¿Qué plataforma de SEO local ofrece el mayor ROI para pequeñas empresas?

Hi all!

Running a small business means every dollar counts, so I did some digging around G2’s grid data and reviews to see which local SEO platforms deliver the fastest payback periods. Curious to know if this matches with your experience.

Here are some that stood out based on estimated payback periods from G2 user reviews:

• Keyword.com: 2 months. A lean rank-tracking tool that seems to deliver ROI almost instantly.
• Welocal: 3 months. Not as widely known, is a niche player with less number of reviews but reviewers highlight quick wins for local keyword visibility.
• dbaPlatform: 4 months. Built for Google Business Profile optimization, strong ROI for SMBs.
• Whitespark: 4 months. Also niche, and highly recommended for citation building and cleanup, especially useful for local businesses.
•  Ansira Brand-to-Local Growth Platform: 5 months. More enterprise-leaning, but data shows fast ROI when bridging national + local campaigns.
• SE Ranking, Localo: 7 months. Balanced platforms that combine affordability with reliable ROI.
• BrightLocal: 9 months. Solid long-term value, often chosen by SMBs for citation management and easy client-facing reports.

Other top tools estimate an ROI time of 10+ months. For those running small businesses, which platform actually gave you the best ROI? Did these numbers line up with your experience?