# What is the best way to incentive different types of affiliates?

We run a freemium model with Riipen as there is no pay wall for companies to sign up. This has made it difficult to find the right incentive model to motivate different types or personas of affiliates. Motivation and retention seem to change as time passes, depending on the kind of affiliates. Have you seen higher levels of motivation and engagement when the incentive model changes, for example, offer bonuses or giveaways to top-performing affiliates?  We have offered the same fixed incentive model for 3 of our affiliate groups, except for our default group, to prevent fraudulent activity. It would be interesting to see how other companies can manage fraud and suspicious activity while monitoring a tight incentive program.

I would be curious to hear your feedback/thoughts.

##### Post Metadata
- Posted at: over 4 years ago
- Author title: Channel Manager
- Net upvotes: 1


## Comments
### Comment 1

It really depends on what type of business it is from software/service providing to ecommerce site but Based On my experience, One time or recurring Commission based Incentivizing of affiliates Is a great way to reward affiliates for their effort in promoting your business while not hurting your business revenue and Having the higher margin. and I have also seen many businesses perform really good when they launch a challenges that can be completed after the affiliates refer a specific amount of leads and reward them better than what you usually do, This motivates your affiliates when posting on different occasions every now and then.

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: We Help You Build and Grow a Stable Online Business.




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