# Mejor Plataforma del lado de la demanda (DSP) para Empresas Medianas

## How Many Plataforma del lado de la demanda (DSP) Products Does G2 Track?

**Total Products under this Category:** 158

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Plataforma del lado de la demanda (DSP) Products?

**Por qué puedes confiar en las clasificaciones de software de G2:**

- 30 Analistas y Expertos en Datos
- 10,000+ Reseñas auténticas
- 158+ Productos
- Clasificaciones Imparciales

Las clasificaciones de software de G2 se basan en reseñas de usuarios verificadas, moderación rigurosa y una metodología de investigación consistente mantenida por un equipo de analistas y expertos en datos. Cada producto se mide utilizando los mismos criterios transparentes, sin colocación pagada ni influencia del proveedor. Aunque las reseñas reflejan experiencias reales de los usuarios, que pueden ser subjetivas, ofrecen información valiosa sobre cómo funciona el software en manos de profesionales. Juntos, estos aportes impulsan el G2 Score, una forma estandarizada de comparar herramientas dentro de cada categoría.

## G2 Grid® for Plataforma del lado de la demanda (DSP)
 ![G2 Grid® for Plataforma del lado de la demanda (DSP) plotting products by satisfaction and market presence](https://www.g2.com/es/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=10731&focus%5B%5D=5532&focus%5B%5D=5010&focus%5B%5D=64423&focus%5B%5D=54066&focus%5B%5D=3026)

Highlighted products: StackAdapt, The Trade Desk, Viant Technology, Quantcast Platform, Simpli.fi, illumin, AdRoll ABM (Formerly RollWorks), y AdRoll.

Underlying data: [Grid® JSON](https://www.g2.com/es/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=quantcast-platform&focus%5B%5D=simpli-fi&focus%5B%5D=illumin-illumin&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=adroll&segment=mid-market)

**Sponsored**

### Teikametrics

Teikametrics es una plataforma de optimización de mercados minoristas impulsada por IA, diseñada para ayudar a los usuarios a impulsar un crecimiento rentable en los principales mercados en línea como Amazon, Walmart y TikTok Shop. Esta solución innovadora aprovecha la tecnología avanzada para simplificar varios aspectos de la gestión de mercados, permitiendo a las marcas y agencias tomar decisiones informadas de manera rápida y eficiente. La plataforma es particularmente beneficiosa para las empresas de comercio electrónico que buscan mejorar su rendimiento en entornos minoristas competitivos. Teikametrics atiende a un público objetivo diverso, incluidas marcas, agencias y vendedores que requieren una solución integral para gestionar la publicidad, las listas de productos, el inventario y los análisis de rendimiento. Al integrar estos componentes críticos en un solo sistema operativo, Teikametrics elimina la necesidad de múltiples herramientas desconectadas, permitiendo a los usuarios centrarse en el crecimiento y la rentabilidad. En el corazón de Teikametrics está ARI, el motor de IA Generativa patentado y pendiente de patente. ARI se distingue al conectar varios palancas de optimización que influyen directamente en la rentabilidad. Esto incluye ajustes en tiempo real a las estrategias publicitarias basadas en el margen, la demanda y los niveles de inventario, asegurando que los esfuerzos de marketing siempre estén alineados con los objetivos comerciales. Además, la plataforma optimiza continuamente las listas de productos tanto para el rendimiento orgánico como pagado, mejorando la visibilidad y aumentando las ventas. Teikametrics también ofrece capacidades robustas de pronóstico de inventario, que ayudan a prevenir el gasto innecesario y la falta de existencias, lo que lleva a una asignación de recursos más eficiente. La plataforma transforma los datos brutos del mercado en información procesable, proporcionando a los usuarios recomendaciones claras y listas para la toma de decisiones que facilitan la planificación estratégica. Este nivel de automatización es particularmente ventajoso para flujos de trabajo de alto volumen y alta complejidad que típicamente requerirían grandes equipos, permitiendo a los usuarios escalar operaciones de manera más efectiva. En resumen, Teikametrics está diseñado específicamente para mercados minoristas, distinguiéndose de la tecnología publicitaria genérica o el software de inteligencia empresarial. Al automatizar procesos complejos e integrar funciones esenciales, la plataforma empodera a los usuarios para operar de manera más eficiente y lograr un crecimiento sostenible en un panorama cada vez más competitivo.

