Muck Rack Reseñas y Detalles del Producto

Muck Rack is the gold standard. I trust the media database to have updated information on publications and journalists and the UI is intuitive.

Overall it's a comprehensive product that covers all my needs as a public relations specialist. They also continuously add new, useful and thoughtful features. Reseña recopilada por y alojada en G2.com.

Their devs are too fast! Jk... but for real thy are constantly adding new features and sometimes I miss them for a bit. Fortunately, they have really helpful and responsive reps who are great about sharing updates to the product. Reseña recopilada por y alojada en G2.com.

I really like the depth of filters for targeting journalists in Muck Rack. It's great being able to search by country and media type, like blog versus broadcast. Another big plus is that Muck Rack has a much more up-to-date database compared to what I used before, and I found the initial setup very easy. The switch from my previous service to Muck Rack wasn't hard at all. Reseña recopilada por y alojada en G2.com.

The new automatic Boolean quotes are frustrating to use and make it slower to do reporter searches. I'd prefer to be able to add my own quotes to Boolean and not have those autogenerate. Reseña recopilada por y alojada en G2.com.

He utilizado MuckRack durante muchos años, primero como una base de datos de medios, pero también como un gran usuario de las alertas de MuckRack para monitorear y crear informes de cobertura. El chat en vivo con su equipo me ayuda a obtener información actualizada sobre los reporteros o a recibir orientación sobre la construcción de hilos booleanos. Reseña recopilada por y alojada en G2.com.

No me gusta la forma en que se muestran las listas en Excel; desearía que fuera más claro cómo usar los filtros antes de descargar la lista. También creo que, a pesar de rogar, la parte de podcast de la base de datos es deficiente en comparación con Podchaser en términos de datos y contactos de productores. Y una situación mixta respecto a los autores de Substack, incluidos los grandes como Jim Acosta. También ODIO los cambios realizados para configurar alertas con ese paso intermedio llamado "tracker" -- sin explicación de por qué lo tenemos. Reseña recopilada por y alojada en G2.com.

Realmente disfruté de la interfaz de usuario de Muck Rack. Es muy sencilla y fácil de entender. Su servicio al cliente, especialmente a través del chat, es de primera categoría. Responden rápidamente, son muy agradables de tratar y siempre están enfocados en resolver problemas. Si no pueden resolver un problema de inmediato, me contactan de nuevo de manera oportuna después de investigarlo más a fondo. También me encanta su capacidad de búsqueda de periodistas. Es impresionante lo fácil que es crear búsquedas Booleanas. Estas características son increíblemente útiles, dejando claro dónde está todo y asegurando que pueda resolver cualquier problema rápidamente. Las capacidades de búsqueda de periodistas realmente forman la base de por qué usamos software de monitoreo de medios, permitiéndonos personalizar propuestas y llegar a las personas adecuadas. Reseña recopilada por y alojada en G2.com.

He tenido problemas para etiquetar duplicados a propuestas. Básicamente, tengo que desagrupar mis resultados, etiquetarlos todos a una propuesta específica y luego reagruparlos. Es algo en lo que están trabajando, pero probablemente sea el mayor problema que tengo. Además, cuando profundizo demasiado en una búsqueda de periodistas, puede molestarse un poco conmigo, así que necesitas ser muy específico desde el principio en lugar de filtrar varias veces. Reseña recopilada por y alojada en G2.com.

I like that I am able to quickly search contact information for reporters and view recent stories they have covered. It helps me determine if they are a good fit for our pitch. The ability to create lists ahead of a launch allows me to manage my time and be ready to assist my team when needed. Being able to come back to these long term projects when I have time is a huge bonus to this service. It is also incredibly easy to add a new team member to our account during the onboarding process for new hires. Reseña recopilada por y alojada en G2.com.

