# Mejor Software de Automatización de Marketing

## How Many Software de Automatización de Marketing Products Does G2 Track?

**Total Products under this Category:** 510

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Software de Automatización de Marketing Products?

**Por qué puedes confiar en las clasificaciones de software de G2:**

- 30 Analistas y Expertos en Datos
- 93,100+ Reseñas auténticas
- 510+ Productos
- Clasificaciones Imparciales

Las clasificaciones de software de G2 se basan en reseñas de usuarios verificadas, moderación rigurosa y una metodología de investigación consistente mantenida por un equipo de analistas y expertos en datos. Cada producto se mide utilizando los mismos criterios transparentes, sin colocación pagada ni influencia del proveedor. Aunque las reseñas reflejan experiencias reales de los usuarios, que pueden ser subjetivas, ofrecen información valiosa sobre cómo funciona el software en manos de profesionales. Juntos, estos aportes impulsan el G2 Score, una forma estandarizada de comparar herramientas dentro de cada categoría.

## G2 Grid® for Software de Automatización de Marketing
 ![G2 Grid® for Software de Automatización de Marketing plotting products by satisfaction and market presence](https://www.g2.com/es/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, y Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/es/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Stannp.com

Envía postales personalizadas, cartas y autoenvíos a clientes de todo el mundo con centros de producción en EE. UU., Canadá y Europa. Activa automáticamente por tu CRM, por el comportamiento del cliente, o envíalos como campañas únicas. Hacemos que el correo directo sea tan fácil de gestionar como el correo electrónico y igualmente poderoso. Replica tus estrategias de correo electrónico con Correo Directo como: \* Recuperar carritos abandonados con postales personalizadas \* Recuperar clientes perdidos con ofertas dirigidas \* Activar notificaciones transaccionales y recordatorios de renovación automáticamente \* Ejecutar campañas estacionales para segmentos específicos de clientes \* Complementar el correo electrónico y los anuncios pagados con un punto de contacto físico que destaque Construido para Ajustarse a tu Infraestructura Existente: Stannp.com se integra con HubSpot, Klaviyo, Zapier y Make, para que puedas activar correo directo desde las herramientas que ya usas, sin reconstruir tus flujos de trabajo. Para equipos que desean control total, una potente API REST permite automatizaciones personalizadas y envíos programáticos de alto volumen. Confiable, Seguro y Cumplidor: Stannp.com está certificado por ISO 27001, cumple con HIPAA y está registrado en ICO, lo que lo convierte en una opción confiable para empresas que manejan datos sensibles de clientes en industrias reguladas, incluyendo servicios de salud y financieros. Los envíos en EE. UU. se procesan a través de una plataforma certificada por USPS CASS; los envíos en el Reino Unido como un proveedor aprobado por Royal Mail. Ambos aseguran la precisión de la dirección y la máxima entregabilidad. Suficientemente Simple para los Mercadólogos, Suficientemente Potente para los Desarrolladores: Ya sea que estés subiendo una lista y enviando tu primera campaña en minutos, o construyendo viajes automatizados de múltiples pasos a través de la API, Stannp.com se adapta a cómo trabaja tu equipo. El seguimiento de correo en vivo, los informes de campaña y la medición del ROI están integrados desde el primer día. Confiado por más de 85,000 empresas en EE. UU., Reino Unido y Canadá. Más de 1 mil millones de artículos enviados desde 2014.

[Visitar sitio web](https://www.g2.com/es/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-15T09%3A31%3A46Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fes%2Fcategories%2Fmarketing-automation&secure%5Btoken%5D=ceb1750f334290404235d12cca1daa1323efde8ea8b4029a7e47e09188536b78&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,260

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Centralized Data Management with Outstanding AI Features"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)**

**Rating:** 5.0/5.0 stars

_— Jason N._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)

**["Easy Navigation, Centralised Data, Powerful Filters, and Great Value in HubSpot Marketing Hub"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)**

**Rating:** 5.0/5.0 stars

_— Vikas G._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,243

#### How Do G2 Users Rate ActiveCampaign?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ActiveCampaign?

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features.
- Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
- Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
- Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
- Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting.

##### Cons

- Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently.
- Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost.
- Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities.
- Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
- Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["User-Friendly Interface, Powerful Features, and Excellent Support"](https://www.g2.com/survey_responses/activecampaign-review-11803527)**

**Rating:** 5.0/5.0 stars

_— Omezine T._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-11803527)

**["Powerful Automations and Reporting That Drive Strategic Decisions"](https://www.g2.com/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13200587)

#### What Are G2 Users Discussing About ActiveCampaign?

- [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment
- [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment
- [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments
- [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments

### [Insider One](https://www.g2.com/products/insider-one/reviews)

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,398

#### How Do G2 Users Rate Insider One?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Insider One?

- **Seller:** [Insider One](https://www.g2.com/sellers/insider-one)
- **Company Website:** useinsider.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @insiderone  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Specialist, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement.
- Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels.
- Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively.
- Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations.
- Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights.

##### Cons

- Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging.
- Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One.
- Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback.
- Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features.
- Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve.

#### What Are Recent G2 Reviews of Insider One?

**["Insider's journeys and recommendations lifted our CTR to 11% and helped us generate 10,000+ leads"](https://www.g2.com/survey_responses/insider-one-review-13213232)**

**Rating:** 5.0/5.0 stars

_— Jamal eddine Z._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13213232)

**["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)**

**Rating:** 5.0/5.0 stars

_— Gabriel A._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Braze](https://www.g2.com/products/braze/reviews)

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,666

#### How Do G2 Users Rate Braze?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Braze?

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze  
16,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,297 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Braze?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs.
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns.
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable.
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels.

##### Cons

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features.
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities.
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage.
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging.

