# When do you NOT use reviews for buying decisions?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I appreciate Brett's feedback (to my earlier question) and have to concur with him.  His response is an excellent discussion point.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><strong>When do you <u>NOT</u> use reviews for buying decisions?</strong></p>

##### Post Metadata
- Posted at: over 1 year ago
- Author title: CISM | CRISC | CEH Cyber Security Professional
- Net upvotes: 4


## Comments
### Comment 1

&lt;p&gt;I’d have to concur that I tend not to seek out reviews when trying new supermarket items. Partly because there’s too much individual preference involved, and partly because many of the reviews for new foods are collected as part of a promotion, so they’re less trustworthy. &lt;/p&gt;&lt;p&gt;Having said that, I did look for reviews when trying a more expensive hair conditioner…&lt;/p&gt;&lt;p&gt;The only other example of a time I can remember when I didn’t look at reviews was when I upgraded to a higher Google Workspace plan. When I first purchased a subscription, it was purely for the email hosting and I did some cursory review checks to make sure there wasn’t a mass of people saying it was terrible. That was probably the time when I did the least amount of review checking and that’s partly because my partner suggested I use them. When I upgraded, to a higher plan, I did so to access specific features. I didn’t look for reviews because I had enough experience with the features I’d already used that I didn’t believe I’d have a problem with the new features I wanted access to. In essence, I already trusted the brand sufficiently.&lt;/p&gt;&lt;p&gt;Not sure if that helps?&lt;/p&gt;

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Full-funnel marketing specialist
- Net upvotes: 1

#### Reply 1

&lt;p&gt;&lt;span style=&quot;color: rgb(17, 17, 17);&quot;&gt;Hello Kelly,&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(17, 17, 17);&quot;&gt;I hope you’re well.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(17, 17, 17);&quot;&gt;Yes, it’s just impractical to use a reviewing system for everything.&amp;nbsp; Imagine how much time would be expended in each and every pursuit, if we had to review everything!&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(17, 17, 17);&quot;&gt;As both you and Brett have mentioned, one can make a judgement call on products/services we’ve used in the past and also lean on our knowledge of that particular market and its environment.&amp;nbsp; Additionally, if we just needed a bit of information or to confirm something, we could quickly search for it online and then make a decision.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(17, 17, 17);&quot;&gt;Thanks.&lt;/span&gt;&lt;/p&gt;

##### Reply Metadata
- Posted at: over 1 year ago
- Author title: CISM | CRISC | CEH Cyber Security Professional


### Comment 2

&lt;p&gt;I generally do not go to reviews when purchasing cinema or mirrorless cameras anymore. I&#39;ve been in the space long enough to know what manufacturers are offering at different price points and what their feature sets are. Frankly that space right now is an abundance of riches at every price point. The odds of making a bad buy are slim to none.&lt;/p&gt;

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Video Content Creator @ Big Corner Creative
- Net upvotes: 1

#### Reply 1

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(17, 17, 17);&quot;&gt;Hi Ben,&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(17, 17, 17);&quot;&gt;Yes, come to think of it, there are probably thousands of products that just come down to personal preference e.g. so many of the groceries we purchase every week are generally what we like.&amp;nbsp;Even when we purchase food items for the first time it&#39;s out of curiosity and if we don&#39;t like that item, then we don&#39;t have to purchase it again.&amp;nbsp;I always think of that expression - &#39;One Man&#39;s Meat is another Man&#39;s poison&#39; and how appropriate it is in this scenario.&amp;nbsp;It can be extended to so many other things as well.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Reply Metadata
- Posted at: over 1 year ago
- Author title: CISM | CRISC | CEH Cyber Security Professional


### Comment 3

&lt;p&gt;One example that comes to mind that might be counter-intuitive is that I did not heavily weigh reviews when I purchased my last vehicle. The reason for this is because I think the car review space is really noisy compared to others.&lt;/p&gt;&lt;p&gt;For every person you find that has pledged their lifelong allegiance to one automaker, you&#39;ll find another person who says they have nothing but problems with it. There are also just so many variables at play to affect someone&#39;s experience: how one drives it, how often they drive it, do they store it in a garage, what kind of climate do they live in, etc.&lt;/p&gt;

