# What is the difference between the number of clicks and unlimited redirects?

The features list a click limit (number of clicks) for each plan and mention unlimited redirects as well. What is the difference?

##### Post Metadata
- Posted at: over 4 years ago
- Net upvotes: 1


## Comments
### Comment 1

Each BL.INK plan has an associated click limit for the lifetime of each link. Once the limit is reached, the link will continue to redirect as long as it is active in the BL.INK account, but the clicks will stop being tracked in the analytics. 

Unlimited redirects mean that the links will always redirect, as long as the link is active in the BL.INK account, regardless of the click limits.

For more information on click limits, check out our help desk: https://bl.ink/click-limit

##### Comment Metadata
- Posted at: over 4 years ago




## Related Product
[BL.INK](https://www.g2.com/products/bl-ink/reviews)

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[URL Shortener](https://www.g2.com/categories/url-shortener)

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