# What is the best way to determine my Active List size?

Many of my clients think bigger is better when it comes to their active list size. In what ways can I tell them a healthy list means more, while also satisfying their needs?

##### Post Metadata
- Posted at: almost 7 years ago
- Author title: Email Marketing Coordinator
- Net upvotes: 1


## Comments
### Comment 1

We use a strict opened email within the 120 days rule. Those that haven't opened in 4 months are not really engaged with the brand and you can start to remove those who haven't engaged. obviously depending on your cycle this length of time can be shortened/lengthened but as Klaviyo is billed on the list size, you can save money too by removing 'dead' emails.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Digital Marketing Manager at OTTY Sleep Ltd




## Related Product
[Klaviyo](https://www.g2.com/products/klaviyo/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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