#### What Are Recent G2 Reviews of Braze?

**["Unified Channels, Precision Engagement"](https://www.g2.com/survey_responses/braze-review-13239563)**

**Rating:** 4.0/5.0 stars

_— Romain L._

[Read full review](https://www.g2.com/survey_responses/braze-review-13239563)

**["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)**

**Rating:** 5.0/5.0 stars

_— Ákos V._

[Read full review](https://www.g2.com/survey_responses/braze-review-8154150)

### [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,314

#### How Do G2 Users Rate Klaviyo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Klaviyo?

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** www.klaviyo.com
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others.
- Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
- Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
- Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms.
- Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.

##### Cons

- Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners.
- Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features.
- Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support.
- Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management.
- Users experience **poor customer support** , with limited access and slow response times, especially on the free plan.

#### What Are Recent G2 Reviews of Klaviyo?

**["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916)

**["Makes Email Marketing Much Easier"](https://www.g2.com/survey_responses/klaviyo-review-13223904)**

**Rating:** 5.0/5.0 stars

_— Suraj J._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-13223904)

#### What Are G2 Users Discussing About Klaviyo?

- [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments
- [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm)

### [Attentive](https://www.g2.com/products/attentive/reviews)

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,473

#### How Do G2 Users Rate Attentive?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Attentive?

- **Seller:** [Attentive](https://www.g2.com/sellers/attentive)
- **Company Website:** attentive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **Twitter:** @attentivehq  
9,682 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,508 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About Attentive?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication.
- Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents.
- Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management.
- Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support.
- Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team.

##### Cons

- Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management.
- Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval.
- Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation.
- Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities.
- Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms.

#### What Are Recent G2 Reviews of Attentive?

**["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)**

**Rating:** 5.0/5.0 stars

_— Daniel M._

[Read full review](https://www.g2.com/survey_responses/attentive-review-11817313)

**["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)**

**Rating:** 5.0/5.0 stars

_— Jess J._

[Read full review](https://www.g2.com/survey_responses/attentive-review-13130314)

### [Customer.io](https://www.g2.com/products/customer-io/reviews)

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

**Average Rating:** 4.4/5.0

**Total Reviews:** 881

#### How Do G2 Users Rate Customer.io?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Customer.io?

- **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io)
- **Company Website:** customer.io
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @CustomerIO  
4,948 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website)  
574 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Product Manager
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 54% Small, 36% Medium

#### What Do G2 Reviewers Say About Customer.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface.
- Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations.
- Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools.
- Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency.
- Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation.

##### Cons

- Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use.
- Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options.
- Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management.
- Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements.
- Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows.

#### What Are Recent G2 Reviews of Customer.io?

**["From Data to Live Campaigns Fast—Powerful Liquid Payloads and a Capable AI Agent"](https://www.g2.com/survey_responses/customer-io-review-13211547)**

**Rating:** 4.5/5.0 stars

_— Grace ._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-13211547)

**["Easy to Start, Powerful Claude MCP Integrations, and Responsive Support"](https://www.g2.com/survey_responses/customer-io-review-13271539)**

**Rating:** 4.5/5.0 stars

_— Simon R._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-13271539)

#### What Are G2 Users Discussing About Customer.io?

- [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments

### [Omnisend](https://www.g2.com/products/omnisend/reviews)

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,225

#### How Do G2 Users Rate Omnisend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Omnisend?

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** www.omnisend.com
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend  
3,916 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 85% Small, 10% Medium

#### What Do G2 Reviewers Say About Omnisend?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations.
- Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources.
- Users commend the **excellent customer support** from both AI and human representatives at Omnisend.
- Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively.
- Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement.

##### Cons

- Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform.
- Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities.
- Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts.
- Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns.
- Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation.

#### What Are Recent G2 Reviews of Omnisend?

**["Straightforward Automations and Seamless CRM Integration"](https://www.g2.com/survey_responses/omnisend-review-13259788)**

**Rating:** 5.0/5.0 stars

_— Derek H._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13259788)

**["Clean, Easy-to-Use Marketing Automation with Powerful SMS and Form Builders"](https://www.g2.com/survey_responses/omnisend-review-13260393)**

**Rating:** 4.0/5.0 stars

_— Audrey L._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13260393)

#### What Are G2 Users Discussing About Omnisend?

- [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for)
- [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment, 1 upvote
- [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment
- [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 3 comments
- [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,201

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,468 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management.
- Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience.
- Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses.
- Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts.
- Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking.

##### Cons

- Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations.
- Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform.
- Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity.
- Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding.
- Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

**["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [Dotdigital](https://www.g2.com/products/dotdigital/reviews)

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,206

#### How Do G2 Users Rate Dotdigital?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dotdigital?

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital  
15,898 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website)  
476 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 40% Small

#### What Do G2 Reviewers Say About Dotdigital?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams.
- Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly.
- Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively.
- Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly.
- Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance.

##### Cons

- Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options.
- Users find the **learning curve steep** due to initial complexities in setup and feature navigation.
- Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality.
- Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking.
- Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts.

#### What Are Recent G2 Reviews of Dotdigital?

**["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)**

**Rating:** 5.0/5.0 stars

_— Mike H._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251)

**["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128)

#### What Are G2 Users Discussing About Dotdigital?

- [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment
- [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2)
- [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer)
- [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment
- [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment

### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

**Average Rating:** 4.1/5.0

**Total Reviews:** 3,026

#### How Do G2 Users Rate Adobe Marketo Engage?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10)
- **Customization :** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adobe Marketo Engage?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Operations Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 53% Medium, 25% Large

#### What Do G2 Reviewers Say About Adobe Marketo Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency.
- Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly.
- Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness.
- Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively.
- Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly.

##### Cons

- Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate.
- Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively.
- Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly.
- Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging.
- Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility.

