# What products will be used in the ads?

Learn what products from your store will be shown in retargeting ads

##### Post Metadata
- Posted at: about 7 years ago
- Net upvotes: 1


## Comments
### Comment 1

By default, all your website products are included in a retargeting campaign. This means that each user will see an ad displaying the product he/she previously viewed on your website, followed by up to 9 other products chosen by Facebook on the basis of price/name similarity.

RetargetApp doesn’t use products that are:

marked “Out of stock”
marked “Hidden”
deleted
not allowed by Facebook Advertising Policy. Read What can't I advertise via RetargetApp for more info.
The product list updates every 6 hours.

Please, note that there is no correlation between the Facebook page you connect to your campaign and the products that will be used in the ads. In other words, choosing a niche Facebook page doesn’t automatically mean that only the products from this niche will be advertised.

##### Comment Metadata
- Posted at: about 7 years ago
- Author title: Product Manager




## Related Product
[Adwisely](https://www.g2.com/products/adwisely/reviews)

## Related Category
[E-Commerce Tools](https://www.g2.com/categories/e-commerce-tools)

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