# Meilleur Logiciel d'analyse marketing pour les petites entreprises - Page 5

## How Many Logiciel d'analyse marketing Products Does G2 Track?

**Total Products under this Category:** 559

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Logiciel d'analyse marketing Products?

**Pourquoi vous pouvez faire confiance aux classements de logiciels de G2:**

- 30 Analystes et experts en données
- 67,800+ Avis authentiques
- 559+ Produits
- Classements impartiaux

Les classements de logiciels de G2 sont basés sur des avis d'utilisateurs vérifiés, une modération rigoureuse et une méthodologie de recherche cohérente maintenue par une équipe d'analystes et d'experts en données. Chaque produit est mesuré selon les mêmes critères transparents, sans placement payant ni influence du vendeur. Bien que les avis reflètent des expériences utilisateur réelles, qui peuvent être subjectives, ils offrent un aperçu précieux de la performance des logiciels entre les mains de professionnels. Ensemble, ces contributions alimentent le G2 Score, une manière standardisée de comparer les outils dans chaque catégorie.

## G2 Grid® for Logiciel d'analyse marketing
 ![G2 Grid® for Logiciel d'analyse marketing plotting products by satisfaction and market presence](https://www.g2.com/fr/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=16446&focus%5B%5D=22329&focus%5B%5D=3249&focus%5B%5D=121648&focus%5B%5D=1237784)

Highlighted products: HubSpot Marketing HubetSemrushetCallRailetAgencyAnalyticsetKlaviyoetLocaliQetIntuit Mailchimp All-in-One Marketing PlatformetTrackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/fr/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=agencyanalytics&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=trackdesk&segment=small-business)

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[Visiter le site web](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-15T09%3A55%3A04Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6073&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Ffr%2Fcategories%2Fmarketing-analytics%2Fsmall-business%3Fpage%3D5&secure%5Btoken%5D=32ea29f566649d6dbe8d13b2fcbb930fa55b42ee11f51535ca4ead12adeb32f5&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fbigquery%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-bigquery%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [AppTweak](https://www.g2.com/products/apptweak/reviews)

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

**Average Rating:** 4.6/5.0

**Total Reviews:** 205

#### How Do G2 Users Rate AppTweak?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 7.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AppTweak?

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak  
4,438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d303e6f34b1d529494abd90b7e88d7fbe660600bbd2cfbdc6ce2fd9173de9bf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3055780%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** ASO Manager
- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 40% Small, 36% Medium

#### What Do G2 Reviewers Say About AppTweak?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AppTweak, enabling quick learning and seamless integration for efficient client management.
- Users find AppTweak **easy to use** , facilitating smooth workflows and effective competitor tracking for growth opportunities.
- Users value the **extensive insights** and proactive support from AppTweak, enhancing their ASO strategies effectively.
- Users value the **ease of use and comprehensive insights** provided by AppTweak, facilitating effective mobile marketing strategies.
- Users value the **helpful Customer Support** from AppTweak, appreciating their responsiveness and innovative solutions.

##### Cons

- Users note concerns with **data inaccuracy** , particularly in global impressions and download metrics affecting reporting reliability.
- Users feel that the **data insights are limited** , restricting access for broader parts of their organization.
- Users find the **lack of information** on deeper analytics and data connections hinders the onboarding experience and reporting accuracy.
- Users find the **difficult learning curve** due to overwhelming features and unclear navigation, especially for new team members.
- Users find the platform to be **expensive for smaller companies** needing only basic features, limiting its accessibility.

#### What Are Recent G2 Reviews of AppTweak?

**["Strong mobile app intelligence, UI could be simpler"](https://www.g2.com/survey_responses/apptweak-review-12803653)**

**Rating:** 4.0/5.0 stars

_— Andy F._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-12803653)

**["Easy-to-Use ASO Platform with Constant New Features and Helpful Certification"](https://www.g2.com/survey_responses/apptweak-review-13252997)**

**Rating:** 5.0/5.0 stars

_— Georges D._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-13252997)

#### What Are G2 Users Discussing About AppTweak?

- [What do you like most about AppTweak for ASO, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-apptweak-for-aso-and-what-improvements-would-you-suggest)
- [How do you use Apptweak?](https://www.g2.com/discussions/how-do-you-use-apptweak)
- [Does AppTweak Pro work?](https://www.g2.com/discussions/does-apptweak-pro-work)
- [Is AppTweak good?](https://www.g2.com/discussions/is-apptweak-good)
- [What does AppTweak do?](https://www.g2.com/discussions/what-does-apptweak-do) - 1 comment

### [Squid](https://www.g2.com/products/squid-squid/reviews)

Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not. With Squid, you get: • Real visitor identities (name, email, role, company, LinkedIn) • Click-based behavioral heatmaps and user journeys (Hotjar-like) • Real-time traffic and event analytics (GA4-like) • Slack, CRM, and webhook integrations • Form enrichment and input verification • Cookieless, privacy-friendly deployment • Lightening fast and lightweight No complex setup. No vague dashboards. Just actionable insights tied to real people - so you can market smarter and close faster.