#### What Are Recent G2 Reviews of Adobe Marketo Engage?

**["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)**

**Rating:** 4.0/5.0 stars

_— Lindsay C._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)

**["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)**

**Rating:** 5.0/5.0 stars

_— Robyn H._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)

#### What Are G2 Users Discussing About Adobe Marketo Engage?

- [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment
- [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes
- [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for)
- [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments
- [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments

### [HighLevel](https://www.g2.com/es/products/highlevel/reviews)

HighLevel es un CRM de Ventas y Marketing todo en uno que actualmente impulsa a cientos de miles de empresas en todo el mundo. La funcionalidad incluye CRM, correo electrónico, SMS bidireccional, SMS/Messenger/Instagram DM/Whatsapp/GMB Chat consolidados, llamadas salientes, seguimiento de llamadas, grabación de llamadas, marcador automático, creador de formularios, creador de encuestas, creador de embudos, creador de sitios web, programación en línea, automatización de flujos de trabajo, programación de redes sociales, propuestas, estimaciones, facturación, informes, webhooks, ¡y más! Precio fijo, cuentas secundarias ilimitadas para agencias que gestionan clientes que se pueden clonar para acelerar las configuraciones, ¡e incluso marca blanca!

**Average Rating:** 4.6/5.0

**Total Reviews:** 636

#### How Do G2 Users Rate HighLevel?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.5/10 (Category avg: 9.0/10)
- **Personalización:** 8.6/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.4/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HighLevel?

- **Vendedor:** [HighLevel](https://www.g2.com/es/sellers/highlevel)
- **Sitio web de la empresa:** gohighlevel.com
- **Año de fundación:** 2018
- **Ubicación de la sede:** Dallas, Texas
- **Twitter:** @gohighlevel  
8,862 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,407 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Director Ejecutivo
- **Top Industries:** Marketing y publicidad, Consultoría
- **Company Size:** 64% Small, 3% Medium

#### What Do G2 Reviewers Say About HighLevel?

_AI-generated summary from verified user reviews_

##### Pros

- A los usuarios les encanta la **flexibilidad y asequibilidad** de HighLevel, elogiando sus características integrales y sus integraciones sin problemas.
- Los usuarios aprecian la **eficiencia y el servicio al cliente** de HighLevel, disfrutando de opciones completas sin costos adicionales.
- Los usuarios aprecian el **excelente soporte al cliente** de HighLevel, lo que mejora la satisfacción y funcionalidad general.
- Los usuarios valoran las **extensas características** de HighLevel, aplaudiendo las herramientas innovadoras que mejoran sus capacidades de marketing.
- Los usuarios valoran las capacidades de **automatización intuitiva** de HighLevel, mejorando la funcionalidad y agilizando la gestión de clientes sin esfuerzo.

##### Cons

- Los usuarios encuentran **desafiante la curva de aprendizaje** , ya que la complejidad y las actualizaciones constantes pueden ser abrumadoras.
- Los usuarios desean **más funciones** en HighLevel, particularmente para integraciones de marketing por correo electrónico y transmisión en vivo.
- Los usuarios encuentran una **curva de aprendizaje pronunciada** con HighLevel, lo que puede ser un desafío para aquellos que no están preparados para una formación extensa.
- Los usuarios encuentran que HighLevel **no es intuitivo** , enfrentando confusión debido a su complejidad y extensa información.
- Los usuarios expresan frustración por el **pobre servicio al cliente** , a menudo recibiendo respuestas poco útiles y vagas a sus consultas.

#### What Are Recent G2 Reviews of HighLevel?

**["Incorporación fantástica con HighLevel: soporte experto, automatización y CRM todo en uno"](https://www.g2.com/es/survey_responses/highlevel-review-13050560)**

**Rating:** 5.0/5.0 stars

_— Marque C._

[Read full review](https://www.g2.com/es/survey_responses/highlevel-review-13050560)

**["Excelente C \*\*\*\*\* 5 estrellas para Mari Aguilar. Ella necesita un aumento. Le enviaré un correo electrónico a su jefe."](https://www.g2.com/es/survey_responses/highlevel-review-12853292)**

**Rating:** 5.0/5.0 stars

_— Joe G._

[Read full review](https://www.g2.com/es/survey_responses/highlevel-review-12853292)

#### What Are G2 Users Discussing About HighLevel?

- [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/es/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote
- [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/es/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment
- [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/es/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote
- [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/es/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment
- [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/es/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote

### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4,385

#### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Customization :** 7.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 47% Medium, 28% Small

#### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly.
- Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly.
- Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience.
- Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns.
- Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data.

##### Cons

- Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing.
- Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master.
- Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience.
- Users find the **product expensive** , especially compared to cheaper alternatives available in the market.
- Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge.

#### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

**["Powerful, Data-Driven Marketing Automation for Enterprise Teams"](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)**

**Rating:** 5.0/5.0 stars

_— Sadi H._

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)

**["Centralized, Automated Customer Engagement with Powerful Targeting"](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)

#### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments
- [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments
- [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments
- [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments
- [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments

### [EngageBay](https://www.g2.com/products/engagebay/reviews)

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.

**Average Rating:** 4.6/5.0

**Total Reviews:** 701

#### How Do G2 Users Rate EngageBay?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind EngageBay?

- **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc)
- **Company Website:** www.engagebay.com
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @engagebay  
16,866 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Business Development Manager
- **Top Industries:** Information Technology and Services, Staffing and Recruiting
- **Company Size:** 69% Small, 32% Medium

#### What Do G2 Reviewers Say About EngageBay?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard.
- Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively.
- Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff.
- Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching.
- Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform.

##### Cons

- Users find the **missing features** hinder usability, especially for data analysis and email management functionality.
- Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay.
- Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs.
- Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience.
- Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights.

