# What kind of email campaign analytics do you rely on most to measure success?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm trying to level up how I track and optimize my email campaigns, and I’m curious what other marketers are doing on this front. Beyond the standard open and click-through rates, what metrics do you actually pay attention to?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For example:</p><ul>
<li>Do you track conversions tied to specific CTAs or content blocks?</li>
<li>How do you measure engagement over time (e.g., heatmaps, scroll depth, replies)?</li>
<li>Do you segment by device, region, or user behavior?</li>
<li>What tools or dashboards help you make sense of it all?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Also, how do you act on these insights? Are you A/B testing subject lines, changing send times, cleaning lists, or adjusting content formats based on the numbers?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Real examples or lessons learned are super appreciated. Thanks!</p>

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- Posted at: about 1 year ago
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