# Why Most URL Shorteners Fail at Analytics in 2026

Most link shorteners still stop at click counts. Modern creators, marketers, and SaaS founders need deeper insights: device tracking, geo analytics, QR performance, branded links, and conversion attribution.

What’s the biggest feature missing from today’s URL shorteners?

We’re building tools around smarter tracking, cleaner UX, and faster branded links at URLDN
 — curious what power users actually want next.

##### Post Metadata
- Posted at: 6 months ago
- Author title: knowledge is the best investment
- Net upvotes: 2



## Related Product
[URLdn](https://www.g2.com/products/urldn-2026-05-01/reviews)

## Related Category
[URL Shortener](https://www.g2.com/categories/url-shortener)

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