#### What Are Recent G2 Reviews of EngageBay?

**["EngageBay Makes Customer Follow-Ups Effortless with Clear Contact History"](https://www.g2.com/survey_responses/engagebay-review-13265178)**

**Rating:** 4.5/5.0 stars

_— Ethan S._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13265178)

**["EngageBay Keeps Customer Info, Communication, and Follow-Ups in One Place"](https://www.g2.com/survey_responses/engagebay-review-13242258)**

**Rating:** 4.5/5.0 stars

_— Alex P._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13242258)

#### What Are G2 Users Discussing About EngageBay?

- [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for)

### [Comarch Marketing Automation](https://www.g2.com/products/comarch-marketing-automation/reviews)

Stop guessing and use our AI-powered marketing automation tools to find out how to provide each of your customers with the right type of content at the right time and place. Let our platform analyze the zero and first-party data you collect and then help you create offers, promotions, product recommendations, loyalty rewards and marketing materials that your customers can relate to.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Comarch Marketing Automation?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Comarch Marketing Automation?

- **Seller:** [Comarch](https://www.g2.com/sellers/comarch-7cd655c1-8046-4480-a0b9-ec69b863dda9)
- **Year Founded:** 1993
- **HQ Location:** Kraków, PL
- **Twitter:** @ComarchGroup  
1,190 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6dd7479842c92ed2dbc6a8cbf938ca0b7ef0ea7364692e733cbb2de21b375991&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcomarch%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,032 employees on LinkedIn®
- **Ownership:** WSE: CMR

#### Who Uses This Product?

- **Company Size:** 47% Small, 40% Medium

#### What Do G2 Reviewers Say About Comarch Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **24/7 customer support** of Comarch Marketing Automation, enhancing their overall experience and productivity.
- Users praise the **ease of use** of Comarch Marketing Automation, appreciating its intuitive interface and seamless integration.
- Users value the **automation features** of Comarch Marketing Automation, enhancing sales processes and streamlining business operations.
- Users appreciate the **easy integration** of Comarch Marketing Automation, streamlining various marketing activities seamlessly.
- Users value the **helpfulness of integrated AI** in Comarch Marketing Automation, streamlining marketing tasks effectively.

##### Cons

- Users find the **cost of Comarch Marketing Automation** to be prohibitive for startup companies and their budgets.

#### What Are Recent G2 Reviews of Comarch Marketing Automation?

**["GDPR-Compliant, Efficient, But Needs Better Integration"](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12995771)**

**Rating:** 4.5/5.0 stars

_— Gaston A._

[Read full review](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12995771)

**["Tailored for B2B Wholesale, Compliant & Efficient"](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12540335)**

**Rating:** 4.0/5.0 stars

_— Lai V._

[Read full review](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12540335)

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[Browse Automatización de Marketing Themes](/es/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Investigado y escrito por [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

El software de automatización de marketing ayuda a las empresas a optimizar y escalar sus esfuerzos de marketing al automatizar campañas, flujos de trabajo o tareas a través de múltiples canales. Estas plataformas sirven como una base de datos centralizada de marketing para permitir a los equipos crear experiencias de marketing segmentadas, personalizadas y oportunas para clientes o prospectos basadas en datos de interacción del cliente. Estas herramientas de automatización de marketing deberían idealmente apoyar el compromiso de marketing omnicanal a través de correo electrónico, SMS, WhatsApp, redes sociales, correo directo, publicidad digital y más.

Un componente clave de las herramientas de automatización de marketing es la capacidad de crear recorridos altamente personalizados basados en el comportamiento del usuario, preferencias y etapa del ciclo de vida. Al aprovechar el contenido dinámico, la segmentación y los desencadenantes de comportamiento, los especialistas en marketing pueden adaptar mensajes a usuarios individuales en tiempo real. Este nivel de personalización mejora el compromiso y las tasas de conversión al llegar a los clientes a través del canal correcto en el momento adecuado.

Los productos de automatización de marketing a menudo se integran con [software de gestión de relaciones con clientes (CRM)](https://www.g2.com/es/categories/crm), [plataformas de datos de clientes (CDP)](https://www.g2.com/es/categories/customer-data-platform-cdp), [software de gestión de redes sociales](https://www.g2.com/es/categories/social-media-mgmt), [plataformas de comercio electrónico](https://www.g2.com/es/categories/e-commerce-platforms) y [plataformas de orquestación basadas en cuentas](https://www.g2.com/es/categories/account-based-orchestration-platforms). Aunque las herramientas de automatización de marketing incluyen características de [marketing por correo electrónico](https://www.g2.com/es/categories/email-marketing), los productos en la categoría de Automatización de Marketing de G2 están excluidos de la categoría de software de Marketing por Correo Electrónico, que alberga herramientas que abordan principalmente la automatización en el canal de correo electrónico.

Para calificar para la inclusión en la categoría de Automatización de Marketing, un producto debe:

- Automatizar dos o más de los siguientes flujos de trabajo: correo electrónico, redes sociales, SMS y anuncios digitales
- Proporcionar capacidades avanzadas de marketing por correo electrónico, incluyendo pruebas A/B, pruebas de filtro de spam, programación, segmentación e informes detallados de rendimiento
- Actuar como una base de datos central de marketing para información e interacciones de marketing
- Permitir la segmentación dinámica de los objetivos de la campaña de marketing
- Contactar objetivos a través de múltiples canales después de acciones específicas, desencadenantes o períodos de tiempo
- Generar formularios y páginas de destino para recopilar información de prospectos
- Proporcionar análisis e informes que rastreen todo el ciclo de vida de una campaña, incluyendo vínculos con ingresos y retorno de inversión (ROI) de la campaña
- Proporcionar características de personalización para adaptar campañas de marketing basadas en el comportamiento del cliente
- Integrarse con software de ventas o marketing como CRM, CDP o plataformas de comercio electrónico
- No estar categorizado en la categoría de software de marketing por correo electrónico: los productos deben atender a múltiples canales, incluyendo el marketing por correo electrónico