[Visitar sitio web](https://www.g2.com/es/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-15T09%3A22%3A48Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fes%2Fcategories%2Fdemand-side-platform-dsp%2Fmid-market&secure%5Btoken%5D=2f37e495df9288fbc54962f4cdb9770fe6b10fda7379a9d8a556146a9958ad7b&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url)

### [StackAdapt](https://www.g2.com/products/stackadapt/reviews)

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

**Average Rating:** 4.7/5.0

**Total Reviews:** 889

#### How Do G2 Users Rate StackAdapt?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind StackAdapt?

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt  
2,579 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,807 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small, 32% Medium

#### What Do G2 Reviewers Say About StackAdapt?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management.
- Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management.
- Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights.
- Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively.
- Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management.

##### Cons

- Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management.
- Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization.
- Users find the **budget management** process complex and the billing limits frustrating for effective financial planning.
- Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access.
- Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data.

#### What Are Recent G2 Reviews of StackAdapt?

**["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)**

**Rating:** 5.0/5.0 stars

_— Isabelle L._

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802)

**["Easy Campaign Setup with Dependable Results—even for Niche Targeting"](https://www.g2.com/survey_responses/stackadapt-review-13220747)**

**Rating:** 4.0/5.0 stars

_— Andrew L._

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13220747)

#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

**Average Rating:** 4.4/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate The Trade Desk?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind The Trade Desk?

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk  
20,680 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,738 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 30% Small

#### What Do G2 Reviewers Say About The Trade Desk?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

##### Cons

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)**

**Rating:** 4.0/5.0 stars

_— sai v._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

**["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)**

**Rating:** 4.5/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.

**Average Rating:** 4.2/5.0

**Total Reviews:** 310

#### How Do G2 Users Rate Viant Technology?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Viant Technology?

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** viantinc.com
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant\_tech  
2,996 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
453 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Medium, 39% Small

#### What Do G2 Reviewers Say About Viant Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform.
- Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates.
- Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform.
- Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support.
- Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform.

##### Cons

- Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms.
- Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis.
- Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics.
- Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features.
- Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology.

#### What Are Recent G2 Reviews of Viant Technology?

**["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)**

**Rating:** 4.5/5.0 stars

_— Stephanie F._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

**["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

### [Quantcast Platform](https://www.g2.com/es/products/quantcast-platform/reviews)

Quantcast es la plataforma publicitaria impulsada por IA diseñada para los especialistas en marketing de rendimiento. Aprovechando casi 20 años de experiencia, nuestra misión es simplificar radicalmente la publicidad en internet abierto. Utilizamos IA y aprendizaje automático para ofrecer una inteligencia de audiencia superior y lograr un rendimiento excepcional de las campañas. Con inteligencia de audiencia en tiempo real y optimizaciones omnicanal de extremo a extremo, Quantcast ayuda a anunciantes y agencias de todos los tamaños a comprender profundamente a las audiencias, actuar más rápido y convertir el gasto publicitario en crecimiento medible. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 8.5/10)
- **Capacidades de canal cruzado:** 7.5/10 (Category avg: 8.3/10)
- **Rendimiento y fiabilidad:** 8.2/10 (Category avg: 8.4/10)
- **Capacidades entre dispositivos:** 8.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Quantcast Platform?

