Best Demand Side Platform (DSP) for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Demand Side Platform (DSP) category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Demand Side Platform (DSP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Demand Side Platform (DSP) category.

In addition to qualifying for inclusion in the Demand Side Platform (DSP) category, to qualify for inclusion in the Medium-Sized Business Demand Side Platform (DSP) category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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19 Listings in Demand Side Platform (DSP) Available
(852)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for StackAdapt
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Marketing Manager
    • Digital Strategist
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 62% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    136
    Customer Support
    129
    Team Helpfulness
    111
    Helpful
    95
    Features
    88
    Cons
    Reporting Limitations
    32
    Poor Reporting
    26
    Reporting Issues
    26
    Limited Reporting
    23
    Budget Management
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.6
    9.4
    Cross Channel Capabilities
    Average: 8.3
    9.3
    Performance and Reliability
    Average: 8.4
    9.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,568 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,692 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Marketing Manager
  • Digital Strategist
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 62% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
136
Customer Support
129
Team Helpfulness
111
Helpful
95
Features
88
Cons
Reporting Limitations
32
Poor Reporting
26
Reporting Issues
26
Limited Reporting
23
Budget Management
21
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.6
9.4
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,568 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
(148)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for The Trade Desk
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 44% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    35
    Ease of Use
    30
    Audience Targeting
    26
    Customer Support
    24
    Targeting
    24
    Cons
    Learning Curve
    21
    Expensive
    15
    Complexity
    12
    Learning Difficulty
    11
    Training Difficulty
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    8.5
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,550 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 44% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
35
Ease of Use
30
Audience Targeting
26
Customer Support
24
Targeting
24
Cons
Learning Curve
21
Expensive
15
Complexity
12
Learning Difficulty
11
Training Difficulty
11
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,550 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
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(184)4.2 out of 5
Optimized for quick response
9th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Quantcast Platform
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Gambling & Casinos
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Insights
    36
    Campaign Management
    32
    Helpful
    29
    Customer Support
    28
    Cons
    Missing Features
    20
    Limited Features
    18
    Poor Reporting
    15
    Reporting Issues
    15
    Reporting Limitations
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.6
    7.5
    Cross Channel Capabilities
    Average: 8.3
    8.2
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,233 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    508 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Gambling & Casinos
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Insights
36
Campaign Management
32
Helpful
29
Customer Support
28
Cons
Missing Features
20
Limited Features
18
Poor Reporting
15
Reporting Issues
15
Reporting Limitations
15
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.6
7.5
Cross Channel Capabilities
Average: 8.3
8.2
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,233 Twitter followers
LinkedIn® Page
www.linkedin.com
508 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    16
    Ease of Use
    16
    Easy Setup
    10
    Setup Ease
    10
    Team Helpfulness
    10
    Cons
    Limited Reporting
    5
    Reporting Limitations
    5
    Complex Reporting
    3
    Editing Difficulties
    3
    Learning Curve
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.1
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,017 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    412 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
16
Ease of Use
16
Easy Setup
10
Setup Ease
10
Team Helpfulness
10
Cons
Limited Reporting
5
Reporting Limitations
5
Complex Reporting
3
Editing Difficulties
3
Learning Curve
3
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.1
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,017 Twitter followers
LinkedIn® Page
www.linkedin.com
412 employees on LinkedIn®
(148)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Demand Side Platform (DSP) software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 57% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    14
    Ease of Use
    11
    Helpful
    9
    Campaigns
    7
    Team Helpfulness
    7
    Cons
    Dashboard Issues
    4
    Expensive
    4
    Campaign Management
    3
    Complex Setup
    3
    Extra Fees
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.6
    9.0
    Cross Channel Capabilities
    Average: 8.3
    8.8
    Performance and Reliability
