# What is Attention Insight used for?

What is Attention Insight used for?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Attention Insight is used to predict how users will visually engage with designs before launching them. It helps marketers, designers, UX/UI teams, and agencies analyze websites, landing pages, ads, product pages, packaging, and other visuals using AI-generated attention heatmaps, focus maps, clarity scores, and design insights. The tool helps identify which elements are likely to attract attention, whether key messages or CTAs are visible enough, and how to improve layouts for better user engagement and conversions. It is especially useful for validating design decisions, comparing different design versions, and optimizing creative assets before spending time and budget on live testing.

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: CMO




## Related Product
[Attention Insight](https://www.g2.com/products/attention-insight/reviews)

## Related Category
[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

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