- **Vendedor:** [Quantcast](https://www.g2.com/es/sellers/quantcast)
- **Sitio web de la empresa:** www.quantcast.com
- **Año de fundación:** 2006
- **Ubicación de la sede:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
533 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente Programático
- **Top Industries:** Marketing y publicidad, Venta al por Menor
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de la Plataforma Quantcast, lo que permite la creación rápida de informes y una gestión de campañas simplificada.
- Los usuarios aprecian las **valiosas ideas** de la Plataforma Quantcast, lo que facilita la optimización y gestión de campañas de manera efectiva.
- Los usuarios aprecian la **facilidad de uso** al configurar campañas en la Plataforma Quantcast, mejorando su experiencia general.
- Los usuarios aprecian la **interfaz fácil de usar** de la Plataforma Quantcast, lo que permite una configuración rápida y una gestión de campañas sencilla.
- Los usuarios aprecian la **facilidad de gestión de campañas** en Quantcast, encontrando la elaboración de informes y la optimización notablemente fáciles de usar.

##### Cons

- Los usuarios expresan frustración con las **funciones limitadas** de la Plataforma Quantcast, particularmente en la duplicación de campañas y la edición masiva.
- Los usuarios identifican las **características faltantes** en la Plataforma Quantcast, como la edición masiva y la mejora de los informes para mayor eficiencia.
- Los usuarios enfrentan problemas con **informes deficientes** , incluyendo informes programados rotos y visibilidad limitada en los datos de conversión.
- Los usuarios experimentan **problemas con los informes y las conexiones de API** , lo que lleva a retrasos y visibilidad limitada en los datos de conversión.
- Los usuarios experimentan **limitaciones en los informes** con la Plataforma Quantcast, encontrando los resúmenes automáticos inadecuados y los procesos manuales frustrantemente lentos.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Información de afinidad accionable que acelera la aceptación del público y el rendimiento social"](https://www.g2.com/es/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/es/survey_responses/quantcast-platform-review-13124138)

**["Mejora del CPA a lo largo de nuestro embudo con Quantcast"](https://www.g2.com/es/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/es/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [¿Para qué se utiliza Quantcast Measure?](https://www.g2.com/es/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/es/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/es/discussions/how-much-does-quantcast-cost)
- [¿Cómo funciona Quantcast?](https://www.g2.com/es/discussions/how-does-quantcast-work) - 1 upvote

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
607 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### [illumin](https://www.g2.com/es/products/illumin-illumin/reviews)

illumin está revolucionando el panorama de la publicidad digital al empoderar a los mercadólogos para lograr resultados transformadores a través de su enfoque centrado en el cliente. Con una plataforma unificada construida alrededor de la web abierta, illumin permite a las marcas y agencias planificar, construir y ejecutar campañas de manera fluida a lo largo de todo el embudo de marketing, conectando canales programáticos, correo electrónico y redes sociales dentro de una sola plataforma. Con sede en Toronto, Canadá, illumin atiende a clientes en América del Norte, América Latina y Europa. Para más información, visita illumin.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 155

#### How Do G2 Users Rate illumin?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 8.5/10)
- **Capacidades de canal cruzado:** 8.6/10 (Category avg: 8.3/10)
- **Rendimiento y fiabilidad:** 8.1/10 (Category avg: 8.4/10)
- **Capacidades entre dispositivos:** 8.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind illumin?

- **Vendedor:** [illumin](https://www.g2.com/es/sellers/illumin)
- **Sitio web de la empresa:** illumin.com
- **Año de fundación:** 2009
- **Ubicación de la sede:** Toronto, Canada
- **Twitter:** @AcuityAds  
174 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
239 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Automotriz
- **Company Size:** 57% Small, 28% Medium

#### What Do G2 Reviewers Say About illumin?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de illumin, encontrándolo intuitivo y conveniente para gestionar múltiples anuncios de manera eficiente.
- Los usuarios elogian la **plataforma intuitiva y el excelente servicio al cliente** de illumin, mejorando su experiencia de gestión de campañas.
- Los usuarios valoran el **lienzo visual basado en el recorrido** de illumin, lo que permite optimizaciones estratégicas de campañas y una segmentación de audiencia eficiente.
- Los usuarios elogian el **excelente servicio al cliente** de illumin, apreciando su asistencia práctica y valiosas recomendaciones.
- Los usuarios valoran la **utilidad del equipo** , apreciando su apoyo y orientación en todas las etapas del uso de Illumin.

