# What's the primary reason for you to use

?

##### Post Metadata
- Posted at: almost 7 years ago
- Author title: Digital Account Manager at Banbury Howard
- Net upvotes: 1


## Comments
### Comment 1

The main use case for google analytics is to obtain in depth analysis on the traffic that is coming to your site. Google analytics can provide  you with data such as active users on the site, users by time of day, sessions by country, and other data points that allow users to identify trends coming from their traffic.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Research Analyst, CAD and Supply Chain




## Related Product
[Google Analytics](https://www.g2.com/products/google-analytics/reviews)

## Related Category
[Digital Analytics](https://www.g2.com/categories/digital-analytics)

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