la loro navigazione quotidiana. **Aumenta l'engagement dei clienti e migliora la fedeltà dei clienti —** Il marketing cross-channel consente alle aziende di personalizzare i vari modi in cui interagiscono e trasmettono informazioni sia ai potenziali clienti che ai clienti. Le aziende ottengono migliori tassi di risposta e engagement inviando campagne di marketing mirate e pertinenti. I clienti si sentono apprezzati e sviluppano fiducia con risposte pertinenti e personalizzate e a loro volta, diventano clienti fedeli dei marchi nel tempo. Coinvolgere un cliente su più canali costruisce fiducia e credibilità, servendo anche come un forte promemoria per il cliente che l'azienda, i suoi prodotti e i suoi servizi esistono. **Migliora la visibilità e la consapevolezza del marchio —** Pubblicizzare attraverso più canali aumenta la probabilità di ottenere più attenzione dai potenziali clienti. Se un canale viene perso, c'è l'opzione di inserirsi attraverso un altro canale. Un canale può aumentare l'interesse in un altro. Ad esempio, un video su una piattaforma di streaming popolare potrebbe spingere più visite al sito web del marchio. Questi strumenti aiutano a costruire un senso più forte di identità del marchio aumentando la consapevolezza e la saturazione del marchio. **Assicurati più punti di contatto con i clienti, e migliori intuizioni ed esperienze dei clienti —** Avere più punti di contatto nel funnel di marketing consente ai marketer di raccogliere più dati. Tenere traccia di come i consumatori stanno interagendo con le pubblicità fornisce agli inserzionisti informazioni su come connettersi meglio con i loro consumatori target. Questi dati possono aiutare a sviluppare una migliore comprensione di quali promozioni funzionano meglio e dove stanno funzionando, aiutando infine a misurare il successo del marchio. I dati sulle intuizioni dei clienti vengono raccolti durante tutto il percorso d'acquisto del cliente. Aiuta i marketer a lanciare il contenuto giusto al pubblico giusto nei posti giusti. Questi strumenti offrono una visione completa del parco giochi digitale dei consumatori. **Traccia il ROI —** La pubblicità cross-channel consente ai marketer di comprendere e tracciare vari metriche come la portata, le conversioni e il ritorno sulla spesa pubblicitaria (ROAS) che compongono il successo delle loro campagne di marketing. Le aziende possono determinare rapidamente le impressioni della call-to-action (CTA) e i tassi di apertura per le loro campagne di email marketing, i tassi di opt-in per le notifiche push web, i tassi di consegna SMS, ecc. Pertanto, consente ai marketer di misurare l'efficacia complessiva dell'investimento cross-channel. ### Chi utilizza il software di pubblicità cross-channel? I prodotti di pubblicità cross-channel sono utilizzati da team di marketing interni o agenzie pubblicitarie esterne. Sfruttare il software di pubblicità cross-channel fornisce alle aziende l'accesso a una varietà più ampia di pubblici e consente agli inserzionisti di sfruttare i benefici unici di ciascun canale. **Team di marketing —** I marketer trovano la necessità di targetizzare i clienti al momento giusto e nel posto giusto con contenuti pertinenti e coinvolgenti con l'obiettivo di costruire relazioni forti e identità del marchio. Questo viene raggiunto attraverso il software di pubblicità cross-channel. Aiutano i marketer a raggiungere una varietà di clienti attraverso una moltitudine di canali, consentendo loro di comprendere i comportamenti dei loro clienti e a loro volta, analizzare quali canali stanno performando meglio per loro e come ottimizzarli ulteriormente per raggiungere il massimo ROI. Aiuta anche nella riduzione dei costi di marketing concentrandosi sui canali di maggior successo per pubblicizzare. ### Caratteristiche del software di pubblicità cross-channel **Gestione delle campagne —** Il software di pubblicità cross-channel aiuta a creare, modificare e monitorare le campagne da un unico posto. Aiuta gli inserzionisti a