##### Cons

- Los usuarios señalan **capacidades de informes deficientes** , que carecen de los filtros necesarios y características intuitivas para un análisis más profundo y personalización.
- Los usuarios enfrentan una **curva de aprendizaje** significativa debido a la interfaz de usuario desconocida y al proceso prolongado de configuración de la campaña.
- Los usuarios notan **flexibilidad limitada en los informes** , ya que un análisis más profundo requiere exportar datos para un filtrado adicional, lo que afecta a los insights.
- Los usuarios notan las **limitaciones de los informes** en Illumin, específicamente la falta de filtros avanzados para obtener conocimientos más profundos de los datos.
- Los usuarios experimentan **limitaciones en los informes** que dificultan la personalización y complican un análisis de rendimiento más profundo en Illumin.

#### What Are Recent G2 Reviews of illumin?

**["Ilumin: el algoritmo entrega, la configuración decide."](https://www.g2.com/es/survey_responses/illumin-review-13118986)**

**Rating:** 4.5/5.0 stars

_— Oscar R._

[Read full review](https://www.g2.com/es/survey_responses/illumin-review-13118986)

**["DSP fácil de usar con características de rendimiento sólido"](https://www.g2.com/es/survey_responses/illumin-review-13120128)**

**Rating:** 5.0/5.0 stars

_— Aldana M._

[Read full review](https://www.g2.com/es/survey_responses/illumin-review-13120128)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 28% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

**Average Rating:** 4.1/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate Google Marketing Platform?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Google Marketing Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 47% Medium, 27% Large

#### What Do G2 Reviewers Say About Google Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns.
- Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking.
- Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking.
- Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management.
- Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management.

##### Cons

- Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively.
- Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech.
- Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve.
- Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
- Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features.

#### What Are Recent G2 Reviews of Google Marketing Platform?

**["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)**

**Rating:** 4.0/5.0 stars

_— Michele C._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)

**["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)

#### What Are G2 Users Discussing About Google Marketing Platform?

- [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for)

### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Roku OneView (formerly Dataxu)?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Roku OneView (formerly Dataxu)?

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku  
247,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,365 employees on LinkedIn®
- **Ownership:** NASDAQ:ROKU

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 41% Medium, 31% Small

#### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

**["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)

**["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)**

**Rating:** 5.0/5.0 stars

_— Monetia S._

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)

#### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

- [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made)
- [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for)

### [Basis](https://www.g2.com/products/basis/reviews)

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 263

#### How Do G2 Users Rate Basis?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Basis?

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech  
4,732 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website)  
1,469 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Basis?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations.
- Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations.
- Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies.
- Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness.
- Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency.

##### Cons

- Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports.
- Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate.
- Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals.
- Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI.
- Users find the **complex usability** of Basis challenging, making it less accessible for everyone.

