# What is SEO and why is it important?

What is SEO and why is it important?

##### Post Metadata
- Posted at: about 9 years ago
- Net upvotes: 1


## Comments
### Comment 1

SEO stands for "Search Engine Optimization" and it’s the process of helping search engines (like Google) select your business when a potential customer searches for your business type in your area. In a 2016 study, Google Reviews were found to be the #1 factor to improve your SEO. 

##### Comment Metadata
- Posted at: about 9 years ago
- Author title: Senior Digital Marketing Manager at Hotel Engine




## Related Product
[Broadly](https://www.g2.com/products/broadly/reviews)

## Related Category
[Online Reputation Management](https://www.g2.com/categories/online-reputation-management)

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