What kind of insight does Pardot give me?
Pardot provides both macro- and micro-level insights into your marketing performance. Reporting gives you insight into the performance of your overall campaigns, but also into each individual customer, providing an in-depth snapshot of how they are interacting with you.
Understand exactly what motivates each individual customer, from what assets they download to which sections of your website they spend the most time on.
Use data to personalize both your marketing and sales approach.
Connect to many of your favorite marketing tools and track success across all of your tactics — including video, webinars, events, social, and more.