Principales Herramientas de un Vistazo

| Product | Mejor para | User Review |
| --- | --- | --- |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/es/products/hubspot-marketing-hub/reviews)[4.4/5(14,921)](https://www.g2.com/es/products/hubspot-marketing-hub/reviews) | Automatización de marketing conectada a CRM | "Navegación fácil, datos centralizados, filtros potentes y gran valor en HubSpot Marketing Hub" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/activecampaign/reviews)[ActiveCampaign](https://www.g2.com/es/products/activecampaign/reviews)[4.4/5(14,780)](https://www.g2.com/es/products/activecampaign/reviews) | Automatización del recorrido del cliente para campañas dirigidas por correo electrónico | "Potentes automatizaciones e informes que impulsan decisiones estratégicas" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/braze/reviews)[Braze](https://www.g2.com/es/products/braze/reviews)[4.5/5(1,689)](https://www.g2.com/es/products/braze/reviews) | Mensajería de ciclo de vida omnicanal | "Canales Unificados, Compromiso de Precisión" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/klaviyo/reviews)[Klaviyo](https://www.g2.com/es/products/klaviyo/reviews)[4.6/5(1,360)](https://www.g2.com/es/products/klaviyo/reviews) | Automatización de correos electrónicos y SMS para comercio electrónico | "Hace que el marketing por correo electrónico sea mucho más fácil" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9bc9585e6c663c9e8193123c3c89d203/omnisend.gif "Imagen del Avatar del Producto")](https://www.g2.com/es/products/omnisend/reviews)[Omnisend](https://www.g2.com/es/products/omnisend/reviews)[4.6/5(1,269)](https://www.g2.com/es/products/omnisend/reviews) | Configuración de campaña de correo electrónico y SMS para comercio electrónico | "Automatizaciones directas e integración fluida de CRM" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-all-in-one-marketing-platform.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[Intuit Mailchimp All-in-One...](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[4.4/5(5,429)](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | Campañas de correo electrónico para aumentar las listas de contactos | "Campañas de correo electrónico fáciles con potentes funciones de arrastrar y soltar y análisis" |

* * *

Show More

### Temas de Automatización de Marketing

- [¿Qué es el Software de Automatización de Marketing?](#que-es-el-software-de-automatizacion-de-marketing)
- [¿Por qué Usar el Software de Automatización de Marketing?](#por-que-usar-el-software-de-automatizacion-de-marketing)
- [¿Quién Usa el Software de Automatización de Marketing?](#quien-usa-el-software-de-automatizacion-de-marketing)
- [Tipos de Software de Automatización de Marketing](#tipos-de-software-de-automatizacion-de-marketing)
- [Características del Software de Automatización de Marketing](#caracteristicas-del-software-de-automatizacion-de-marketing)
- [Tendencias Relacionadas con el Software de Automatización de Marketing](#tendencias-relacionadas-con-el-software-de-automatizacion-de-marketing)
- [Problemas Potenciales con el Software de Automatización de Marketing](#problemas-potenciales-con-el-software-de-automatizacion-de-marketing)
- [Software y Servicios Relacionados con el Software de Automatización de Marketing](#software-y-servicios-relacionados-con-el-software-de-automatizacion-de-marketing)

[
### Temas de Automatización de Marketing
 Expandir/Contraer ](#)
- [¿Qué es el Software de Automatización de Marketing?](#que-es-el-software-de-automatizacion-de-marketing)
- [¿Por qué Usar el Software de Automatización de Marketing?](#por-que-usar-el-software-de-automatizacion-de-marketing)
- [¿Quién Usa el Software de Automatización de Marketing?](#quien-usa-el-software-de-automatizacion-de-marketing)
- [Tipos de Software de Automatización de Marketing](#tipos-de-software-de-automatizacion-de-marketing)
- [Características del Software de Automatización de Marketing](#caracteristicas-del-software-de-automatizacion-de-marketing)
- [Tendencias Relacionadas con el Software de Automatización de Marketing](#tendencias-relacionadas-con-el-software-de-automatizacion-de-marketing)
- [Problemas Potenciales con el Software de Automatización de Marketing](#problemas-potenciales-con-el-software-de-automatizacion-de-marketing)
- [Software y Servicios Relacionados con el Software de Automatización de Marketing](#software-y-servicios-relacionados-con-el-software-de-automatizacion-de-marketing)

## Más Información Sobre Software de Automatización de Marketing

### ¿Qué es el Software de Automatización de Marketing?
 

El software de automatización de marketing permite a las empresas optimizar su estrategia de marketing automatizando tareas de marketing como el email marketing, las publicaciones en redes sociales y la generación de leads.

 

La automatización de estas tareas es posible mediante la creación de un flujo de trabajo de automatización. Un flujo de trabajo sirve como el camino que desencadena una tarea de marketing tras otra. Un ejemplo de esto sería cuando un nuevo cliente crea una cuenta en tu sitio web, lo que desencadena el envío de un correo electrónico de bienvenida. Una vez que se activa ese correo de bienvenida, se envían correos de anuncios de productos, luego correos de anuncios de ventas, y así sucesivamente. Cada paso en el flujo de trabajo se activa automáticamente por un paso anterior, por lo que nadie tiene que hacer cada paso manualmente. El flujo de trabajo puede entonces configurarse en torno a cualquier tarea de marketing, ya sea gestión de redes sociales, adquisición de leads o pruebas A/B.

 

Con esto en mente, el software de automatización de marketing no es una función única que pueda automatizarse durante años. Los flujos de trabajo deben actualizarse manualmente para que el material de marketing siga siendo relevante y atractivo para los clientes. Aunque la función real del email marketing puede automatizarse, el contenido del correo debe actualizarse con ofertas actuales, actualizaciones de la empresa u otra información relevante.

