There are four core stages:
Supply – this is where you connect to any backend data source such as an ERP, PLM, Excel spreadsheet or any other type of file format where product data is stored.
Enrich – this is where different marketing professionals collaborate on creating the product stories by adding romantic texts, pictures, videos or any other type of content.
Plan & Release – this is where you make detailed plans of how, when and where content shall be published.
Publish – this is the stage where the perfected product information is pushed out in the various channels used to either attract or convert consumers. Publishing is made using out of the box connectors or by utilizing inRiver’s extensive APIs.
Founded in 2007, inRiver redefines the way ecommerce product marketers and merchandisers work. By providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally, inRiver helps businesses to drive increased revenue, customer satisfaction and brand equity. More than 1000 brands and 400 customers across 19 countries rely on inRiver to efficiently control the product flow for their globally recognized brands. inRiver is co-headquartered in Malmö, Sweden and Chicago, with additional offices in London, Amsterdam and Stockholm, and is a certified Microsoft Gold-Certified Partner. For more information, visit www.inriver.com.