**Average Rating:** 4.8/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Squid?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Squid?

- **Seller:** [Squid](https://www.g2.com/sellers/squid-e4e45275-7878-4c8f-af01-da318a27e1f6)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=feb598688125b884e3eaca91daa41279bd46f494786ff97e8c23ee9d374f3342&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasksquid%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Small

#### What Do G2 Reviewers Say About Squid?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Squid's **fantastic customer support** , noting quick, helpful responses and direct communication with the development team.
- Users appreciate the **ease of use** of Squid, making onboarding and integration a smooth, user-friendly experience.
- Users appreciate Squid's **superior customer support** , ensuring quick responses and tailored solutions for their needs.
- Users value the **ease of setup and quick support** of Squid, maximizing efficiency for impactful marketing insights.
- Users highly value the **powerful analytics and insights** from Squid, enhancing website performance understanding and client presentations.

##### Cons

- Users note the **missing information** in support documentation, hindering troubleshooting and limiting potential insights.
- Users find the **cost management limitations** concerning, as tracking reoccurs for deleted users, potentially needing a higher plan.
- Users experience a **lack of information** in the support documentation, hindering effective troubleshooting and insight discovery.
- Users find **plan limitations** frustrating, as deleted users can be tracked again upon their return to the site.
- Users feel the **documentation is lacking** , hindering troubleshooting and limiting insight discovery in Squid's evolving environment.

#### What Are Recent G2 Reviews of Squid?

**["Outstanding Service Backed by Nonstop Innovation"](https://www.g2.com/survey_responses/squid-review-11992524)**

**Rating:** 5.0/5.0 stars

_— Amanda H._

[Read full review](https://www.g2.com/survey_responses/squid-review-11992524)

**["Effortless User Insights, Game-Changer for Small Teams"](https://www.g2.com/survey_responses/squid-review-12887179)**

**Rating:** 5.0/5.0 stars

_— Brianna B._

[Read full review](https://www.g2.com/survey_responses/squid-review-12887179)

### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 71% Medium, 18% Small

#### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

**["Aligning with my Marketing Goals"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)**

**Rating:** 4.0/5.0 stars

_— Kanhaiya B._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)

**["Clearly Shows Which Marketing Efforts Drive Deals and Revenue"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)**

**Rating:** 4.5/5.0 stars

_— Akshay M._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)

### [Hurree](https://www.g2.com/fr/products/hurree/reviews)

Hurree est une plateforme alimentée par l'IA qui consolide toutes vos données de reporting en un centre de commande unique et facile à utiliser. Elle se connecte à plus de 70 outils populaires, vous offrant une vue unique et fiable des performances de votre entreprise. Avec des tableaux de bord entièrement personnalisables, Hurree simplifie le suivi des KPI, la surveillance des tendances et la mesure du succès pour toute équipe, sans compétences techniques requises. Au cœur de la plateforme se trouve Riva, l'assistant IA intégré de Hurree. Riva ne se contente pas de vous montrer les chiffres ; il les explique. Des résumés instantanés aux insights prédictifs et recommandations exploitables, Riva vous aide à comprendre ce qui se passe et ce qu'il faut faire ensuite. Hurree est conçu pour les équipes qui souhaitent une meilleure visibilité, des rapports plus clairs et des données qu'elles peuvent réellement utiliser, sans complexité.

**Average Rating:** 4.8/5.0

**Total Reviews:** 74

#### How Do G2 Users Rate Hurree?

- **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 9.3/10)
- **Collecte de données:** 9.6/10 (Category avg: 9.0/10)
- **Suivi multicanal:** 10.0/10 (Category avg: 8.7/10)
- **Statistiques de campagne:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Hurree?

