# What is Prismic used for?

What is Prismic used for?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Prismic is a headless page builder that is setup by developers to empower marketers to release pages fast and achieve website goals. Developers deliver a custom page builder that integrates into their tech stack. What problem does Prismic solve? In the CMS landscape, there is a wide variety of solutions. However, they all fall short for teams that are eager to invest in digital growth for their websites. Popular website builders fail to enable strong brands to invest in custom, well-designed user experiences. Others, such as headless CMSs, get in the way of teams who need to deploy strategies rapidly to respond to market opportunities. Still, other options, like WordPress, fail to leverage the latest technologies to deliver the performance and page load speed that’s critical for important growth strategies, such as SEO and conversion optimization. Prismic’s team understands the ingredients for website growth, through years of investing in research and our community, as well as our own experiences. That’s why we’re building a product that is uniquely designed to facilitate every key aspect of growth by helping teams: - empowering marketers to build website pages and iterate on them fast, from an intuitive Page Builder - leverage a unique visual branding that creates compelling user experiences - implement optimized technologies to keep search engines and users happy about the load speed

##### Comment Metadata
- Posted at: over 2 years ago
- Author title: Head of Growth - Proton




## Related Product
[Prismic](https://www.g2.com/products/prismic/reviews)

## Related Category
[Headless CMS](https://www.g2.com/categories/headless-cms)

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