# When was Balto created and for what industry was it originally intended for?



##### Post Metadata
- Posted at: almost 5 years ago
- Author title: Medicare Sales Representative
- Net upvotes: 1


## Comments
### Comment 1

Charles, thanks so much for your question! Most people are surprised to learn that the first industry Balto targeted was Home Improvement. 

We realized that a company's customer conversations matter most when they have a high volume of make-or-break interactions with customers that are buying expensive things, like flooring, carpeting, siding, windows, etc. 

We've kept this philosophy as Balto has grown into new industries like insurance, financial services, and debt collections, always asking the question, "Is this an industry where getting the customer conversation right every time makes a big impact on the company's financial performance?" If so, it's usually a great use case for Balto.

##### Comment Metadata
- Posted at: almost 5 years ago
- Author title: CEO and Founder at Balto




## Related Product
[Balto](https://www.g2.com/products/balto/reviews)

## Related Category
[Contact Center Quality Assurance](https://www.g2.com/categories/contact-center-quality-assurance)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4