    Average: 8.4
    8.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,808 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    650 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 57% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
14
Ease of Use
11
Helpful
9
Campaigns
7
Team Helpfulness
7
Cons
Dashboard Issues
4
Expensive
4
Campaign Management
3
Complex Setup
3
Extra Fees
3
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.8
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,808 Twitter followers
LinkedIn® Page
www.linkedin.com
650 employees on LinkedIn®
(287)4.5 out of 5
7th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Account Management
    3
    Ease of Use
    3
    Features
    3
    Helpful
    2
    Insights
    2
    Cons
    Poor Usability
    3
    Complex User Interface
    2
    Not User-Friendly
    2
    Poor Reporting
    2
    Reporting Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.6
    8.6
    Cross Channel Capabilities
    Average: 8.3
    8.6
    Performance and Reliability
    Average: 8.4
    8.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,749 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,447 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Account Management
3
Ease of Use
3
Features
3
Helpful
2
Insights
2
Cons
Poor Usability
3
Complex User Interface
2
Not User-Friendly
2
Poor Reporting
2
Reporting Issues
2
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.6
8.6
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
(118)4.3 out of 5
8th Easiest To Use in Demand Side Platform (DSP) software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 53% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    23
    Features
    21
    Campaign Management
    17
    Customer Support
    17
    Team Helpfulness
    17
    Cons
    Poor Reporting
    9
    Learning Curve
    8
    Limited Reporting
    8
    Reporting Limitations
    8
    Reporting Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.6
    8.5
    Cross Channel Capabilities
    Average: 8.3
    8.1
    Performance and Reliability
    Average: 8.4
    8.4
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    256 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 53% Small-Business
  • 28% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
23
Features
21
Campaign Management
17
Customer Support
17
Team Helpfulness
17
Cons
Poor Reporting
9
Learning Curve
8
Limited Reporting
8
Reporting Limitations
8
Reporting Issues
7
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.1
Performance and Reliability
Average: 8.4
8.4
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
274 Twitter followers
LinkedIn® Page
www.linkedin.com
256 employees on LinkedIn®
(1,932)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
    • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
    • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    225
    Lead Generation
    201
    Insights
    199
    Features
    173
    Intent Data
    170
    Cons
    Learning Curve
    95
    Steep Learning Curve
    77
    Complexity
    70
    Difficult Learning
    63
    Learning Difficulty
    63
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.6
    8.5
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    8.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,414 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    987 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
  • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
  • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
225
Lead Generation
201
Insights
199
Features
173
Intent Data
170
Cons
Learning Curve
95
Steep Learning Curve
77
Complexity
70
Difficult Learning
63
Learning Difficulty
63
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,414 Twitter followers
LinkedIn® Page
www.linkedin.com
987 employees on LinkedIn®
(299)4.1 out of 5
12th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 47% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    4
    Campaign Management
    3
    Ease of Use
    3
    Efficiency
    3
    Performance Results
    3
    Cons
    Complexity
    3
    Learning Curve
    3
    Complex Setup
    2
    Difficult Setup
    2
    Expensive
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.6
    7.2
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    7.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,755,640 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 47% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
4
Campaign Management
3
Ease of Use
3
Efficiency
3
Performance Results
3
Cons
Complexity
3
Learning Curve
3
Complex Setup
2
Difficult Setup
2
Expensive
2
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.6
7.2
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
7.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,755,640 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    5.0
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Roku
    Year Founded
    2002
    HQ Location
    San Jose, CA
    Twitter
    @Roku
    247,477 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,193 employees on LinkedIn®
    Ownership
    NASDAQ:ROKU
Product Description
How are these determined?Information
This description is provided by the seller.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
5.0
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
247,477 Twitter followers
LinkedIn® Page
www.linkedin.com
4,193 employees on LinkedIn®
Ownership
NASDAQ:ROKU
(79)4.7 out of 5
Optimized for quick response
5th Easiest To Use in Demand Side Platform (DSP) software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance withou