- **Vendeur:** [Hurree](https://www.g2.com/fr/sellers/hurree)
- **Année de fondation:** 2018
- **Emplacement du siège social:** Belfast, Antrim
- **Twitter:** @Hurree\_me  
896 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e490398e57b457718f0addb03220e1ee2f77253c11ee80402709164d6af8624a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhurree%2F&secure%5Burl_type%5D=linkedin_company_website)  
48 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Logiciels informatiques, Marketing et publicité
- **Company Size:** 58% Small, 42% Medium

#### What Do G2 Reviewers Say About Hurree?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Hurree, facilitant une configuration efficace et une présentation claire des données pour les clients.
- Les utilisateurs apprécient l' **interface intuitive et les tableaux de bord personnalisables** de Hurree pour une visualisation et un suivi efficaces des données.
- Les utilisateurs louent Hurree pour sa **visualisation de données intuitive** qui simplifie la compréhension et améliore la productivité de l'équipe.
- Les utilisateurs apprécient l' **efficacité** de Hurree pour présenter les sources de prospects et la concurrence, améliorant ainsi les interactions avec les clients et la construction de la confiance.
- Les utilisateurs apprécient Hurree pour sa **capacité à transformer des données brutes en informations significatives** , améliorant ainsi la prise de décision avec des informations fiables.

##### Cons

- La **peut être accablante, mais le soutien aide les utilisateurs à s'adapter aux fonctionnalités de Hurree au fil du temps.**
- Certains utilisateurs notent les **options de personnalisation limitées** dans Hurree, souhaitant plus de flexibilité pour adapter les fonctionnalités.
- Les utilisateurs trouvent que les **fonctionnalités de rapport sont limitées** , ce qui entrave une analyse plus approfondie et la flexibilité dans les intégrations.
- Les utilisateurs sont déçus par le **manque d'intégration de l'IA** dans Hurree, malgré les efforts de développement en cours pour les futures fonctionnalités.
- Les utilisateurs rencontrent des **difficultés d'apprentissage** avec les plages de données et l'intégration, ce qui impacte leur expérience globale avec Hurree.

#### What Are Recent G2 Reviews of Hurree?

**["Hurree a apporté de la structure et de la concentration à notre suivi des performances"](https://www.g2.com/fr/survey_responses/hurree-review-12358678)**

**Rating:** 5.0/5.0 stars

_— Hayley C._

[Read full review](https://www.g2.com/fr/survey_responses/hurree-review-12358678)

**["Un changement de jeu pour les équipes de marketing axées sur les données"](https://www.g2.com/fr/survey_responses/hurree-review-12533440)**

**Rating:** 5.0/5.0 stars

_— Gavin M._

[Read full review](https://www.g2.com/fr/survey_responses/hurree-review-12533440)

### [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews)

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

**Average Rating:** 4.4/5.0

**Total Reviews:** 197

#### How Do G2 Users Rate Appier AIRIS (formerly Woopra)?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Appier AIRIS (formerly Woopra)?

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier  
1,230 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website)  
869 employees on LinkedIn®
- **Ownership:** TYO: 4180

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 53% Small, 34% Medium

#### What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time insights generation** of Appier AIRIS, enhancing decision-making and understanding customer behavior effectively.
- Users value the **real-time analytics** of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes.
- Users value the **flexible reporting capabilities** of Appier AIRIS, essential for tailored insights and effective decision-making.
- Users value the **deep customer understanding** provided by Appier AIRIS, enhancing insights for better business decisions.
- Users appreciate the **comprehensive data collection and analysis** capabilities of Appier AIRIS, enhancing business insights significantly.

##### Cons

- Users find the **complexity of the built-in formulas and onboarding** in Appier AIRIS a bit challenging.
- Users experience **difficult customization** options, which limit their ability to tailor reports and dashboards effectively.
- Users find the **difficult learning curve** of Appier AIRIS challenging due to its many features and analytics complexity.
- Users express concern about the **limited features** of Appier AIRIS, particularly the restriction on data and report types.
- Users face **integration issues** with certain third-party tools, causing potential data discrepancies during setup.