#### What Are Recent G2 Reviews of Basis?

**["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)**

**Rating:** 5.0/5.0 stars

_— Jessica C._

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

**["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

### [Demandbase One](https://www.g2.com/es/products/demandbase-one/reviews)

Demandbase es la plataforma de GTM basada en cuentas de nivel empresarial líder para equipos de ventas y marketing, diseñada para hacer que cada momento y cada dólar cuenten. Desde la creación de la categoría en 2013, hemos estado innovando tecnologías para mejorar la capacidad de los equipos de ingresos de entregar con confianza el mensaje correcto a los clientes correctos en el momento adecuado. Impulsado por datos líderes en la industria, nuestro modelo transparente y ajustable mejorado con IA, y las integraciones que se adaptan a tu pila tecnológica donde está, Demandbase te ayuda a tomar acciones significativas con confianza y eficiencia. Sabemos que no existe un marketing y ventas basado en cuentas de "talla única". Por eso construimos nuestra plataforma para ser flexible, manejando fácilmente movimientos dinámicos de GTM, reglas de negocio matizadas e integraciones diversas con las que otros tienen dificultades. Demandbase One™ es tu centro de comando de GTM basado en cuentas, impulsando toda tu pila de ingresos. Nuestro motor impulsado por IA unifica datos de primera y tercera parte, agiliza la ejecución entre canales y conecta las herramientas en tu pila con los mismos datos, conocimientos y flujos de trabajo para acelerar tus ingresos.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,941

#### How Do G2 Users Rate Demandbase One?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 8.5/10)
- **Capacidades de canal cruzado:** 8.5/10 (Category avg: 8.3/10)
- **Rendimiento y fiabilidad:** 8.4/10 (Category avg: 8.4/10)
- **Capacidades entre dispositivos:** 8.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Demandbase One?

- **Vendedor:** [Demandbase](https://www.g2.com/es/sellers/demandbase)
- **Sitio web de la empresa:** www.demandbase.com
- **Año de fundación:** 2005
- **Ubicación de la sede:** San Francisco, CA
- **Twitter:** @Demandbase  
21,346 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website)  
985 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Ejecutivo de Cuentas, Representante de Desarrollo de Negocios
- **Top Industries:** Software de Computadora, Tecnología de la información y servicios
- **Company Size:** 48% Medium, 32% Large

#### What Do G2 Reviewers Say About Demandbase One?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **facilidad de uso** de Demandbase One, mejorando la eficiencia en la creación de audiencias personalizadas dirigidas sin esfuerzo.
- Los usuarios valoran los **conjuntos de datos completos** de Demandbase One, mejorando las estrategias de marketing dirigido y de compromiso con la audiencia.
- Los usuarios valoran el **conjunto de herramientas integral** de Demandbase One, mejorando la segmentación de cuentas y el análisis para una estrategia ABM efectiva.
- Los usuarios valoran los **datos unificados y las integraciones fluidas** de Demandbase One, mejorando significativamente sus esfuerzos de marketing y ventas.
- Los usuarios valoran los **datos de intención perspicaces** de Demandbase One para una rápida y efectiva segmentación de cuentas y toma de decisiones.

##### Cons

- Los usuarios enfrentan una **curva de aprendizaje pronunciada** con Demandbase One, lo que hace que sea un desafío utilizar todas las funciones de manera efectiva.
- Los usuarios encuentran frustrante la **empinada curva de aprendizaje** de Demandbase One, requiriendo más capacitación para maximizar sus características.
- Los usuarios encuentran **la pronunciada curva de aprendizaje** de Demandbase One desafiante, especialmente para equipos nuevos o más pequeños que carecen de experiencia.
- Los usuarios encuentran la **dificultad de aprendizaje** de Demandbase One desafiante, especialmente para aquellos que carecen de habilidades técnicas.
- Los usuarios encuentran la **navegación poco intuitiva** , lo que hace que sea difícil navegar y gestionar campañas de manera efectiva.

#### What Are Recent G2 Reviews of Demandbase One?

**["Demandbase One: Potente segmentación, información de intención y visibilidad a nivel de cuenta"](https://www.g2.com/es/survey_responses/demandbase-one-review-12742698)**

**Rating:** 4.0/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/es/survey_responses/demandbase-one-review-12742698)

**["Datos de intención poderosos y conocimientos de cuentas para la priorización de cuentas B2B"](https://www.g2.com/es/survey_responses/demandbase-one-review-12823589)**

**Rating:** 4.5/5.0 stars

_— Himanshu J._

[Read full review](https://www.g2.com/es/survey_responses/demandbase-one-review-12823589)