 

Beneficios Clave del Software de Automatización de Marketing

 
- Medir campañas para optimizar, justificar y priorizar iniciativas
- Reducir el tiempo dedicado a administrar programas de marketing y completar tareas
- Mejorar las tasas de cierre con un compromiso oportuno y relevante
- Impulsar la consistencia de la marca y el mensaje a través de campañas y canales mediante plantillas y estándares
- Acortar los ciclos de ventas con tiempos de respuesta más rápidos
- Personalizar el marketing según las necesidades de cada cliente
- Crear actividades programadas y automatizadas para un compromiso continuo sin esfuerzo manual

 

### ¿Por qué Usar el Software de Automatización de Marketing?
 

Las herramientas de automatización de marketing te permiten dedicar más tiempo a enfocarte en soluciones creativas mientras aumentas tu tasa de cierre y mejoras la calidad de tus leads. Este software ayuda a desarrollar tu negocio y te permite concentrarte en aspectos más urgentes de las funciones diarias. Para empezar, podrás reducir tus costos de personal de manera considerable; la nutrición de leads y las campañas de marketing pueden ejecutarse automáticamente en lugar de manualmente, permitiendo a tu negocio potencialmente enviar miles de correos electrónicos personalizados al día sin mover un dedo. Este tipo de automatización también ayuda a tu actividad de ventas de manera dramática al mejorar la gestión y priorización de tus leads, lo que generalmente resulta en un mejor ROI. Además, las herramientas de automatización de marketing responsabilizan a tus equipos de marketing y ventas por su desempeño con puntos de datos concretos, dándote la capacidad de ajustar y mejorar tus estrategias de negocio.

 

Problemas Clave de Negocio Resueltos con el Software de Automatización de Marketing

 
- Crear contenido más dirigido e informado
- Proporcionar dirección general del mensaje basado en datos del cliente
- Personalizar mensajes a través de una base de clientes
- Personalizar mensajes sin entrada manual
- Reducir costos de personal y mano de obra

 

### ¿Quién Usa el Software de Automatización de Marketing?
 

Tanto las pequeñas empresas como las grandes empresas pueden beneficiarse del software de automatización de marketing. Si eres una pequeña empresa, puedes beneficiarte directamente de las herramientas de automatización de marketing sin tener que aumentar tu plantilla, lo cual puede ser especialmente importante para empresas con una pequeña fuerza laboral y capital de contratación limitado. Aunque la configuración inicial requiere una inversión de tiempo para personalizar tu plataforma, el resultado general será una disminución significativa en las tareas de marketing tediosas y un ciclo de ventas más efectivo. Desde la perspectiva de una pequeña empresa, es extremadamente importante ser efectivo e intencional con la cantidad finita de recursos a tu disposición. Las herramientas de automatización de marketing permitirán a tu personal aprovechar al máximo las horas asignadas, liberando tiempo para soluciones creativas en lugar de tareas repetitivas. Estas herramientas pueden optimizar el tiempo de tu personal, permitiendo una estrategia de negocio más efectiva.

 

**Equipos de marketing —** Las herramientas de automatización de marketing permiten a los equipos de marketing automatizar tareas tediosas, organizar flujos de trabajo y recopilar más datos de clientes. Al automatizar tareas de marketing como el email marketing, la generación de leads y la publicidad digital, los equipos de marketing ahorran mucho tiempo y pueden dedicar más tiempo a analizar sus datos. Pasar más tiempo con estos datos resulta en una estrategia de marketing más efectiva.

 

**Equipos de ventas —** El software de automatización de marketing permite a los equipos de ventas aprovechar los datos de marketing para identificar leads calificados, analizar el sentimiento del cliente y establecer una mejor comunicación con los clientes. Cuando los equipos de ventas entienden qué leads han expresado un gran interés en el producto, pueden contactar a los clientes basándose en datos reales y convertir llamadas en frío en llamadas cálidas. Con los datos de automatización de marketing, los equipos de ventas también pueden ser notificados sobre el mejor momento para contactar a sus leads. Si los leads están en una página de precios, esto puede activar una alerta a un representante de ventas para contactar a ese lead y hablarle sobre la oferta del producto.

 

**Gestores de contenido —** Los gestores de contenido pueden usar el software de automatización de marketing para automatizar el proceso de publicación de contenido. Esto permite a los equipos de marketing de contenido programar publicaciones para los momentos más efectivos del día, lo que puede aumentar la visibilidad de su contenido.

 

### Tipos de Software de Automatización de Marketing

El software de automatización de marketing es un término general para cualquier software que permite a las empresas automatizar o agilizar sus esfuerzos de marketing para mejorar la eficiencia operativa y aumentar los ingresos. Con esto en mente, muchas herramientas que las empresas utilizan en el día a día contienen funcionalidades de automatización de marketing, incluyendo herramientas de CRM y email marketing. Sin embargo, aunque muchas herramientas proporcionan automatización de marketing, estos productos pueden variar en su enfoque y amplitud de características. A continuación se presentan algunos de los diferentes enfoques que puedes encontrar en una solución de automatización de marketing:

**Automatización de marketing entrante —** La automatización de marketing entrante está diseñada para equipos de marketing que se centran más en la gestión de contenido. Esto generalmente se traduce en equipos que escriben blogs o publican contenido en redes sociales para atraer nuevos clientes. Dentro del marketing entrante, algunos ejemplos de tareas que pueden automatizarse incluyen análisis de marketing, gestión de reputación, monitoreo de redes sociales y generación de leads de ventas. La automatización de estos aspectos libera tiempo para que los especialistas en marketing analicen los datos de los clientes y tomen decisiones informadas sobre cómo mejorar las estrategias de marketing.

**Automatización de gestión y nutrición de leads —** Con la automatización de gestión y nutrición de leads, los equipos de ventas pueden automatizar el proceso de adquisición y calificación de leads basándose en cuáles son más propensos a convertir. Esto es particularmente útil para los equipos de ventas, ya que los usuarios pueden establecer parámetros para lo que constituye un lead calificado. Esto puede ser cuando los clientes potenciales visitan tu página de producto tres veces, o puede ser cuando solo vienen una vez. Tú decides cuándo la herramienta de automatización activa una notificación de ventas que alertará a los representantes de ventas para contactar a los leads calificados y cerrar una venta. Con esta herramienta, los representantes de ventas pueden ahorrar mucho tiempo al centrarse solo en los leads más calificados.