#### What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)?

**["" Irreplaceable; Technique Tool for Marketing""](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)

**["Excellent customer support and easy to use"](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)**

**Rating:** 4.0/5.0 stars

_— Vicky Fang 房華娟 ._

[Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)

#### What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)?

- [What is Woopra used for?](https://www.g2.com/discussions/what-is-woopra-used-for)
- [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment
- [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment
- [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) - 1 comment
- [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) - 1 comment

### [Coefficient](https://www.g2.com/products/coefficient/reviews)

Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficient Excel or Google Sheets extension and use it in a new or existing sheet in seconds. Once installed, Coefficient lives as a sidebar companion so your company data is only a couple of clicks away at any time. Any data source that you work with is available directly in your Coefficient sidebar – such as Salesforce, HubSpot, Snowflake, NetSuite, QuickBooks, MySQL, and Looker – with the ability to consolidate your data from multiple systems into one spreadsheet. Use Coefficient filters to easily customize your imports to only work with the data you need, keeping your spreadsheets performant. Quickly go back anytime to add more data in the same report. Never rebuild the same analysis twice by keeping your data up to date with scheduled updates. And, use Coefficient alerts to trigger Slack or email messages anytime your spreadsheet updates. Now, you can turn your spreadsheet into the most flexible, powerful monitoring system across all of your company data. Say “goodbye” to manual data workflows and “hello” to connected spreadsheets.

**Average Rating:** 4.7/5.0

**Total Reviews:** 195

#### How Do G2 Users Rate Coefficient?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Coefficient?

- **Seller:** [Coefficient](https://www.g2.com/sellers/coefficient)
- **Company Website:** coefficient.io
- **Year Founded:** 2020
- **HQ Location:** Palo Alto, CA
- **Twitter:** @coefficient\_io  
346 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a36ef868415520ac840f5699de01e684ba3b9e328d0a3215043fadd7d1bd7ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoefficientworks%2F&secure%5Burl_type%5D=linkedin_company_website)  
71 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Coefficient?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** with Coefficient, enjoying seamless data extraction and hassle-free connectivity.
- Users love the **automation capabilities** of Coefficient, which simplify data integration and save significant time.
- Users appreciate the **seamless integrations** of Coefficient, effortlessly syncing data between Salesforce, QuickBooks, and Google Sheets.
- Users love the **easy integrations** of Coefficient, drastically improving workflow and enabling hassle-free data syncing.
- Users enjoy the **time-saving automation** of Coefficient, regaining hours each week with effortless data management.

##### Cons

- Users find the **feature limitations** of Coefficient frustrating, especially with filtering and data formatting issues.
- Users face **limited features** with Coefficient, particularly regarding filter and import restrictions compared to Google Sheets.
- Users are dissatisfied with the **missing features** in Coefficient, such as limited filter options and inadequate chart integration.
- Users face **filter limitations** in Coefficient, impacting their ability to manage data efficiently across imports.
- Users face **integration issues** with Coefficient, particularly lacking essential features and facing frustrating import formats.

#### What Are Recent G2 Reviews of Coefficient?

**["Seamless Database Queries in Google Sheets with Responsive Support"](https://www.g2.com/survey_responses/coefficient-review-13098229)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/coefficient-review-13098229)

**["Efficient, User-Friendly Tool for Integrating Salesforce with Google Sheets"](https://www.g2.com/survey_responses/coefficient-review-12701723)**

**Rating:** 5.0/5.0 stars

_— Ellen Dericks C._

[Read full review](https://www.g2.com/survey_responses/coefficient-review-12701723)

### [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

**Average Rating:** 4.3/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate Pathmatics by Sensor Tower?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Pathmatics by Sensor Tower?

- **Seller:** [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower)
- **Year Founded:** 2011
- **HQ Location:** Santa Monica, CA
- **Twitter:** @Pathmatics  
3,395 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49ef6f069a5fd72897667c3b80bce1023e70f1782aa7951e26b7dcf59b4303c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1910806%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Assistant Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 48% Medium, 40% Large

#### What Are Recent G2 Reviews of Pathmatics by Sensor Tower?

**["The best source for digital competitive intelligence"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)**

**Rating:** 5.0/5.0 stars

_— Charlie v._

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)

**["Best of the Bunch for quick and easy media planning data and visual pulls"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)

### [Mode](https://www.g2.com/products/mode-mode/reviews)

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

**Average Rating:** 4.5/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate Mode?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mode?

- **Seller:** [Mode Analytics, Inc.](https://www.g2.com/sellers/mode-analytics-inc)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @ModeAnalytics  
6,658 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3be0d9aafcf11a5779287e5805d5fa06e4f5684f93b64bb576a5bd9f7cf1adf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3307518%2F&secure%5Burl_type%5D=linkedin_company_website)  
690 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Scientist, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 29% Large

#### What Do G2 Reviewers Say About Mode?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **balance between analytics and self-service exploration** , enhancing visibility and usability across the organization.
- Users value the **customization options** in Mode, enhancing usability for diverse roles and improving feature tracking.
- Users find Mode's **ease of implementation** enhanced by SSO, facilitating organization-wide access and feature tracking.
- Users appreciate the **ease of use** in Mode, benefiting from its clear interface and seamless implementation.
- Users value the **efficiency** of Mode, benefiting from its clear visibility and useful scheduling options for data tracking.

