# What is Burt Intelligence used for?

What is Burt Intelligence used for?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Burt helps digital media companies aggregate and normalize their ad revenue and campaign data into a single source of truth. 
It's a robust ETL tool and a powerful BI platform baked in with managed service elements all in one, capturing all your data from adservers, SSPs, DSPs, OMS, CRM, verification platforms, social, etc. and making it really accessible and useful.


This helps address a variety of use-cases such as programmatic partner reporting, campaign pacing, 3rd party discrepancy reconciliation, inventory forecasting and yield optimization, client-facing reporting automation, alerting, benchmarking, and more. 



Basically: anything having to do with digital media revenue reporting -- both internal (e.g. billing, pacing) and external (for clients or prospects) --Burt is the central engine designed to power all of that.

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: CEO




## Related Product
[Burt Intelligence](https://www.g2.com/products/burt-intelligence/reviews)

## Related Category
[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence)

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