# Blotout Reviews
**Vendor:** Blotout  
**Category:** [Plateformes de Données Clients (CDP)](https://www.g2.com/fr/categories/customer-data-platform-cdp)
## About Blotout
Blotout is first-party data infrastructure for performance marketers. iOS privacy changes, cookie deprecation, ad blockers, and consent regulation have quietly stripped away the conversion data that ad platforms need to optimize. Match rates drop. CAC climbs. Attribution gets fuzzy. Most teams accept this as the cost of doing business. We don't. Blotout runs on your domain — not a third-party pixel — and captures events at the edge before they get blocked, stripped, or lost. We stitch identities into a Persistent first-party ID graph, deduplicate against client-side pixels, and forward clean, enriched signals to every channel that matters: Meta CAPI, Google Ads, TikTok, Klaviyo, Pinterest, Snapchat, X, Mailchimp, Amplitude, Spotify, and 55+ more. The result: higher Event Match Quality, recovered conversions, lower CPAs, and reporting that reflects what customers actually do. GDPR and CCPA compliant with complete audit trails and data sovereignty. Our products: EdgeTag. Server-side tracking and identity infrastructure. One-click installation on Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and custom stores. Sends server-side events to every major ad platform with first-party identifiers your client-side pixel can't capture. ConsentIQ. Built-in consent management and analytics. Tracks opt-in rates, regional consent breakdowns (EU, UK, CA), and category-level consent — without the GDPR compliance theatre. Who we work with: High-growth DTC and ecommerce brands, performance agencies running paid media for them, and headless commerce teams that need infrastructure-grade data control. From eight-figure Shopify stores to enterprise retailers, the pattern is the same: own your signals, own your identity graph, own the outcome. Why it matters: The new growth lever isn't creative or media. It's infrastructure. The brands winning post-iOS aren't outspending competitors. They're capturing signals their competitors lose. That's what we build. Stop renting your data from the platforms that lose it. Take it back.






- [View Blotout pricing details and edition comparison](https://www.g2.com/fr/products/blotout/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+21%3A09%3A43+-0500&secure%5Bsession_id%5D=dada8f01-2f1d-48c0-b92d-3e589097498f&secure%5Btoken%5D=092ab6253145415e4f139375692ba5b41260e840f894fbf265517ec78ed83ae8&format=llm_user)

## Blotout Features
**messager**
- Séquençage
- IA
- Chat en direct
- Interface de personnalisation

**Facilitation des leads**
- Chatbot orienté client
- Qualification des leads
- Suivi des responsables
- Planification des réunions

**Approvisionnement en données**
- Enrichissement des données
- Évolutivité
- Marketing de contenu
- Plusieurs appareils

**Canaux**
- Les médias sociaux
- Site Web
- Message texte (SMS)
- Assistants vocaux
- Autres

**Organisation**
- Gestion des opportunités et des pipelines
- Entrée de données
- Intégrations / API

**Intelligence**
- Métriques marketing
- Modélisation prédictive
- Moteur de recommandation

**Clients**
- Ciblage
- Profils
- Analytics
- Rassemblement de plombs
- Conversion des ventes

**Analyse du rendement**
- Coaching
- Suivi de la performance

**Analyse des ventes**
- Prévision du retour sur investissement
- Prévision des ventes

**Agentic AI - Marketing conversationnel**
- Exécution autonome des tâches
- Planification en plusieurs étapes
- Intégration inter-systèmes
- Apprentissage adaptatif
- Interaction en Langage Naturel
- Assistance proactive
- Prise de décision

**IA générative**
- Génération de texte
- Résumé du texte

**Agentic AI - Assistant commercial IA**
- Exécution de tâches autonomes
- Planification en plusieurs étapes
- Intégration inter-systèmes
- Apprentissage adaptatif
- Interaction en Langage Naturel
- Assistance proactive
- Prise de décision

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