##### Cons

- Users find **complex setup** challenging, especially for less technical individuals needing considerable administrator support for integration.
- Users find **complex usage** challenging, particularly for those less technical, needing significant admin support for integration.
- Users find **on-boarding less technical users** challenging, as it requires significant admin support for data integration.
- Users find **difficult learning** for less technical users, requiring significant admin support for effective onboarding.
- Users find **initial difficulty** onboarding less technical users, requiring admin support for source authentication despite easy integration.

#### What Are Recent G2 Reviews of Mode?

**["Outstanding!"](https://www.g2.com/survey_responses/mode-review-7980594)**

**Rating:** 5.0/5.0 stars

_— Stephan R._

[Read full review](https://www.g2.com/survey_responses/mode-review-7980594)

**["Powerful and Flexible platform for data driven decision making"](https://www.g2.com/survey_responses/mode-review-11476277)**

**Rating:** 4.5/5.0 stars

_— Gopi k._

[Read full review](https://www.g2.com/survey_responses/mode-review-11476277)

### [Mouseflow](https://www.g2.com/products/mouseflow/reviews)

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

**Average Rating:** 4.6/5.0

**Total Reviews:** 688

#### How Do G2 Users Rate Mouseflow?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mouseflow?

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebea2210aa333e148f82ed2dee1673302ecc974cc0c7c42898ca2c35177f7c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2858513%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 23% Medium

#### What Do G2 Reviewers Say About Mouseflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies.
- Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies.
- Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions.
- Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement.
- Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior.

##### Cons

- Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options.
- Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow.
- Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes.
- Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking.
- Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings.

#### What Are Recent G2 Reviews of Mouseflow?

**["Actionable Behavioral Insights That Drive Better User Experiences"](https://www.g2.com/survey_responses/mouseflow-review-11983608)**

**Rating:** 4.5/5.0 stars

_— Devaraj P._

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

**["Unmatched User Insights and Effortless Integration"](https://www.g2.com/survey_responses/mouseflow-review-11920780)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### [CleverTap](https://www.g2.com/products/clevertap/reviews)

CleverTap is a software designed to help brands unlock customer lifetime value by creating personalized experiences that retain their most valuable customers. The software provides lifecycle analytics, real-time journey orchestration, and insightful, prescriptive AI capabilities by leveraging TesseractDB, the world's first purpose-built database for customer engagement, which delivers both speed and economies of scale. It automates personalized customer journeys across every touchpoint and reduces the lag between data insight and marketing action through real-time measurement and optimization. CleverTap addresses the challenge of engaging customers consistently across their entire lifecycle by unifying experiences from every channel into one platform that empowers smarter and faster decisions. The software supports more than 2,000 customers including TD Bank, AirAsia, Papa John's, and Tesco, with a global presence spanning 15 or more markets and integrations across digital and legacy channels.

**Average Rating:** 4.6/5.0

**Total Reviews:** 647

#### How Do G2 Users Rate CleverTap?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CleverTap?

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** clevertap.com
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support.
- Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience.
- Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms.
- Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights.
- Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data.

##### Cons

- Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers.
- Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting.
- Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup.
- Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software.
- Users find the **interface and features complex** , making it challenging for new users to adapt effectively.

#### What Are Recent G2 Reviews of CleverTap?

**["A unified platform for engagement and retention"](https://www.g2.com/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-13149012)

**["CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective"](https://www.g2.com/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708)

### [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews)

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

**Average Rating:** 4.2/5.0

**Total Reviews:** 160

#### How Do G2 Users Rate Dynamics 365 Marketing?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dynamics 365 Marketing?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 43% Medium, 33% Small

#### What Do G2 Reviewers Say About Dynamics 365 Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dynamics 365 Marketing to be **easy to use** , with a great UI that streamlines navigation and task handling.
- Users value the **robust automation capabilities** of Dynamics 365 Marketing, enhancing efficiency and streamlining marketing workflows.
- Users value the **deep integration** of Dynamics 365 Marketing within the Microsoft ecosystem, enhancing collaboration and efficiency.
- Users value the **robust analytics** in Dynamics 365 Marketing, enhancing campaign effectiveness and aligning marketing with sales outcomes.
- Users appreciate the **deep integration and comprehensive features** of Dynamics 365 Marketing, streamlining their marketing efforts efficiently.

