# why should you link your client’s google ads account to search console?

Does anyone know?

##### Post Metadata
- Posted at: over 6 years ago



## Comments
### Comment 1

This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online. ... To view the paid & organic report, you must have your Search Console account linked to your Google Ads account.
Hope this helps.
I generally follow kuware.com for Marketing related info.

##### Comment Metadata
- Posted at: over 4 years ago



### Comment 2

Linking is especially important when working  with the same client who has both a PPC and SEO campaign. This provides deeper visibility so that business goals can be most accurately addressed from both perspectives.

To say it simply, this allows for both PPC and SEO to work together rather than  separately.  Which is important since each gives the ability to strategically align both efforts.

##### Comment Metadata
- Posted at: over 6 years ago




## Related Product
[Google Ads](https://www.g2.com/products/google-ads/reviews)

## Related Category
[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)

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