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Community Manager | Event Marketer | Metrics Guru


#### Reply 1

&lt;p&gt;Yes that is definitely true that there are many car rating sites out there. But the last time I purchased a car (3 years ago), I noticed that there wasn&#39;t a lot of consistency to the various lists. I was suspected that there might be some hidden back scratching at play, with certain websites. &lt;/p&gt;&lt;p&gt;Another point I&#39;ll make, and I realize that this is anecdotal, but the last two vehicles I owned were a Honda (great reputation) and a Kia (suspect reputation). I had each car for about 10 years and drove them both to about 120K miles. &lt;/p&gt;&lt;p&gt;The Honda had major problems that almost caused me multiple (potentially fatal) accidents.&lt;/p&gt;&lt;p&gt;The Kia legitimately did not have one problem the entire time I had it. &lt;/p&gt;&lt;p&gt;So that&#39;s why I&#39;ll spend an hour researching where to go for dinner, but mostly ignore reviews for something I&#39;ll spend tens of thousands of dollars on and have for a decade :) &lt;/p&gt;

##### Reply Metadata
- Posted at: over 1 year ago
- Author title: Community Manager | Event Marketer | Metrics Guru

#### Reply 2

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(17, 17, 17);&quot;&gt;Hi Brett,&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(17, 17, 17);&quot;&gt;I too had a Honda (Accord) and it was bullet-proof.&amp;nbsp; I had it for 15 years and it had zero problems, so yes I take on board your point that individual experiences on cars can be so different.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Reply Metadata
- Posted at: over 1 year ago
- Author title: CISM | CRISC | CEH Cyber Security Professional

#### Reply 3

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;Hi Brett,&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;A good point made, and I do agree to a certain extent.&amp;nbsp; However, it is possible to get a general consensus of what cars are most reliable and which aren’t so much.&amp;nbsp; Also, I was always under the impression that independent reviewers like JD Power held a lot of sway with potential vehicle purchasers in the US..&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;Here in the UK, every year&amp;nbsp; there are independent reviews done on the most reliable manufacturer, car, van etc.&amp;nbsp; Likewise most unreliable manufacturers, car, van etc. are also completed.&amp;nbsp; It’s not uncommon to find cars listed by this criteria here in the UK.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;Here are awesome examples :&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;- &lt;/span&gt;&lt;a href=&quot;https://www.whatcar.com/news/reliability-survey-most-reliable-cars/n26137&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: transparent; color: rgb(17, 85, 204);&quot;&gt;https://www.whatcar.com/news/reliability-survey-most-reliable-cars/n26137&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;- &lt;/span&gt;&lt;a href=&quot;https://www.carwow.co.uk/news/8084/most-reliable-cars-2024&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: transparent; color: rgb(17, 85, 204);&quot;&gt;https://www.carwow.co.uk/news/8084/most-reliable-cars-2024&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt; - &lt;/span&gt;&lt;a href=&quot;https://www.cinch.co.uk/guides/choosing-a-car/most-reliable-cars-on-sale-in-britain&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: transparent; color: rgb(17, 85, 204);&quot;&gt;https://www.cinch.co.uk/guides/choosing-a-car/most-reliable-cars-on-sale-in-britain&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;-&amp;nbsp; &lt;/span&gt;&lt;a href=&quot;https://www.autoexpress.co.uk/driver-power/64280/top-10-most-reliable-cars-buy&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: transparent; color: rgb(17, 85, 204);&quot;&gt;https://www.autoexpress.co.uk/driver-power/64280/top-10-most-reliable-cars-buy&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;I’m sure in the US, you have an even greater pool of independent agencies carrying out this research.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Reply Metadata
- Posted at: over 1 year ago
- Author title: CISM | CRISC | CEH Cyber Security Professional




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