# What is Cloudinary used for?

What is Cloudinary used for?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Cloudinary is a cloud-based platform that helps users manage images and videos for websites and mobile apps. It allows users to upload, store, manipulate, optimize, and deliver media assets through powerful automations and a secure API that allows users to upload media files from a browser, server-side code, or mobile application.

Capabilities include, but are not limited to: 

- Image and video transformations: Users can generate thumbnails, round corners, add borders, and more

- Automatic cropping: Users can specify dimensions and Cloudinary will automatically crop and fill the image to fit

- Object aware cropping: AI-powered cropping identifies important sections of an image or video

- Video smart cropping: Ensures the most important parts of a video are in focus throughout

- Auto responsive: Images and videos are automatically displayed in the correct size and shape for the user's device

- Generative Remove/Fill/Replace/Recolor/Restore: Cutting-edge generative AI functionalities enable users to transform existing images on the fly, streamlining asset management and analysis

##### Comment Metadata
- Posted at: almost 2 years ago




## Related Product
[Cloudinary](https://www.g2.com/products/cloudinary/reviews)

## Related Category
[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)

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