##### Cons

- Users find the **steep learning curve** of Dynamics 365 Marketing frustrating, hindering effective onboarding and usage.
- Users experience **slow performance** with Dynamics 365 Marketing, especially when handling large datasets and complex journeys.
- Users find the **complexity** of Dynamics 365 Marketing challenging, especially for beginners needing clearer guidance and training.
- Users find **editing issues** challenging in Dynamics 365 Marketing, leading to slow onboarding and complex campaign setups.
- Users find Dynamics 365 Marketing **not intuitive** , leading to a complex experience and slow adoption across teams.

#### What Are Recent G2 Reviews of Dynamics 365 Marketing?

**["Powerful Real-Time Journeys with Some Complexity"](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12701981)**

**Rating:** 4.0/5.0 stars

_— Vahe T._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12701981)

**["Powerful, Complex, and Rewarding Automation"](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12738853)**

**Rating:** 4.0/5.0 stars

_— Tushar G._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12738853)

#### What Are G2 Users Discussing About Dynamics 365 Marketing?

- [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) - 3 comments
- [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) - 1 comment, 1 upvote
- [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) - 2 comments, 1 upvote
- [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) - 1 comment

### [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews)

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate ROI Hunter?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ROI Hunter?

- **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter)
- **Year Founded:** 2014
- **HQ Location:** Brno, Morava
- **Twitter:** @roihuntercom  
560 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c12cc31f221ed97895314509f3584e4179b80398f05d97e6f6c961e7ce8de6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froi-hunter%2F&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Media Analyst
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 36% Medium, 35% Large

#### What Are Recent G2 Reviews of ROI Hunter?

**["Practicality"](https://www.g2.com/survey_responses/roi-hunter-review-9049839)**

**Rating:** 4.5/5.0 stars

_— Robson S._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839)

**["The best service and insights!"](https://www.g2.com/survey_responses/roi-hunter-review-9044344)**

**Rating:** 5.0/5.0 stars

_— Camila H._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344)

#### What Are G2 Users Discussing About ROI Hunter?

- [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for)

### [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews)

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

**Average Rating:** 4.3/5.0

**Total Reviews:** 179

#### How Do G2 Users Rate Adobe Customer Journey Analytics?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Customer Journey Analytics?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 30% Medium, 30% Large

#### What Do G2 Reviewers Say About Adobe Customer Journey Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective visualization of the customer journey** in Adobe Customer Journey Analytics, enhancing insights across channels.
- Users value the **effective visualization of customer journeys** in Adobe Customer Journey Analytics, enhancing their understanding of customer behaviors.
- Users value the **seamless data integration** in Adobe Customer Journey Analytics, enhancing insights and empowering strategic decision-making.
- Users appreciate the **ease of use** of Adobe Customer Journey Analytics, finding it intuitive and efficient for data analysis.
- Users value the **seamless integration of data** from multiple channels in Adobe Customer Journey Analytics for insightful analysis.

##### Cons

- Users find the **learning curve quite steep** , making initial setup and usage complex and overwhelming for newcomers.
- Users face a **difficult setup** process for Adobe Customer Journey Analytics, which complicates initial usage and integration.
- Users find Adobe Customer Journey Analytics to be **quite expensive** , which hampers accessibility for smaller businesses.
- Users find the **complexity** of Adobe Customer Journey Analytics overwhelming, especially for newcomers with its advanced configurations and UI challenges.
- Users find the **high complexity** of Adobe Customer Journey Analytics overwhelming, especially for newcomers and smaller teams.

#### What Are Recent G2 Reviews of Adobe Customer Journey Analytics?

**["Powerful Analytics with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12838033)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12838033)

**["Powerful Cross-Channel Insights with Flexible Reporting"](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12925490)**

**Rating:** 4.0/5.0 stars

_— Manojkumar D._

[Read full review](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12925490)

