Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.
App store optimization software is similar in many ways to SEO software, but is specifically designed for app stores.
To qualify for inclusion in the App Store Optimization (ASO) category, a product must:
Track and record apps’ rankings and performance in app stores
Suggest ways to optimize mobile app marketing copy
Provide data on keyword rankings