When you use the chat feature, it says the team will get back to you in 30 minutes but it often responds just to tell you its been passed on to research and by the time the research team gets back to me hours or days later, the information is usually no longer needed because I have had to move on and make a decision. This frustrates me as timely results are critical. The integration of AI could be utilized better for analyzing social media for job changes. Muck Rack is not always up to date with job changes in the industry despite reporters posting about their career moves. It is SO slow to load anytime you open the browser or move from list to list. Reseña recopilada por y alojada en G2.com.

I love the extensive media database that Muck Rack offers, making it easy to search for specific people, topics, and outlets to find the most relevant contacts to pitch. I appreciate the information about the AI visibility of each outlet, which is more important to understand than ever. The initial setup was easy, which was a big plus. We switched to Muck Rack because it provided better information on media contacts and outlets than any of their competitors. I primarily use Muck Rack for media research, pitching, media monitoring, and reporting. Reseña recopilada por y alojada en G2.com.

I wish there was more built-in reporting on client AI visibility without having to purchase add-ons. I would like basic AI visibility reporting included as part of a regular coverage report. Reseña recopilada por y alojada en G2.com.

I like that Muck Rack is easier to use and set up, which is important for me since I'm a one-person marketing team and need tools that let me focus on extracting information rather than the setup. The clipping feature works well for me, especially compared to AI agents I've tried for scraping news which weren't as efficient. The lower price point for accessing journalists and clipping across different countries is also a benefit compared to other similar solutions. Reseña recopilada por y alojada en G2.com.

I currently have a very large clipping from many different countries. Sometimes I notice the same headline in different news, but I need to review them all. I would really like to have the possibility to setup my associate brands, competitors, and industry keywords, and use AI within Muck Rack to provide a quick summary on top so that I can easily understand the daily priorities. I also craft press releases outside Muck Rack because I am not satisfied with the quality of the texts within the tool. Reseña recopilada por y alojada en G2.com.

I like that the contact information is usually up to date, which makes a big difference when you’re pitching. I also find the AI assist helpful. It speeds things up when I’m drafting or refining outreach. The platform is also intuitive, and when we need help, we can reach an actual support specialist. Reseña recopilada por y alojada en G2.com.

If I had to call out a downside, it’s that the contact data. While generally strong, it still isn’t perfect. There are times when emails bounce or a journalist has moved roles and it hasn’t been updated yet, so you still have to double-check. Reseña recopilada por y alojada en G2.com.

I like that Muck Rack is the only option on the market with truly up-to-date information on journalists, where they work, and their current emails. It's practically the only thing of its kind. The accuracy of the email information is impressive, working almost 90% of the time, which makes my job as a public relations leader much easier. I find Muck Rack to be great, as it has dominated the market because there's nothing else like it at this caliber. Reseña recopilada por y alojada en G2.com.

I think the new AI feature could use some work. It's kind of annoying to have little red flags on everything I send out. The media monitoring is kind of confusing, and the new AI features are kinda confusing too. It's a lot to learn if you're coming in not having seen the platform before, especially when it's about understanding the difference between certain things. Reseña recopilada por y alojada en G2.com.

I use Muck Rack to find contact information for journalists, which makes it easy for me to send them pitches. I love the CRM feature, as it allows me to manage outreach effectively by providing insight into open and click rates, helping me understand what kind of messaging resonates most with journalists. The CRM also makes it easy to find the best journalists for our pitches and gives insight into journalists' beats based on their recent coverage. Some journalists even include helpful tips, like the best time of day to contact them, which I find very useful. Additionally, I appreciate the visibility into who else from my organization may have been in contact with a journalist recently. I find it convenient to track media coverage and create reports, compare against competitors, and track sentiment with Muck Rack. Reseña recopilada por y alojada en G2.com.

While Muck Rack does have some reporting features, they could be built out a bit more in depth. It is also a bit frustrating that several charts exist only as charts and cannot be easily converted to a CSV file in the platform. Ultimately, the most frustrating part of Muck Rack is the sheer amount of time it takes to set up any reporting. Reseña recopilada por y alojada en G2.com.