### [SAS Customer Intelligence 360](https://www.g2.com/fr/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 est une plateforme sophistiquée d'engagement client conçue pour aider les marketeurs à transformer les insights en stratégies actionnables qui favorisent des expériences client fluides et personnalisées. Cette plateforme sert de solution complète pour les entreprises cherchant à améliorer leurs efforts marketing en allant au-delà des systèmes MarTech obsolètes. En permettant des interactions sur mesure qui répondent aux besoins des clients en temps réel, SAS Customer Intelligence 360 permet aux organisations de s'engager efficacement avec leur audience. Principalement ciblé sur les professionnels du marketing et les organisations cherchant à optimiser leurs stratégies d'engagement client, SAS Customer Intelligence 360 est particulièrement bénéfique pour ceux qui nécessitent un outil robuste pour la segmentation d'audience, la conception de campagnes et la personnalisation. La plateforme est conçue pour répondre à une variété de cas d'utilisation, y compris le besoin de profilage client détaillé et l'intégration des interactions en ligne et hors ligne. En consolidant ces interactions, les marketeurs obtiennent une vue à 360 degrés du comportement des clients, permettant une prise de décision plus éclairée et un engagement client amélioré. L'une des caractéristiques clés de SAS Customer Intelligence 360 est son interface conviviale, qui simplifie des tâches complexes telles que la segmentation d'audience et la gestion de campagnes. Cette accessibilité permet aux marketeurs d'agir rapidement et efficacement sans avoir besoin d'une expertise technique approfondie. La capacité de la plateforme à connecter dynamiquement les activités numériques connues et inconnues enrichit encore les profils clients, fournissant aux marketeurs des insights plus profonds sur les préférences et comportements des clients. De plus, SAS Customer Intelligence 360 se distingue par ses capacités d'intégration transparentes. Elle peut se connecter avec des données résidant dans divers environnements, que ce soit dans le cloud, sur site ou au sein d'autres outils MarTech. Cette flexibilité élimine le besoin de migrations coûteuses et permet aux organisations de tirer parti de leur infrastructure de données existante. La plateforme capture des comportements clients détaillés, y compris l'intention d'achat et les événements de vie significatifs, facilitant des communications personnalisées et ciblées à travers plusieurs canaux. Les méthodologies de prise de décision avancées, allant des règles commerciales traditionnelles aux modèles d'IA sophistiqués, garantissent que chaque interaction client est pertinente et percutante. Cette capacité améliore non seulement l'efficacité des campagnes marketing, mais renforce également les relations entre les marques et leurs clients. En utilisant SAS Customer Intelligence 360, les organisations peuvent élever leurs efforts marketing, en offrant des expériences significatives et personnalisées qui résonnent avec leur audience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 146

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **the product a-t-il été un bon partenaire commercial?:** 8.2/10 (Category avg: 9.3/10)
- **Collecte de données:** 8.9/10 (Category avg: 9.0/10)
- **Suivi multicanal:** 8.9/10 (Category avg: 8.7/10)
- **Statistiques de campagne:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Vendeur:** [SAS Institute Inc.](https://www.g2.com/fr/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Site Web de l'entreprise:** www.sas.com
- **Année de fondation:** 1976
- **Emplacement du siège social:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité, Banque
- **Company Size:** 46% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **vue complète et unifiée des clients** offerte par SAS Customer Intelligence 360 pour des stratégies marketing efficaces.
- Les utilisateurs soulignent la **facilité d'utilisation** de SAS Customer Intelligence 360, rendant la gestion des données et la création de rapports simples.
- Les utilisateurs apprécient les capacités **d'analytique avancée** de SAS Customer Intelligence 360 pour élaborer des stratégies marketing efficaces et basées sur les données.
- Les utilisateurs apprécient la **vue unique des clients** que SAS Customer Intelligence 360 offre, améliorant ainsi la compréhension des besoins des clients.
- Les utilisateurs apprécient la **flexibilité différenciante** de SAS Customer Intelligence 360 pour développer des stratégies et des campagnes marketing sur mesure.

##### Cons

- Les utilisateurs rencontrent une **courbe d'apprentissage abrupte** avec SAS Customer Intelligence 360, rendant l'utilisation initiale difficile et complexe.
- Les utilisateurs rencontrent souvent des **problèmes d'intégration** qui compliquent la configuration et la connectivité avec les systèmes existants dans SAS Customer Intelligence 360.
- Les utilisateurs notent que SAS Customer Intelligence 360 a un **prix élevé** , ce qui le rend moins accessible pour certaines entreprises.
- Les utilisateurs trouvent que la **configuration difficile** de SAS Customer Intelligence 360 est un défi, nécessitant un temps et une formation considérables pour l'intégrer.
- Les utilisateurs trouvent que **la complexité de l'interface** est un défi, nécessitant une formation significative pour une utilisation efficace de SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Plateforme puissante pour l'engagement client en temps réel"](https://www.g2.com/fr/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/fr/survey_responses/sas-customer-intelligence-360-review-13118670)