#### What Are G2 Users Discussing About Demandbase One?

- [Como principiante, ¿cómo utilizo de manera efectiva la función de marketing basado en cuentas de Demandbase One para campañas dirigidas?](https://www.g2.com/es/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote
- [¿Para qué se utiliza Demandbase ABM/ABX Cloud?](https://www.g2.com/es/discussions/what-is-demandbase-abm-abx-cloud-used-for)
- [What does Insideview Data Integrity do?](https://www.g2.com/es/discussions/what-does-insideview-data-integrity-do)
- [What is the use of Insideview Data Integrity?](https://www.g2.com/es/discussions/what-is-the-use-of-insideview-data-integrity)
- [What does inside view do?](https://www.g2.com/es/discussions/what-does-inside-view-do)

### [Eskimi DSP](https://www.g2.com/es/products/eskimi/reviews)

Adiós a la publicidad aburrida. Hola al impacto de marca. Eskimi es una plataforma tecnológica global, completa y creativa de medios. Ofrece creatividades basadas en datos que capturan la atención, suministro local premium, segmentación precisa de audiencia, alcanzando a 2.5 mil millones de usuarios y relevancia local.

**Average Rating:** 4.8/5.0

**Total Reviews:** 101

#### How Do G2 Users Rate Eskimi DSP?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.7/10 (Category avg: 8.5/10)
- **Capacidades de canal cruzado:** 9.1/10 (Category avg: 8.3/10)
- **Rendimiento y fiabilidad:** 9.3/10 (Category avg: 8.4/10)
- **Capacidades entre dispositivos:** 9.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Eskimi DSP?

- **Vendedor:** [Eskimi](https://www.g2.com/es/sellers/eskimi)
- **Año de fundación:** 2006
- **Ubicación de la sede:** Vilnius, LT
- **Twitter:** @eskimidsp  
421 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=832256bcd540e0b31a0f569a1171147ac60c6d44b505e6bc2a7784113e953a85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feskimi%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Alimentos y Bebidas
- **Company Size:** 62% Small, 24% Medium

#### What Are Recent G2 Reviews of Eskimi DSP?

**["Eskimi nos ofrece una solución inteligente y son muy serviciales."](https://www.g2.com/es/survey_responses/eskimi-dsp-review-10197777)**

**Rating:** 5.0/5.0 stars

_— Sadia R._

[Read full review](https://www.g2.com/es/survey_responses/eskimi-dsp-review-10197777)

**["Eskimi hace un excelente trabajo comenzando desde los conocimientos previos a la campaña, lanzamiento, informes de optimización."](https://www.g2.com/es/survey_responses/eskimi-dsp-review-9894509)**

**Rating:** 4.0/5.0 stars

_— Abdullah Al Nahian A._

[Read full review](https://www.g2.com/es/survey_responses/eskimi-dsp-review-9894509)

#### What Are G2 Users Discussing About Eskimi DSP?

- [¿Para qué se utiliza Eskimi?](https://www.g2.com/es/discussions/what-is-eskimi-used-for)

### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Criteo Commerce Growth?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 0.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.8/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Criteo Commerce Growth?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Medium, 41% Small

#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)**

**Rating:** 4.5/5.0 stars

_— Prahlad K._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

**["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)**

**Rating:** 4.5/5.0 stars

_— Ritik S._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

**Average Rating:** 4.7/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate AdLib DSP?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdLib DSP?

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About AdLib DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support.
- Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization.
- Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience.
- Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals.
- Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities.

##### Cons

- Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform.
- Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges.
- Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance.
- Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities.
- Users face **ad approval delays** that can prolong the creative process and impact campaign timelines.

#### What Are Recent G2 Reviews of AdLib DSP?

**["Straightforward UI, Unmatched Inventory, and Excellent Support"](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)**

**Rating:** 4.5/5.0 stars

_— Jesse B._

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)

**["Fantastic Platform"](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)

#### What Are G2 Users Discussing About AdLib DSP?

- [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment

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