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 84% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdLib DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Customer Support
    9
    Setup Ease
    9
    Campaign Management
    8
    Helpful
    8
    Cons
    Audience Targeting
    2
    Delay Issues
    2
    Difficult Usability
    2
    Expensive
    2
    Lack of Clarity
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdLib DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.6
    9.0
    Cross Channel Capabilities
    Average: 8.3
    8.9
    Performance and Reliability
    Average: 8.4
    8.9
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance withou

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 84% Small-Business
  • 16% Mid-Market
AdLib DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Customer Support
9
Setup Ease
9
Campaign Management
8
Helpful
8
Cons
Audience Targeting
2
Delay Issues
2
Difficult Usability
2
Expensive
2
Lack of Clarity
2
AdLib DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.9
Performance and Reliability
Average: 8.4
8.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2016
HQ Location
New York, New York
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 41% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Criteo Commerce Growth features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    0.0
    Cross Channel Capabilities
    Average: 8.3
    7.9
    Performance and Reliability
    Average: 8.4
    7.8
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Criteo
    HQ Location
    Paris, France
    Twitter
    @criteo
    18,622 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,896 employees on LinkedIn®
    Ownership
    NASDAQ:CRTO
    Total Revenue (USD mm)
    $2,072
Product Description
How are these determined?Information
This description is provided by the seller.

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 41% Small-Business
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
0.0
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.8
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,622 Twitter followers
LinkedIn® Page
www.linkedin.com
3,896 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
(103)4.8 out of 5
15th Easiest To Use in Demand Side Platform (DSP) software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 62% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Eskimi DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.6
    9.1
    Cross Channel Capabilities
    Average: 8.3
    9.3
    Performance and Reliability
    Average: 8.4
    9.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Eskimi
    Year Founded
    2006
    HQ Location
    Vilnius, LT
    Twitter
    @eskimidsp
    427 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    219 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

Users
No information available
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 62% Small-Business
  • 24% Mid-Market
Eskimi DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.1
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Eskimi
Year Founded
2006
HQ Location
Vilnius, LT
Twitter
@eskimidsp
427 Twitter followers
LinkedIn® Page
www.linkedin.com
219 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 51% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Advertising Management
    1
    Budget Management
    1
    Campaign Management
    1
    Campaigns
    1
    Cons
    Complexity
    1
    Complex Setup
    1
    Complex User Interface
    1
    Dashboard Issues
    1
    Difficult Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaMath by Infillion features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.6
    8.9
    Cross Channel Capabilities
    Average: 8.3
    7.6
    Performance and Reliability
    Average: 8.4
    6.9
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    323 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    174 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 51% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Advertising Management
1
Budget Management
1
Campaign Management
1
Campaigns
1
Cons
Complexity
1
Complex Setup
1
Complex User Interface
1
Dashboard Issues
1
Difficult Navigation
1
MediaMath by Infillion features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.6
8.9
Cross Channel Capabilities
Average: 8.3
7.6
Performance and Reliability
Average: 8.4
6.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
323 Twitter followers
LinkedIn® Page
www.linkedin.com
174 employees on LinkedIn®
(212)4.2 out of 5
Optimized for quick response
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 72% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Choozle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Team Helpfulness
    3
    Analytics
    2
    Analytics Insights
    2
    Audience Analysis
    2
    Cons
    Insufficient Training
    2
    Time Management Issues
    2
    Account Issues
    1
    Account Management Issues
    1
    Campaign Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Choozle features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.6
    8.3
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.3
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Denver, Colorado
    Twitter
    @choozle
    1,238 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    53 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 72% Small-Business
  • 21% Mid-Market
Choozle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Team Helpfulness
3
Analytics
2
Analytics Insights
2
Audience Analysis
2
Cons
Insufficient Training
2
Time Management Issues
2
Account Issues
1
Account Management Issues
1
Campaign Management
1
Choozle features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.3
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2012
HQ Location
Denver, Colorado
Twitter
@choozle
1,238 Twitter followers
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®