1. [Accueil](https://www.g2.com/fr) 2. ... 3. [Logiciel de publicité basé sur le compte](https://www.g2.com/fr/categories/account-based-advertising) 4. [Discussions sur Metadata.io](https://www.g2.com/fr/products/metadata-io/discuss) [ ![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_591d636846dd2fb7c5c29917cdb1879a/metadata-io.png "Image de l'avatar du produit") ![Récompense pour de bonnes évaluations de Metadata.io](https://images.g2crowd.com/uploads/report_medal_translation/image/27942/medal.svg "Récompense pour de bonnes évaluations de Metadata.io") ](/fr/products/metadata-io/reviews) [ Metadata.io ](/fr/products/metadata-io/reviews) (299)4.6/5 La plateforme numérique payante B2B conçue pour optimiser les dépenses publicitaires en revenus avec précision, efficacité et agents IA. Bien qu'exceptionnellement conçue pour une utilisation ABM, Metadata s'intègre parfaitement dans des approches plus larges de génération de demande également. Metadata consolide les canaux de réseaux sociaux payants et de recherche payante en une seule plateforme. Permettant aux équipes de développer, gérer et rendre compte des campagnes à travers les canaux. L'IA de Metadata optimise les campagnes à travers les canaux pour des métriques basées sur les données de votre CRM/MAP comme les réunions, le pipeline et les revenus. L'alternative est d'optimiser manuellement chaque canal, séparément, pour les métriques en haut de l'entonnoir disponibles dans les canaux natifs comme le coût par clic. Le marché cible de Metadata se concentre sur les équipes marketing de premier plan dans les industries SaaS qui investissent dans les réseaux sociaux payants et la recherche payante pour l'acquisition de clients. Metadata permet aux équipes réduites d'atteindre de grands chiffres de pipeline. Les caractéristiques clés de Metadata incluent : - Ciblage d'audience breveté - Expérimentation programmée à grande échelle - Gestion et reporting de campagne unifiés - Optimisations autonomes en bas de l'entonnoir - Déblocage de canaux B2B inexploités (Facebook, Instagram, Reddit, X, etc.) - Enrichissement de leads Les clients incluent : Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex et plus encore. Show More * * * ### 76.0 Nps Score Déjà Metadata.io? ### Toutes les discussions sur Metadata.io Rechercher Les plus commentésLes plus utilesÉpinglé par G2Les plus récents Toutes les discussionsDiscussions avec commentairesÉpinglé par G2Discussions sans commentaires FiltrerFiltrer Filtrer parDévelopper/Réduire Trier par Les plus commentés Les plus utiles Épinglé par G2 Les plus récents Filtrer par Toutes les discussions Discussions avec commentaires Épinglé par G2 Discussions sans commentaires ![Épinglé par G2 en tant que question courante](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Épinglé par G2 en tant que question courante") G2 Épinglé par G2 en tant que question courante • il y a plus de 2 ans Plus d'options - [ # À quoi sert Metadata.io ? ](/fr/discussions/what-is-metadata-io-used-for) À quoi sert Metadata.io ? [ Account-Based Advertising Software ](https://www.g2.com/fr/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/fr/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/fr/tags/account-based-analytics-software)[ Marketing Account Intelligence Software ](https://www.g2.com/fr/tags/marketing-account-intelligence-software) [ Lead Intelligence Software ](https://www.g2.com/fr/tags/lead-intelligence-software)[ Account Data Management Software ](https://www.g2.com/fr/tags/account-data-management-software)[ Marketing Account Intelligence Software Questions ](https://www.g2.com/fr/topics/marketing-account-intelligence)[ Account Data Management Software Questions ](https://www.g2.com/fr/topics/account-data-management) Show More * * * \<0\>0\>Upvotes * * * 1 Commentaire [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Posez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.&title=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Discussions+sur+Metadata.io+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss%0aPosez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Discussions+sur+Metadata.io+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss%0aPosez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Utilisateur vérifié à Logiciels informatiques](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Utilisateur vérifié à Logiciels informatiques") G2 Utilisateur vérifié à Logiciels informatiques • il y a plus de 7 ans Plus d'options - [ # Ai-je besoin de mon propre abonnement séparé à un DSP ou à des fournisseurs de données tiers ? ](/fr/discussions/data-providers) Fournisseurs de données [ Marketing Account Intelligence Software ](https://www.g2.com/fr/tags/marketing-account-intelligence-software)[ Account-Based Analytics Software ](https://www.g2.com/fr/tags/account-based-analytics-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/fr/tags/account-based-orchestration-platforms)[ Account-Based Advertising Software ](https://www.g2.com/fr/tags/account-based-advertising-software) [ Marketing Account Intelligence Software Questions ](https://www.g2.com/fr/topics/marketing-account-intelligence) Show More * * * \<0\>0\>Upvotes * * * 2 Commentaires [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Posez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.&title=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Discussions+sur+Metadata.io+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss%0aPosez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.) 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 8 jours Account Manager Plus d'options - [ # How does Metadata fit into the AI agent transformation of B2B marketing? ](/fr/discussions/how-does-metadata-fit-into-the-ai-agent-transformation-of-b2b-marketing) How does Metadata fit into the AI agent transformation of B2B marketing? 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 8 jours Account Manager Plus d'options - [ # How does Metadata help marketing teams operate more efficiently in 2026? ](/fr/discussions/how-does-metadata-help-marketing-teams-operate-more-efficiently-in-2026) How does Metadata help marketing teams operate more efficiently in 2026? 