collegare account pubblicitari cross-channel e raggrupparli sotto un'unica entità aziendale. Consente intuizioni a livello di account pubblicitario per il monitoraggio e la reportistica. **Analisi delle campagne —** Questo tipo di software fornisce visibilità completa sulle prestazioni delle campagne in esecuzione su più canali e dispositivi, il che aiuta gli utenti a ottimizzare e aumentare le prestazioni delle campagne. Il monitoraggio delle campagne cross-channel viene effettuato in base alla spesa di marketing e l'analisi viene eseguita in base agli account pubblicitari. **Dashboard in tempo reale —** Il software fornisce dashboard in tempo reale per visualizzare la spesa attraverso canali e campagne. Aiuta gli utenti a visualizzare le metriche chiave di prestazione (KPI) raggruppando diversi account pubblicitari in base a business, regione, zona o geolocalizzazione. **Prestazioni pubblicitarie —** Il software di pubblicità cross-channel aiuta a scoprire tutti gli asset pubblicitari cross-channel come campagne, set di annunci e annunci con un solo clic. Include il tracciamento delle conversioni degli annunci per campagna e tipo di conversione. Aiuta anche gli utenti a confrontare le prestazioni di vari annunci e ottimizzarli per servire meglio il loro pubblico. **Integrazioni —** Le piattaforme di pubblicità cross-channel consentono integrazioni con reti pubblicitarie, server pubblicitari di editori, piattaforme lato offerta (SSP) o software di monetizzazione delle app che gli editori di siti web utilizzano per vendere il loro inventario disponibile. **Modelli di attribuzione —** Con i modelli di attribuzione cross-channel, gli utenti possono modificare le campagne in base alle prestazioni per ottimizzare le spese di marketing. Consente anche di rivedere in dettaglio le metriche di prestazione delle campagne. **Reportistica e analisi —** Il software di pubblicità cross-channel aiuta a creare, programmare e condividere report basati sul livello di account pubblicitario, livello di set di annunci e livello di campagna in pochi minuti per prendere decisioni più rapide con migliori intuizioni. La programmazione e la condivisione dei report possono essere automatizzate come giornaliere, settimanali o in qualsiasi momento come PDF o foglio di calcolo. ### Tendenze relative al software di pubblicità cross-channel Negli ultimi dieci anni, c'è stato un enorme cambiamento nel comportamento dei consumatori. Quando un cliente inizia il suo percorso d'acquisto, ci sono molteplici canali digitali attraverso i quali potrebbe entrare nel funnel. Sfruttare ciascuno di questi canali è imperativo per i marketer in modo che non perdano nessuno dei loro potenziali clienti di valore. Le aziende stanno passando alla pubblicità cross-channel considerando l'enorme potenziale delle piattaforme. Si osserva che i marchi che utilizzano display, mobile, social e video marketing simultaneamente hanno ottenuto un notevole miglioramento nella generazione di traffico di qualità, nella fidelizzazione dei clienti e in un miglior ROI dai loro sforzi pubblicitari. I clienti guidati dalla tecnologia sono visti passare senza soluzione di continuità tra diversi canali mentre decidono di acquistare un prodotto o servizio, spingendo i marketer a garantire la loro presenza in ciascuno di questi canali per comprendere e adattarsi al comportamento e alle abitudini d'acquisto dei clienti. L'obiettivo principale di una strategia cross-channel è consentire ai marketer di raggiungere un cliente al momento giusto con il contenuto giusto e sul canale giusto. ### Problemi potenziali con il software di pubblicità cross-channel **Messaggi personalizzati e medium —** Creare contenuti personalizzati per ciascun medium o canale mantenendo la coerenza con il marchio e supervisionando diversi medium contemporaneamente è oneroso. Anche se potrebbe essere più lavoro gestire annunci su molti canali o medium e personalizzare la comunicazione, l'aumento del ROI supera i costi e gli sforzi messi nella