# Which is more important when scoring leads, fit or behavior?

Which is more important when scoring leads, fit or behavior?

##### Post Metadata
- Posted at: about 7 years ago
- Net upvotes: 1


## Comments
### Comment 1

While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy. 

To learn more on how a fit-first approach increases the quality of your pipeline, click here.

##### Comment Metadata
- Posted at: about 7 years ago
- Author title: Director of Demand Generation  | Photographer | Problem Solver | Cat Parent | ATX Transplant | The Status Quo was boring so I tore it up




## Related Product
[Infer](https://www.g2.com/products/infer/reviews)

## Related Category
[Lead Scoring](https://www.g2.com/categories/lead-scoring)

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