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 8 jours Account Manager Plus d'options - [ # How does Metadata optimize paid media budgets for B2B SaaS companies? ](/fr/discussions/how-does-metadata-optimize-paid-media-budgets-for-b2b-saas-companies) How does Metadata optimize paid media budgets for B2B SaaS companies? 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 18 jours Account Manager Plus d'options - [ # How does Metadata adjust paid campaigns based on B2B buyer journey stage? ](/fr/discussions/how-does-metadata-adjust-paid-campaigns-based-on-b2b-buyer-journey-stage) How does Metadata adjust paid campaigns based on B2B buyer journey stage? 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 18 jours Account Manager Plus d'options - [ # How does Metadata coordinate paid campaigns across LinkedIn, Google, and Meta? ](/fr/discussions/how-does-metadata-coordinate-paid-campaigns-across-linkedin-google-and-meta) How does Metadata coordinate paid campaigns across LinkedIn, Google, and Meta? [ Account-Based Advertising Software ](https://www.g2.com/fr/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/fr/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/fr/tags/account-based-analytics-software) * * * \<0\>0\>Upvotes * * * 1 Commentaire [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Posez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.&title=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Discussions+sur+Metadata.io+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss%0aPosez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.) 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 18 jours Account Manager Plus d'options - [ # How does Metadata enable multi-channel paid media execution for B2B teams? ](/fr/discussions/how-does-metadata-enable-multi-channel-paid-media-execution-for-b2b-teams) How does Metadata enable multi-channel paid media execution for B2B teams? [ Account-Based Advertising Software ](https://www.g2.com/fr/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/fr/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/fr/tags/account-based-analytics-software) * * * \<0\>0\>Upvotes * * * 1 Commentaire [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Posez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.&title=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Discussions+sur+Metadata.io+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss%0aPosez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.) 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 24 jours Account Manager Plus d'options - [ # How does Metadata help marketing teams prove ROI to finance and the CFO? ](/fr/discussions/how-does-metadata-help-marketing-teams-prove-roi-to-finance-and-the-cfo) How does Metadata help marketing teams prove ROI to finance and the CFO? Lire la suite [ Account-Based Advertising Software ](https://www.g2.com/fr/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/fr/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/fr/tags/account-based-analytics-software)[ Lead Intelligence Software ](https://www.g2.com/fr/tags/lead-intelligence-software) * * * \<0\>0\>Upvotes * * * 1 Commentaire [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Posez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.&title=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Discussions+sur+Metadata.io+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss%0aPosez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.) 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[Andrew B.](https://www.g2.com/fr/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • il y a 24 jours Account Manager Plus d'options - [ # How does Metadata optimize campaigns for cost per opportunity instead of cost per lead? ](/fr/discussions/how-does-metadata-optimize-campaigns-for-cost-per-opportunity-instead-of-cost-per-lead) How does Metadata optimize campaigns for cost per opportunity instead of cost per lead? Lire la suite [ Account-Based Advertising Software ](https://www.g2.com/fr/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/fr/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/fr/tags/account-based-analytics-software)[ Marketing Account Intelligence Software ](https://www.g2.com/fr/tags/marketing-account-intelligence-software) [ Marketing Account Intelligence Software Questions ](https://www.g2.com/fr/topics/marketing-account-intelligence) Show More * * * \<0\>0\>Upvotes * * * 1 Commentaire [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Posez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.&title=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Discussions+sur+Metadata.io+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Discussions+sur+Metadata.io+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Ffr%2Fproducts%2Fmetadata-io%2Fdiscuss%0aPosez+des+questions+sur+Metadata.io+et+obtenez+des+r%C3%A9ponses+d%26%2339%3Butilisateurs+experts+dans+notre+section+Discussions+sur+Metadata.io.) 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Obtenez des réponses de vrais utilisateurs et experts [Lancer une discussion](/fr/products/metadata-io/discussions/new) * * * ![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Image de l'avatar du produit") ### Avez-vous déjà utilisé Metadata.io auparavant? Répondez à quelques questions pour aider la communauté Metadata.io [ Oui ](javascript:void(0))[ Oui ](https://www.g2.com/fr/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%3Fsmall_ask%3Dmetadata-io) Non ## Principaux contributeurs dans Metadata.io 1 ![Aqsa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aqsa S.") AS Chargement... ### [Aqsa S.](https://www.g2.com/fr/users/e5c84e7d-2a5a-4d6a-b9a6-0e1d2c261961 "Aqsa S.") 38 pts 2 ![Logan N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Logan N.") 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