gestione di una strategia cross-channel. **Aumento del tempo e delle spese —** Con il software di pubblicità cross-channel, le aziende devono gestire la spesa significativa di pianificare contenuti espliciti e comunicare su ciascun canale individuale. Se il costo della pubblicità cross-channel è troppo alto per le aziende più piccole, dovrebbero considerare di concentrarsi solo sui canali che forniscono i migliori risultati per affrontare i problemi. ### Software e servizi correlati al software di pubblicità cross-channel [**Software di pubblicità sui motori di ricerca**](https://www.g2.com/categories/search-advertising) **—** Il software di pubblicità sui motori di ricerca, noto anche come software di ricerca a pagamento o di marketing sui motori di ricerca (SEM), aiuta le aziende a pubblicizzare sui motori di ricerca. La pubblicità sui motori di ricerca consente alle aziende di targetizzare parole chiave rilevanti per le loro attività e ottenere un posizionamento più prominente nei risultati dei motori di ricerca, guadagnando visibilità tra gli utenti che stanno già cercando quelle parole chiave. I prodotti di pubblicità sui motori di ricerca sono tipicamente utilizzati da team di marketing o agenzie di marketing e pubblicità per identificare, targetizzare e fare offerte su parole chiave. [**Software di pubblicità display**](https://www.g2.com/categories/display-advertising) **—** Il software di pubblicità display aiuta le aziende a pubblicizzare su una vasta gamma di siti web. I prodotti di pubblicità display consentono agli inserzionisti di acquistare, gestire e posizionare annunci display su siti web, inclusi banner, overlay e annunci rich media. La pubblicità display è tipicamente gestita dal team di marketing di un'azienda o da un'agenzia pubblicitaria di terze parti per guidare sia la consapevolezza del marchio che le iniziative di risposta diretta. Il software di pubblicità display fornisce agli inserzionisti la portata più ampia rispetto ad altri canali pubblicitari, poiché è tra le forme più comuni di pubblicità online. [**Software di pubblicità mobile**](https://www.g2.com/categories/mobile-advertising) **—** Il software di pubblicità mobile aiuta le aziende a pubblicizzare su dispositivi mobili come smartphone e tablet. Questi prodotti consentono agli inserzionisti di acquistare, gestire e posizionare annunci mobili; questo include banner mobili e annunci video, annunci interstitial che occupano l'intero schermo di un dispositivo, o annunci che appaiono nelle applicazioni mobili. La pubblicità mobile è tipicamente gestita dal team di marketing di un'azienda o da un'agenzia pubblicitaria di terze parti per guidare sia la consapevolezza del marchio che le iniziative di risposta diretta. [**Software di pubblicità sui social media**](https://www.g2.com/categories/social-media-advertising) **—** Il software di pubblicità sui social media aiuta le aziende a pubblicizzare sui siti di social media. I prodotti di pubblicità sui social media consentono agli inserzionisti di acquistare, gestire e posizionare annunci social per raggiungere il vasto pubblico che utilizza questi siti. La pubblicità sui social media è tipicamente gestita dal team di marketing di un'azienda o da un'agenzia pubblicitaria di terze parti e può essere sfruttata per guidare sia la consapevolezza del marchio che le iniziative di risposta diretta. [**Software di pubblicità video**](https://www.g2.com/categories/video-advertising) **—** Il software di pubblicità video consente agli inserzionisti di acquistare, gestire e posizionare annunci video su siti web. La pubblicità video è tipicamente gestita dal team di marketing di un'azienda o da un'agenzia pubblicitaria di terze parti e può essere utilizzata per guidare sia la consapevolezza del marchio che le iniziative di risposta diretta. Gli inserzionisti possono scegliere di utilizzare la pubblicità video a causa della possibilità di tassi di engagement più elevati e migliori numeri di conversione rispetto ad altri canali.