Bourd is a software company that develops Answer Engine Optimization (AEO) tooling. Its product, also called Bourd, measures brand visibility in responses generated by large language models, including ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Meta AI. The company operates as a self-serve SaaS vendor. Pricing is public, signup does not require a sales call, and there is no gated Enterprise tier. Every feature, including REST API access, an MCP server for AI agent integrations, SSO, custom roles, and full coverage of all seven supported AI engines, is available on every plan. Bourd does not offer custom development, professional services, or managed implementations. Bourd is founder-led and ships product updates on a public changelog. The company serves three customer segments: in-house SEO teams at SaaS and ecommerce companies adding LLM visibility to their existing remit, digital and AEO-focused agencies managing tracking across a client book, and early-stage founders running AEO themselves. Agencies use the platform's multi-account membership, unlimited workspaces, and usage-based billing to manage tracking across many clients without per-seat or per-brand fees.