# What’s the difference between audience intelligence and social listening?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Social listening focuses on conversation monitoring and sentiment. Audience intelligence looks more broadly at the people behind the signals, including interests, affinities, creator influence and how those signals connect to segmentation and planning.</p>

##### Post Metadata
- Posted at: 6 months ago
- Net upvotes: 1


## Comments
### Comment 1

Social listening is primarily designed to track conversations, brand mentions and sentiment on specific social platforms. It is useful for understanding what is being said and how topics are trending in real time.

In practice, audience intelligence goes further by focusing on the people behind the signals. It looks at broader behavioural patterns, cultural context, interests, affinities and creator influence to understand who is engaging, what else shapes their world and how those insights connect to segmentation and cross-channel planning decisions.

TelmarHelixa is designed to bring this audience intelligence approach into practice by integrating multiple social and behavioural data streams into a broader audience context, with global fusion across markets, helping teams translate audience signals into strategic understanding that supports media planning and enables global strategies that resonate locally.

##### Comment Metadata
- Posted at: 5 months ago
- Author title: Strategic Product Marketing Leader | Ad-Tech, Audience Intelligence &amp;amp; GTM Strategy | Fluent in Ideas &amp;amp; Execution




## Related Product
[TelmarHelixa](https://www.g2.com/products/telmarhelixa/reviews)

## Related Category
[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)

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