**Automatización de precios —** Los sitios web de comercio electrónico y los minoristas en línea pueden usar herramientas de automatización de precios para cerrar más ventas. Si un cliente ha visitado tu sitio web y ha estado navegando un cierto producto varias veces, entonces es muy probable que esté considerando comprar ese producto. Con la automatización de precios, los minoristas pueden bajar o subir automáticamente los precios basándose en el interés o las visitas repetidas a la página del producto. Esto permite a los sitios minoristas cerrar más tratos ofreciendo a los clientes un punto de precio con el que estén dispuestos a conformarse.

**B2B (empresa a empresa) vs. B2C (empresa a consumidor)** — Tanto las empresas B2B como las B2C pueden experimentar valor al usar software de automatización de marketing para enviar mensajes más personalizados, oportunos y relevantes a los consumidores. Sin embargo, las empresas B2B y B2C tienen necesidades diferentes que deben ser satisfechas por este tipo de software. Primero, las empresas B2B tienen ciclos de compra considerablemente más largos, y el proceso de decisión involucra más pasos. Además, las decisiones de compra B2B no suelen ser tomadas por una sola persona; a menudo hay numerosos tomadores de decisiones que realizan una investigación exhaustiva antes de realizar una compra. Mientras tanto, los consumidores B2C generalmente toman decisiones de manera individual y generalmente toman decisiones de compra más rápido que los consumidores B2B. Estas diferencias impactan la estrategia de marketing de una empresa, los canales en los que llegan a sus consumidores y los tipos de contenido que se automatizan. En consecuencia, las empresas B2B y B2C consideran las características del software de automatización de marketing de manera diferente.

Las empresas B2B aprovechan el software de automatización de marketing para ayudar a nutrir sus leads a lo largo del ciclo de ventas y buscan características como la integración en su CRM, la puntuación de leads y datos de alta calidad (es decir, sin registros de contacto duplicados). Las empresas B2C se centran en el viaje del cliente y en hacer recomendaciones predictivas basadas en datos para productos o servicios, generalmente requiriendo características como retargeting, marketing de retención y mensajes personalizados de abandono de carrito y navegación. Dado que las empresas B2C generalmente experimentan un ciclo de ventas más corto, la personalización de sus sitios web y mensajes es de suma importancia; el software de automatización de marketing que eligen implementar generalmente necesita integrarse con sitios de comercio electrónico. En contraste, mientras nutren sus leads, las empresas B2B usan software de automatización de marketing para enviar correos electrónicos educativos y basados en eventos para aumentar el conocimiento de la marca. Finalmente, los canales en los que las empresas B2B y B2C llegan a sus consumidores difieren. Tanto las empresas B2B como B2C dependen del email marketing, pero las empresas B2C a menudo usan otros canales también. Dicho esto, a menudo buscan software de automatización de marketing que pueda soportar la automatización con otros canales, incluyendo SMS, notificaciones push y mensajes en redes sociales.

### Características del Software de Automatización de Marketing

**Email marketing —** Una de las funciones principales del software de automatización de marketing es la automatización del email marketing. Por ejemplo, una vez que un cliente se suscribe al boletín de tu empresa, la automatización de marketing toma el control y puede comenzar a enviar campañas de email marketing basadas en eventos, actividades en línea y puntuaciones de leads. Las funciones de email marketing también automatizan la personalización y el branding de los correos de marketing. De esta manera, cada correo que se envía es una carta dirigida personalmente a quien se haya suscrito a tu boletín.

Una función final importante de la automatización del email marketing es la gestión de la entregabilidad de correos electrónicos. Esto asegura la entrega a la bandeja de entrada e incluye la gestión de opt-in, el manejo de rebotes, el procesamiento de bajas, listas de supresión, vista previa de correos, verificación de spam, validación de enlaces y monitoreo de entregas. De esta manera, las empresas pueden centrarse en el análisis y el beneficio en lugar de atender manualmente cada necesidad del cliente.

**Marketing en redes sociales —** El software de automatización de marketing permite a las empresas automatizar el proceso de gestión de una campaña en redes sociales, lo que puede aumentar el compromiso del cliente y la visibilidad de tu marca o producto. Con herramientas de automatización, puedes programar publicaciones automatizadas como encuestas, sorteos y programas de referidos. Luego, el software de automatización de marketing puede evaluar el sentimiento del cliente de tus publicaciones midiendo "me gusta", comentarios, respuestas y retweets. Esto no solo ayuda a aumentar el conocimiento de la marca, sino que también permite a los usuarios ver cómo se percibe su marca.

**Gestión de leads —** Usar software de automatización de marketing para gestionar leads es una de las formas más efectivas de atraer nuevos clientes. Con características de puntuación y calificación de leads, el software de automatización de marketing puede calificar y puntuar automáticamente los leads basándose en demografía, así como en comportamientos en línea de los prospectos como la recencia y la frecuencia. Además, las empresas pueden automatizar campañas de marketing por goteo que envían mensajes relevantes a lo largo del tiempo, basados en comportamientos de los prospectos y pasos de campaña predefinidos. El [seguimiento de comportamiento automatizado](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) luego rastrea qué correos abre y hace clic un prospecto, qué páginas web visita y qué palabras clave usa. Todas estas herramientas de gestión de leads permiten a las empresas recopilar y analizar datos de prospectos sin tener que hacer el trabajo de evaluar manualmente cada lead de cliente.

