# Why customer reference management?

Using testimonials is an established technique for building credibility in the sales process. Over eighty percent of B2B sales opportunities require some type of customer reference activity or material before the deal closes. With this type of impact, organizations can’t leave it to an informal customer reference process.

##### Post Metadata
- Posted at: about 11 years ago
- Net upvotes: 1


## Comments
### Comment 1

Boulder Logic is an enterprise solution for managing customer references. Boulder Logic helps you build your army of advocates and allows you to quickly get the best customers in front of prospects to help close deals faster.


##### Comment Metadata
- Posted at: over 9 years ago
- Author title: Entrepreneur and Software Executive



### Comment 2

A customer reference can be thought of as the “story” of how a customer is using your product or services. The customer reference contains all of the details needed to use the “story” for sales and marketing activities including:

•   Customer profile information
•   Customer contacts for live interactions
•   Products and services in use
•   Problems solved
•   Related documents like case studies and press releases

##### Comment Metadata
- Posted at: over 9 years ago
- Author title: Entrepreneur and Software Executive




## Related Product
[Boulder Logic](https://www.g2.com/products/boulder-logic/reviews)

## Related Category
[Other Sales](https://www.g2.com/categories/other-sales)

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