# What is the best software for automating email marketing?

We want to set up complex drip campaigns and behavioral triggers based on user activity. Which platform would you say is the best software for automating email marketing effectively? The leaders I see are:

1. HubSpot Marketing Hub - Excels at tying email automation directly to website behavior and CRM deal stages.

2. ActiveCampaign - Highly regarded for its conditional logic, allowing you to split email paths based on how users interact with previous messages.

3. Mailchimp - Makes automating standard email campaigns like onboarding drips and newsletters incredibly straightforward.

4. Marketo Engage - Built for heavy-duty B2B email marketing, capable of managing massive, multi-step lead nurture programs.

5. Klaviyo - Sends highly personalized automated emails based on granular customer purchase history and browsing behavior.

I'd really appreciate your thoughts on deliverability and workflow logic. Which of these platforms gives you the most flexibility when building out multi-step drip campaigns?

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- Posted at: 3 months ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1




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