# What is through-channel marketing automation and which platforms do it well?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What is through-channel marketing automation and which platforms do it well?</p>

##### Post Metadata
- Posted at: 6 months ago
- Author title: Account Manager
- Net upvotes: 1


## Comments
### Comment 1

Through-channel marketing automation, or TCMA, enables partners to execute vendor-provided campaigns with their own branding and contact information. It addresses a persistent gap in channel programs: vendors create marketing content, but partners lack the time or expertise to deploy it effectively. Without TCMA, collateral sits unused in content libraries while partners default to inconsistent self-created materials.

Unifyr One&#39;s TCMA capabilities include email campaign templates, social media syndication, and co-brandable collateral that partners can customize with their logos and contact information. Partners select campaigns, add their branding, and execute with minimal effort; vendors maintain brand standards while gaining visibility into campaign performance across the partner base. The attribution layer connects campaign execution to lead generation and pipeline, allowing program managers to identify which content and which partners drive results.

##### Comment Metadata
- Posted at: 6 months ago




## Related Product
[Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews)

## Related Category
[Partner Relationship Management (PRM)](https://www.g2.com/categories/partner-relationship-management-prm)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4