**["Intégrations flexibles et support toujours disponible"](https://www.g2.com/fr/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/fr/survey_responses/sas-customer-intelligence-360-review-13106699)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [À quoi sert SAS Intelligent Advertising for Publishers ?](https://www.g2.com/fr/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [À quoi sert SAS Intelligent Advertising for Publishers ?](https://www.g2.com/fr/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [Improvado](https://www.g2.com/fr/products/improvado-improvado/reviews)

Improvado est une plateforme d'intelligence marketing alimentée par l'IA qui permet aux équipes marketing et analytiques de libérer tout le potentiel de leurs données pour des décisions commerciales percutantes. Conçu pour les entreprises et agences de taille moyenne à grande, Improvado intègre, simplifie, régit et attribue de manière transparente des données complexes provenant de diverses sources, offrant une vue unifiée du ROI et des performances marketing. Improvado vous couvre.

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Improvado?

- **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.3/10)
- **Collecte de données:** 8.5/10 (Category avg: 9.0/10)
- **Suivi multicanal:** 8.9/10 (Category avg: 8.7/10)
- **Statistiques de campagne:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Improvado?

- **Vendeur:** [Improvado](https://www.g2.com/fr/sellers/improvado-10b489f4-4eea-449a-884a-b3ff7a619ad0)
- **Année de fondation:** 2015
- **Emplacement du siège social:** San Diego, US
- **Twitter:** @improvadoio  
729 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff1e7bbd92e54e615b6023092501d970531184edb632a46256a8fcf41c87c8fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11037222%2F&secure%5Burl_type%5D=linkedin_company_website)  
97 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité, Soins hospitaliers et de santé
- **Company Size:** 49% Medium, 36% Small

#### What Do G2 Reviewers Say About Improvado?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient le **support client rapide et efficace** d'Improvado, rendant l'intégration et la résolution des problèmes faciles.
- Les utilisateurs apprécient le **soutien puissant** de l'équipe Improvado, garantissant une installation facile et une assistance rapide.
- Les utilisateurs apprécient le **support réactif** d'Improvado, louant l'assistance rapide et le système de tickets efficace.
- Les utilisateurs trouvent la **facilité de mise en œuvre** avec Improvado exceptionnelle, permettant des installations rapides et une intégration efficace.
- Les utilisateurs apprécient la **configuration facile** d'Improvado, facilitant une intégration rapide et une surveillance sans effort de la connexion des données.

##### Cons

- Les utilisateurs trouvent la **courbe d'apprentissage abrupte** difficile, nécessitant souvent une expertise technique pour utiliser Improvado efficacement.
- Les utilisateurs expriment des préoccupations concernant les **limitations de l'API** , soulignant une livraison de données incohérente et un manque de rapports pour les extractions.
- Les utilisateurs trouvent que la **charge technologique lourde** requise pour Improvado complique l'installation et l'utilisation, ce qui impacte la qualité des données et les rapports.
- Les utilisateurs rencontrent une **configuration complexe** , luttant souvent avec la qualité des données et les exigences technologiques pour utiliser Improvado efficacement.
- Les utilisateurs trouvent que **aligner les données et ajuster les widgets** est quelque peu difficile, ce qui impacte leur expérience d'utilisation globale.

#### What Are Recent G2 Reviews of Improvado?

**["Improvado a été un véritable atout pour notre équipe marketing !"](https://www.g2.com/fr/survey_responses/improvado-review-10028587)**

**Rating:** 5.0/5.0 stars

_— Sid G._

[Read full review](https://www.g2.com/fr/survey_responses/improvado-review-10028587)

**["Bonne expérience et je recommanderais"](https://www.g2.com/fr/survey_responses/improvado-review-11028625)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Marketing et publicité_

[Read full review](https://www.g2.com/fr/survey_responses/improvado-review-11028625)

#### What Are G2 Users Discussing About Improvado?

- [How much does marketing analytics cost?](https://www.g2.com/fr/discussions/how-much-does-marketing-analytics-cost)
- [What are market analysis tools?](https://www.g2.com/fr/discussions/what-are-market-analysis-tools)
- [What are digital marketing analytics tools?](https://www.g2.com/fr/discussions/what-are-digital-marketing-analytics-tools)
- [What is marketing analytics software used for?](https://www.g2.com/fr/discussions/what-is-marketing-analytics-software-used-for)

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