**Automatización de publicidad —** Las herramientas de automatización de marketing pueden guiar a los clientes a través del embudo de ventas automatizando cuándo los leads ven ciertos anuncios. Si los clientes están revisitando una página de producto varias veces, esto activa tu software de automatización de marketing para presentar al cliente anuncios de productos basados en dónde se encuentran en el embudo de ventas. Si están considerando fuertemente comprar el producto, entonces esto podría activar un anuncio de ventas, o si han estado mirando productos de la competencia, entonces esto también podría activar un anuncio de tu sitio web. Esto ayuda a mantener tu producto visible para que los clientes siempre consideren comprar tu producto, incluso cuando están considerando otro producto también.

**Gestión de flujos de trabajo —** La gestión de flujos de trabajo automatiza un proceso que típicamente requiere la intervención de varios usuarios diferentes debido a su serie de pasos. Los administradores pueden escribir reglas para determinar quién, y cuándo, un usuario necesita completar un paso. Esto también incluye la notificación a los usuarios cuando necesitan tomar acción, lo que crea un flujo de trabajo fluido que está destinado a guiar a los clientes a través del embudo de ventas, desde el conocimiento hasta la compra.

**Marketing móvil —** Para complementar tanto el email como el marketing en redes sociales, las herramientas de automatización de marketing también tienen la capacidad de automatizar el marketing móvil. Los usuarios pueden comunicarse con los clientes enviando notificaciones push, notificaciones de dispositivos portátiles o notificaciones de Apple Wallet y Google Pay. De esta manera, incluso cuando las aplicaciones o sitios web no están abiertos, aún puedes enviar notificaciones móviles para que los clientes sean alertados con alertas de ventas, anuncios de productos, nuevas características, etc.

Muchas herramientas de software de automatización de marketing también ofrecerán las siguientes características: 

- [Capacidades de compromiso en redes sociales](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Capacidades de publicidad en redes sociales](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Capacidades de marketing de eventos/webinars](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Capacidades de seguimiento y optimización de búsqueda](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [Capacidades de análisis de palabras clave/SEO](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Capacidades de escucha social](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Capacidades de presupuestación](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [Capacidades B2B](https://www.g2.com/categories/marketing-automation/f/b2b)
- [Capacidades B2C](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Capacidades de seguimiento de comportamiento en línea](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Tendencias Relacionadas con el Software de Automatización de Marketing

**Email marketing interactivo —** El email marketing es una de las características más utilizadas en el software de automatización de marketing. Aunque los especialistas en marketing pueden llegar a un amplio espectro de clientes automatizando miles de correos promocionales, la mayoría de esos correos no proporcionan ninguna interacción con la marca o contenido personalizado. Con esto en mente, los especialistas en email marketing están buscando hacer contenido multimedia más personalizado e interactivo en cada correo. Esto puede incluir GIFs animados, videos promocionales, juegos, cuestionarios, etc.

### Problemas Potenciales con el Software de Automatización de Marketing

**Sobre-automatización —** Uno de los errores comunes al usar software de automatización de marketing es la sobre-automatización, cuando las empresas caen en la idea errónea de que el software de automatización de marketing es una solución para todo que se puede "configurar y olvidar". La automatización de marketing, como muchas otras tecnologías innovadoras, funciona mejor con la experiencia y gestión humana. Esto significa monitorear consistentemente la automatización de flujos de trabajo para reflejar nuevas ofertas de tu negocio.

### Software y Servicios Relacionados con el Software de Automatización de Marketing

[**CRM**](https://www.g2.com/categories/crm) **—** Retener y desarrollar relaciones con nuevos y antiguos clientes es fundamental para cualquier negocio en crecimiento. Por lo tanto, es importante que tu herramienta de automatización de marketing se integre con un CRM. Al integrar estos dos juntos, puedes tener un punto único para el análisis de marketing y los datos de clientes. No solo puedes ver información del cliente como nombre, dirección e información de la empresa, sino que también puedes ver información de marketing importante como qué páginas visitan, la duración de esas visitas y qué productos les interesan más. Además, dado que el software de automatización de marketing califica automáticamente los leads basándose en la probabilidad de que se conviertan en clientes, es importante tener tus leads e información de clientes en un solo lugar para que los equipos de ventas y marketing puedan unirse para planificar cómo cerrar una venta. Aparte de cerrar nuevos tratos, la automatización de marketing también puede reavivar el interés en antiguos clientes enviando campañas de email por goteo. Si tu software de automatización de marketing está integrado con tu CRM, puedes identificar a todos tus antiguos clientes y enviarles contenido periódicamente con la esperanza de reatraerlos a tu marca.

En última instancia, la combinación de tu CRM y la automatización de marketing también te brindará la visión más clara sobre qué iniciativas de marketing están atrayendo nuevos clientes y cuáles no. Esto permitirá a tu empresa rastrear el ROI en tiempo real y proporcionar información para tomar decisiones de negocio más inteligentes basadas en datos concretos de clientes.

[**Gestión de proyectos**](https://www.g2.com/categories/project-management) **—** El software de gestión de proyectos ayuda a empleados, administradores y equipos a gestionar objetivos de equipo y proyectos a largo plazo, así como a coordinar tareas individuales. Dado que la automatización de marketing gira en torno a la creación de flujos de trabajo, es importante visualizar todos los pasos necesarios que deben completarse antes de crear un flujo de trabajo automatizado. Con una herramienta de gestión de proyectos, los equipos de marketing pueden colaborar y reunir recursos para crear una campaña de marketing unificada.

[**Publicidad en redes sociales**](https://www.g2.com/categories/social-media-advertising) **—** No hace falta decir que cada vez más personas están siendo informadas e influenciadas por productos que se anuncian en redes sociales. Con Instagram, Facebook y Twitter siendo algunos de los sitios web más visitados del mundo, los especialistas en marketing deben hacer que su marca sea visible en estos canales para mantenerse competitivos. Integra tu software de automatización de marketing con el software de publicidad en redes sociales para que puedas automatizar el proceso de compra, gestión y colocación de anuncios sociales.