# Blotout Reviews
**Vendor:** Blotout  
**Category:** [Plataformas de Datos de Clientes (CDP)](https://www.g2.com/es/categories/customer-data-platform-cdp)
## About Blotout
Blotout is first-party data infrastructure for performance marketers. iOS privacy changes, cookie deprecation, ad blockers, and consent regulation have quietly stripped away the conversion data that ad platforms need to optimize. Match rates drop. CAC climbs. Attribution gets fuzzy. Most teams accept this as the cost of doing business. We don't. Blotout runs on your domain — not a third-party pixel — and captures events at the edge before they get blocked, stripped, or lost. We stitch identities into a first-party ID graph, deduplicate against client-side pixels, and forward clean, enriched signals to every channel that matters: Meta CAPI, Google Ads, TikTok, Klaviyo, Reddit, Pinterest, Snap, and 50+ more. The result: higher Event Match Quality, recovered conversions, lower CPAs, and reporting that reflects what customers actually do. Our products: EdgeTag — Server-side tracking and identity infrastructure. Drop-in install on Shopify, WooCommerce, WordPress, Next.js, or custom stacks. Sends server-side events to every major ad platform with first-party identifiers your client-side pixel can't capture. ConsentIQ — Built-in consent management and analytics. Tracks opt-in rates, regional consent breakdowns (EU, UK, CA), and category-level consent — without the GDPR compliance theatre. Who we work with: High-growth DTC and ecommerce brands, performance agencies running paid media for them, and headless commerce teams that need infrastructure-grade data control. From eight-figure Shopify stores to enterprise retailers, the pattern is the same: own your signals, own your identity graph, own the outcome. Why it matters: The new growth lever isn't creative or media — it's infrastructure. The brands winning post-iOS aren't outspending competitors. They're capturing signals their competitors lose. That's what we build. Stop renting your data from the platforms that lose it. Take it back.






- [View Blotout pricing details and edition comparison](https://www.g2.com/es/products/blotout/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-18+11%3A20%3A50+-0500&secure%5Bsession_id%5D=cf249140-6087-4a47-bd79-a244674fc94c&secure%5Btoken%5D=84d6b6d9a1a2ab736e5d2234172aed7dc9ed9a6ca53dd1043f3ea5b3bbd8e3c0&format=llm_user)

## Blotout Features
**Mensajero**
- Secuenciación
- .AI
- Chat en vivo
- Interfaz de personalización

**Facilitación de plomo**
- Chatbot orientado al cliente
- Calificación de plomo
- Seguimiento de plomo
- Programación de reuniones

**Abastecimiento de datos**
- Enriquecimiento de datos
- Expansibilidad
- Marketing de contenidos
- Múltiples dispositivos

**Canales**
- Redes sociales
- Sitio web
- Mensaje de texto (SMS)
- Asistentes de voz
- Otro

**Organización**
- Gestión de oportunidades y pipelines
- Entrada de datos
- Integraciones / APIs

**Inteligencia**
- Métricas de marketing
- Modelado predictivo
- Motor de recomendaciones

**Clientes**
- Orientación
- Perfiles
- Analytics
- Reunión de plomo
- Conversión de ventas

**Análisis de rendimiento**
- Coaching
- Seguimiento de rendimiento

**Análisis de ventas**
- Pronóstico de ROI
- Previsión de ventas

**AI Agente - Marketing Conversacional**
- Ejecución Autónoma de Tareas
- Planificación en varios pasos
- Integración entre sistemas
- Aprendizaje Adaptativo
- Interacción en Lenguaje Natural
- Asistencia proactiva
- Toma de decisiones

**IA generativa**
- Generación de texto
- Resumen de texto

**Asistente de Ventas de IA - IA Agente**
- Ejecución Autónoma de Tareas
- Planificación en varios pasos
- Integración entre sistemas
- Aprendizaje adaptativo
- Interacción en Lenguaje Natural
- Asistencia proactiva
- Toma de decisiones

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