# What is the difference between GA and GA360?

I need some information regarding GA 360

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Digital Marketing Analyst 
- Net upvotes: 1


## Comments
### Comment 1

Based on my experience - the most frequent reasons companies go for GA are:
1) Faster data processing. Depending on the size of your property, the data in GA may be delayed by as much as 24 hours, meaning you won't be able to look at your current day traffic figures, which is crucial while analyzing new marketing campaigns or managing digital content.
2) Higher data sampling threshold - drilling down while using primary/secondary dimensions will result in sampled reports that are not only less accurate, but often have different totals. Paid version increases the amount of data (hits) you can have in your report without it being sampled.
3) Extra data connectors, such as Google Ad Manager per-page revenue reporting or BigQuery data import for even more accurate reporting. 
4) SLA  - service availability will be guaranteed by an SLA, which will save you from downtime during peak hours. 
While GA is a standard in analytics reporting, there are many business-specific analytics products that provide fresh real-time unsampled reports for a lesser price. 

##### Comment Metadata
- Posted at: about 6 years ago
- Author title: Enterprise Account Executive at IO Technologies



### Comment 2

Hi Srinilaya, thanks for posting your question on G2! Google Analytics is the free version of GA, while Google Analytics 360 is a paid version of GA with additional marketing features and more powerful reporting tools. GA is optimal for small- to medium-sized businesses and GA360 is better suited for larger enterprise companies. You can see a side-by-side comparison of each solution's features here: https://marketingplatform.google.com/about/analytics/compare/. Hope this helps! -Stephanie

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Market Research Manager @ G2




## Related Product
[Google Analytics](https://www.g2.com/products/google-analytics/reviews)

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[Digital Analytics](https://www.g2.com/categories/digital-analytics)

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