# What is Bound used for?

What is Bound used for?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Bound is a website personalization platform which marketers use to serve more relevant content to their website visitors. For example, some visitors to your website are in a high-value industries while others are late stage prospects. Bound gives you the ability to serve content to each that is more relevant and helpful to them. 

The results are higher engagement with your site and higher rates of form submission.

##### Comment Metadata
- Posted at: over 2 years ago




## Related Product
[Bound](https://www.g2.com/products/bound/reviews)

## Related Category
[Personalization](https://www.g2.com/categories/personalization)

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