# What is the difference between GA and GA360?

I need some information regarding GA 360

##### Post Metadata
- Posted at: over 4 years ago
- Author title: Digital Marketing Analyst 
- Net upvotes: 1


## Comments
### Comment 1

GA is a free tool that provides basic website analytics, while GA360 is a paid suite of tools that offers advanced features for larger businesses and enterprises.

Some of the key differences between GA and GA360 include:

* Data Storage: GA360 stores data for up to 36 months, while GA stores data for up to 14 months.
* Data Sampling: GA360 uses a larger data sample size, which can provide more accurate insights.
* Advanced Features: GA360 offers advanced features such as data segmentation, custom reports, and integration with other Google products.
* Cost: GA is free, while GA360 is a paid product.

If you are a small business or individual website owner, GA may be sufficient for your needs. However, if you are a large enterprise with complex data requirements, GA360 may be a better fit.


##### Comment Metadata
- Posted at: almost 2 years ago
- Author title: Chief Editor @ CapitalSetu | Content Strategist | Technical Writer | SEO Content Writer | Social Media Specialist| Helping Brands to grow



### Comment 2

GA is the free version of Google Analytics, whereas GA360 is paid. The main difference is data latency and granularity found in some reports

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Analytical Consultant




## Related Product
[Google Analytics](https://www.g2.com/products/google-analytics/reviews)

## Related Category
[Digital Analytics](https://www.g2.com/categories/digital-analytics)

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