# What is a Collab?

You mentioned finding influencers by posting a Collab. What exactly is a Collab?

##### Post Metadata
- Posted at: over 4 years ago
- Author title: Best-selling author, "How to Retire on Dividends" and Founder at Afluencer
- Net upvotes: 1


## Comments
### Comment 1

When a business pays a content producer to make material utilizing their product, it is referred to as a "collab." An influencer promoting their product might be shown in a straightforward video or photograph. You can still work with brands if you're a micro-influencer with a small audience.

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Teaching Assistant at Multinational Exchange for Sustainable Agriculture (MESA)



### Comment 2

In essence, a Collaboration ("Collab") is a dialogue between a Brand and an Influencer on Afluencer. The collab acts like a job / gig post where an Influencer can choose to apply to it. A brand can define certain criteria that they want Influencers to match. Once an Influencer applies, a brand can Accept or Deny the application. Accepting an application begins the messaging function between the two -  and negotiations can begin! However, once the message function starts, there is nothing binding an Influencer to a Brand Collab (or vice versa); therefore, having good, active communication becomes an imperative to making a collab successful.

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Content & Marketing Manager



### Comment 3

A Collab outlines your partner program and what you are looking for from a potential Influencer.

You can post your first Collab by following these steps. 
https://afluencer.com/get-started-how-to-post-a-collab/

Or, if you’d like a hand, let us know – we’re happy to help, or even post your Collab for you.
https://afluencer.com/contact/

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Best-selling author, "How to Retire on Dividends" and Founder at Afluencer




## Related Product
[Afluencer](https://www.g2.com/products/afluencer/reviews)

## Related Category
[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

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